Amazon DSP

Advertising should be an amalgamation of great features, great usability, and have all the tools you need in one single platform. Micro audience targeting and machine learning ensures your programmatic media performs with precision. A dynamic cloud based architecture lowers operating costs. We believe the next generation of media buying platforms should include the complete set of features and components an advertiser needs for one cost. We believe the next generation of media buying platforms should include the complete set of features and components an advertiser needs for one transparent cost. We believe ad fraud monitoring and brand safety should be built directly into the system. Pre-bid, post-bid, and robust fraud detection dashboards provide an understand the nature of the fraud across all their preferred and RTB publishers. We believe an automated programmatic ecosystem increases speed-to-market and performance.

Using your customer data combined with Viant’s 1st and 3rd party data, Adelphic gives marketers a transparent and holistic view of their audience profiles, to help make more informed media strategy and investments. Onboard and match your customer data against 250 million registered users to forecast, manage, and target new segments in seconds. Define audience segments using known identity attributes such as demographics, purchase history, and web browsing activity, and extend campaign reach with intelligent lookalike modeling. Maintain customer identities with a fully integrated platform that links devices and offline activities to real people so you can seamlessly execute and measure campaigns. With our self-service DSP, advertisers can execute their programmatic media campaigns across all devices, without worrying about data loss or modeling techniques. Unlike most DSPs, Adelphic is powered by first-party data, bringing the precision of people-based targeting.