Audience
Digital marketers and media planners interested in a tool providing audience segments to boost campaign efficiency and targeting precision
About Affinity Answers
Affinity Answers combines the richest behavioral data with the world’s largest social dataset to verify online browsing, ecommerce, search, and mobile intent and create custom audiences that outperform purchase-based segments by an average of 55%. Users submit target criteria (audiences, dates, geography, channels and budget) and receive audience definitions, complete with targeting filters, reach estimates and proprietary intent scores, within 1–2 business days; once approved, audiences are activated in demand-side platforms (DV360, The Trade Desk, etc.) within 7–10 days. It scales to build limitless, persona-level segments, such as competitive conquest (customers of USAA rivals), psychographic cohorts, purchase-intent groups, and topical news audiences, all via API or web interface.
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Popular products:
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Company Information
Affinity Answers
United States
www.affinityanswers.com/data/
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Product Details
Platforms Supported
Cloud
Training
Documentation
Live Online
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Online