Growth Channel AI
Identify and reach niche audiences at scale on any programmatic advertising channel to drive the performance of your campaigns, all in Growth Channel AI. Identify and reach people who purchase at specific stores or attend events using geolocation data. Better understand your personas and build customer profiles in seconds with AI. Build your first-party data with custom audiences (advertising, emails, postal). Directly activate your personas for advertising campaigns. Optimize your campaigns to reach the best performance across DSPs & SSPs. Measure the impact of your ad campaigns online and offline. Identify your customers on any digital channel, have full flexibility on your budget and audience size, and target people based on real-time and past location visits. No need for separate licenses on DSP, SSP, or DMP. Target niche audiences across TV, digital out-of-home, audio ads, native ads, video, mobile, and web displays.
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OUTFRONT
In name and in nature, we leverage the power of location, creative, and smart audience data to drive meaningful connections between brands and audiences in the real world with out-of-home advertising. Welcome to America's most visible and most versatile OOH media network. Engage audiences in the real world, where they live, love, work, and play. Digital out-of-home empowers brands with the ability to generate contextual relevance with dynamic creative triggered by daypart, location, traffic, weather, or even the score of the game. DOOH also allows marketers to execute campaigns much more quickly than with traditional billboards, with or without programmatic purchasing. Marketers also appreciate DOOH for its robust measurement and attribution capabilities, which allow advertisers to measure everything from brand lift to footfall.
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Vistar
Vistar Media is the home of out-of-home – providing brands, marketers and media owners with the world’s first truly intelligent platform for buying and selling OOH. Vistar hosts the world’s most extensive digital out-of-home inventory globally, offering the scale, data and expertise that allow brands to capture a better kind of attention. With a full suite of platforms to choose from – demand-side platform, supply-side platform, ad server and Cortex CMS system – Vistar has built the world’s largest marketplace for OOH transactions. Headquartered in New York, Vistar has a presence in more than 20 countries, working with hundreds of brand marketers and media owner networks to power an OOH that’s both timeless and future-proof.
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Ooh!Media
Powerful, intuitive Windows-based software that allows you to reach your targeted, daily viewing audience as no other media can. Pronounced “O” Media, Out-Of-Home (OOH) advertising is one of the fastest-growing ad categories today and provides one of the best returns on your investment. At a moment's notice, you can create dynamic, on-premise advertising programs that increase your same-store sales while reducing or eliminating your dependence on other traditional shotgun media (newspaper, TV/radio, etc). Adaptive’s Ooh! Media software sets a new standard in digital display advertising control. One-screen command and control empowers you and optimizes your customer’s viewing experience. Instantly display promotional text, and add backgrounds, graphics, animations, and video to create responsive advertising where it matters most – at your own front door.
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