Alternatives to Adobe Mix Modeler
Compare Adobe Mix Modeler alternatives for your business or organization using the curated list below. SourceForge ranks the best alternatives to Adobe Mix Modeler in 2026. Compare features, ratings, user reviews, pricing, and more from Adobe Mix Modeler competitors and alternatives in order to make an informed decision for your business.
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Camphouse
Camphouse
Camphouse is a robust campaign workflow management platform designed to streamline marketing operations for teams across multiple markets. It consolidates data from local and global campaigns into a centralized platform, offering real-time insights, performance tracking, and automated reporting. Camphouse enables seamless collaboration between teams by eliminating fragmented workflows, promoting better decision-making with AI-powered insights, and simplifying media planning and tracking. The platform’s customizable features and secure data governance empower CMOs, media teams, and CFOs to align campaigns, maximize ROI, and gain actionable insights for campaign optimization. -
2
MRI-Simmons
MRI-Simmons
MRI-Simmons is a leading provider of actionable insights on the American consumer, offering comprehensive data on consumer attitudes, behaviors, and media usage. It is a consumer insights and activation engine that informs marketing strategy and streamlines data usage to drive business results. MRI-Simmons features intuitive navigation, interactive charts for visual storytelling, and shareable reports and dashboards designed to enhance collaboration. It enables self-service activation, allowing users to fulfill audiences to any DMP, DSP, SSP, or addressable media. MRI-Simmons' USA study is a nationally representative survey providing insights into consumer attitudes, behaviors, media preferences, and more. It employs address-based probabilistic sampling, measuring real people randomly chosen to represent the U.S. population. This methodological approach ensures the stability of insights and provides an accurate view of the American consumer. -
3
Kantar Marketplace
Kantar
Build your competitive edge with agile consumer insights. A leading-edge platform built for leading-edge brands. Kantar Marketplace is an automated market research platform designed for insights professionals, marketers and agencies who want to test, learn and move faster. It is the only market research platform with solutions that have been independently validated to predict sales and brand growth. Get fast answers to your most pressing questions with proven automated market research solutions designed to the highest standards. Choose from a full suite of modular solutions including surveys, reports and data - with options to run your own market research or benefit from Kantar’s expert service. Tap into global perspectives, with solutions available in 70 countries and growing. With local support and account servicing, know that someone always has your back. Kantar is the world’s leading data, insights and consulting company. We help clients understand people and inspire growth. -
4
Haus
Haus
Haus is a marketing science platform that enables brands to measure the precise business impact of their advertising efforts, both online and offline, through automated incrementality experiments. It offers products like GeoLift for geo-based incrementality testing, Causal Attribution for day-to-day incrementality reporting, and the upcoming Causal MMM for incrementality-powered media mix modeling. These tools allow users to design and launch experiments in minutes, obtain results in as little as two weeks, and optimize marketing investments with daily incrementality reporting. Haus emphasizes privacy-durable solutions that do not rely on pixels, cookies, or personally identifiable information, ensuring compliance with evolving privacy regulations. -
5
LiftLab
LiftLab
LiftLab is a marketing analytics platform built to optimize media spend and maximize return on advertising investment through data-driven measurement, modeling, and experimentation. At its core is the “LiftLab Trust Engine,” which unifies econometric modeling (an agile Marketing Mix Model, or MMM) with real-world media experiments, such as geo-testing, to deliver transparent, unbiased insights into how each dollar spent on marketing contributes to revenue, both in the short term (performance) and long term (brand uplift and effectiveness). Users connect their sales, ad spend, post-purchase surveys, brand-lift studies, and attribution signals (both online and offline revenue), allowing LiftLab to measure incrementality, isolating the true impact of media spend, while eliminating reliance on last-click attribution or walled-garden platform analytics. -
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OptiMine Insight
OptiMine Software
OptiMine Insight and Intent work together to measure the contributions and value of all campaigns and then guide you to an optimized media plan and marketing budget to achieve a marketing performance lift. Know which ads and campaigns are contributing the most (and least) and take an instant action to lift performance. Deploy in a Fraction of the Time Compared to Multi-Touch Attribution, Marketing Mix Modeling, and "Unified" Solutions. optimize provides the fastest, most actionable cross-channel measurement for all digital and traditional marketing across any online and offline conversion points. optimize Insight and Intent work together to measure the contributions and value of all campaigns and then guide you to an optimized media plan and marketing budget to achieve a marketing performance lift. -
7
sMMMart AI
Salestube
sMMMart AI is a next-generation marketing optimization tool built on Google Cloud Platform that leverages continuous Bayesian modelling to deliver results as often as weekly. It automates data ingestion via proprietary connectors, uses the lightweight_mmm library for multi-level marketing mix modelling, and visualizes insights in Looker Studio. Unlike traditional modelling approaches, sMMMart AI analyzes full-funnel contributions across campaigns and channels (e.g., media spend, pricing, promotions, seasonality), uses Bayesian techniques to improve prediction accuracy, and supports scenario planning to simulate budget allocations and forecast outcomes. It also maintains resilience to evolving data privacy regulations by relying on aggregate econometric modelling rather than individual user-level tracking, and helps marketing teams move beyond last-click attribution by exposing channel synergies, tactical creative-level impact, and strategic optimization across the entire ecosystem. -
8
comScore
comScore
Connect the dots across multiple data sources to discover and act upon new opportunities to drive business growth. Build your business around the transformative currency for media measurement in a cross-platform world. Understand the impact of media and marketing efforts so you can improve ROI and make future decisions with confidence. Cross-platform measurement is necessary when making informed business decisions in an increasingly complex media environment. We help leading media properties, brands, and advertisers connect the dots to grow their businesses. Activate a powerful suite of audience, contextual, and cookie-free predictive targeting solutions to reach cross-platform audiences. We empower programmatic advertisers to access actionable target audiences in the DMP or DSP of their choice for campaigns on digital, mobile, CTV, DOOH, and podcasts. -
9
Keen
Keen Decision Systems
Keen is defining the future of marketing mix as the only system to deliver both historical measurement and predictive, prescriptive planning that continually optimize marketers’ spend choices across all channels, tied to financial impact. Begin making data-driven decisions quickly and add new data as you go. Keen’s marketing elasticity engine estimates help you consider all channels, even those you’ve not tried before. Then run scenarios to build a plan that balances your financial goals and risks. When you think about marketing metrics you probably think of marketing mix, multi-touch attribution and other ways to measure past performance. But how will you decide your next best opportunity, especially if it’s in a channel you’re not using? Or when uncertainty is high, like say, in a pandemic? Keen’s SaaS platform helps you accurately predict future performance across all channels so you can make smarter decisions about how to drive growth. -
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Cassandra
Cassandra
Cassandra uses machine learning-based marketing mix modeling to analyze all your data and creates a personalized media plan that maximizes your ROI day after day. As Meta Measurement Partner, Cassandra is committed to deliver excellence and innovation in marketing mix modeling. Our partnership with Meta, a global technology powerhouse, underscores our dedication to providing cutting-edge, industry-endorsed solutions Cassandra connects directly to your marketing data sources or data warehouse. Leverage comprehensive data insights for growth with Cassandra MMM and devise an optimal media budget allocation strategy to increase sales. -
11
Identable
Identable.io
Identable.io is a cutting-edge platform designed to empower businesses with seamless social media planning, intelligent automation, and advanced tools to streamline digital marketing efforts. Whether you're a startup looking to amplify your brand presence or an established company aiming to optimize your marketing workflow, Identable.io delivers innovative solutions that drive efficiency, engagement, and growth. With features like customizable content calendars, AI-driven analytics, and automated publishing, Identable.io transforms how businesses approach their online presence, enabling smarter strategies and measurable results. At Identable.io, we believe in making digital marketing accessible, effective, and effortless for everyone.Starting Price: $19/month -
12
ClimbinSearch
Red Cat Corporation SRL
ClimbinSearch is a marketing performance platform that unifies media planning, reporting, search analytics, and automated SEA SEO cannibalization testing in one system. It connects Google Ads, Meta Ads, GA4, and Google Search Console to keep media plans, dashboards, and search insights aligned and refreshed automatically. Teams use ClimbinSearch to plan and approve budgets faster, track planned vs achieved delivery, standardize reporting across channels, and turn search data into execution decisions, including keyword overlap diagnostics and controlled incrementality tests when paid and organic compete.Starting Price: $0 -
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MINT
MINT
MINT.ai is an AI-powered Advertising Resource Management (ARM) platform that unifies advertising data, automates workflow tasks, and deploys intelligent multi-agent AI systems across the full campaign lifecycle to improve efficiency and drive better business outcomes. It brings together AI Agents, workflow automation, and unified data into a single solution purpose-built for advertising resource management, enabling teams to plan, buy, activate, analyze, and optimize campaigns from one place with real-time insights. Its proactive AI multi-agent system acts like specialized virtual team members that collaborate with human teams to automate repetitive media planning and buying tasks, provide real-time performance reporting, and suggest adaptive optimizations that aim to maximize return on investment. MINT’s data layer standardizes and harmonizes advertising data across channels, offering a single source of truth for spend and performance insights. -
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EasyInsights
EasyInsights
EasyInsights is created for marketers, by marketers. With EasyInsights, you can build your client's Marketing Dashboards and Reports in minutes by syncing your marketing data source with the BI tool of your choice. This increases client retention significantly by automating all the dashboards for your in-house teams and reporting to the clients. EasyInsights generates insightful & actionable data. We also provide Custom attribution models, Server to server integration, Automated email reports, Cohort reports for strategic media planning, Data warehousing solution, and more. -
15
ContentCal
Content Calendr
ContentCal is an Adobe owned company that makes it quick and easy to manage your content marketing and social media planning - so you can focus on creativity and strategy! Sync multiple channels and multiple teams to save time, improve communication, and increase engagement. Create global and regional content planning visibility so your campaigns are seamless. A beautifully visual solution that anyone can grasp in 15 minutes flat. Create, curate, share, draft, and map out your content and campaigns globally. Compare and share best practices, know what works and when, and report on post-performance across the organization. Share inboxes and manage your mentions and messages across channels. ContentCal was founded by a team of agency marketers. They wanted simple, yet sophisticated tools to create and publish content. And they wanted to easily share that content with individual customers for feedback and approvals.Starting Price: $9.00/month -
16
Sequire
SRAX
Search and identify key shareholders to uncover buying and selling behavior. Analyze activity from your market makers and see the biggest gains and losses over periods of time. Take an in-depth look at each institutional investors’ contributions, including how many shares they own and the total value. As part of every managed campaign through Sequire, you receive a customized and targeted media plan defining goals, strategy, specific tactics, and measurement. Sequire’s network of over 5 million active investors enables us to target specific communities of investors across display, email, and social platforms. Our goal is to help you better communicate with shareholders and drive interest from like-minded investors. We continuously report on performance metrics and make ongoing alterations to optimize reach with your target audience. -
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True Impact Media
True Impact Media
Review available OOH operator inventory across all desired markets in a one-stop-shop experience. Maximize marketing dollars using our OOH platform; plan and filter to best optimize toward the advertising campaign objectives. Confirm the selected media outlet and inventory, then buy with confidence. True Impact Media will handle the rest, worry-free and on-time printing, shipping, and installation. Find an OOH advertising medium that fits your media planning campaign best. If you are looking to build brand awareness, reach a new audience, and gain valuable insight like never before, our outdoor media platform service is the perfect choice for you. With True Impact Media, digital advertising has never been easier. As an industry leader in the OOH space, our team can help you take your business’s marketing initiatives to the next level. -
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Sparkroom Marketing Software
Sparkroom
Sparkroom performance marketing technology offers centralized PPL media planning + PPL vendor management, including FPIs, forms, vendor invoicing, call tracking + more. Leads that come through the system face real-time validation, verification, de-duping, data matching, rejection + scoring (if desired) via proprietary solutions and third-party plug-ins. Focus less on logistics and more on strategic decision making by centralizing + simplifying campaign management operations. Acting as the central hub between every integration, Sparkroom stores all campaign data, including delivery, routing + result details, to serve as a transactional-level point of reference. -
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Stella
Stella
Stella is a marketing-measurement platform built to give marketers clear, scientifically sound insight into which ads, campaigns, and media channels actually drive incremental revenue. It includes three core tools; Incrementality Testing, Always-On Incrementality, and Media Mix Modeling (MMM). With Incrementality Testing, Stella runs geo-holdout studies (or inverse holdouts) to compare performance between test and control regions, isolating the causal impact of your ads rather than relying on attribution alone. It automatically handles complex statistical analyses (causal inference, confidence intervals, MAPE/R² checks), letting you see what would have happened without a campaign and therefore revealing the true “lift” generated by each ad. Its Media Mix Modeling tool uses a proprietary Bayesian MMM to decompose historical marketing spend and external factors (like seasonality, promotions, holidays, weather, etc.) to estimate each channel’s contribution to sales.Starting Price: $2,000 per month -
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Lifesight
Lifesight
Lifesight is a unified marketing measurement platform that helps marketers move away from inaccurate measurement techniques and enables them to measure their full-funnel marketing using modern measurement methods like marketing mix modeling, incrementality testing & causal attribution - Helping them make better decisions that result in sustainable & profitable growth. -
21
WorkMagic
WorkMagic
WorkMagic helps omnichannel brands measure the true impact of their marketing by combining incrementality testing, multi-touch attribution, and MMM into one unified platform. Its automated geo-based incrementality tests reveal what spend actually drives incremental sales across DTC, Amazon, retail, and wholesale. Instead of relying on guesswork or over-attribution from ad platforms, WorkMagic calibrates attribution models using real experimental results for maximum accuracy. Brands get a clearer view of performance, smarter budget allocation, and higher iROAS. Onboarding takes minutes, thanks to seamless integrations with Shopify, marketing channels, and marketplaces. With WorkMagic, teams finally understand what truly works—and what doesn’t—and can scale efficiently with confidence. -
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Swayable
Swayable
Swayable is a global research platform that measures how effectively media content changes opinions. Our clients are dramatically increasing the impact of the stories they tell on the world's most important issues. Clients include major brands, agencies, foundations and political campaigns around the world. Swayable is incorporated as a public benefit corporation dedicated to effective truth telling. Campaigns that matter use Swayable to learn what really works. They get deep insights in under 24 hours with no media spend required. It's real science, finally applied to public opinion and consumer insights. Results available in under 24 hours from thousands of respondents, with real-time analysis via online dashboard. Get proof of impact, not just feedback. Swayable impact tests are standard-setting randomized controlled trial (RCT) survey experiments. Unlock 2X-10X increases in campaign ROI by applying insights across all stages of messaging, creative development and media planning. -
23
NT Programmatic Platform
NT Technology
The Internet has changed the way customers and advertisers interact and engage. NT develops products that support agencies and marketing experts to manage these new customer experiences. NT Programmatic Platform comprises of the world’s best technologies for establishing productive communication in online advertisement. At different stages of ad placement, the following modules are media planning, data collection/data analysis, creative development/adaptation, media placement with optimization in real-time, and statistical analysis of the results. NT Programmatic platform combines the latest technologies in advertising, which allows us to manage the full cycle of media buying – from market research and media planning to CRM data activation, strategy optimization across different KPIs, and in-depth data analysis. Throughout an advertising campaign, algorithm automation and capabilities of RTB optimization allow us to avoid stagnation periods and achieve all the KPIs planned. -
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Nielsen ONE
Nielsen
Nielsen ONE is a comprehensive cross-media measurement platform that provides deduplicated insights into audience engagement across linear TV, streaming, and digital platforms. By integrating first- and third-party audience data, it enables precise media planning and measurement, facilitating the creation of customized, high-impact ad campaigns that reach the ideal audience at the right time. Nielsen ONE offers deduplicated metrics for both ads and content, delivering a unified view of audience behavior to inform content development and monetization strategies. The platform's proprietary identity system combines panel data, third-party identity information, and direct publisher integrations to deliver accurate, person-level campaign impressions. With four-screen ad deduplication, it measures audiences across connected TV, computer, and mobile devices, including out-of-home, broadband-only, and over-the-air viewing. -
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Sightly
Sightly
We use data science, predictive algorithms and expert human know-how to maximize your outcomes and align your Brand Mentality™ at speed, no matter what lies ahead. Our smart, agile approach to media planning, buying and fine-tuning extends across YouTube, TikTok, Connected TV & OTT, Live Streaming video and all premium publishers and networks. Rapidly changing conditions impact your audience’s behaviors in unexpected ways. Fortunately, our advanced analytics and access to vast stores of data through the YouTube Measurement Program and scores of other sources empower us to guide your messages toward or away from emerging trends, per your objectives. Our GoodNews Algorithm and TrendGuard™ innovations sense and even predict cultural shifts so we keep your brand on course. Sightly’s Outcome Intelligence platform encompasses a suite of software and services that we leverage to plan, execute and maximize your outcomes at speed. -
26
AdRacer
AdRacer
Smarter media planning without the chaos! Simplify your planning process with AdRacer - powerful and affordable software solution, designed specifically for media and marketing professionals! - Build and manage media plans across all communication channels (TV, Digital, OOH, Print, Cinema and more) - Customize media plans templates according to your needs and preferences in just a couple of clicks - Automatically calculate all KPIs and performance metrics - Instantly generate flowcharts and detailed campaign reports - Develop winning strategies using built-in strategic planning tools - No more countless homemade Excel-based media plans, flowcharts, and calculators - No wasted time manually preparing reports in various formats - No mechanical errors or accidental mistakes caused by human oversight - Significant time savings in planning, reporting, and pre/post-campaign analysisStarting Price: $29/year/user -
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Quantcast
Quantcast
Quantcast is an advertising technology company and the creator of an innovative intelligent audience platform that empowers brands, agencies and publishers to know and grow their audiences online. The Quantcast Platform, powered by Ara™, a patented AI and machine learning engine, delivers automated insights, marketing performance, and results at scale to drive business growth. Our solutions are leveling the playing field for our customers when it comes to effectively reaching audiences online and helping them power a thriving free and open internet for everyone. Headquartered in San Francisco, Quantcast has been serving customers around the world since 2006. -
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Be Addy
Be-Addy!
Be Addy offers you an easy to use dashboard for your multi-channel media strategy. But more important to make your strategy leading instead of the campaigns. We help you to setup your strategy based upon marketing layers and allocate budgets to your channels and set KPI's. Now you get the control, schedule and we provide insights about what the best media mix is and collaborate with your digital team to improve your ROI on every single media plan. Create your multi-channel media plan and add your strategy to it. Allocate the budget and create your campaigns through BeAddy. Now you are in control with one easy-to-use dashboard. Schedule your online media plans throughout the year. Allocate your budgets towards the channels and forecast your spend. Save your media plan as a template to reuse it in the future. -
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Ad.Plus
Ad.Plus
The complete set of products and ad formats to help you plan, buy, measure, and optimize digital media and customer experiences in one place. We deliver premium inventory to all advertisers to give them maximum visibility. That's because of our powerful campaign delivery technology, our exclusive formats and our top-level support. Premium Video & Display Formats. Tens of high impact ad formats to choose from. InStream (pre-roll) & OutStream video formats. Premium above the fold display formats. Display & Video in-App inventory. Experience our customer-service based consulting approach to discover any missed revenue potential. This might mean new placements, formats, or strategies! Let us manages your ad trafficking, campaign optimization, media planning, and reporting to deliver results with an acute focus on quality & efficiency. Display, video, in-app, and any non-standard format. You name it, we can monetize it. -
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Viraltag
Viraltag
Manage multiple social networks, schedule unlimited posts, recycle evergreen content, collaborate with your team, and analyze performance - all from a single dashboard. Each social network is unique. No more uploading same image and caption to all your social networks. Easily customize your message, image dimensions and posting time for every social network. No more planning on excel sheets. Collaborate and plan your social media plan with your entire team on a shared marketing calendar. We turn your data into actionable insights to help you grow your brand. Learn best times to post and which content drives more engagement. Viraltag reports will guide you every step of the way. Track repins, likes, comments, traffic and revenue from your Pinterest account. Viraltag lets you know the best times to post, top keywords to use to further optimize our engagement.Starting Price: $7 per month -
31
Google Display & Video 360
Google
Work smarter with end-to-end campaign management for enterprises in one tool — from media planning and creative development to measurement and optimization. Manage creative, analytics, TV, and digital teams with a single product that brings everyone together to share insights, work more efficiently, and get closer to the data. Access all of your audience insights in a single tool, so you reach the right people with your message. Apply machine learning to automate steps like bidding and optimization, helping you respond to customers’ needs faster. See precisely how your money is being spent and know exactly where your ads are running. You’re in control with Display & Video 360. Display & Video 360 has the end-to-end campaign management features you need — like creative workspaces and automated bidding — to deliver faster insights, improved collaboration, and better results. -
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MediaPlanHQ
MediaPlanHQ
MediaPlanHQ is a comprehensive online media planning software designed to efficiently organize and track the media plans, operations, and requests of marketing teams, eliminating the chaos of spreadsheets and emails. It offers a unified workflow that allows marketing teams and their clients to collaborate on all media activities from strategy to delivery. Key features include media planning, creative project management, marketing invoice validation, and marketing request forms. With MediaPlanHQ, users can create detailed media placements, track media expenses, and remaining budgets, visualize media plans in blocking charts, and analyze media buys from various perspectives. It also enables the creation of professional media authorizations and insertion orders, streamlining the booking process with media vendors. Creative project management is tightly integrated with media plans, allowing teams to manage priorities and workloads effectively.Starting Price: $45 per month -
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Catchbase
Phiture
Catchbase is an AI-powered Apple Ads optimization platform that uses reinforcement learning to automatically manage and improve campaign performance without manual intervention. It connects directly to Apple Ads and MMP data, then applies self-learning models trained on millions of bidding scenarios to continuously optimize bids, allocate budgets, and prioritize high-performing keywords in real time. Its automation engine performs daily analysis, clusters keywords by potential, and dynamically shifts spend toward campaigns with the strongest growth opportunities, helping teams eliminate spreadsheet-driven workflows. It also measures true incrementality by separating paid conversions from organic ones, ensuring marketing spend is directed only toward traffic that delivers real value. Catchbase supports optimization for lower-funnel events such as subscriptions or in-app purchases when integrated with mobile measurement partners.Starting Price: €1,500 per month -
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INCRMNTAL
INCRMNTAL
INCRMNTAL is an always-on incrementality measurement platform that reveals the true impact of your ad spend - without cookies, device IDs, or planned experiments. Powered by causal AI and reinforcement learning, INCRMNTAL analyzes marketing performance across Mobile, Web, TV & CTV, Influencers, OOH & DOOH, Audio, and Podcasts to answer the question every marketer should be asking: "What would have happened if I hadn't spent that money?" The platform delivers actionable, privacy-first insights continuously - no control groups, no holdouts, no waiting. Just real incrementality data that helps Advertisers optimize budgets, cut waste, and prove the value of every dollar spent.Starting Price: $3999 -
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Admo.tv
Admo.tv
Visits, conversions, awareness, footfall. Discover and maximize the performance of your TV investments with the Admo.tv platform. Our detection technology allows us to follow in real-time each of the market TV broadcasts. Media planning, airing context, investments. With the Watch platform, optimize your media strategy by finding out that of other brands. Admo.tv identifies who your TV-online-users are so to provide insights, tailored to your needs: online visits and conversions, geolocation and socio-demographic profile of TV engaged audience, brand awareness impact and drive-to-store drive your media plans through a performance mindset. Admo.tv allows you to boost your SEA when your audience searches for you online. Then optimize your conversion by retargeting your TV-engaged audience and creating a tailor-made customer journey. Since 2011, Admo.tv supports the biggest brands and their media agencies.Starting Price: $3,840 per year -
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Nielsen Media Impact
Nielsen
Nielsen Media Impact is a comprehensive media planning solution designed to help agencies, advertisers, and publishers make cost-effective decisions about engaging audiences with content and advertising. It is divided into two modules, the insights module, which enables users to analyze granular data about consumer media behavior and identify the best platforms to engage their audiences, and the planning module, which allows for the optimization of media plans and the creation of alternative planning scenarios to allocate GRP flights, weights, and budgets effectively. Key features include the ability to explore historical campaign data to understand target audience engagement, evaluate budget changes and media allocation to optimize performance, analyze schedules and test various scenarios to optimize impression levels and flighting patterns and define customizable KPIs to build marketing plans that achieve specific goals. -
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Commspoint Influence
Nielsen
Commspoint Influence is a media planning solution that assists brands and their agencies in identifying the optimal communication channel mix for their products by analyzing how different types of media work together to deliver messaging. Commspoint Influence offers a user-friendly experience, enabling new users to become operational after only a few hours of training. It is fully customizable, allowing reflection of an agency or brand’s planning approach for individual markets or regions. Commspoint Influence transforms survey data into actionable reach and effectiveness curves that predict outcomes based on budget allocations. Additionally, it facilitates easy data export and presentation creation to share findings with colleagues and stakeholders. -
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MixModeler
MixModeler
Modeling platform designed to help marketing teams, analysts, and agencies measure the true incremental impact of their marketing investments across all channels. Unlike traditional attribution tools that rely on cookies and only track digital touchpoints, MixModeler enables businesses to measure the effectiveness of TV, radio, outdoor advertising, and other offline channels alongside digital campaigns. The platform combines sophisticated statistical methods including Bayesian inference and regression analysis with an intuitive interface that makes advanced marketing measurement accessible to users without data science backgrounds. Users can build custom models manually or leverage AI-powered automation to quickly understand which marketing activities are driving real business results. MixModeler offers flexible pricing from free plans for smaller teams to enterprise solutions, making professional-grade MMM capabilities available to organizations of all sizes.Starting Price: Free -
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Bionic for Agencies
Bionic Advertising Systems
Award-winning, 5-star rated media planning software that delivers perfect media plans, beautiful flowcharts, effortless RFPs and IOs, flawless trafficking, diligent reporting, client dashboards, vendor bill reconciliation, and much more! Bionic for Agencies is the only fully integrated media planning software and media buying software for omnichannel marketing – digital, TV, radio, print, OOH, and more. Bionic gives you transparency, accountability, and control of your media planning and media buying. Bionic centralizes and standardizes all your media investments across all your clients and teams, worldwide. Bionic enables you to establish, authorize, and track progress against your media budgets. Bionic helps you find the best advertising placements for your media plan using the industry’s biggest searchable database of advertising programs, powered by modern artificial intelligence.Starting Price: $125 per user per month -
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SegmentStream
SegmentStream
SegmentStream is an AI-powered marketing measurement and attribution platform that helps companies understand the true impact of their marketing. It connects data across channels (paid media, organic, CRM, offline), goes beyond last-click attribution, and measures incremental lift — showing which campaigns actually drive revenue, not just clicks. On top of that, it uses predictive models to optimize budgets, forecast performance, and improve ROAS, even in privacy-restricted environments. In short: SegmentStream helps marketers measure what really works and spend budgets more effectively.Starting Price: $5,000 / month -
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Adobe Marketo Measure
Adobe
Prove and improve impact with unmatched visibility into marketing performance. What is working and what isn’t? That’s the question every marketer needs to be able to answer. And it’s exactly why every B2B marketing team needs revenue attribution. Beyond just clicks and leads,Adobe Marketo Measure gives marketers unmatched visibility into their true impact on the bottom line. With attribution that measures every touchpoint in the customer journey—digital and offline, paid and organic, marketing and sales—accurately identify which channels and campaigns deliver the most revenue and highest ROI. Dealing with disparate data is frustrating.Adobe Marketo Measure automatically connects and unifies your data, so you can spend more time acting on insights and less time on tedious tasks. Get accurate data without the pain of broken spreadsheets and duplicate conversion counting. When it comes to attribution models, one size doesn’t fit all. -
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Strike Social
Strike Exchange
Strike Social’s online planning and audience targeting tool is built upon years of actual machine learning using audiences and data from industry leaders’ thousands of social advertising campaigns. Using successful historical insights and the latest technology, we offer enterprise-level solutions to help our customers succeed on YouTube and Connected TV advertising. Maximize your media plan with our proprietary technology that forecasts and monitors outcomes using years of machine learning, audiences, and data. Strike Social has been working with YouTube advertising for many years and Campaign Lab is the result of thousands of successful campaigns managed and optimized by expert media buyers. -
43
Content Tap
Content Tap
Content Tap offers an interactive and efficient social media content calendar designed to streamline your social media planning. The platform aims to help users stay ahead in their social media strategy by providing tools to organize and schedule content effectively. Save hours of your time by following a more streamlined process with professionally planned content. A niche-specific social media calendar improves engagement and message alignment for entrepreneurs. Promotional content promotes a product, service, or event and aims to generate sales or leads by highlighting its benefits and encouraging the audience to take action. Story content is a specific type of brand content that uses storytelling to connect with the audience and build an emotional connection with the brand. Curated content is selected, organized and presented to provide value and information to a specific audience and position the curator as a thought leader. -
44
DanAds
DanAds
DanAds is a global self-serve advertising platform built for publishers who want to streamline ad operations, reduce costs, and scale revenue efficiently. The platform automates manual ad workflows, enabling media companies to accept and manage ad deals of all sizes without third-party overhead. By consolidating inventory, campaigns, reporting, and payments into a single interface, DanAds gives publishers full control of their sales ecosystem. Its AI-powered automation and customization capabilities help teams cut workloads by up to 90% while improving advertiser experience. With flexible integrations, white-label branding, and multi-currency support, it adapts to any publisher’s infrastructure and business model. Trusted by global leaders like The Washington Post, Roku, and Tripadvisor, DanAds powers the next generation of advertising efficiency and growth. -
45
SRDS
SRDS
SRDS (Standard Rate and Data Service) is the industry standard for media planning and buying, providing agencies and brands with comprehensive and efficient means to incorporate digital and traditional media in modern, audience-first buying practices. The database comprises inventory from more than 125,000 media brands, offering access to media-specific databases with up-to-date ad rates, demographics, media contacts, and more. This centralized resource increases media planning efficiency by providing standardized and current data all in one place, eliminating the need to search multiple websites. For media buyers, SRDS offers a platform that puts essential data from over 125,000 media properties at their fingertips, facilitating smarter media campaign planning. Media sellers can enhance their SRDS profiles with premium listings that deliver higher rankings and more compelling data for better visibility. -
46
Basis
Basis
It’s the only demand-side platform united with search, social, and site direct via a single interface. Basis DSP grants access to an entire programmatic universe of inventory, audiences, and data sets—plus the ability to plan, buy, and manage campaigns. Basis DSP unites front-to-end process automation with programmatic digital media planning and activation. Interoperability with search, social, and ad server platforms enables media professionals to plan and approach digital media strategies. Billing automation within Basis DSP creates seamless processes to reconcile delivery numbers and create/pay invoices easily. Plan, negotiate, and track custom PMP offerings across thousands of premium publishers—without ever having to leave Basis. Utilize the Basis artificial intelligence engine to generate better outcomes for campaigns—choose from algorithmic or machine learning optimizations to automatically analyze data. -
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AdBook+
FatTail
FatTail is redefining the business of advertising by designing, developing and deploying powerful sales, operations, and marketplace solutions that put you, the publisher, in charge. At the heart of our business is a highly flexible Revenue Management Platform that helps you increase monetization, control, and scale. And instead of asking you to change your business practices to conform to our standards, our software platform is readily adaptable to yours, to help you do what you’re already doing – only faster, more efficiently, and more profitably. FatTail is a global enterprise advertising technology company. We power the only unified direct and programmatic supply platform. Our cloud-based solutions give publishers total control of media planning, sales, and revenue across a wide variety of advertising products and channels and offers buy side systems differentiated “top of the funnel” inventory supply from the world’s most trusted brands.Starting Price: $100 per month -
48
Gainbuzz
Gainbuzz
Discover advertising opportunities based on your budget and campaign needs. Get proposals from qualified media sellers and negotiate the best deals. Execute and monitor campaigns across media categories without leaving your desk. Gainbuzz is an online platform to connect media buyers and sellers with marketplace applications enabling faster, smarter and better media planning and buying. We bring the entire media sales process online so the brands can discover advertising opportunities, connect with media owners and plan their entire Adverting campaigns on single platform. That means less emails, fewer phone calls and a faster turnaround. Led by passionate problem-solvers and backed by top investors, our team is composed of individuals with extensive experience in advertising, media planning, business and technology. We are on mission to positively change the direct media buying landscape forever. -
49
Mediaocean
Mediaocean
Meet customers where they are and unite stakeholders across the media lifecycle through an integrated platform designed to facilitate mission-critical solutions for Media Intelligence, Media Management, and Media Finance. Extensively connected to the media ecosystem through APIs and bi-directional integrations, and encapsulated by an omnichannel data warehouse, the Mediaocean platform provides unmatched transparency, control, and efficiency for omnichannel advertising. Critical data surfaced where and when it matters most. Tap into an underlying foundation of normalized data and leverage it throughout the campaign lifecycle where it can impact decisions. End-to-end workflow for omnichannel buying at scale. Whether digital or traditional, direct or programmatic, across open or closed ecosystems, leverage a standardized workflow to manage campaigns. Customized media accounting to manage global spend and streamline operations. -
50
AdReady+
Digital Remedy
AdReady+ puts an intelligent media planning tool at the fingertips of our industry experts and it’s the reason why we’re able to execute media with that special Digital Remedy flare. AdReady+ is a full service ad-tech platform designed to move campaigns from the initial RFP and planning stages, through to IO management and trafficking, and finally onto insights, reporting, and renewal. Good tech can enable efficiencies that otherwise would be impossible. Knowing this, we set out to make a revolutionary platform that enables our teams to access 100+ vendors at the click of a button. It’s hard to put into words how valuable the dashboard capabilities of the AdReady Platform are: Customizable to nearly any macro, and able to present data and a vast number of different visualizations, it’s easier than ever to compare performances against any KPI. One of the first steps in any media plan is figuring out the breakdown of devices, targeting types, audiences, and strategies.
