Alternatives to Adobe Analytics
Compare Adobe Analytics alternatives for your business or organization using the curated list below. SourceForge ranks the best alternatives to Adobe Analytics in 2026. Compare features, ratings, user reviews, pricing, and more from Adobe Analytics competitors and alternatives in order to make an informed decision for your business.
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1
Kubit
Kubit
Your data, your insights—no third-party ownership or black-box analytics. Kubit is the leading Customer Journey Analytics platform for enterprises, enabling self-service insights, rapid decisions, and full transparency—without engineering dependencies or vendor lock-in. Unlike traditional tools, Kubit eliminates data silos, letting teams analyze customer behavior directly from Snowflake, BigQuery, or Databricks—no ETL or forced extraction needed. With built-in funnel, path, retention, and cohort analysis, Kubit empowers product teams with fast, exploratory analytics to detect anomalies, surface trends, and drive engagement—without compromise. Enterprises like Paramount, TelevisaUnivision, and Miro trust Kubit for its agility, reliability, and customer-first approach. Learn more at kubit.ai. -
2
Triple Whale
Triple Whale
Triple Whale lets you easily manage and automate analytics, attribution, merchandising, forecasting and more—in the palm of your hand. We simplify, inform & save you time! No need to flip between tabs & apps. We integrate ecommerce & marketing data from all your favorite tools: TikTok, Facebook, Google, and more. Triple Whale lets you: - Trust your attribution data to make better decisions. - Seamlessly gain insight into what is and isn't working - Forecast & track your most crucial DTC metrics - Track and visualize your customer journeys across channels - Easily determine top performing creatives and themes - Gain data insights from our AI with anomaly detection and recommendations We’re building AI to help you reduce errors and operate better across all your tools. Moby by Triple Whale is an AI-powered platform that connects your raw data to intelligent AI agents, transforming it into actionable business insights within seconds. -
3
Segment
Twilio
Twilio Segment’s Customer Data Platform (CDP) provides companies with the data foundation that they need to put their customers at the heart of every decision. Per IDC, it’s the #1 CDP in worldwide market share four years in a row (2019-2022). Using Twilio Segment, companies can collect, unify and route their customer data into any system where it’s needed to better understand their customers and create seamless, compelling experiences in real-time. Over 25,000 companies use Twilio Segment to make real-time decisions, accelerate growth and deliver world-class customer experiences.Starting Price: $120 per month -
4
Smartlook
Smartlook
Smartlook is a qualitative analytics solution for websites and mobile apps helping over 300,000 businesses of all sizes and industries answer the "whys" behind their users' actions. Eliminate the guesswork and discover real, actionable reasons. With a unique feature set, Smartlook finally gives you a way to understand user behavior at the micro level. Always-on visitor recordings show you what every last visitor does on your website or app, while automatic event tracking lets you know how (and how often) your visitors do specific things. You can then build conversion funnels to see your conversion rates as well as uncover why people are churning. Heatmaps for websites give you mass data about where most people click, scroll, hover, and otherwise interact with your pages. Ranked within the Top 100 Software Products in the 2019 G2 Crowd Awards, Smartlook services customers like O2, Miele, Hyundai, and Kiwi. It can also record games developed in the Unity engine.Starting Price: $39 per month -
5
JustControl.it
GRAHAMSTOWN LIMITED
JustControl.it is a marketing-focused platform enabling businesses to gain full control over their ad spending, evaluate campaign performance across a wide range of channels, and get up-to-date reports on virtually every performance metric. Automate data collection and processing for your campaigns via cross-channel analytics solution.Starting Price: $750 per month -
6
Singular
Singular
Singular empowers marketers to futureproof their growth with next-gen attribution and analytics. We provide a holistic solution that combines mobile attribution with industry-leading cost aggregation, flexible ROI analytics, and automatic loading directly into your BI tools. With Singular you are able to - Measure and report on all the channels you work with - Analyze ROI by combining attribution with leading cost aggregation - Track and analyze across the entire user lifecycle - Block more fraud with best-in-class fraud prevention - Monitor a single managed pipeline with a plug-and-play solution to extract, transform and load analysis-ready marketing data into your chosen data warehouse Top marketers from LinkedIn, Rovio, Microsoft, Lyft, Twitter, EA, and more, rely on Singular for a complete view of their marketing performance. -
7
LeadsRx Attribution
LeadsRx, Inc.
We arm courageous marketers with the insights, technology, and confidence they need to deepen customer relationships and spark marketing performance. LeadsRx SaaS-based marketing attribution software collects touchpoints across all channels, captures conversions throughout the entire funnel, provides impartial results, and is unrivaled by competitors. Use LeadsRx to see which advertising programs perform the best and which are perhaps wasted ad-spend. By calculating the Return on Ad Spend (ROAS), LeadsRx provides immediate insights that guide marketers in optimizing their budgets across channels. The product also collects customer journey maps to show consumer behavior and the ways marketing programs influence buyer decisions. -
8
Quaeris
Quaeris, Inc.
Align analytics to your everyday business workflows. Your business relies on people, data and documents, but the process of using them is broken. QuaerisAI enables seamless downstream workflows across your People, Documents and Data Assets. Use natural language search on data, documents and collaborate in private or within Communities - all in one platform! QuaerisAI offers time savings of at-least 30 minutes to an hour/day/resource - imagine the productivity enhancements you give your users without the expense of buying and consolidating a bunch of AI tools. Quaeris can be rolled out to team of 10s or 1000s of users seamlessly within a matter of days - without much need of IT, and that is why IT & data teams love us!Starting Price: $100 per month -
9
Heap
Contentsquare
Heap is a comprehensive digital insights platform that provides businesses with a complete understanding of their customers’ journeys. By automatically capturing all user interactions across web and mobile platforms, Heap offers actionable insights to optimize conversion, retention, and user experience. The platform uses advanced data science to identify moments of friction and opportunity, allowing businesses to make data-driven decisions quickly. With powerful tools like session replay, heatmaps, and AI-powered insights, Heap enables businesses to understand and improve user behavior at every touchpoint.Starting Price: $500.00/year -
10
Google Analytics
Google
Get to know your customers. Get a deeper understanding of your customers. Google Analytics gives you the free tools you need to analyze data for your business in one place. Google Analytics 4 (GA4) is the latest iteration of Google’s analytics platform, designed to provide a deeper and more comprehensive understanding of user behavior across websites and apps. Built with a privacy-centric approach, GA4 leverages event-based tracking instead of session-based tracking, enabling more flexible and detailed data collection. It offers advanced features like cross-platform tracking, machine learning-powered insights, and predictive analytics to help businesses better understand customer journeys and make data-driven decisions. With improved integration with Google Ads and customizable reporting, GA4 empowers organizations to optimize their marketing strategies while adhering to evolving privacy regulations. -
11
Piwik PRO
Piwik PRO
The Only Analytics Suite Designed For Data-Sensitive Industries. Use Piwik PRO to track user behavior even in the most secure areas while staying privacy-compliant, available on-premises and in the cloud. Full compliance with privacy & security laws worldwide. Piwik PRO makes it easy to comply with strict data privacy regulations. From privacy laws in the United States to all European laws and directives, including: GDPR, HIPAA, Chinese Internet Law, Russian law 526-FZ and many more. Piwik PRO offers 100% data ownership. None of it is ever sent to other servers or third parties whether you choose the On-Premises or Cloud solution. Combine data collected through Piwik PRO Analytics Suite to build highly accurate profiles of your customers and research user behavior patterns on the most granular level. Integrate first-party data from web analytics, your company’s CRM, offline sources (including CSV files), forms, and other sources. Get a complete picture of your customers’ behavior.Starting Price: $500 per month -
12
Stormly
Stormly
It’s so frustrating to hear that a customer is unhappy with your product. Especially when you’re not sure what the problem is! One way to do this is by using Stormly’s User the journey template, which lets you see where people are dropping off inside your product or app. Get to know which of the items converts best. Whether that are webshop items, blog articles, videos, or anything else. The aha-moment is the moment when users finally gain value from an app or website. When you know what this special moment is, you can create a better onboarding experience that will increase user retention and conversion rates. Knowing what user behavior leads to higher retention or conversion is crucial in creating a product with high engagement. Your goal should be to figure out exactly what moment your users get the unique benefit of your app or website; this is called the “aha-moment.” Once you know this, you can optimize your app’s onboarding flow so that more people will become engaged.Starting Price: $199 per month -
13
Webtrends
Webtrends
To get the most out of your SharePoint environment, you need to know how it’s being used and if it’s creating a return on your investment. Webtrends Analytics for SharePoint was designed specifically to understand the details of SharePoint and is used by leading enterprises worldwide to measure user behavior and increase ROI. Making an investment in SharePoint can involve multiple teams and stakeholders, complex design, deployment and training, and the migration of thousands of critical assets into the platform. With such a commitment, it’s important to know that it’s performing as expected. With Webtrends Analytics for SharePoint, you can prove exactly how SharePoint is delivering value to your organization through reports on traffic, content, engagement, and technology segmented by User or any user attribute (e.g. Department, Location, etc.). With a wealth of out-of-the-box reports, Webtrends offers the leading measurement solution for SharePoint. -
14
Tealium Customer Data Hub
Tealium
Tealium Customer Data Hub is an advanced platform designed to unify, manage, and activate customer data across multiple channels and touchpoints. By integrating data from websites, mobile apps, and other digital sources, it enables businesses to create a cohesive, real-time view of their customers. This centralized data hub empowers organizations to deliver personalized experiences, optimize marketing strategies, and enhance customer engagement. With robust features like data collection, audience segmentation, and real-time data orchestration, Tealium Customer Data Hub allows businesses to turn raw data into actionable insights, driving more effective customer interactions and improved business outcomes. -
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TWIPLA
TWIPLA
Learn more at TWIPLA.com. • Identify your site’s weak spots by analyzing visitor behavior via heatmaps, events, session replays, and funnels, as well as a survey tool. • A complete web analytics solution trusted worldwide with 2.5 million installs, offering unique feature set combinations that remove data silos. • Stop guessing; get real-time analysis of your web presence with instant, unsampled site KPIs - all presented in an intuitive interface. • Stop losing data, protect your visitors from data theft and reveal up to 4x more traffic you wouldn’t see otherwise using our innovative cookieless and consentless tracking technology. Choose a world-leading suite with everything needed to optimize web performance. You don't need a cookie banner anymore. Finally get the full analytics picture of your site with the only solution that doesn’t require visitor consent - you’ll be surprised how much data you were missing before.Starting Price: $2.39 per month -
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Acoustic Tealeaf
Acoustic
How can you serve your customers better than your competition without understanding them? The world’s most trusted behavioral analytics engine helps businesses create a digital presence that engages customers and keeps them coming back. Experience Analytics (Tealeaf) is an AI-powered behavioral analytics product that helps marketers and application owners create a digital world customers can’t wait to use. Analyze customer behavior and optimize your digital channels by visualizing web and mobile interactions.Leverage AI to solve abandonment. Struggle analytics alerts you to customer struggles in your digital world and helps you quantify business impact so you can prioritize fixes. Save time and take action with AI-powered anomaly detection. Capitalize on opportunities and quickly correct failures. When performance is abnormal, either good or bad, Experience Analytics (Tealeaf) tells you right away, along with the “why” (the top contributing factors to spikes and dips). -
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Adobe Audience Manager
Adobe
Acting on insight requires an audience. Create and activate the best audiences on any channel or device with Adobe Audience Manager, our best-in-class data management platform. Learn the steps you need to take to get Adobe Audience Manager up and running. Dig into the details of Audience Manager in our documentation. -
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Adobe Launch
Adobe
Standout experiences start with unified data and integrated tools. Great customer experiences require you to bring data and systems together. With Adobe Experience Platform Launch, you can connect multiple technologies and turn data into action — so you can deliver powerful, memorable experiences. Unified tech delivers better experiences. Technologies built on one platform mean products are built to work together to deliver great experiences. Deploy faster. And automatically. Use powerful open APIs to write scripts to programmatically deploy your technologies. Collect your data. Know your data. Share your data. Get a single view into all the data being collected on your web and mobile properties for better quality control and sharing. Trust in a community, not just a company. Take advantage of evolving technology made available from a community of third-party engineers working together to create the best integrations. -
19
Adobe Target
Adobe
Test and optimize every experience, every time. With Adobe, you get the whole optimization engine — AI-powered testing, personalization, and automation at scale — so you can find the individual in the haystack. And then delight them. The best experiences are consistently personal. Use our unified, progressive profile to give the best experience through every channel. Running isolated tests in silos just doesn’t cut it. Instead, easily test everything through every channel every time. AI is critical to modern optimization. Test and personalize to every visitor, applying artificial intelligence with a single click. Exceptional customer experiences require exceptional tools. -
20
Contentsquare
Contentsquare
Contentsquare's digital experience analytics cloud helps companies understand hidden customer behaviors, and use those insights to drive more successful experiences. Conventional web analytics don't give you the full picture. Traditional tools are hard to use and even harder to interpret — providing data that only specialists can decipher. We work hard to keep it simple. Our intuitive visual reporting makes it easy to see how customers are using your site or app. Contentsquare automatically surfaces your biggest opportunities and issues. It's like having your own team of analysts to crunch your data and feed you a smarter to-do list. Quantify the biggest UX issues that are costing you online customers, and prioritize what matters most. Watch the exact sessions leading to errors and friction. Surface and prioritize errors by revenue impact. -
21
inSites
Teege.me
inSites.app gives you all the statistics you need. Simple and clear. You can see at a glance how many people visit your site, where they come from and which pages and articles are viewed particularly frequently. All data in inSites is anonymous and belongs to you. The data is neither sold nor passed on to third parties. In addition, inSites does not require cookies - for you and your visitors this means: no annoying cookie banners. With inSites you can invite team members and give them access to the statistics, so everyone can see what's happening on your site. To get even more accurate stats, you can create goals and measure conversions, or evaluate your marketing campaigns with UTM data. Servers and data centers run around the clock and every click causes carbon emissions. inSites calculates the carbon emissions of your website and invests in climate protection projects as compensation. Fully automatically and without any additional effort for you!Starting Price: €5/month -
22
Glassbox
Glassbox
The Glassbox digital experience analytics platform gives you cutting-edge digital capabilities that enable you to deliver better user journeys to power your business growth. Now that your customers have moved online and are embracing mobile with increasing speed, it’s never been more important for organizations to ensure that their websites and mobile apps operate optimally and deliver fantastic user journeys. They also need to use the data their business generates, analyzing every user session to personalize customer journeys and drive greater engagement. Engineers need performance analytics to measure reliability. Product managers want to know how to improve engagement and conversion rates. Customer service reps want to pinpoint the source of an issue so they can resolve user struggles. -
23
Google Analytics 360
Google
Analytics 360 is designed to meet the specific measurement needs of large enterprises, providing advanced customization options, scalable tools, and enterprise-grade support. Find out how your customers interact throughout their life cycle with your websites and applications. Leverage Google machine learning to get more out of your data. So you can discover new statistics and anticipate the behavior of your customers. Optimize the performance of your marketing strategy with integrations between Google's ad platforms and publisher platforms. Analyze your data quickly and collaborate with your team in an intuitive interface and with reports that can be shared. Our service level guarantees, and SLAs, give you complete peace of mind on many product features, from data collection to attribution, as well as daily exports to BigQuery. Get the most out of your analytics with premium features like enhanced data refresh, and intraday data availability within one hour of collection. -
24
Mixpanel
Mixpanel
At Mixpanel, our mission is to increase the rate of innovation. Not only as a company, but for the businesses we serve. Through our analytics and engagement product, companies can analyze how and why their users engage, convert, and retain in real-time across web, mobile, and smart devices. Then they can use that data to improve their business and products. Mixpanel serves over 26,000 companies from different industries around the world, including Samsung, Twitter, and BMW. Headquartered in San Francisco, Mixpanel has offices in New York, Seattle, Austin, London, Barcelona, Paris, and Singapore. Great products are built by teams who know their users. Go beneath the surface to learn which features are popular, who your power users are, and the behaviors tied to long-term retention. See which features are popular and how many power users you have.Starting Price: $89 per month -
25
Oracle Infinity
Oracle
Collect digital behaviors in real time, apply intelligence to that data, and offer recommended actions to enhance the digital customer experience—at the exact right moment. Oracle Infinity Behavioral Intelligence optimizes a customer’s digital journey in real time, making their online experience highly relevant and personalized. Harness customer behaviors as they happen and use them to optimize customer experience. Increase engagement and loyalty by providing the content, offers, and promotions that resonate best with each visitor, customer, or prospect. Use a system that will grow with you. Built on an innovative, big data platform, Oracle Infinity is a digital intelligence solution that offers unparalleled data collection and accessibility. Gather data about each customer at an individual level to better understand behaviors and deliver more personalized experiences. Stream your online behavioral data into one, unified location. -
26
Siteimprove
Siteimprove
Turn your website into an asset as it was meant to be with Siteimprove. Siteimprove is an all-in-one website management software designed to help businesses solve today's most demanding website challenges. With Siteimprove, businesses get access to tools that allow them to optimize content quality and design, boost search engine traffic, comply with data privacy requirements, and track website performance--all from a single platform. -
27
Woopra
Appier
Woopra is a Customer Journey Analytics solution that is redefining how companies understand, analyze, engage and retain their customers. The platform is designed to fuel optimization and growth throughout the entire customer lifecycle. Leveraging individual-level data to aggregate analytics reports for full lifecycle insights that bridge departmental gaps. Woopra’s proprietary tracking technology tracks usage across your website, product and mobile applications. In addition, the platform offers 51+ one-click integrations with partners such as Salesforce, Marketo, Intercom and Segment to seamlessly unify disparate data points across tools and teams.Starting Price: $999/month -
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Kissmetrics
Kissmetrics
Accelerate growth by seeing what’s happening on your website and apps. Kissmetrics is ideally suited for SaaS product and marketing teams because we give you the information you need to acquire qualified prospects, convert more trials into paying customers, and reduce churn. Kissmetrics is also suited for ecommerce product and marketing teams because we give you the information you need to optimize your checkout funnel, convert more visitors into loyalists, and increase the lifetime value of your customers.Starting Price: $500.00/month -
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Dreamdata.io
Dreamdata
Dreamdata is a B2B revenue attribution platform that empowers go-to-market teams with actionable insights to drive growth. It automatically collects, models, and activates data from across your marketing and sales tech stack, providing a 360° view of the customer journey. With Dreamdata, you can: - Accurately attribute revenue to specific marketing and sales activities. - Understand the ROI of your campaigns and channels. - Identify buying signals and prioritize high-intent leads. - Build targeted audiences for personalized campaigns. - Measure performance against industry benchmarks. Dreamdata's no-code interface makes it easy to use, even for non-technical users, while its powerful analytics capabilities provide the depth of insight needed to make data-driven decisions. By connecting spend to revenue and pipeline, Dreamdata enables B2B teams to optimize their go-to-market strategies and achieve sustainable growth.Starting Price: $999 per month -
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HockeyStack
HockeyStack
We work with thousands of other SaaS companies, so we know your data is fragmented across different software. HockeyStack is the only solution that lets you collect and connect all your data in one place. Find out how the deals are closed, what your users are doing on your website, and how your product is being used. Use our and/or filters to find the exact accounts/visitors you are looking for. You can hover over the chart to see the counts for each point in time. If the date range you selected is a single day, the data points will show each hour. If the date range is between a day and a month, the data points will show each day. If the date range is more than a month, the data points will show each month. The sources table segments sessions by referrer, UTM campaigns and refs. Ads are automatically tracked using UTM parameters and shown on this table.Starting Price: $399 per month -
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Fullstory
Fullstory
Fullstory is a behavioral data platform that surfaces the sentiment buried between clicks, revealing the untold story behind consumer behaviors. From building better fraud detection and forecasting to creating personalization that genuinely resonates, Fullstory enables product, engineering, and data teams to connect sentiment signals with other data sources to intentionally design the next best action. Providing deeper and more immediately actionable insights beyond conventional web and product analytics that can only surface what’s happening but not why, Fullstory is the only behavioral data platform that provides the context needed to build in-the-moment experiences that drive revenue. With automatically captured, indexed, and semantically structured first-party data— served up to your data ecosystem or through our product analytics with session replay, Fullstory’s behavioral data is ready-made for AI. Enterprises no longer waste countless hours and resources analyzing data. -
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Piano
Piano
The Piano platform consists of four integrated products. Analytics Piano Analytics is a data harvesting and analysis toolset. While Piano Analytics competes with other broad-based marketing and behavioral analytics tools, it excels in compliance-critical environments and differentiates itself with several unique capabilities and datasets. Activation Piano Activation includes Composer, the world’s most widely-deployed experience rules engine, and VX, our subscription commerce platform. Audience Our real-time customer data management system (CDP/DMP) enables sophisticated known and anonymous user segmentation as well as the output of customer segments to both Piano applications and external systems. Amplifier Our suite of audience development tools includes organic and paid social media campaign management, as well as newsletters and push notifications. It is designed to merchandise content that drives traffic to owned-and-operated digital properties. -
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Exatom
Exatom
Understand why visitors leave your forms or check out and fix them. Successful optimization requires form experience analytics to get the most critical part of the customer journey right. Get your insights, optimize your forms, and grow your business. The forms on your website make or break your previous online investments. It's crucial that your webforms perform in an optimal way. Exatom helps you by providing three solutions in a single platform. Form analytics & field metrics; detailed insights you can't get with Google Analytics. Data-driven tooltips to give your visitor a gentle nudge. Notifications when your form experiences an issue. At Exatom we value your client's privacy. That's the reason that we made our platform cookieless. And don't collect any personal data. Our platform is used by SMBs as well as enterprise clients. Active in ecommerce, automotive, B2B, financial services, gambling, etc.Starting Price: €150 per month -
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SessionStack
SessionStack
SessionStack is an AI-enhanced Digital Experience Analytics platform based on best-in-class session recording technology that allows e-commerce businesses to identify where customers are getting stuck and dropping off, and what conversion opportunities are being missed. The insights generated by the platform serve as a fast track to improving the entire user experience with data-backed conversion rate optimization. SessionStackAI and our proprietary machine-learning models are the ideal partners for all e-commerce decision makers who are laser-focused on revenue. SessionStackAI blends qualitative and quantitative user data to provide the full picture of any website or mobile app interaction. The platform’s auto-capture capabilities and retroactive data history help ensure that there are no gaps in the analysis, identifying any friction points or new conversion opportunities as you go.Starting Price: Upon request -
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Klar
Klar
Klar is a data operating system and business analytics platform tailored to growing ecommerce companies that consolidates data from Shopify, marketplaces, marketing channels (like Facebook, Google, TikTok), analytics tools, and other sources into one single source of truth so teams no longer rely on spreadsheets or disconnected dashboards; once connected, it automatically ingests, cleans, and harmonizes order, customer, cost, and campaign data across stores, channels, and regions to provide real-time reporting on revenue, profitability, unit economics, customer lifetime value, retention, cohorts, and marketing ROI with customizable dashboards and KPI visualizations. It includes attribution and tracking capabilities that use first-party tracking scripts to map customer journeys and tie marketing touchpoints to outcomes, enabling brands to see what drives profitable growth and optimize spend, creatives, and channels with confidence. -
36
Capillary Insights+
Capillary Technologies
Get Actionable Insights with AI-Powered Customer Analytics & Business Intelligence. Consumers expect brands to know them and their preferences. Capillary Insights+ offers you deeper understanding and critical insights into your consumer’s behavior and preferences. With so many interaction channels today, it’s difficult to know where your consumer has been and how they engage with your brand. Gather consumer data from all touchpoints and get a 360° single view of consumers with a Consumer Data Platform. Capture data across channels, cleanse and de-dupe consumer records, and enrich consumer records based on each and every activity. Get a 360° single view of each consumer along with transactional and behavioral activity across channels. Increase conversions with personalized messaging and experiences powered by demographical and behavioral customer segmentation through CDP data.Starting Price: $25,000 per year -
37
Dataroid
Dataroid
Enterprise-level digital analytics and customer engagement platform that helps you enhance every customer interaction and deliver a better experience with data-driven insight. Comprehend and enhance every customer interaction. Take real-time actions. Start delivering a better experience. Collect customer behavioral data across your channels automatically from day 1 – without custom development. See each individual customer interaction under a unified customer profile. Analyze customer paths and journeys with visual dashboards. Deep dive into the reason behind with out-of-the box analytics reporting and Dataroid’s data lake. Measure real-time engagement metrics for your communication. Use Dataroid to better understand your customer behavior, enhance digital product experience, and drive retention. -
38
Indicative
Indicative
Marketers, product managers, and business analysts use Indicative to optimize customer conversion, engagement, and retention. Indicative connects to all your customer data sources, synthesizes them into a complete view of behavior, and gives you the actionable insights you need to grow your customer base and build great products. Indicative's free plan offers up to 1 Billion user actions per month and complete access to the robust behavioral analytics platform!Starting Price: $0.00 -
39
ThoughtMetric
ThoughtMetric
Ecommerce marketers use ThoughtMetric to track marketing performance and make data-driven decisions to scale revenue. ThoughtMetric integrates with the largest ecommerce and marketing platforms so you can easily connect data, track ads, and analyze performance. We help ecommerce companies understand the performance of their marketing and how to make data-driven decisions to improve it. We do this by combining siloed marketing data, complex customer journey data, and revenue attribution data to create a holistic and actionable picture of marketing performance. Find out where your customers are really coming from with ThoughtMetric's data-driven attribution modeling algorithms. Optimize your ads by scaling the campaigns that drive the most valuable customers to your store in terms of customer lifetime value. ThoughtMetric's advanced tracking will match sales back to the exact ad they came from.Starting Price: $99 per month -
40
Odyssey Attribution
Odyssey
Odyssey is a multi-touch attribution tool that integrates with your Google Analytics and gives your insight into the true performance of your marketing channels. Increase your online marketing performance due to the actionable insights of Odyssey. After analyzing each traffic source on a granular level, Odyssey will provide you with a suggested ad spend for each ad. Compare this to your current ad spend to identify opportunities and bottlenecks. To get started all you need is Google Analytics. Odyssey uses your Google Analytics raw click data to provide you with actionable insights. Easily integrate with all of your marketing channels. See the incremental value of each marketing channel, on every level. Customers use multiple devices. So we've optimized our attribution model to that. Odyssey uses all the available data in order to form a full customer journey with cross-device attribution. This results in a complete customer journey in a single view.Starting Price: $250 per month -
41
Northbeam
Northbeam
The companies that will win tomorrow are the ones that ask the right questions today. Northbeam learns exactly where your revenue comes from, so you can maximize ROI like never before. Snapshots give you important intel, so you can move quickly and share top-level insights with your team. Spend your time on collaboration and development, not busy work. Northbeam lets you customize reports on the fly, so you can find and share new insights.Never miss a thing with custom alerts. You'll know the moment an ad set overspends, no matter what you're up to. You can't build your business efficiently until you know precisely where your customers come from. Our machine learning goes way beyond clicks, so you know where your customers actually come from. Enjoy cleaner data, and more of it. -
42
DemandJump
DemandJump
DemandJump is the leading Marketing Insights & Attribution Platform, showing marketers what their target audience is doing, what their competitors are doing, and what actions they should take next to achieve better outcomes. Customers are empowered by knowing what content to write, what keywords to include, which websites to target, videos to produce, and much more. DemandJump gathers and assembles disparate data to create networks of customer touchpoints around any topic or keyword, prioritizing what actions to take next. Finally, companies can close the loop between sales and marketing by seeing exactly which actions drive pipeline and grow revenue.Starting Price: $99 per month -
43
OWOX BI
OWOX
OWOX BI is a leading data democratization platform, designed for collaboration between data teams and business users, giving the right tools to empower everyone to explore and act upon business data. * Democratization is about zero learning curve: auditable access, well-known interface & decision-making culture. OWOX BI is trusted by the best data teams on the planet: over 160k digital analysts use OWOX BI to break down data silos and equip business users with the reports they need. Our proprietary technology provides seamless data collection, blending, and enablement for brands from eCommerce, SaaS, Finance, and other niches across the US and EU.Starting Price: Free -
44
ROIVENUE
ROIVENUE™
ROIVENUE™ is a marketing intelligence suite built to maximize ROI through data-driven attribution and integration. All your advertising, CRM, and web analytics data in one place. Harness the power of multi-touch attribution to get the most out of your ad spend. The customer journey does not consist of just a single touchpoint. Data-driven attribution enables you to understand the true contribution of each channel. It gives you the datapoints to allocate budgets for maximum performance. Our AI-based predictive model tells you how to reallocate your budget among channels for maximum performance. Depending on your marketing goals, you can optimize advertising channels for profit or revenue,Starting Price: €99 per month -
45
Countly
Countly
Countly is a product analytics solution and innovation enabler that helps organizations track product performance and user journey and behavior across mobile, web, and desktop applications. Ensuring privacy by design, it allows organizations to innovate and enhance their products to provide personalized and customized customer experiences, and meet key business and revenue goals. Track, measure, and take action - all without leaving Countly. -
46
MoEngage
MoEngage
MoEngage is an Insights-led customer engagement platform for the customer-obsessed marketer. We help you delight your customers and retain them for longer. With MoEngage you can analyze customer behavior and engage them with personalized communication across the web, mobile, and email. MoEngage is a full-stack solution consisting of powerful customer analytics, AI-powered customer journey orchestration, and personalization - in one dashboard From Fortune 500 enterprises such as Deutsche Telekom, Samsung, and Ally to mobile-first brands such as Flipkart, Ola, and BigBasket - MoEngage has helped amplify customer engagement for all. Product managers and growth marketers can use MoEngage to provide a personalized experience throughout the customer lifecycle stages – from onboarding to retention to growth. What makes MoEngage different, is a full-stack solution consisting of powerful customer analytics, AI-powered customer journey orchestration, and personalization capabilities - -
47
Opentracker
Opentracker
Generating sales is a good thing, but knowing where they come from is key. Opentracker is a best-of breed e-commerce analytics platform purpose-built to give you all the attribution data you need with just a few clicks. At Opentracker we are commited to your business success and we want you to make the most of your data. For this reason, you’ll have access to dedicated professionals – including the CEO – that will help you make the most of your data. Can't find the data you are looking for in Google Analytics even if you know it's there? Are your current platforms and systems giving your more freedom and income or more stress and expenses? Get answers from your data. Get started with OpenTracker. -
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Upstack Data
Upstack Data
Upstack Data is the #1 Recommended Toolkit for Data Driven Marketing. We provide comprehensive web analytics, multi-touch attribution reporting and advanced ad platform integrations and Meta CAPI, powered by our industry-leading identity resolution technology. We help Shopify brands and marketers leverage their first party data in a way that captures more revenue and drives profitable brand growth.Starting Price: $149/month -
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ChannelMix
ChannelMix
Bring us all your marketing, media and sales data, and ChannelMix will deliver holistic insight into marketing performance. There’s no campaign too complex and no question too big. Ingest data for your entire marketing and sales ecosystem via API, file transfer or email. Every solution comes with a dedicated data warehouse to store up to 100GB of data. Map like fields across data sources and channels for a unified look at marketing performance. ChannelMix leverages multi-channel attribution models to help you plan and predict media performance. Make one connection to your ChannelMix data warehouse to get analysis-ready data piped directly into your BI tool of choice. Your analytics solution includes a team of analytics experts who are dedicated to helping your organization grow and succeed. Tracking strategy & audits – with recommendations for aligning tracking to your reporting strategy.Starting Price: $25,000 per year -
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SmartDX
SmartDX
Starting with the first click, SmartDX revolutionizes how you track and identify individual audience members, map their cross-device journeys, deliver contextual omnichannel interactions, and attribute conversions at the segment-of-one level. SmartDX offers a powerful alternative to cookies that reduces delays in contextual responses and minimizes lags in customer journeys. Capture individual journey insights and diverse audience attributes, device, channel, conversion, offer, and implicit and explicit behavioral insights, at the point of the click and at endpoints. Differentiate known from unknown individuals and resolve the multiple digital identities of every audience member across channels. Use progressive profiling across interactions and touchpoints to continuously enrich existing audience profiles. Custom tailor communications and audience experiences, smooth omnichannel handoffs, and deliver seamless journeys based on past interactions.Starting Price: $100 per month
