Addrelevance
Addrelevance enables superior retargeting (+50% display ads CTR, branded content efficiency, conversion rates, and email or subscription campaigns). The data solution, powered by AI, is able to accurately predict individual users' buying profile (website visitors). By understanding what value proposition and call to action makes each individual click and take action, the most personalized version of an ad or content can be served. Fast and easy implementation. We capture the behavioral data of each unique visitor of a website. Our algorithm predicts the decision making profile of each visitor. Our clients show the most relevant ad or content, based on our predictions. You are a sales director at a publisher wanting to maximize your digital ad revenue. You're an experienced marketer looking to improve your retargeting, email, ad and personalization campaigns. You're a campaign manager looking to generate the same number of leads with a reduced budget.
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Convert Experiences
Convert Experiences is the A/B testing platform that delivers enterprise-grade experimentation without the enterprise baggage.
For over 15 years, Convert has helped growth marketers, e-commerce teams, and agencies run reliable, flicker-free experiments that scale with their business.
From classic A/B and multivariate testing to split URL and personalization campaigns, Convert makes experimentation fast, accurate, and frustration-free.
With 90+ integrations (Shopify, GA4, WordPress, WooCommerce, Segment, and more), Convert adapts to modern stacks and supports both marketers and developers. Our Visual Editor lets teams launch experiments without waiting on developers, while advanced targeting and revenue tracking ensure clean, trustworthy insights.
Privacy is at our core: Convert is GDPR compliant, HIPAA/CCPA-ready, and never resells data. Pricing is transparent, predictable, and fair. And when you need help, you’ll find it fast: real human support.
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OpenText Core Web Optimization
OpenText Core Web Optimization is a scalable and flexible solution designed to create personalized and engaging web experiences. It uses audience segmentation, enhanced targeting, and A/B or multivariate testing to help organizations maximize customer engagement and improve ROI. The platform integrates seamlessly with OpenText Web CMS and Google Marketing Platform to sync customer data and enhance targeting capabilities. It supports delivering tailored content optimized for any device, providing mobile-first design insights through experimentation. The hybrid SaaS and managed service deployment options minimize downtime and ensure continuous operation. OpenText Core Web Optimization empowers teams to make data-driven decisions by tracking visitor behavior and conversion metrics.
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Insider
Meet Insider, the first integrated Growth Management Platform (GMP), delivering a broad feature set across the sales funnel from Acquisition to Activation, Retention, and Revenue, leveraging real-time predictive segmentation powered by AI and machine learning capabilities. Built on a unified data layer, GMP is easy to implement and simple to use, with no need for complicated integrations. GMP simplifies the lives of digital marketers and helps them drive growth and loyalty for their brands. GMP comes with an easy-to-use, clean interface making the platform convenient and accessible for marketers. Enhanced usability allows marketers to focus on their actual work rather than managing complexities of technology and inefficiency in operations. GMP keeps the level of engagement in the platform high with active communication widgets such as toasters, tooltips and pop-ups speeding up operations.
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