Best Product Analytics Software in Europe

Your data, your insights—no third-party ownership or black-box analytics. Kubit is the leading Customer Journey Analytics platform for enterprises, enabling self-service insights, rapid decisions, and full transparency—without engineering dependencies or vendor lock-in. Unlike traditional tools, Kubit eliminates data silos, letting teams analyze customer behavior directly from Snowflake, BigQuery, or Databricks—no ETL or forced extraction needed. With built-in funnel, path, retention, and cohort analysis, Kubit empowers product teams with fast, exploratory analytics to detect anomalies, surface trends, and drive engagement—without compromise. Enterprises like Paramount, TelevisaUnivision, and Miro trust Kubit for its agility, reliability, and customer-first approach. Learn more at kubit.ai.

Mitzu is an agentic analytics platform that runs your analytics directly on your data warehouse — no data copying, no reverse ETL, no SQL required. Its AI analytics agent answers business questions autonomously: it maps your schema, writes and executes queries on Snowflake, BigQuery, Redshift, Databricks, or ClickHouse, and returns explainable results with full SQL visibility. Teams get instant access to funnels, retention, cohorts, user journeys, and revenue metrics. Mitzu also proactively monitors KPIs and sends anomaly alerts via Slack or email. Available as SaaS, BYOC, or fully self-hosted. Free trial available at mitzu.io

Countly is a product analytics solution and innovation enabler that helps organizations track product performance and user journey and behavior across mobile, web, and desktop applications. Ensuring privacy by design, it allows organizations to innovate and enhance their products to provide personalized and customized customer experiences, and meet key business and revenue goals. Track, measure, and take action - all without leaving Countly.

SessionStack is an AI-enhanced Digital Experience Analytics platform based on best-in-class session recording technology that allows e-commerce businesses to identify where customers are getting stuck and dropping off, and what conversion opportunities are being missed. The insights generated by the platform serve as a fast track to improving the entire user experience with data-backed conversion rate optimization. SessionStackAI and our proprietary machine-learning models are the ideal partners for all e-commerce decision makers who are laser-focused on revenue. SessionStackAI blends qualitative and quantitative user data to provide the full picture of any website or mobile app interaction. The platform’s auto-capture capabilities and retroactive data history help ensure that there are no gaps in the analysis, identifying any friction points or new conversion opportunities as you go.

CUX is a Digital Experience Analytics platform that turns user behavior into digital growth. We don’t just show you what users do – we show you why they do it. CUX combines numbers with behavioral context to reveal frustration points, drop-offs, and hidden opportunities so you can act with confidence. No tagging. No waiting. Smarter decisions from day one. ✅ Auto-captures clicks, scrolls, and behaviors - no tagging needed ✅ Experience Metrics spot frustration signals like rage clicks and chaotic movement ✅ Smart filtering highlights the visits and heatmaps that matter most ✅ Conversion Waterfalls reveal where users drop off - and why ✅ Retroactive analysis lets you look back and fix what was missed Getting insights is just the start. What truly sets CUX apart is the guidance that comes with it. You’re never left to figure it out alone. With expert mentoring, tailored workshops, and ongoing support, the CUX team helps you make changes that stick.

Leading innovation in the Quality of Experience (QoE) industry, Witbe offers an award-winning approach to monitor the QoE delivered to users of any interactive service (telephony, video, Web), on any device (PC, smartphone, STB), and through any network (fixed, mobile, OTT). Since its foundation in 2000, Witbe has continually grown and is now trusted by more than 300 clients in 50 different countries. Broadcasters, Operators, Content Providers & App Developers, all rely on Witbe Robots to ensure flawless services. Witbe is a public company listed on Euronext Growth (ALTWIT.PA) and has offices all around the world, including locations in Paris, New York, San Jose, Denver, Montreal, London, and Singapore.