Best Free Market Research Software
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Compare the Top Free Market Research Software as of February 2026
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What is Free Market Research Software?
Market research software helps businesses gather, analyze, and interpret data about their target market, competitors, and industry trends to make informed decisions. These platforms provide tools for collecting both qualitative and quantitative data through surveys, polls, focus groups, and social media analysis. Market research software often includes data visualization tools, reporting features, and predictive analytics to help businesses identify patterns and trends. Additionally, many platforms integrate with customer relationship management (CRM) and sales systems to provide a more comprehensive view of customer behavior. By using market research software, organizations can better understand customer needs, optimize marketing strategies, and drive product development. Compare and read user reviews of the best Free Market Research software currently available using the table below. This list is updated regularly.
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1
GWI
GWI
Every year, we survey over a million people around the world so businesses can understand changing consumer behavior in seconds. Designed for busy teams, our platform makes it easy to get what you need, analyze it how you want, and share it with your teams. Pinpoint your perfect customer from over 250K+ profiling points. Apply question charts to unlock insights into what your audience thinks, feels, and does. Collate data and charts to build your story and share it with your team. Overlay multiple data points for in-depth data analysis. Gain unparalleled insight into consumers with survey data that reflects the views, interests, and behaviors of billions of real people across the globe. We ask consistent survey questions in every region. Zero in for granular insights on local markets or zoom out for a global view. Understand what consumers really think about you and your competitors with insights on all the big names.Starting Price: £0/month -
2
Jotform
Jotform
Trusted by over 25 million users, Jotform is an all-in-one, no-code platform that simplifies data collection, automation, and online sales. Using its drag-and-drop Form Builder, businesses can create customized forms and surveys to collect leads, payments, and e-signatures. With 10,000+ templates and advanced features like conditional logic and 200+ integrations, Jotform streamlines workflows. Jotform's AI-powered Agents provide real-time customer support, guiding users through form submissions, answering questions, and ensuring a smooth experience while reducing manual intervention. These AI agents learn from interactions to improve responses, enhancing efficiency and customer satisfaction. The platform also includes a Store Builder to sell products and services, accept payments through 30+ gateways, and tools like Approvals and Report Builder to automate workflows and generate actionable insights.Starting Price: $34 per month -
3
ChatD&B
Dun & Bradstreet
ChatD&B by Dun & Bradstreet is an AI-powered conversational platform that helps you quickly access, analyze, and act on company data through a simple chat interface. Users can obtain firmographics, financial details, risk indicators, and other insights by typing natural language queries, saving time and improving decision-making accuracy. The platform leverages Dun & Bradstreet’s Data Cloud to provide real-time, up-to-date company information. It also tracks data sources and allows users to reference previous queries for compliance and verification. ChatD&B supports customer service by answering questions about Dun & Bradstreet’s products and services. Overall, it streamlines business research and boosts productivity through an intuitive, conversational experience.Starting Price: Contact vendor for pricing -
4
SurveySparrow
SurveySparrow
Transform organizations into brands by refining experiences with SurveySparrow. The experience management platform helps create not only engaging surveys but assists in closing the feedback loop efficiently. Supporting 70+ languages and dedicated NPS and Customer experience modules help better understand customer loyalty. SurveySparrow enables business organizations to collect feedback via a chat-like interface, gain insights, and make data-driven decisions to improve products, services, and customer experience. Set up automation and manage feedback with the in-built Ticket management tool. Monitor and manage online reviews efficiently with the Reputation management module. Join the bandwagon of 100k+ customers in 149 countries to deliver delightful customer experiences.Starting Price: $19.00/month/5,000 responses -
5
Number Analytics
Number Analytics LLC
Number Analytics is a web based statistical software for marketing research with easy to use interface working on the cloud. It has basic statistical analysis like t-test, ANOVA, regression analysis, and more marketing focused applications like choice based conjoint analysis and perceptual mapping.Starting Price: $29.00/month/user -
6
Audiense
Audiense
Identify & understand any audience, no matter how specific/unique it is. Create reports using filter options such as user profiles, affinities, demographics & job roles, creating highly personalised audience segments. Make better marketing decisions, adapt your targeting, improve relevancy & drive high-performance campaigns at scale. WHAT ARE WE TRYING TO SOLVE? - Time-consuming, static & expensive traditional consumer research - Social data to become a part of the strategy - Brand strategy & personalisation is very tactical at the expense of performance marketing WHAT MAKES US UNIQUE Audiense segments audiences by interconnections between people (“Who knows who”). Thanks to how those connections are created between consumers (“How they know each other”), we can infer their shared interests & affinities. Our unique social consumer segmentation provides a great data foundation to Persona development, understanding the audience s that matter most or find new audience opps. -
7
SurveyLab
SurveyLab
SurveyLab is online survey software built for Customer Experience, Marketing, Human Resources, and Digital teams. It is used by over 85,000 customers in 65 countries. It provides real-time feedback, multi-user, and multi-language support, advanced analytical tools, branding, integration, and more. System provides full support for Customer Satisfaction Surveys, NPS, CES, Market Research, 360 Feedback, Employee Engagement, Employee Satisfaction, Pulse Surveys, Intercept surveys, Mystery shopping, Online Tests, Online Forms, Online Voting, and more.Starting Price: $49.00/month -
8
QuestionPro
QuestionPro
QuestionPro is a powerful survey and research platform that helps individuals, startups, non-profits, small and medium businesses, and enterprises gather actionable insights. The platform supports over 40 question types, advanced survey logic, and fully customizable surveys for any audience. AI-powered survey creation speeds up survey design, while QuestionPro BI and PathosAI provide deep analytics and sentiment analysis for data-driven decisions. Surveys can be deployed via email, social media, website pop-ups, or offline, making it easy to reach respondents anywhere. Integrations with tools like Tableau and Zapier allow seamless data management and reporting. QuestionPro transforms raw data into meaningful insights, enabling organizations to improve products, research markets, and make confident business decisions.Starting Price: $99/month for 1 year -
9
Typeform
Typeform
Create and share beautiful online forms and surveys with Typeform, a versatile data collection tool for professionals. Typeform helps users build contact forms, quizzes, employee fedback surveys, suggestion box forms, and so much more. With its smooth and gorgeous interface, users can easily customize their forms to capture the information they need, see every change in real-time, and so much more. The solution also offers over 500 integrations and comes with simple analytics to give quick insights.Starting Price: $25.00/month -
10
Alchemer
Alchemer
Alchemer offers the world’s most flexible feedback and data collection platform that allows organizations to close the loop with their customers and employees quickly and effectively. Our mission is to give every customer and employee a voice, and to make every voice matter. Alchemer serves more than 13,000 global CX, HR, and market research customers, including many Fortune 500 companies. Alchemer Survey is the industry leader in flexibility, ease of use, and fastest implementation. Market researchers, CX and other feedback professionals can get the feedback they need with the most question types and no pay-per response fees. Alchemer Workflow is the fastest, easiest, and most effective way to close the loop with the customers and employees who give you feedback, so you can increase retention, adoption, growth, and advocacy. Alchemer Mobile delivers actionable mobile customer feedback so you can improve your customers’ experiences with your mobile app. -
11
SurveyOL
SurveyOL.com
SurveyOL is professional, effective, and easy. It offers cutting-edge communication and feedback technology, once accessible only for "big" companies, now for small businesses as well. Select from a wide collection of question types including Multiple Choice, Image Choice, Dropdown, Textbox, Comment Box, NPS, Star Rating, Slider, Date/Time, Grid, Rankings, Uploads, and much more. More than 100 free survey templates are available to serve as the foundation for your custom surveys. SurveyOL provides flexible color themes and easy customization of color styles and fonts. You can increase your response rate by sharing your surveys via web, QR code, social media, SMS text messages, email invitations, and website embedding. Its real-time responses and robust analytical tools will help you meet your timeline and budget expectations. You can easily export survey results to Excel, Word, PPT or PDF. With SurveyOL, you can make better decisions.Starting Price: $19 per month -
12
Standard Insights
Standard Insights
Standard Insights reimagines the entire survey journey. In one platform, you can design surveys, recruit quality respondents in 150+ markets (or bring your own), and instantly analyze and visualize results. AI handles the heavy lifting, giving you professional-grade insights without consultants, clunky workflows, or steep learning curves. From brand tracking and concept testing to consumer profiling and usage studies, Standard Insights makes research simple, fast, and accessible. Whether you’re a marketer, strategist, or agency, you’ll move quicker, launch with confidence, and make smarter decisions backed by real consumer data.Starting Price: $99/month/workspace -
13
1000minds Decision Making
1000minds
1000minds software helps you understand what matters to people and to make decisions consistently, fairly and transparently. We believe that with better understanding and decision-making, the world will be a better place. That's why we help organizations, individuals and groups to discover what matters to people and to make better decisions. We do this with our online conjoint analysis and multi-criteria decision-making applications. -
14
Key Survey
Key Survey
A Single Integrated Platform to Collect, Manage, and Analyze Feedback. Key Survey’s professional survey software provides the power and flexibility to centralize data and feedback collection across the entire enterprise. Users enjoy a seamless, controlled environment that ensures data is accurate, integrated, and actionable. Enterprise-wide online survey tool. Closed-loop automation and workflows. Integrates seamlessly with existing systems. By moving your customer satisfaction programs to Key Survey, you gain access to the industry’s most robust survey tool with years of experience delivering high-powered customer satisfaction solutions. Advanced survey options let you create the optimal survey experience for your customers that promotes participation and produces a volume of meaningful results for managers to analyze and act on. -
15
CopyOwl.ai
CopyOwl.ai
CopyOwl is an AI-driven platform that streamlines the creation of in-depth, fully-cited essays, blogs, research papers, and business reports. Trusted by over 75,000 professionals, it automates research, citation, and writing processes, delivering professional-grade, ready-to-use content in minutes. Users input their topic or keywords, and CopyOwl gathers information from multiple online trusted sources, organizing the data into detailed reports. The platform provides precise, academic-grade citations, enhancing trust and credibility, with optional credentialed web citations for greater reliability. It supports customization of tone and style, be it academic, professional, or conversational, to align with unique requirements. CopyOwl caters to various needs, including academic research, SEO-optimized blogs, market research reports, and polished business proposals. The platform boasts a 97% satisfaction rate, with over 25,000 papers and reports delivered globally.Starting Price: Free -
16
BHN Rewards
BHN Rewards
Send digital gifts to your customers, employees, or partners through BHN Rewards (formerly Rybbon.) An innovative digital gifts management platform, BHN Rewards enables market research firms and corporate researchers to personalize and simplify the entire reward experience. Marketers can send and track digital gifts to boost their campaigns, while market researchers can deliver incentives by email as digital gift cards. BHN Rewards works with leading marketing tools, such as HubSpot, Qualtrics, SurveyMonkey, and Marketo. Send digital e-gift cards, prepaid virtual Visa, Mastercard, Amazon, and more with BHN Rewards (formerly Rybbon). Our Global Choice feature makes sending international rewards a breeze. Just specify a reward value and we auto-curate your lists, showing your recipients only the rewards that work in their country.Starting Price: $1.00/one-time -
17
Conjointly
Conjointly
Conjointly offers a powerful and intuitive platform and expert support for insights about markets, customers, product, and pricing questions.We help all sorts of companies — from early-stage start-ups to large enterprises with top-tier insights teams. We love making advanced research methods accessible as easy-to-use digital tools. And we also recognise that users need support in using them. That’s why our website contains helpful guides, technical descriptions, and a popular academic textbook about social research. On top of that Conjointly is free for students and academics, empowering the next generation of market researchers. The Conjointly platform is used for all types of B2C and B2B research. Our strongest expertise is in product and pricing research (discrete choice methods / conjoint analysis, Van Westendorp, Gabor-Granger, monadic concept testing). With 10,000+ projects performed on the platform, Conjointly is the go-to research place for hundreds of clients.Starting Price: $0 -
18
AYTM
aytm
Whether you’re looking for a robust consumer insights platform or an experienced partner, aytm has the technology and the people you need to tap into your consumer's voice, collect actionable insights, and advance your market research initiatives. Put plainly, we’re an intech (insights technology) company. But we’re not all that plain. Some see us as their go-to research connoisseur. Others see us as a self-serve insights buffet. We like to think of ourselves as a complex, multifaceted organism that thrives on curiosity and spits out understanding. - A predictive sample engine to find and segment audiences with ultimate precision from a pool of over 100 million global respondents - A survey authoring tool that puts teams on the same page to design, edit, and collaborate on simple and sophisticated studies - An insights dashboard that delivers real-time results—allowing you to explore and analyze the platform, as well as easily share your findings with stakeholdersStarting Price: $150/month/user -
19
Giftbit
Giftbit
Giftbit is a user-friendly software platform that allows you to buy, send & track digital gift cards for your rewards and incentives programs. We offer a web application and an API, dedicated customer support, stats on user behavior and delivery. Deliver your offers via email, text or by offering an in-app marketplace. Automate gift card sending with our Gift Card API integration or connect via Zapier. Use Giftbit for your marketing incentives, employee rewards, customer loyalty and referral programs, and research disbursements and incentives. Sign up for free today! No minimums, no subscriptions. Pay face-value of the cards you send and get 50% back on unclaimed offers.Starting Price: Free -
20
Chartrics
Margasoft Corp.
Chartrics, developed by Margasoft Corp., is a data analysis and reporting software that automates PowerPoint, turning live data into always up-to-date presentations. It is the all-in-one PowerPoint add-in that automates reporting workflows for Research, Finance, Strategy, and Competitive Intelligence teams. From earnings summaries and QBR decks tomarket research and KPI dashboards, Chartrics (formerly DataPlay) eliminates repetitive tasks, reduces errors, and links your Excel data to PowerPoint – all in a single click. Chartrics is the only AI-powered Excel-PowerPoint add-in purpose-built to automate recurring reporting workflows. Unlike BI platforms or static plugins, Chartrics keeps analysts, strategists, and researchers working directly inside Microsoft Excel and PowerPoint - the tools they already know and rely on - while removing the manual, error-prone steps that slow reporting cycles.Starting Price: $99/month/user -
21
CheckMarket
CheckMarket
Enterprise survey software with users in 150 countries. Conduct insightful surveys and gain actionable feedback! Monitor customer experience (CX), employee experience (EX) and engagement. Close the loop with shareable reports, dashboards, alerts and follow-up tools like text analysis, benchmarks, dynamic text,.. Collecting data is just the first step. The real value lies in the efficiency of reporting. We provide you with real-time reporting so you can spot trends earlier, and get the information deep into your organization in order to improve processes. After you are done building an insightful report, share it with others. Create different share links, each with different filters, depending on what you want viewers to see all based on your own operational data, hierarchy and organization. Integrate with Slack, Zendesk, API, CRM & more. Includes unlimited users and works in 49 languages. Clients include L'Oreal, Toyota, Allegiance Bank, Sony, the Government of Canada,...Starting Price: $995 per year -
22
Nela
Nela
Nela streamlines your testing process and centralizes the insights that come out of it, so your team can spend more time translating insight into action. How many times have you had to look in every folder or go through your e-mail to find that one insight? Document, track, organize and share all of your research, tests and insights on ONE simple platform. Starting build organizational knowledge today so that the next person can have access to years’ of insights. Building an insight-driven team is not easy, but at Nela, we guide you every step of the way. Use Nela to track every test, document and prioritize every insight, so you can optimize your strategies over time.Starting Price: $10 per user per month -
23
LoopVOC
LoopVOC
The voice of your customer comes from more than just surveys. Customer feedback insights. Aggregated across channels, analyzed with AI in real-time, and delivered to SaaS leaders to drive better growth strategies using LoopVOC. All of your customer feedback together and analyzed in one place. AI-powered text analytics serve up customer insights so that you can spend less time searching for the problem and more time creating the solutions. And because our topic-modeling is out-of-the-box, and specific to B2B SaaS, your team can get started right away. It’s real time voice of the customer. No more guessing about what customers want. With visibility into the greatest risks and opportunities across the customer journey, your team can proactively identify issues impacting growth and build a collaborative customer program that drives impact for your customers and your bottom line.Starting Price: $149 per month -
24
Algopix
Algopix
Algopix is the only place to understand market share, pricing, and promotions of your competitors and category using real-time digital point of sale data. In addition to price recommendations, get an overview of product pricing, including benchmark and tracking, market share data, and trendspotting. Make intelligent price decisions to drive sales based on comprehensive market data. Key product information displayed, including demand per product and estimated weight and measurements. Attribute extraction allows for comprehensive catalog data, so users and search engines can find all the info they need, quick and easy. Build a catalog optimized to increase sales, with full product lists according to a category, product pages ranked by search engines, and a streamlined process for adding new products. Identify trends and react fast. Understand market share and find new business opportunities, in real-time.Starting Price: $27.99 per month -
25
PickFu
PickFu
PickFu is a consumer insights platform for businesses and entrepreneurs who want to optimize their products and creative assets for maximum market appeal. Poll a built-in panel of global consumers to gather feedback on your product packaging, app icon, book cover design, website copy, and everything in between – so you can launch the version that wins more customers. Unlike traditional survey tools or generalized A/B testing platforms, PickFu specializes in providing same-day, actionable feedback from your specific consumer demographic, empowering you to make data-driven business decisions.Starting Price: $9 per month -
26
Attest
Attest
Craft surveys, select your exact audience, and analyze complex results – all in one place. Set up your survey in minutes, previewing as-you-go. Use templates or start from scratch. Add videos, images, and audio. Ask free text questions or create different routes for respondents. Built-in platform help guides anyone to create actionable questions and answers. Tap into an audience of 100 million people across 49 markets. Define target audiences with baked-in demographic filters and select bespoke quotas. With in-platform translations, running international research has never been smoother. Our interactive results are a bit like magic – answers rise to the surface as you interact with the data and demographics. Easily share results across teams, so helping everyone get closer to consumers. Run a free brand awareness survey to see how your brand ranks among your competition.Starting Price: $20,000 per year -
27
Value on Board
Value Based Solutions
Go-to-market Research & Analytics tool based on the Value Proposition Design's principles, which automatically creates & evaluates a chat-based survey. It shows the user the highest expectations and pains of their target audience in order of importance and helps define the niche.Starting Price: $199 for lifetime -
28
SurveySensum
SurveySensum
AI Text Analytics Software – Revolutionize Your VOC Analysis Turn 10,000 pieces of customer feedback into actionable insights — in just 5 minutes with 99% accuracy. SurveySensum’s AI-powered Text Analytics Software helps businesses automatically identify customer issues, sentiment, and emerging themes from open-ended feedback across channels like chat, emails, product reviews, social media, and call transcripts. Unlike traditional manual tagging tools, SurveySensum’s AI eliminates repetitive work and delivers high-accuracy, real-time insights — so you can make faster decisions and act on what matters most. The platform also allows you to refine and train the AI model with custom tags for better precision and control. Whether you're running NPS, CSAT, or Voice of Customer (VoC) programs, this tool helps CX, product, and marketing teams uncover key drivers of satisfaction and dissatisfaction — instantly.Starting Price: $99 per month -
29
Surveyed
Spicyfy Ventures
Make your product reviews come alive with video/text feedback from actual, authentic customers. Define your survey metadata ie., type of questionnaire, options such as is video/text mandatory etc. Once you describe what product you want to review, send as many invites as you want to your user base. Once you get your required number of responses, finalize them to create one video for each reviewer or the whole survey as per your need. Video surveys helps you in understanding your customers more compared to regular text surveys. We segregate positive and negative responses based on sentiment analysis. Users can respond to your survey with our app as well as web app without any compatibility issues. We've designed our services to be secure from the very start without allowing any un authorization.Starting Price: $49.99 per month -
30
Prelaunch
Prelaunch
Prelaunch is an all-in-one product-validation platform that helps creators, startups, and brands measure real purchase intent and market demand before full-scale launch. Instead of relying on traditional survey panels, it uses a “reservation-deposit” funnel where prospective buyers place a small real deposit for a future product, helping validate interest more reliably. The platform supports use cases such as concept testing, pricing optimization, positioning, and business-model validation, and integrates tools like a performance dashboard tracking 35+ data points, AI-powered market-research assistants, on-site landing pages, deposit-funnels, focus groups, and interviews. Users can target real audiences through ads, show their product in a simulated ecommerce experience, capture insights via post-reservation surveys, and build an early engaged community of ready-to-buy customers.Starting Price: $250 per month
