Best Free Market Intelligence Software of 2025

Semrush

Semrush is an online visibility management and content marketing SaaS platform that ensures businesses get measurable results from online marketing. Our software helps companies of all sizes and industries to optimize their visibility across key channels and create engaging content for their users. Our data enables discovery of great growth opportunities, while workflow and tracking solutions help users run experiments continuously and more accurately measure results. Unveil your competitors’ marketing strategy and tactics. Analyze traffic of any website. Unveil competitor promotion strategies. Get ideas for growing your market share. Discover keyword & backlink gap. Discover how to reach more prospects while spending less. Find the best keywords for every PPC campaign. Monitor your competitor’s ad copies and landing pages. Optimize your Advertising spend (at a local level). Analyze Google Shopping ad campaigns.

6,007 Ratings

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Visual Visitor

AI Sales Rep with Person-Level Website Identification Identify and Influence Your Engaged Website Visitors into Sales-Ready Leads – Before You Commit a Single Working Hour. Lower Funnel, Higher Value Leads Using our advanced WebID +Person identification technology, we uncover and identify the most engaged visitors to your site. - 40 points of data about each prospect, including first name, last name, email address, and more. - Engaged, But Anonymous: These prospects are conducting online research but haven’t met with your sales team yet. - These visitors are deep in your sales funnel, spending time on your key ‘buying pages’ but remaining unknown to you. - Our AI Sales Rep identifies and gently engages with these visitors, influencing them to express interest. This is 100% automated. Leverage the power of AI to turn your website visitors into meeting-ready leads effortlessly.

248 Ratings

Starting Price: $299.00/month

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People Data Labs

We build workforce data, so you don't have to. People Data Labs provides comprehensive workforce profiles built with quality, coverage, and depth in mind. We collect, standardize, and refresh data, so you can build innovative products.

47 Ratings

Starting Price: $0 for 100 API Calls

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Lead411

Lead411 provides the most comprehensive and accurate information about contacts and companies available in the marketplace. We currently have over 450M contacts, within 20M companies worldwide. Through targeted filters, and Growth Intent Data, customers are able to view complete contact data profiles and find growing companies that are more likely to be in a buying cycle for adding services/solutions. Our growth intent triggers are an easy way for you to filter for companies that make the most sense to reach out to. These companies are growing and have growth indicators such as: recently funded, IPO release, revenue growth, hiring growth, new locations, hiring plans, new executive hires and more. Fueled with this information, customers can reach out directly from the platform with the built-in sales engagement tool Reach, which allows sales to send email and SMS messaging cadences and keep track of the hottest prospects. Includes a search as you go Chrome extension

1 Rating

Starting Price: $99.00/month

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Serpstat

Serpstat is the growth hacking tool for marketing and SEO. Website analysis always one click away with the Serpstat plugin. Don't look for the required report too long anymore. Find out all information about every domain with one click using the Serpstat plugin. Our Manual and Use Cases page will show you how to use Serpstat to its full potential. Beat your competitors and take a leading position in Search. Freemium model allows you to research keywords, analyze competitors and get acquainted with Serpstat without hassle. Sign up for free now! Not sure how to use a certain feature? Need help with setting up domain tracking? If you need assistance or have any other questions, our support team is always here to help!

3 Ratings

Starting Price: $69 per month

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Similarweb

Similarweb is the leading AI-powered digital data platform committed to unlocking the full potential of the digital landscape. Trusted by startups, Fortune 500 companies, and top global brands, we provide actionable market insights that empower businesses to understand competitors, consumer behavior, and emerging trends. Our solutions span the entire digital funnel - covering marketing, SEO, sales operations, eCommerce, and research - with comprehensive analytics across websites, apps, products, and industries. With Similarweb, businesses gain access to extensive data coverage, including over 1 billion websites, 8 million apps, and 3 million brands. Our platform delivers real-time insights with data on 5 billion search terms, 250 million display ads, and 10 billion content pages, enabling companies to stay ahead of the curve. With global reach across 190 countries and 210 industries, Similarweb helps teams benchmark performance, optimize strategies, and drive growth.

1 Rating

Starting Price: 199$

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Owler

Track the companies that matter to you. Access exclusive information on over 13M public and private businesses, curated from the Owler community. Discover companies that could boost your business. Filter by industry, geography, revenue, employee count, and more. Explore over 40 million competitive relationships and identify the companies to watch. Follow the companies that matter to you, and get news and customizable real-time alerts about them. You’ve got your eye on a few companies, for one reason or another. Track them with Owler news alerts, and gain insight into changes that could impact your next move. Monitor what people are saying about your brand, keep tabs on your competitors, and track the industry news that impacts your business. Work smarter, eliminate noise, and spend more of your time selling with actionable insights about the companies in your pipeline.

1 Rating

Starting Price: $11.99 per month

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Adapt

Adapt.io

Adapt.io is a B2B lead intelligence platform designed to streamline prospecting and data enrichment for sales and marketing teams. With a comprehensive database of over 250 million contacts and 12 million company profiles, Adapt.io provides accurate and up-to-date information, including direct dials and email addresses, enabling users to connect confidently with decision-makers across more than 3,000 industries. The platform offers advanced filtering options, allowing users to build hyper-targeted lists based on specific criteria such as industry, job title, location, and company size. Additionally, Adapt.io integrates seamlessly with popular CRM systems and provides a Chrome extension for real-time data access while browsing LinkedIn or company websites. By ensuring data accuracy through robust verification processes, Adapt.io helps businesses enhance their outreach efforts, improve conversion rates, and drive revenue growth.

1 Rating

Starting Price: $49 per month

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Crunchbase

Crunchbase is the leading platform for professionals to discover innovative companies, connect with the people behind them, and pursue new opportunities. Over 55 million professionals—including entrepreneurs, investors, market researchers, and salespeople—trust Crunchbase to inform their business decisions. And companies all over the world rely on us to power their applications, making over a billion calls to our API each year. We believe that diversity fosters the discovery of new solutions and surfaces old problems that need answers. We want to democratize access to opportunities so that people and companies with different perspectives can accelerate innovation for a better future. Crunchbase Pro: For individuals who want to access company, investor, and funding data via our web interface. Includes features like advanced search, custom lists, personalized alerts, and CSV exports. Great for sales professionals, entrepreneurs, market researchers, and investors.

3 Ratings

Starting Price: $29 per user per month

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AYTM

aytm

Whether you’re looking for a robust consumer insights platform or an experienced partner, aytm has the technology and the people you need to tap into your consumer's voice, collect actionable insights, and advance your market research initiatives. Put plainly, we’re an intech (insights technology) company. But we’re not all that plain. Some see us as their go-to research connoisseur. Others see us as a self-serve insights buffet. We like to think of ourselves as a complex, multifaceted organism that thrives on curiosity and spits out understanding. - A predictive sample engine to find and segment audiences with ultimate precision from a pool of over 100 million global respondents - A survey authoring tool that puts teams on the same page to design, edit, and collaborate on simple and sophisticated studies - An insights dashboard that delivers real-time results—allowing you to explore and analyze the platform, as well as easily share your findings with stakeholders

Starting Price: $150/month/user

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App Radar

Whether you’re starting out with App Store Marketing (ASO & ASA) or you are an advanced app marketer, you’re definitely looking for the right way to get your apps the growth you need. With App Radar's app growth platform, you can: - Analyze how your app is discovered. - Optimize for the best keywords with AI. - Directly update your store listing from App Radar. - Conduct app competitor analysis. - Get AI Review Summaries of any app - Save up to 90% of the time needed for ASO. - Get our experts to take care of ASO & ASA and lower your workload. - Ensure performance with individual strategies. - Bring our know-how in-house. Grow your apps & games with our smart and simple app growth! Get actionable intelligence to optimize your ROI and roadmap. Turn your idea into a success story with App Radar's support!

Starting Price: €69/month

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Diffbot

Diffbot provides a suite of products to turn unstructured data from across the web into structured, contextual databases. Our products are built off of cutting-edge machine vision and natural language processing software that's able to parse billions of web pages every day. Our Knowledge Graph product is the world's largest contextual database comprised of over 10 billion entities including organizations, people, products, articles, and more. Knowledge Graph's innovative scraping and fact parsing technologies link up entities into contextual databases, incorporating over 1 trillion "facts" from across the web in nearly live time. Our Enhance product provides information about organizations and people you already hold some information on. Enhance let's users build robust data profiles about opportunities they already hold some data on. Our Extraction APIs can be pointed to a page you want data extracted from. This can be product, people, article, organization page, or more.

Starting Price: $299.00/month

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Lebesgue

Lebesgue helps eCommerce businesses of all sizes boost their marketing performance and ROI by analyzing all their current digital marketing efforts, and providing actionable insights that are aligned with industry best practices. - With our powerful LePixel and our state-of-the-art technology you can see 1st party attribution data and track your visitors across different devices. - Connect your Google, Facebook, and Instagram Ads to Lebesgue and immediately discover critical mistakes that have a serious impact on your growth. Get step-by-step recommendations and solve problems faster than ever before. - Benchmark your Facebook and Google Ads results against over 1,500 different eCommerce businesses – and check how industry benchmarks change in real-time. - - - Focus on improving your weakest metric, fix your checkout funnel and learn about performance by different campaign types. - Learn which landing page has the best performance and leverage insights to scale your marketing

Starting Price: $59 per month

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Arbit

Uncover why your potential customers are choosing your competitors and how you can differentiate in a saturated market. Create basic surveys and collect data from limited respondents. Get a feel for our platform with a limited free experience. Gain deeper and authentic insights through unbiased 1:1 conversations with your target audience. Our team of experts will act as an extension of your marketing team to push you forward. Our creative approach to research allows marketing teams to get exactly what they’re looking for quickly and within budget.

Starting Price: $39 per month

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data.ai Intelligence

data.ai

Confidently navigate the entire app lifecycle with data.ai Intelligence. Discover what markets are experiencing the largest growth by analyzing app market trends based on downloads and revenue around the world. Sharpen your competitive knowledge by gaining a deep understanding of the app market landscape. Track competitive market share across downloads, revenue, usage, and engagement metrics. Identify emerging players and competitive threats. Recognize competitive threats proactively by analyzing performance trends across your category. Access estimates for millions of apps to discover which store, country, category or device is driving success. Understand engagement metrics including active users, market penetration, duration and frequency of use. Track and monitor competitor market share, growth trends, and rank trends over time.

Starting Price: Free

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EXIMAPS

TheDollarBusiness

The most powerful buyer discovery and competitor analysis tool for Indian exporters and manufacturers Gain unlimited access to 2.4 million buyer and seller company profiles from across 181 Countries. That's precisely what your business needs!

Starting Price: $300 per year

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PrivCo

Our comprehensive free-text search between industries, verticals, locations, and more means you can extract strategic insight all in one platform. Track market insights and automatically provide signals with PrivCo’s shareable watchlists to ensure that no valuable opportunity is missed. PrivCo is the leading data expert in Private Company Research. Over a decade worth of sources and experience that deliver on high-quality, structured, and ready-to-use data. Exclusive insights into company financials - revenue, EBITDA, valuations, and growth metrics. Focus on the data that gets to a conclusion. Our rich, in-depth datasets help different industry leaders and businesses make informed decisions. Streamline your research workflow with your colleagues with access to collaborative watchlists, investor tear sheets, and data exports.

Starting Price: $83 per month

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Marcom Robot Data Enrichment Engine

Marcom Robot

Get more intelligence about your prospects, leads and customers, automatically validate email addresses and phone numbers. With our data enrichment tool, your marketing and sales teams are getting the high quality data they need to market and sell more effectively. We're helping you enrich and validate the key data points about your prospects, leads and customers. You're getting the most complete data enrichment and data quality solution on the market. The data you're getting is sourced from over 200 public and private sources to give you the most complete and accurate intelligence about your contacts and accounts. Unlike the majority of data providers, we re-crawl data regularly to ensure we're giving you the best results. We perform a series of real-time checks for each of your email addresses. You get an overall email quality score for every processed email. As a result you can immediately identify and remove disposable email addresses and score quality leads higher.

Starting Price: $79 per month

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ExploreBit

Analytics is run over a carefully curated database of ExploreBit. This helps us generate highly accurate numbers and trends. Run on-board, custom analytics to get trends and insights. Open Deals is an answer to Startups struggling to reach out to investors even when the investors had the same investment criterion and Investors investing in less opportune technology when the apt once was right next door. With Open Deals, ExploreBit is disrupting the way investment seekers and investors discover and connect with each other. We enable them to explore opportunities besides their personal and professional networks. Our custom analytics feature can be used to generate historical trends in startup funding. These charts can be customized to any industry, geography, and company size. We also allow users to select a custom date range to study past trends in order to forecast upcoming movements. The dashboard can be customized to look at an overview of this week, month, and year’s updates.

Starting Price: $15 per month

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Follow.net

Over 30,000 people use Follow to gain valuable competitive insights which help them make better-informed decisions in their own business. Follow allows you to see a high-level overview of any site, across a variety of sources. We pull data from many partners to bring you the widest & most comprehensive, high-level overview of any site's marketing data. Perform research that used to take forever, now, in just seconds. When you follow a website, we'll send you notifications when it has new activity. Follow allows you to group domains by tags or separate portfolios which you can share with an unlimited number of friends, co-workers, or clients. Organize & share your insights with others. Our site is fully responsive; use it anytime, anywhere. Download our highly addictive, one-click competitive intelligence toolbar. You'll wonder how you ever did without it. Instant insights from your browser.

Starting Price: $37 per month

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Goava

Target the right company, follow your customers in real-time, and do effective research. Goava's Sales Intelligence platform recommends companies to B2B salespeople in Sweden, Finland, Denmark, and Norway. B2B salespeople spend an average of 33% of their time on research. With Goava, they can spend more time selling instead. We collect all company data in one place for effective research. Goava’s recommendation engine helps you focus on your most likely customers. This allows you to spend your time on the right company and maintain relevant and interesting dialogues with your new customers. By working data-driven you can sell both smart and data-driven. You will have more time to sell and better quality of your dialogues with the target group. Goava’s Sales Intelligence platform recommends which companies you and the entire sales team should process next. Instead of wasting time finding interesting companies, Goava helps you prioritize.

Starting Price: $350.88 per month

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Kona Equity

Search like the best with Kona Equity Premium. Use a smart keyword search that helps you find more companies, see their contact information, and get updates right from Kona’s website. Kona Equity provides unparalleled information and access for 2.5 million small and medium-sized businesses that drive the private economy. The faster, simpler way to save and qualify the companies that are relevant for your search. Find your dealmaking edge and gain an informational advantage for discovery. Welcome to Kona Equity, the largest company search tool. We make it faster for companies to find each other. The Kona Equity market intelligence platform analyzes millions of data points on revenue, growth, employees, and technologies to help you see tomorrow’s opportunities, today. Our mission is to provide a 360-degree view of every company. Our team works every day to build technology that helps corporations guess less and win more.

Starting Price: $50 per month

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MightySignal

You want all the data, and you want it now. And since MightySignal has now joined forces with AppMonsta to bring you custom mobile data feeds, there's nothing standing in your way! Are you looking for app ranking stats? App publisher data? SDK intelligence? You choose the feed type and set your desired date range, and we'll capture that data snapshot for you to programmatically slice and dice your way. Import the data directly into your business intelligence tools, ETL platform, CRM, or any internal system you desire. Subscribe to multiple data feeds to compare and contrast various data sets from Google Play Store and Apple's App store. Or just build your own custom data feed package from the start. A monthly snapshot of either Google Play or Apple App store's public details and basic publisher data (publisher contact info not included). Query global parameters or drill down to get specific app details.

Starting Price: Free

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Marex Neon

Marex

Personalized 'for you' home page, showing all the latest relevant updates. One-click subscribe to all the topics that matter to you. Marex clients can subscribe to exclusive Premium articles. Use our powerful search functions to find exactly what you're looking for in our latest and archive insights. Designed to work wherever you are, access the platform via desktop, mobile, or tablet. Full range of charting including news feed and studies. Global exchange connectivity. Multi-product view. Futures and listed options. Access to algorithmic trading. Comprehensive pre- and post-trade risk management. Browser-based. Full depth of market published in real-time. One-click trading functionality. Supports synthetic order types including icebergs. Full order book control and trade history. Inter-period and inter-product spread. Implied pricing, settlements, and Indices Full exchange-traded brokering and clearing service for CME and ICE contracts.

Starting Price: $25 per month

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ExactBuyer

ExactBuyer provides real-time job updates and verification for every prospect list you export to ensure you never pay for out-of-date data again. Data-driven workflows like lead scoring, routing, segmentation and personalization are supported with accurate and actionable ExactBuyer data. With ExactBuyer, you can enhance data quality and usefulness from the moment a record is created within your CRM. Set it, forget it, and automatically capture, append, and standardize high-quality data on existing and new records. Integrate the richest B2B data into your existing sales & marketing tech stack and take advantage of ExactBuyer's fully-loaded suite of applications to reach your buyers faster. Build tailor-made B2B audiences for new and existing digital advertising campaigns across Facebook, Twitter, LinkedIn & Google Display Network.

Starting Price: $99 per month

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BoardEx

Enable your sales teams to close business, faster. Unlock the best relationship paths to the organizations and individuals you want to reach. Identify, qualify and connect with a shortlist of candidates to fill board seats or executive-level roles. Build brand and reputation and gain a competitive advantage. Receive alerts tracking executive movements across and within various sectors, industries, indices, and more. Explore original thinking leveraging proprietary datasets. Engage top decision-makers that will support your organization's commercial and strategic goals. Quickly identify trusted referral sources within your network to establish instant credibility with prospects and win new business. We analyze billions of data points to surface clear introduction paths to the people and companies that matter most to you.

Starting Price: Free

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TRAK

TRAK Data

Access a world-class marketing database 24/7 with pay-as-you-go pricing. Build lookalike, AI-driven models in moments, not months. The TRAK platform makes it easy to get in, get out and start marketing. Escape the walled gardens and take control of your data. Easily activate your best audiences across 1-to-1 channels like direct mail, email, digital, and even CTV. It checks a lot of boxes, and it’s self-service on top of that! A definite differentiator. Create predictive models or build audiences using TRAK’s consumer database. Append opt-in email address, IP address, and phone number to your records. Append attributes, like age and income, to your audience file to market smarter. Execute key processes like hygiene, standardization, and de-duplication. The marketing data you’ve been searching for. Access high-performance audiences, on-demand. TRAK leverages artificial intelligence and machine learning techniques to transform manual data science and modeling techniques.

Starting Price: $99 per month

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TrustCheckr

Use TrustCheckr phone risk API to eliminate fraud and risky phone numbers. Filter fraudulent phone numbers while onboarding. Access 20 million+ hourly growing database. Get access to 12 phone parameters like phone number valid, disposable status, spam/fraud found, etc. Powered by AI based social scanning technology. Signals help organizations to understand spam/fraud-reported signals. We can also think about including the parameters like social media, industry, etc. Free numbers are available online and end-users use them to get the OTP one time and be done with it. Data sets are updated every day. Numbers that are inactive and the data source is the combination of the reported and government data sources. Signals include checks on whether the phone number is registered on the DND list or not. TrustCheckr Phone Risk API helps you to filter out fraud/risky phone numbers and understand the risk associated with the Phone number.

Starting Price: $15 per 1,000 verifications

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VTION

Get access to detailed behavioral insights, gather intel on your most pressing questions and find audiences that perform — it has everything you need to conquer the digital landscape in a privacy-first world. Drive business intel with access to real-time, deterministic and actionable data on your consumers mobile behavior. Eliminate ad waste and deliver higher ROAS by leveraging remarkably accurate audience sets ready to be activated in Lotame or any other Data Management Platform. Elevate your market research by getting detailed feedback from real consumers curated based on their digital behavior. Industry-first market insights for a privacy-first world. Peek under the hood to learn more about what powers VTION’s never-before-seen consumer behavior insights. Passive, real-time data collection methodology ensures that data cannot be manipulated as it is collected passively, providing higher data accuracy.

Starting Price: Free

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Statista

Empowering people with data. Insights and facts across 170 industries and 150+ countries. Get facts and insights on topics that matter. Gain access to valuable and comparable market, industry, and country information for over 150 countries, territories, and regions with our market insights. Get deep insights into important figures, e.g., revenue metrics, key performance indicators, and much more. Consumer insights help marketers, planners, and product managers to understand consumer behavior and their interaction with brands. Explore consumption and media usage on a global basis. With an increasing number of Statista-cited media articles, Statista has established itself as a reliable partner for the largest media companies in the world. Over 500 researchers and specialists gather and double-check every statistic we publish. Experts provide country and industry-based forecasts. With our solutions, you find data that matters within minutes.

Starting Price: $39 per month

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Best Free Market Intelligence Software

Compare the Top Free Market Intelligence Software as of November 2025

What is Free Market Intelligence Software?

Semrush

Visual Visitor

People Data Labs

Lead411

Serpstat

Similarweb

Owler

Adapt

Crunchbase

AYTM

App Radar

Diffbot

Lebesgue

Arbit

data.ai Intelligence

EXIMAPS

PrivCo

Marcom Robot Data Enrichment Engine

ExploreBit

Follow.net

Goava

Kona Equity

MightySignal

Marex Neon

ExactBuyer

BoardEx

TRAK

TrustCheckr

VTION

Statista

Best Free Market Intelligence Software

Compare the Top Free Market Intelligence Software as of November 2025

What is Free Market Intelligence Software?

Semrush

Visual Visitor

People Data Labs

Lead411

Serpstat

Similarweb

Owler

Adapt

Crunchbase

AYTM

App Radar

Diffbot

Lebesgue

Arbit

data.ai Intelligence

EXIMAPS

PrivCo

Marcom Robot Data Enrichment Engine

ExploreBit

Follow.net

Goava

Kona Equity

MightySignal

Marex Neon

ExactBuyer

BoardEx

TRAK

TrustCheckr

VTION

Statista

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