Tracey by Sendcloud is a cloud-based shipping intelligence platform that helps ecommerce brands, 3PLs, and retailers take control of delivery performance by turning scattered carrier tracking data into structured, actionable insights so you can benchmark carriers, optimize costs, and improve the customer experience. It unifies parcel and status data from 40+ worldwide carriers to give real-time visibility into shipments, predict delays with high accuracy, and recommend the best transport options based on cost, reliability, transit times, and SLAs, instead of relying on intuition. It enables teams to compare and evaluate carrier performance over time, benchmark against industry data, and negotiate better carrier agreements, while automating proactive customer notifications and reducing “where is my order” service inquiries with ETA predictions and delivery issue alerts.