Best Free Lead Generation Software of 2025

Popl

Popl elevates lead generation by making every real-world interaction a scalable, trackable, and high-quality entry point into your funnel. Whether at trade shows, retail events, field campaigns, or networking meetups, Popl allows your team to instantly share branded digital profiles while automatically capturing contact data—name, email, company, role, time, location, and rep attribution. These leads sync directly to your CRM in real time, eliminating manual entry and enabling immediate follow-up. With customizable CTAs, content embeds, and segmentation tools, Popl helps convert first touches into qualified pipeline—making it a powerful tool for teams focused on filling the top of the funnel efficiently.

6,587 Ratings

Starting Price: Free

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Visual Visitor

The most powerful, most targeted, easiest-to-use email acquisition tool available. Grow your email subscriber base 30x or more. Leverage machine learning and artificial intelligence to grow your email list with consent-based subscribers. Who better to add to your email list than the current visitors on your website? We will add 40% of your recent U.S.-based website visitors to your email list without you lifting a finger! Engage your audience through email within a few minutes of visiting your site. Drive results and measure impact with personalized outreach to each customer, sent when visitors are most likely to engage. Add Your DSP, Social Media, Custom Audience, or Direct Mail to drive engagement further. Keep your brand front-of-mind until point-of-purchase. Email Validation is a method of verifying if an email address is valid and deliverable. We help you land your emails in the inbox and connect with your customers. Drive up your open rates and ROI.

248 Ratings

Starting Price: $299.00/month

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Nimbler

Nimbler is the ultimate B2B contact data and enrichment platform. We make it easy for salespeople and marketers to access verified lead data and enrich their existing CRM data in real time. Nimbler offers the best coverage, real-time validation, no charge for bad data, unlimited users at no extra cost, and no annual contracts. Easily Find Prospects based on numerous filters like job title, company, seniority level, department, industry, location, interests, skills, education, and more. Our data is validated in real-time so your outbound emails can reach the inbox of your ideal customers. You can easily enrich your contact data and 50+ additional data points including social profiles, phone numbers, emails, and work and personal information. Try Nimbler for free and get access to high-quality lead data and unlimited user seats.

33 Ratings

Starting Price: $250

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HubSpot CRM

HubSpot

HubSpot brings your marketing, sales, and service teams together on the same AI-powered customer platform. HubSpot's Customer Platform is not just a tool; it's the heartbeat of your business. Designed with passion and precision, our CRM stands out as the ultimate solution for empowering your team to build deeper customer relationships. It transforms the way you engage with your clients by offering a seamlessly integrated, all-in-one platform for sales, marketing, and customer service. With HubSpot's CRM, you gain unparalleled insights into your customer interactions, all organized in an intuitive, easy-to-navigate dashboard that promises to skyrocket your team's efficiency. Our platform is engineered to grow with you, offering scalable solutions that adapt to your evolving business needs. What's more, HubSpot's Customer Platform includes a robust free version, packed with essential features, making it the perfect choice for ambitious businesses of all sizes.

25,028 Ratings

Starting Price: Free

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GetResponse

GetResponse provides all-in-one marketing software that empowers marketers, solopreneurs, coaches, creators, and small business owners with affordable, easy-to-use tools for email marketing, marketing automation, and content monetization. With over 25 years of expertise, GetResponse goes beyond email with tools to help grow and engage audiences, create and sell courses, and turn ideas into income. It’s the go-to solution for building a personal brand, selling products and services, and fostering a loyal community.

1,460 Ratings

Starting Price: $0

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InTouch Tool

Get a steady flow of highly targeted B2B leads warm them up on autopilot and close more deals. Get 10x more leads and skyrocket your ROI. Set your invitation message as well as follow up messages with personalization like first name, last name, company etc. and the sending delays in days. Click the "start campaign" button and InTouch Tool will start sending the invites as well as it will check for new connections and replies. It will automatically send the personalized follow up messages based on your schedule and it will stop once they've replied. During this stage the tool will detect any new connections and check if they've replied. It will send auto followups to those who connected but haven't replied. If replied, the tool will stop messaging them.

21 Ratings

Starting Price: Free

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Driftrock

Capture 3x more leads. Track and convert leads from 20+ sources. 1. Connect or create 20+ lead sources, Driftrock forms and chatbots. 2. Track every lead from source, ad or keyword through to the conversion, lead validation and campaign optimization to increase lead quality. 3. Increase list conversion rate with segmentation and automated audience nurturing. 4. Keep your CRM in sync with Facebook, Google and LinkedIn Custom Audiences. 5. Use Driftrock customer segments to create better lookalikes and automatically exclude existing customers or conversions from your ads. Browse our lead gen library to connect or create Facebook, LinkedIn, Quora, TikTok and more!

5 Ratings

Starting Price: $49

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Lead411

Lead411 provides the most comprehensive and accurate information about contacts and companies available in the marketplace. We currently have over 450M contacts, within 20M companies worldwide. Through targeted filters, and Growth Intent Data, customers are able to view complete contact data profiles and find growing companies that are more likely to be in a buying cycle for adding services/solutions. Our growth intent triggers are an easy way for you to filter for companies that make the most sense to reach out to. These companies are growing and have growth indicators such as: recently funded, IPO release, revenue growth, hiring growth, new locations, hiring plans, new executive hires and more. Fueled with this information, customers can reach out directly from the platform with the built-in sales engagement tool Reach, which allows sales to send email and SMS messaging cadences and keep track of the hottest prospects. Includes a search as you go Chrome extension

1 Rating

Starting Price: $99.00/month

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EngageBay

EngageBay is a simple, affordable, integrated, all-in-one marketing, sales and service automation platform with free CRM, built to grow small businesses and startups. The marketing automation suite helps you save time, nurture your audience and automate routine, manual tasks. With the free CRM and sales automation, you can organize all your email contacts, track deals, and the sales pipeline to grow your sales. Further, you can build meaningful customer relationships that stay for life. And finally, with the free live chat and helpdesk features, provide real-time assistance to convert visitors to happy customers. Track, prioritize, and solve customer support tickets in minutes.

108 Ratings

Starting Price: $10.79/user/month (biennially)

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Asana

Asana helps teams orchestrate their work–from daily tasks to strategic cross-functional initiatives. With Asana, teams are more confident, move faster, and accomplish more with less—no matter where they are located. More than 119,000 paying customers and millions of free organizations across 190 countries rely on Asana to manage everything from company objectives to digital transformation to product launches and marketing campaigns. In Asana, you can track the status of initiatives with ease and get an accurate view of how you’re progressing towards goals. Report on project progress in minutes with real-time work reporting to create visibility for teams and stakeholders. Join millions of users getting work done with a free trial.

98 Ratings

Starting Price: Free

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Closely

Closely is a cloud-based lead engagement platform for LinkedIn with dedicated residential proxies. Create automated outreach campaigns that send Linkedin connection requests, follow up on them and nurture existing 1st degree connections, all in one tool. Closely also allows you connect multiple Linkedin profiles and monitor responses through a unified Inbox with automatic refresh and tagging capabilities.

160 Ratings

Starting Price: $59 per month

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Lime Connect

Lime Connect is the leading software solution for customer messaging and support automation in Germany. Receive messages from your website, WhatsApp or your preferred messaging channel in the Message Center. Within this central inbox, messages are enhanced using professional features such as live translations, file sharing, video calls etc. Lime Connect offers asynchronous messaging, ensuring you're always in touch with your visitors. No matter when they start a chat, they’ll receive an email notification with a link to your reply. With Lime Connect's AI Automation Hub, you can create AI chatbots, smart FAQ pages & interactive contact forms to automate your support. With our GPT-4 integration, the bot creatively combines answers from your knowledge base and provides customers with personalized answers. All AI Hub tools are connected to a central knowledge base that learns from each request. Lime Connect is developed and hosted in Germany, making it a GDPR-compliant software

94 Ratings

Starting Price: $90.00 per month

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Drift

In a world where instant and on-demand is the norm, your customers' expectations have never been higher — and companies that deliver fast, easy, and personalized buying experiences are the ones that will win. That's where Drift can help. The Drift platform combines chat, email, video, and automation to remove the friction from business buying. With Drift, you can start conversations with future customers now, on their terms. There are over 50,000 businesses that use Drift today to generate more revenue, shrink sales cycles, and make buying easy. Conversational Marketing connects you to visitors in real-time conversations, so you can surface the right content, answer questions, or qualify and convert buyers into a sales meeting.

33 Ratings

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Pointerpro

Pointerpro (formerly Survey Anyplace) is a software platform to create your own online assessments questionnaires with auto-generated personalized reports. It helps you turn your expertise into a tool that delivers personalized advice at scale. Discover why companies like Capgemini, Eneco, EDF, and Bare International, and expert advisors, including consultants, coaches, HR professionals, and marketers worldwide use Pointerpro to automate the delivery of personalized advice. Whether your goal is to scale your advisory business, generate leads, or simply save time through automation, Pointerpro makes it easy. Seeing is believing. Start your 7-day free trial with all functionality enabled to experience how you can automate your advice delivery with Pointerpro.

25 Ratings

Starting Price: $33 per month

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Woorise

Woorise is the easiest way to create viral giveaways & contests, landing pages and engaging forms such as surveys and quizzes. Woorise helps small businesses connect with an audience, collect leads, and close sales. It's an ideal tool for businesses and e-commerce brands that want to increase sales and interest in their products. Woorise integrates with popular marketing platforms such as Mailchimp, Aweber, ActiveCampaign, Hubspot, Google Analytics, Bitly, Zapier, PayPal, Stripe and many more.

24 Ratings

Starting Price: $29/month

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BotPenguin

BotPenguin is a generative AI-driven agent builder, empowering businesses of all sizes to automate customer interactions effortlessly across 10+ platforms—including WhatsApp, Instagram, websites, Telegram, Facebook, and more to elevate customer experience, automate tasks, and increase business growth. With key features like multilingual AI-powered chats, a unified inbox with live chat support, broadcast, appointment booking, and over 80+ integrations, BotPenguin enables users to build intelligent decision-making agents requiring no technical expertise. Today, it serves a global network of 50,000+ customers across 193 countries, supported by over 140 partners, delivering measurable improvements in engagement, efficiency, and customer satisfaction. BotPenguin pledges to donate a portion of every sale made to organizations dedicated to providing essential care and resources for animals in need.

22 Ratings

Starting Price: $0

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CIENCE GO Show

CIENCE

Identify Your Anonymous Traffic: Use the GO Show tracking pixel to show you exactly who’s visiting your website! Create behavioral and demographic filters to segment the leads, scored automatically based on their web activity. All the attributes you need - Employee size, revenue, industry sector, and more. See only quality leads - Filter your results using our advanced filters. ISPs and bot traffic are automatically removed. Rely on fresh, accurate data with our proprietary real-time lookups with instant integration into revenue team workflows. Reveal your web visitors, then reach them through ads, marketing, and sales. Seeing is believing when it comes to our ability to reveal who’s hitting your website. Where other tools fall short of identifying who is on your website, GO Show shows the difference! Find higher match rates than any competing website tracking tool.

18 Ratings

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Hublead

🌐 Hublead is the simplest way to manage B2B contacts and company information across LinkedIn and HubSpot. 💻 With Hublead, you can discover top leads, import LinkedIn contacts & conversations to HubSpot in bulk, and automatically enrich your CRM to engage with decision-makers—armed with the right contact details. 💡 With Hublead, you can: 1. **Import LinkedIn Contacts to HubSpot**: With just one click, you can import any LinkedIn contact directly into HubSpot. 2. **Import LinkedIn Messages to HubSpot**: Keep all your conversations in one place! Import your LinkedIn conversations directly into HubSpot. 3. **Find Email & Phone Numbers on LinkedIn**: Reach decision makers quickly with Hublead. 4. **Manage HubSpot Directly from LinkedIn**: No more tab switching! Hublead brings your CRM information right to your fingertips. View and edit HubSpot fields directly from LinkedIn profiles.

16 Ratings

Starting Price: $30/month/user

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Poptin

Poptin is a user-friendly popup builder that lets you customize beautiful and high-converting pop up and inline forms in just less than 2 minutes! This platform is designed specifically to help your business get more leads and boost sales in no time, even without prior skills in coding. By using Poptin, you can win your visitors and turn them into paying customers or email subscribers through pop ups especially with its smart triggers and advanced targeting tools. Another awesome feature of Poptin is its exit-intent technology. Through this advancement, you can now automatically track and monitor your website visitors’ behavior when they’re about to exit your page. That triggers your page to show your message on a pop up at the right place, at the right time. It helps you reduce cart abandonment and improve your overall sales conversion rate.

13 Ratings

Starting Price: FREE

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FireDrum Email Marketing

FireDrum provides powerful email marketing solutions for businesses & organizations of any size, from do-it-yourself to white label or fully managed services. Our platform combines our easy-to-use Email Studio to create email templates, intuitive campaign automation tools, and industry best customer support. FireDrum is scalable and features automation, contact management, engagement tools, and more. Customers rave about our exceptional personal one on one support that you can't get from the megacorp email providers. Choose Chat, Email or Phone communication with your own dedicated account manager. Easily import and export your contact lists. We offer unlimited custom fields and lists. Use our built in contact capture forms or one of the many integrated options. We support email signup forms for WordPress, Privy, WooCommerce and many others. Unique to FireDrum you can view and sort your Contacts by Opens and Clicks. Instantly see what contacts are the most engaged.

12 Ratings

Starting Price: $4.00/month

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Elementor

The world's leading WordPress page builder. Control every aspect of your web design workflow from one place. Simple. Powerful. Flexible. Experience the power of 100% visual design. Build websites that load faster, and speed up the process of building them. The only complete design platform to offer pixel perfect design, yet produces 100% clean code. Take your design vision and turn it into a stunning custom-made website. Design forms visually, integrate them with your favorite marketing tools, and generate more traffic, leads & conversions. Thousands of developers have contributed to the Elementor open source project, building themes, add-ons, and products, further extending the functionality. Elementor was built for you. Designers, developers, marketers, and entrepreneurs. Create stunning landing pages, design a blog, customize your online store – everything is within reach!

12 Ratings

Starting Price: $49.00 per user per year

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OptiMonk

OptiMonk, the conversion optimization toolset tailored for busy marketers, empowers you to boost sales through comprehensive website personalization, personalized shopping experiences and A/B testing. Whether you're just getting started in conversion optimization, or you're a seasoned pro, OptiMonk will help you build a personalized experience for every visitor and become a master seller online. Here’s how: 1. Smart Ecommerce Popups help you build your lists faster, decrease cart abandonment and grow your ecommerce sales like never before. 2. Website Personalization features allow you to easily tailor your website and campaign landing page messaging to shopper segments for more relevant and meaningful experiences. 3. Easy-to-use A/B testing lets you quickly set up, test, and compare pop-up and landing page performance. Additionally, you can compare complete shopper journeys to measure the impact on the bottom line.

8 Ratings

Starting Price: $29.00/month

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LanderLab

No coding, no server skills needed! With LanderLab, you can create, edit, and publish beautiful and responsive landing pages that convert more in a matter of clicks. Chose from a rich collection of ready to use templates or import your existing landing page as .zip or directly from an URL. Customise images, headlines, call to actions or any other part, with our built in easy to use Visual Editor. Convert every visit into a lead! Create beautiful lead capturing forms or popups that you can embed on your landing page. Integrate your preferred lead management CRM (Mailchimp, Getresponse, etc) and automatically push leads to your campaigns/lists Advanced Visitor Analytics Do not miss important insights about your visitors anymore. With LanderLab’s built in analytics solution your landing pages’s performance is being updated in real time. Track performance (visits, clicks, leads, etc) by Country, City, Device Type, OS, Connection Type, Browser, etc.

7 Ratings

Starting Price: $49 per month

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ZoomInfo

ZoomInfo helps companies achieve their most important objective: profitable growth. Our platform puts sales and marketing professionals in position to identify, connect, and engage with qualified prospects by giving you: - Verified Emails & Direct Dials - Intent Data & Business Scoops - Technographic Information - Company Organization Charts Integrate with the apps that matters to you. Start your free trial today.

7 Ratings

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Apollo.io

Apollo is an all-in-one sales intelligence platform with tools to help you prospect, engage, and drive more revenue. Sellers and marketers use Apollo to discover more customers in market, connect with contacts, and establish a modern go-to-market strategy. Apollo's B2B Database includes over 220M contacts and 30M companies with robust and accurate data. Teams leverage Apollo’s Engagement Suite to scale outbound activity and sequences effectively. Finally, up-level your entire go-to-market processes with Apollo's Intelligence Engine with recommendations and analytics that help you close. Founded in 2015, Apollo.io is a leading data intelligence and sales engagement platform trusted by over 10,000 customers, from rapidly growing startups to global enterprises.

5 Ratings

Starting Price: $49 per user per month

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Limecall

PurpleRain Technologies

Limecall is a Lead generation Software, used to generate and convert inbound leads instantly into qualified sales meetings and sales calls with Click-to-Call, Call Tracking, Voice Automation, and Call Scheduling. Features include the pre-built templates for 1. Capture lead analytics 2. Protect customer privacy 3. Alerts & notifications 4. Personalized IVR 5. Personalized follow-ups 6. Lead Generation 7. Call recording 8. Call center & Inside sales team integration 9. Automated calls/SMS 10. Call Routing Use Cases include 1. Automotive 2. Real Estate 3. Travel 4. Software, IT & Technology 5. Finance & Insurance 6. Travel, Tourism & Aviation 7. SaaS 8. E-Commerce & Retail Integrations - Hubspot CRM, Zapier, Slack, Google Calendar, Google Analytics.

5 Ratings

Starting Price: $0 per month

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Agile CRM

All-in-One CRM. Automate your sales, marketing, and service in one platform. Avoid data leaks and enable consistent messaging. Make the most of Agile's modern features & integrations, easy implementation and great support at an affordable price. Cloud based SaaS service that is mobile-ready, fast, and simple to use. Agile CRM gives you a range of prepackaged email marketing templates to give your business the visually appealing, professional look and feel it needs. Check out Agile’s email marketing template examples, then select the template you prefer, draft your message, and automate the send. You can also create custom templates—with no programming experience—that pull in your branding for added impact. Make the most of Agile's modern features & integrations, easy implementation and great support at an affordable price. Cloud-based SaaS service that is mobile-ready, fast, and simple to use.

9 Ratings

Starting Price: $8.99 per user per month

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Landbot.io

Landbot

Landbot.io is a no-code chatbot platform that empowers businesses to build frictionless conversational experiences from end-to-end. Turning conversations into profitable outcomes, Landbot helps Marketing, Operations, and Customer Service teams triple their efficiency and cut operating costs by 30% or more. Whether it's for WhatsApp, Web, or Messenger, anyone can create automated chatbot flows to better engage customers and increase conversion rates. Landbot is also leveraging recent advancements in AI and ChatGPT to help make the chatbot building experience even more accessible, combining the no-code capabilities of Landbot with other Large Language Models.

3 Ratings

Starting Price: $45 per month

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involve.me

involve.me is a funnel builder that helps businesses engage website visitors and convert them into qualified leads through multi-step flows. Users can combine form, quiz, survey, and calculator elements to guide each visitor through a personalized journey while collecting data and scoring leads. Funnels can be built from scratch, generated by AI, or customized from over 300 templates, including Product Finders, ROI Calculators, and Lead Magnets. Every funnel is fully brandable and can dynamically adapt to user inputs, using features like conditional logic, answer piping, and logic jumps. Once published, funnels can be embedded on websites, triggered as popups, or shared as standalone pages, and they can integrate natively with 60+ tools, including CRMs and automation platforms. Finally, real-time analytics and AI-powered reporting provide all the insights needed to track performance and optimize results.

2 Ratings

Starting Price: $29.00 per month

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Plerdy

Plerdy - Multifunctional SaaS solution for an improvement of conversion on websites. - Heatmaps - we see exactly where the clicks were on the website. All clicks on the website are recorded and displayed in real time. Which helps to understand how users behave on the website. - Popup smart forms - you can quickly create and show on the website different pop-up forms without developers and designer. Examples: The pop-up form for collecting leads from the website. Offer to the users when they abandon their shopping cart. - SEO-alerts - tool that continuously analyzes your website SEO factors to provide regular notifications on changes. Checks keywords, titles, tags and attributes to define what can be optimized. Provides both aggregated and on-page statistics to evaluate your web resource.

2 Ratings

Starting Price: 29$/month

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Best Free Lead Generation Software

Compare the Top Free Lead Generation Software as of October 2025

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