Best Lead Generation Software for Startups
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Compare the Top Lead Generation Software for Startups as of November 2025
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What is Lead Generation Software for Startups?
Lead generation software is a useful tool for businesses looking to increase their customer base and marketing efforts. It automates the process of identifying, tracking, managing and organizing leads from various sources including online forms, social media campaigns and email lists. The software assists with tasks such as creating reports that compile data about lead sources, analyzing conversion rates of customers, optimizing landing pages and measuring the success of campaigns. Lead generation software provides valuable insight to help organizations make informed decisions about their future marketing strategies. Compare and read user reviews of the best Lead Generation software for Startups currently available using the table below. This list is updated regularly.
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1
Pipedrive
Pipedrive
Pipedrive is a web-based sales CRM (customer relationship management) software that lets sales teams track pipelines, optimize leads, manage deals and automate their entire sales process to focus on selling. Pipedrive’s simple interface empowers salespeople to streamline workflows and unite sales tasks in one workspace. Unlock instant sales insights with Pipedrive’s visual sales pipeline and fine-tune your strategy with robust reporting features and a personalized AI Sales Assistant. Reach the right contacts at the right time with intelligent lead segmenting and activity reminders that tell you when to take action. When it’s time to seal the deal, compose instant, irresistible sales emails in just one click. With Pipedrive, winning has never been easier.Starting Price: $24/month -
2
Popl
Popl
Popl elevates lead generation by making every real-world interaction a scalable, trackable, and high-quality entry point into your funnel. Whether at trade shows, retail events, field campaigns, or networking meetups, Popl allows your team to instantly share branded digital profiles while automatically capturing contact data—name, email, company, role, time, location, and rep attribution. These leads sync directly to your CRM in real time, eliminating manual entry and enabling immediate follow-up. With customizable CTAs, content embeds, and segmentation tools, Popl helps convert first touches into qualified pipeline—making it a powerful tool for teams focused on filling the top of the funnel efficiently.Starting Price: Free -
3
Visual Visitor
Visual Visitor
The most powerful, most targeted, easiest-to-use email acquisition tool available. Grow your email subscriber base 30x or more. Leverage machine learning and artificial intelligence to grow your email list with consent-based subscribers. Who better to add to your email list than the current visitors on your website? We will add 40% of your recent U.S.-based website visitors to your email list without you lifting a finger! Engage your audience through email within a few minutes of visiting your site. Drive results and measure impact with personalized outreach to each customer, sent when visitors are most likely to engage. Add Your DSP, Social Media, Custom Audience, or Direct Mail to drive engagement further. Keep your brand front-of-mind until point-of-purchase. Email Validation is a method of verifying if an email address is valid and deliverable. We help you land your emails in the inbox and connect with your customers. Drive up your open rates and ROI.Starting Price: $299.00/month -
4
Podium
Podium
Podium is a comprehensive AI-driven lead management and communication platform utilized by over 100,000 businesses seeking to enhance customer acquisition and retention. At the heart of Podium’s innovation is its AI employee, which ensures businesses respond to incoming leads instantly around the clock, dramatically improving conversion rates and revenue growth. The platform assists businesses in generating more customer reviews, improving their Google rankings, and unifying their lead channels into a single, manageable dashboard. Through the web and mobile applications, businesses can call and text customers, send payment links for quick transactions, and deploy bulk messaging campaigns to boost repeat sales. Podium’s powerful AI-driven automations seamlessly manage customer interactions across multiple communication platforms, providing accurate and timely responses that help drive sales.Starting Price: $399 per month -
5
Nimbler
Nimbler
Nimbler is the ultimate B2B contact data and enrichment platform. We make it easy for salespeople and marketers to access verified lead data and enrich their existing CRM data in real time. Nimbler offers the best coverage, real-time validation, no charge for bad data, unlimited users at no extra cost, and no annual contracts. Easily Find Prospects based on numerous filters like job title, company, seniority level, department, industry, location, interests, skills, education, and more. Our data is validated in real-time so your outbound emails can reach the inbox of your ideal customers. You can easily enrich your contact data and 50+ additional data points including social profiles, phone numbers, emails, and work and personal information. Try Nimbler for free and get access to high-quality lead data and unlimited user seats.Starting Price: $250 -
6
boberdoo
boberdoo
boberdoo.com is a SaaS solution for the lead generation industry. Whether you're new to lead generation and looking to automate your business or a lead gen veteran looking to maximize your revenue-per-lead, boberdoo is here to help. boberdoo has been innovating and improving the lead generation industry since 2001. boberdoo serves all stakeholders in the lead generation industry, from providing innovative tracking, routing and automating solutions for traditional lead companies to A.I. models for sophisticated lead buyers. There are enough things to worry about in the lead industry. Your lead distribution software shouldn't be one of them. -
7
HubSpot CRM
HubSpot
HubSpot brings your marketing, sales, and service teams together on the same AI-powered customer platform. HubSpot's Customer Platform is not just a tool; it's the heartbeat of your business. Designed with passion and precision, our CRM stands out as the ultimate solution for empowering your team to build deeper customer relationships. It transforms the way you engage with your clients by offering a seamlessly integrated, all-in-one platform for sales, marketing, and customer service. With HubSpot's CRM, you gain unparalleled insights into your customer interactions, all organized in an intuitive, easy-to-navigate dashboard that promises to skyrocket your team's efficiency. Our platform is engineered to grow with you, offering scalable solutions that adapt to your evolving business needs. What's more, HubSpot's Customer Platform includes a robust free version, packed with essential features, making it the perfect choice for ambitious businesses of all sizes.Starting Price: Free -
8
D&B Hoovers
Dun & Bradstreet
Create a faster path from prospect to profitable relationship with D&B Hoovers. Find key sales prospects and opportunities for growth. D&B Hoovers is a sales acceleration solution that provides a faster path from prospect to profitable relationship by leveraging data and analytics. B2B sales professionals can engage faster with customers to grow their business. Access comprehensive intelligence on more than 120 million business records. Deliver intelligence and insight into the tools where your sellers and marketers work every day. Intuitive interface and automated workflow features including triggers, alerts, smart lists and conceptual search. D&B Hoovers combines the world’s largest commercial database from Dun & Bradstreet with sophisticated analytics to deliver a sales intelligence solution packed with insight. D&B Hoovers offers dynamic search and list-building capabilities, realtime trigger alerts, comprehensive company profiles, and valuable research reports. -
9
Identity Matrix
Identity Matrix
Identity Matrix identifies provides person-level identification for 70% of your US web visitors (3-5x more than anyone on the market). Set up page intent and lead scoring rules, then store them directly in your CRM for direct outreach. On top of identification, Identity Matrix is the only software in the world that can provide person-level analytics, multi-touch attribution, and full 360 customer journey analysis. Understand exactly where every lead came from, understand the quality of each source of traffic, and analyze every segment of the buyer journey. Meet the world's first person-level insights platform that generates leads, optimizes the journey, and tackles multi-touch attribution. Get a free demo of Identity Matrix or start a free trial today.Starting Price: $149 per month -
10
Referral Factory
Referral Factory
Looking to boost your customer base and increase revenue? Referral Factory makes lead generation simple and effective by leveraging the power of word-of-mouth marketing. With our platform, you can create fully automated referral programs that turn your existing customers into brand advocates—generating high-quality leads on autopilot!Starting Price: $95 per month -
11
GetResponse
GetResponse
GetResponse provides all-in-one marketing software that empowers marketers, solopreneurs, coaches, creators, and small business owners with affordable, easy-to-use tools for email marketing, marketing automation, and content monetization. With over 25 years of expertise, GetResponse goes beyond email with tools to help grow and engage audiences, create and sell courses, and turn ideas into income. It’s the go-to solution for building a personal brand, selling products and services, and fostering a loyal community.Starting Price: $0 -
12
WinMan ERP
WinMan ERP Software
WinMan's Leads module helps you stay organised and follow up with leads efficiently. Easily store contact details, track communications, and create tasks to ensure you never miss an opportunity. -
13
FireDrum Email Marketing
FireDrum Email Marketing
FireDrum provides powerful email marketing solutions for businesses & organizations of any size, from do-it-yourself to white label or fully managed services. Our platform combines our easy-to-use Email Studio to create email templates, intuitive campaign automation tools, and industry best customer support. FireDrum is scalable and features automation, contact management, engagement tools, and more. Customers rave about our exceptional personal one on one support that you can't get from the megacorp email providers. Choose Chat, Email or Phone communication with your own dedicated account manager. Easily import and export your contact lists. We offer unlimited custom fields and lists. Use our built in contact capture forms or one of the many integrated options. We support email signup forms for WordPress, Privy, WooCommerce and many others. Unique to FireDrum you can view and sort your Contacts by Opens and Clicks. Instantly see what contacts are the most engaged.Starting Price: $4.00/month -
14
PropellerAds
PropellerAds
PropellerAds is a multisource advertising platform providing access to unique traffic sources and AI-based ad-serving/optimization tools for media buyers, agencies, brand owners, and affiliate marketers. The main platform’s benefits are: - Multiple exclusive traffic sources in a single advertiser’s account - Exceptional traffic quality and purity ensured by the latest anti-fraud software - Demographic and Interests Targeting for Push ads - In-Page Push – a traffic type that allows you to target iOS and Mac devices - Direct Click traffic for Popunder campaigns that might boost your CR up to 120 times - CPA Goal – a new-generation optimization tool that ensures your campaign will reach the conversion price you set with no effort on your part - Precise statistics and A/B testing tools The company is also a member IAB Europe and has a ISO/IEC 27001 Safety Certificate.Starting Price: $100/min deposit -
15
InTouch Tool
InTouch Tool
Get a steady flow of highly targeted B2B leads warm them up on autopilot and close more deals. Get 10x more leads and skyrocket your ROI. Set your invitation message as well as follow up messages with personalization like first name, last name, company etc. and the sending delays in days. Click the "start campaign" button and InTouch Tool will start sending the invites as well as it will check for new connections and replies. It will automatically send the personalized follow up messages based on your schedule and it will stop once they've replied. During this stage the tool will detect any new connections and check if they've replied. It will send auto followups to those who connected but haven't replied. If replied, the tool will stop messaging them.Starting Price: Free -
16
Revetize
Revetize
Manage your SMS Marketing, Customer Loyalty Program, Referral Program, & Online Reviews in one platform. Revetize consolidates more than 5 different customer marketing softwares into 1. (For the price of 1) Use our omni channel drip campaign to send sms, email, voicemail and direct mail to your customers all in the same simple process. -
17
Driftrock
Driftrock
Capture 3x more leads. Track and convert leads from 20+ sources. 1. Connect or create 20+ lead sources, Driftrock forms and chatbots. 2. Track every lead from source, ad or keyword through to the conversion, lead validation and campaign optimization to increase lead quality. 3. Increase list conversion rate with segmentation and automated audience nurturing. 4. Keep your CRM in sync with Facebook, Google and LinkedIn Custom Audiences. 5. Use Driftrock customer segments to create better lookalikes and automatically exclude existing customers or conversions from your ads. Browse our lead gen library to connect or create Facebook, LinkedIn, Quora, TikTok and more!Starting Price: $49 -
18
LeadsBridge
LeadsBridge
LeadsBridge is an iPaaS solution that enables companies to enhance their omnichannel strategy by orchestrating their business data. LeadsBridge fulfills your integration needs, focusing on bridging gaps between advertising platforms and sales funnels, and delivering tailor-made integrations made upon your business needs. The LeadsBridge platform is suited for companies that want to streamline their advertising activities by integrating the marketing technology stack with Facebook & Instagram Ads, Google Ads, and LinkedIn Ads. With more than +370 out-of-the-box integrations available at the moment, you can easily connect your chosen software with your advertising platform, seamlessly synchronizing data for your marketing workflows. LeadsBridge main features include: - Lead Sync - Audience Targeting - Online to Offline Tracking - Platform to Platform - eCommerce Synchronization - Tailor-Made integrationStarting Price: $29 -
19
B-Linked Marketing
B-Linked Marketing
SaaS-based automation, supported with human Integration! Finally, a solution that offers optimal automated output, backed by agency intelligence. Establish your brand, grow organically and generate targeted B2B leads with an effective and affordable campaign from B-Linked. Our clients have found our approach to be extremely effective and much quicker in comparison to traditional digital marketing approaches.Starting Price: $150 -
20
RocketReach
RocketReach.co
RocketReach is the ultimate solution for connecting professionals to new opportunities. Powered by the world's largest and most accurate contact database of emails and direct dials, you will be able to connect directly with your ideal prospects. Prospect, connect and converse with your leads at scale with RocketReach. With RocketReach, you have access to real-time verified data for over 700 million professionals across 35 million companies worldwide at your fingertips. Thanks to proprietary crawlers and data-mining algorithms, users get information that is 4x more accurate and complete. Trusted by millions of users — powering sales, recruiting, and marketing to work efficiently, effectively, and immediately.Starting Price: $49 per month -
21
Lead411
Lead411
Lead411 provides the most comprehensive and accurate information about contacts and companies available in the marketplace. We currently have over 450M contacts, within 20M companies worldwide. Through targeted filters, and Growth Intent Data, customers are able to view complete contact data profiles and find growing companies that are more likely to be in a buying cycle for adding services/solutions. Our growth intent triggers are an easy way for you to filter for companies that make the most sense to reach out to. These companies are growing and have growth indicators such as: recently funded, IPO release, revenue growth, hiring growth, new locations, hiring plans, new executive hires and more. Fueled with this information, customers can reach out directly from the platform with the built-in sales engagement tool Reach, which allows sales to send email and SMS messaging cadences and keep track of the hottest prospects. Includes a search as you go Chrome extensionStarting Price: $99.00/month -
22
EngageBay
EngageBay
EngageBay is a simple, affordable, integrated, all-in-one marketing, sales and service automation platform with free CRM, built to grow small businesses and startups. The marketing automation suite helps you save time, nurture your audience and automate routine, manual tasks. With the free CRM and sales automation, you can organize all your email contacts, track deals, and the sales pipeline to grow your sales. Further, you can build meaningful customer relationships that stay for life. And finally, with the free live chat and helpdesk features, provide real-time assistance to convert visitors to happy customers. Track, prioritize, and solve customer support tickets in minutes.Starting Price: $10.79/user/month (biennially) -
23
Asana
Asana
Asana helps teams orchestrate their work–from daily tasks to strategic cross-functional initiatives. With Asana, teams are more confident, move faster, and accomplish more with less—no matter where they are located. More than 119,000 paying customers and millions of free organizations across 190 countries rely on Asana to manage everything from company objectives to digital transformation to product launches and marketing campaigns. In Asana, you can track the status of initiatives with ease and get an accurate view of how you’re progressing towards goals. Report on project progress in minutes with real-time work reporting to create visibility for teams and stakeholders. Join millions of users getting work done with a free trial.Starting Price: Free -
24
Closely
Closely
Closely is a cloud-based lead engagement platform for LinkedIn with dedicated residential proxies. Create automated outreach campaigns that send Linkedin connection requests, follow up on them and nurture existing 1st degree connections, all in one tool. Closely also allows you connect multiple Linkedin profiles and monitor responses through a unified Inbox with automatic refresh and tagging capabilities.Starting Price: $59 per month -
25
Outgrow
Outgrow
Outgrow allows you to better acquire, qualify and engage leads by making it easy to build personalized quizzes, calculators, assessments, recommendations, polls & chatbots. No developers or designers required! Outgrow has a host of design templates which are fully optimized for mobile, desktop, and tablet, and are easily embeddable into your advertising, websites, mobile apps, social media, SMS and email communication. In addition, there are over a 300 pre-made content pieces and funnels that are optimized to improve conversion so you can change the questions, make a few tweaks so its consistent with your brand and have your own interactive content ready in minutes.Starting Price: $14/month -
26
Lime Connect
Lime Connect
Lime Connect is the leading software solution for customer messaging and support automation in Germany. Receive messages from your website, WhatsApp or your preferred messaging channel in the Message Center. Within this central inbox, messages are enhanced using professional features such as live translations, file sharing, video calls etc. Lime Connect offers asynchronous messaging, ensuring you're always in touch with your visitors. No matter when they start a chat, they’ll receive an email notification with a link to your reply. With Lime Connect's AI Automation Hub, you can create AI chatbots, smart FAQ pages & interactive contact forms to automate your support. With our GPT-4 integration, the bot creatively combines answers from your knowledge base and provides customers with personalized answers. All AI Hub tools are connected to a central knowledge base that learns from each request. Lime Connect is developed and hosted in Germany, making it a GDPR-compliant softwareStarting Price: $90.00 per month -
27
CIENCE GO Digital
CIENCE
GO Digital is a Demand Side Platform with your ideal audiences built in. We help you better reach B2B targets with your ads. See what B2B advertising quality and ad options can do to grow your pipeline. You can potentially target millions of business users using 100+ B2B filters such as title, industry, company size, and technologies used. Watch engagement increase with better targeting. All your Campaigns can be designed for specific personas. Lots of configurable options, and industry-leading data accuracy. Bidder-as-a-Service enables sophisticated marketers access to a highly customizable RTB (real-time bidding) cloud platform. All the bid options you want, none of the overhead and complexity. Same-day deployments for a custom bid environment. Deploy the CIENCE tracking pixel and take your ads, remarketing/retargeting, and follow-up to the next level. It’s turnkey — all in the same platform.Starting Price: $2000/mo media spend -
28
Drift
Drift
In a world where instant and on-demand is the norm, your customers' expectations have never been higher — and companies that deliver fast, easy, and personalized buying experiences are the ones that will win. That's where Drift can help. The Drift platform combines chat, email, video, and automation to remove the friction from business buying. With Drift, you can start conversations with future customers now, on their terms. There are over 50,000 businesses that use Drift today to generate more revenue, shrink sales cycles, and make buying easy. Conversational Marketing connects you to visitors in real-time conversations, so you can surface the right content, answer questions, or qualify and convert buyers into a sales meeting. -
29
CIENCE GO Data
CIENCE
Over 140M validated business contact records strong, with daily contact record validation. It's time to GO Data! The best way to validate the accuracy of a contact record is to actually use it. As one of the largest Outbound Services companies in the world, CIENCE consumes 10s of millions of records (emails, calls) annually. This produces: - Up-to-date records (reduces decayed data) - Broad Company / Account data points - Accurate Email Lists (real-world tested) - Actual Phone #’s (confirmed dials) The GO Data platform is built to help you configure audiences easily, creating what is known as an Ideal Customer Profile (ICP) to target. From there, GO Data offers a wide supply of contacts that match your ICP. The key to all B2B marketing lists is starting conversations with your ideal customers. CIENCE GO expertly helps identify the contacts and companies for sales to create customized business lists around.Starting Price: $600 -
30
Pointerpro
Pointerpro
Pointerpro (formerly Survey Anyplace) is a software platform to create your own online assessments questionnaires with auto-generated personalized reports. It helps you turn your expertise into a tool that delivers personalized advice at scale. Discover why companies like Capgemini, Eneco, EDF, and Bare International, and expert advisors, including consultants, coaches, HR professionals, and marketers worldwide use Pointerpro to automate the delivery of personalized advice. Whether your goal is to scale your advisory business, generate leads, or simply save time through automation, Pointerpro makes it easy. Seeing is believing. Start your 7-day free trial with all functionality enabled to experience how you can automate your advice delivery with Pointerpro.Starting Price: $33 per month