Compare Business Software for Google Search Ads 360: August 2025 Reviews & Comparison

Hightouch

Hightouch is the leading Composable CDP and AI Decisioning platform that empowers companies to activate their data warehouse to power personalized marketing and business operations. Trusted by leading organizations like PetSmart, Warner Music Group, Chime, Aritzia, and Whoop, Hightouch enables anyone to deliver personalized customer experiences, optimize performance marketing, and move faster by leveraging data and AI across their organization. Hightouch’s Composable Customer Data Platform collects behavioral events, resolves identities into Customer 360 profiles, builds audiences, syncs data to over 200 destinations like ad platforms and CRMs, and analyzes the results of marketing campaigns— all from the cloud data warehouse.

436 Ratings

Starting Price: $350 per month

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DinMo

Get fresh customer data into all you marketing tools. No engineering, no SQL, no manual csv upload, or costly CDP required. Quick Setup: Get DinMo up and running in under 30 minutes - simplicity at its best. Audience Building, Simplified: Build any audience using our intuitive Audience Manager, no SQL needed One-Click Activation: Easily connect your customer data to all your business tools. Goodbye, CSV exports and Jira tickets. Dynamic Audience Management: Enjoy continuously updated data across all synced platforms, ensuring your strategies are always fueled by the freshest customer data.

16 Ratings

Starting Price: €350/month

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Google Ads

Google

Grow your business with Google Ads. Get in front of customers when they’re searching for businesses like yours on Google Search and Maps. Only pay for results, like clicks to your website or calls to your business. Show up when people search for what you offer. Google is where people search for what to do, where to go, and what to buy. Your digital ads can appear on Google at the very moment someone is looking for products or services like yours. Whether they’re on desktop or mobile, a well-timed ad can turn people into valuable customers. Grow online sales, bookings, or mailing list signups with online ads that direct people to your website. Increase customer calls with ads that feature your phone number and a click-to-call button. Get more customers in the door with business ads that help people find your company on the map.

39 Ratings

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Google

Our mission is to organize the world's information so that everyone can access and use it. Every time you search, there are thousands, sometimes millions, of webpages with helpful information. How Google figures out which results to show starts long before you even type, and is guided by a commitment to you to provide the best information. Even before you search, Google organizes information about webpages in our Search index. The index is like a library, except it contains more info than in all the world’s libraries put together. In a fraction of a second, Google’s Search algorithms sort through hundreds of billions of webpages in our Search index to find the most relevant, useful results for what you’re looking for. To help you find what you’re looking for quickly, Google provides results in many useful formats. Whether presented as a map with directions, images, videos or stories, we’re constantly evolving with new ways to present information.

23 Ratings

Starting Price: Free

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Channable

We help more than 8,000 global companies including Samsung, Deloitte, Decathlon, Vodafone, TUI, and more, to grow their online sales, boost their ROI, and create a more efficient way to manage their product data using one single source of truth. Channable helps you utilize built-in feed templates for over 2,500 price comparison websites, affiliate platforms, and marketplaces – and generate ads for Microsoft Advertising, Google Ads, and more. Channable is the perfect tool for any kind of feed- based advertising. Users are eCommerce retailers, marketing agencies, travel advertisers, recruitment agencies & everyone else with a data feed.

7 Ratings

Starting Price: $39 per month

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Google Marketing Platform

Google

Introducing Google Marketing Platform, a unified advertising and analytics platform for smarter marketing and better results. Easy-to-use tools for small businesses. Get free tools to make the most of your marketing, from site and app analytics to intuitive testing and more. Advanced solutions for large enterprises. Make deeper customer connections to drive better marketing results with a complete set of advertising and analytics solutions. Integrated solutions for every marketer. Whether you’re looking for help with a single project or a bigger, long-term partnership, Google Marketing Platform Partners have the resources and expertise you need to help you achieve more with your marketing. We’re here to support you every step of the way, whether you use a single product or the entire Google Marketing Platform.

3 Ratings

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Google Analytics 360

Google

Analytics 360 is designed to meet the specific measurement needs of large enterprises, providing advanced customization options, scalable tools, and enterprise-grade support. Find out how your customers interact throughout their life cycle with your websites and applications. Leverage Google machine learning to get more out of your data. So you can discover new statistics and anticipate the behavior of your customers. Optimize the performance of your marketing strategy with integrations between Google's ad platforms and publisher platforms. Analyze your data quickly and collaborate with your team in an intuitive interface and with reports that can be shared. Our service level guarantees, and SLAs, give you complete peace of mind on many product features, from data collection to attribution, as well as daily exports to BigQuery. Get the most out of your analytics with premium features like enhanced data refresh, and intraday data availability within one hour of collection.

3 Ratings

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Windsor.ai

Connecting all marketing data. See the value and ROAS of every marketing touchpoint. Multi-touch marketing attribution models. Get all your marketing data and metrics into any tool. Optimize marketing ROI for all channels. Connecting all marketing data with our marketing attribution platform give marketers an increase in marketing ROI of 15-44%. Measure ROI for every channel, campaign, keyword and creative. Take into account cancellations, returns and offline conversions from CRM. Automate collecting all marketing data and minimize time spent on preparing and formatting. Focus instead on insights. With our advanced marketing attribution software, you can easily use all your data where and when you need. With our connectors and APIs it's easy to consume the data in any tool. Analyze and optimize customer journeys across all touch-points. Our marketing attribution software and budget optimiser helps you save time when optimising budgets.

1 Rating

Starting Price: $19 per month

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Supermetrics

Supermetrics started with a bold idea: to make marketing data simple and accessible for businesses everywhere. Today, over 200K organizations, including Nestlé, Warner Bros, and Dyson, trust Supermetrics to streamline their marketing analytics. What began as a solution to connect data has evolved into a platform that extracts and consolidates data from 150+ marketing and sales platforms—like Google Analytics, Facebook Ads, and HubSpot—into preferred destinations. This has earned Supermetrics a spot on G2’s 2024 Top 50 Best EMEA Software Companies list. Driven by a commitment to innovation, transparency, and customer success, Supermetrics empowers marketers to use data to solve problems and create opportunities. With a collaborative culture fostering creativity, Supermetrics is dedicated to helping clients succeed in a competitive market. As marketing evolves, Supermetrics will continue to innovate, delivering powerful tools and a unified approach to marketing analytics worldwide.

Starting Price: $29 per month

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Dataddo

Dataddo is a fully-managed, no-code data integration platform that connects cloud-based applications and dashboarding tools, data warehouses, and data lakes. It offers 3 main products: - Data to Dashboards: Send data from apps to dashboarding tools for insights in record time. A free version is available for this product! - Data Anywhere: Send data from apps to warehouses and dashboards, between warehouses, and from warehouses into apps. - Headless Data Integration: Build your own data product on top of the unified Dataddo API. The company’s engineers manage all API changes, proactively monitor and fix pipelines, and build new connectors free of charge in around 10 business days. From first login to complete, automated pipelines, get your data flowing from sources to destinations in just a few clicks.

Starting Price: $35/source/month

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Botster

No-code bots for data retrieval, monitoring, and automation. Your personal robot army to automate work processes and routines. Automate repetitive tasks with our pre-built or custom tools. Extract information from websites into well-structured files for analysis. Beat your competitors by monitoring prices, inventory, and other data. Start monitoring your metrics and get timely reports when things go wrong. Effortlessly collaborate on your projects together. Get custom tools built exclusively for your company by our dev team. Share data and custom bots only with your company members. Streamline data across your preferred channels and messengers. Forward alerts, notifications, and data files (Excel, CSV, or JSON). Developer? Create complex integrations using our Bot API! Extracts contact information e.g. emails, phones and links to social networks from a list of websites. Finds all email addresses having the same domain.

Starting Price: Free

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Openbridge

Uncover insights to supercharge sales growth using code-free, fully-automated data pipelines to data lakes or cloud warehouses. A flexible, standards-based platform to unify sales and marketing data for automating insights and smarter growth. Say goodbye to messy, expensive manual data downloads. Always know what you’ll pay and only pay for what you use. Fuel your tools with quick access to analytics-ready data. As certified developers, we only work with secure, official APIs. Get started quickly with data pipelines from popular sources. Pre-built, pre-transformed, and ready-to-go data pipelines. Unlock data from Amazon Vendor Central, Amazon Seller Central, Instagram Stories, Facebook, Amazon Advertising, Google Ads, and many others. Code-free data ingestion and transformation processes allow teams to realize value from their data quickly and cost-effectively. Data is always securely stored directly in a trusted, customer-owned data destination like Databricks, Amazon Redshift, etc.

Starting Price: $149 per month

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SpeedPPC

We've spent $25,000,000+ on leads from Google Ads from which we developed our winning TALL strategy. SpeedPPC gives you this strategy and the tools so you can drive more PPC leads. The SpeedPPC platform gives you the framework and the toolset to drive more leads than you thought possible. Learn how to optimize your ads, maximize your ROI, and gain crucial insights into your customers' journey, all with a touch of humor and fun. Uncover the secrets to success and elevate your marketing game in this digital wonderland. A higher CTR can improve your ad’s quality score and lower your cost per click, saving you money in the long run. Learn how to optimize your PPC campaigns using Google Ads Search query reports. Find improvements in your targeting through better keyword selection. Drive higher quality scores, lower costs and get more conversions. Write more targeted ads that get higher CTR & ad rank, giving you more volume.

Starting Price: $99 per month

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Datahive360

Datahive360 – the unified data management platform built for data-driven marketers, digital analysts, CMOs, and marketing teams. We believe in the power of data-inspired marketing, where organizations have seamless access to explore, share, and unlock the value of data. To realize this vision, we are pioneering the world of marketing middleware with Datahive360, a platform for marketers that completely automates data extraction, unification, and consolidation into a single, centralized location of choice. Our purpose is to drive marketing performance by enabling marketers to leverage the value of data. Therefore, Datahive360 is designed as a low-code data management platform that offers unified, business-ready data from any data source without requiring technical expertise. Datahive360 automatically merges and harmonizes advertising, analytics, CRM, and any other type of 3rd party data for reporting, automation, and data warehousing purposes.

Starting Price: $399 per month

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5X

5X is an all-in-one data platform that provides everything you need to centralize, clean, model, and analyze your data. Designed to simplify data management, 5X offers seamless integration with over 500 data sources, ensuring uninterrupted data movement across all your systems with pre-built and custom connectors. The platform encompasses ingestion, warehousing, modeling, orchestration, and business intelligence, all rendered in an easy-to-use interface. 5X supports various data movements, including SaaS apps, databases, ERPs, and files, automatically and securely transferring data to data warehouses and lakes. With enterprise-grade security, 5X encrypts data at the source, identifying personally identifiable information and encrypting data at a column level. The platform is designed to reduce the total cost of ownership by 30% compared to building your own platform, enhancing productivity with a single interface to build end-to-end data pipelines.

Starting Price: $350 per month

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Gravity Data

Gravity

Gravity's mission is to make streaming data easy from over 100 sources while only paying for what you use. Gravity removes the reliance on engineering teams to deliver streaming pipelines with a simple interface to get streaming up and running in minutes from databases, event data and APIs. Everyone in the data team can now build with simple point and click so that you can focus on building apps, services and customer experiences. Full Execution trace and detailed error messaging for quick diagnosis and resolution. We have implemented new, feature-rich ways for you to quickly get started. From bulk set-up, default schemas and data selection to different job modes and statuses. Spend less time wrangling with infrastructure and more time analysing data while allowing our intelligent engine to keep your pipelines running. Gravity integrates with your systems for notifications and orchestration.

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Kleene

Easy data management to power your business. Connect, transform and visualize your data fast and in a scalable way. Kleene makes it easy to access all the data that lives in your SaaS software. Once the data is extracted, it is stored and organized in a cloud data warehouse. The data is cleaned and organized for analysis purposes. Easy to use dashboards to gain insights and make data-driven decisions to power your growth. Never waste time again building your own data pipelines. 150+ pre-built data connectors library. On-demand custom connector build. Always work with the most up-to-date data. Set up your data warehouse in minutes with no engineering required. Accelerate your data model building thanks to our unique transformation tooling. Best-in-class data pipeline observability and management. Access Kleene’s industry-leading dashboard templates. Level up your dashboards using our wide industry expertise.

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Octane11

Octane11 connects, enriches, and organizes all of your B2B data to give you more control, more time, and more insight. B2B Marketing teams are wasting too much time organizing fragmented data sets. Octane11 synthesizes 100% of your data across all paid, owned, and earned sources specifically for B2B needs to power high-impact analytics that saves time, simplify decisions, and deliver more sales intelligence. Leverage Octane11’s built-in, B2B-focused dashboards to analyze all paid, owned, and earned tactics from one screen, export data to your own BI platform like Tableau, Datorama, or Looker, or push directly to tools like Salesforce, Outreach, or Salesloft. Octane11 provides a layer of B2B-specific transformations, enrichment, and insights that work with your existing data warehouse, ELT/ETL, and BI tools, and delivers your enhanced data to built-in analytics or the endpoints of your choice.

Starting Price: $3,500 per month

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Spider AF

Spider Labs

Spider AF is a Click Fraud Prevention solution that detects, blocks, and protects web ads from invalid clicks and conversions. With centralized fraud management and advanced automation, advertisers can easily detect fraudulent activity across all published ads. Spider AF provides full digital advertising transparency, allowing advertisers to track ad placement, identify fraudulent behaviors, and analyze clean - fraud free data.

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MSIGHTS

While every enterprise experiences data challenges, we can help you maximize the value of your marketing data. We work as an extension of your marketing team and extended partners to make MarTech work better by integrating people, processes and platforms. When all three of those are in place, you can experience true data-driven decision power. Built from the ground up, the MSIGHTS platform is a suite of applications and integrated services that ensure your data is enterprise and analytics-ready. Take control and enjoy greater transparency while maximizing the value of your marketing data. Our solution packages can be leveraged individually to address specific challenges or combined to realize the full power of MSIGHTS across the marketing and data operations value chain. From implementation through ongoing services, each solution comes with our data expertise and collaborative customer support team.

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Meltano

Meltano provides the ultimate flexibility in deployment options. Own your data stack, end to end. Ever growing connector library of 300+ connectors have been running in production for years. Run workflows in isolated environments, execute end-to-end tests, and version control everything. Open source gives you the power to build your ideal data stack. Define your entire project as code and collaborate confidently with your team. The Meltano CLI enables you to rapidly create your project, making it easy to start replicating data. Meltano is designed to be the best way to run dbt to manage your transformations. Your entire data stack is defined in your project, making it simple to deploy it to production. Validate your changes in development before moving to CI, and in staging before moving to production.

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Adsby

Up to 5x increase in your Google Search campaigns' effectiveness with Adsby. We recognize the hurdles for business owners. With limited budgets and tough competition, every ad click is vital. That's why we've crafted a tool to optimize your ad performance and reach. Dive into a realm where artificial intelligence meets advertising. Adsby's AI analyzes, adapts, and amplifies, ensuring your campaigns are always a step ahead. No more waiting or second-guessing. Our AI swiftly generates striking ad texts, ensuring your message stands out and resonates. Amplify your reach with our high-performance keyword suggestions. With our negative keyword insights, avoid pitfalls and ensure your ads connect with the right eyes. Every day brings new opportunities, with Adsby's daily AI optimizations, your campaigns are fine-tuned, ensuring consistent growth and maximized returns. Adsby allows you to easily create your Google search ads with the support of artificial intelligence.

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AdMedia

AdMedia offers a comprehensive ad network that connects advertisers to over 200 million U.S. users through search, native, contextual, mobile, video, shopping, and remarketing solutions. It emphasizes brand-safe, transparent, and performance-driven traffic by leveraging first-party data and hand-selected publishers. AdMedia supports full-service campaign management, including account maintenance, optimization, and reporting, and enables advertisers to target users across devices and channels, including Facebook users outside Facebook. Integrated with major tracking partners, it focuses on increasing ROI and meeting various advertising goals. We hand-select publishers and partnerships to ensure brand safety. We have nothing to hide, you can see where the traffic is deriving. Account maintenance, optimization, and reporting are all covered. Your performance & satisfaction are our top priority.

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Tealium Customer Data Hub

Tealium

Tealium Customer Data Hub is an advanced platform designed to unify, manage, and activate customer data across multiple channels and touchpoints. By integrating data from websites, mobile apps, and other digital sources, it enables businesses to create a cohesive, real-time view of their customers. This centralized data hub empowers organizations to deliver personalized experiences, optimize marketing strategies, and enhance customer engagement. With robust features like data collection, audience segmentation, and real-time data orchestration, Tealium Customer Data Hub allows businesses to turn raw data into actionable insights, driving more effective customer interactions and improved business outcomes.

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Telmetrics

Turning online performance into bottom line results. Real insights from the right data, at the right time in and the right form. Telmetrics’ sole focus is helping enterprise-level brands, agencies, direct response marketers and online directories measure, confirm and improve the effectiveness of their digital advertising and marketing campaigns. Our reliable, scalable and customizable software manages your inbound phone/text channels to ensure every call is monitored, qualified and accurately measured in a data-secure and spam-protected environment. Telmetrics’ call analytics software is fully customizable and integrates easily with multiple marketing platforms to empower results-driven marketers with detailed call metrics that link digital channels with offline consumer actions.

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Business Software for Google Search Ads 360

Top Software that integrates with Google Search Ads 360 as of August 2025

Hightouch

DinMo

Google Ads

Google

Channable

Google Marketing Platform

Google Analytics 360

Windsor.ai

Supermetrics

Dataddo

Botster

Openbridge

SpeedPPC

Datahive360

5X

Gravity Data

Kleene

Octane11

Spider AF

MSIGHTS

Meltano

Adsby

AdMedia

Tealium Customer Data Hub

Telmetrics