Best Identity Resolution Software in the UK
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Compare the Top Identity Resolution Software in the UK as of August 2025
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What is Identity Resolution Software in the UK?
Identity resolution software enables organizations to identify and track the identity of customers, users, or potential customers across multiple devices and services. Identity resolution solutions are very helpful for running personalized campaigns across different channels and devices. Compare and read user reviews of the best Identity Resolution software in the UK currently available using the table below. This list is updated regularly.
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1
Identity Matrix
Identity Matrix
Identity Matrix identifies provides person-level identification for 70% of your US web visitors (3-5x more than anyone on the market). Set up page intent and lead scoring rules, then store them directly in your CRM for direct outreach. On top of identification, Identity Matrix is the only software in the world that can provide person-level analytics, multi-touch attribution, and full 360 customer journey analysis. Understand exactly where every lead came from, understand the quality of each source of traffic, and analyze every segment of the buyer journey. Meet the world's first person-level insights platform that generates leads, optimizes the journey, and tackles multi-touch attribution. Get a free demo of Identity Matrix or start a free trial today.Starting Price: $149 per month -
2
Hightouch
Hightouch
Hightouch is the leading Composable CDP and AI Decisioning platform that empowers companies to activate their data warehouse to power personalized marketing and business operations. Trusted by leading organizations like PetSmart, Warner Music Group, Chime, Aritzia, and Whoop, Hightouch enables anyone to deliver personalized customer experiences, optimize performance marketing, and move faster by leveraging data and AI across their organization. Hightouch’s Composable Customer Data Platform collects behavioral events, resolves identities into Customer 360 profiles, builds audiences, syncs data to over 200 destinations like ad platforms and CRMs, and analyzes the results of marketing campaigns— all from the cloud data warehouse.Starting Price: $350 per month -
3
D&B Connect
Dun & Bradstreet
Realize the true potential of your first-party data. D&B Connect is a customizable, self-service master data management solution built to scale. Eliminate data silos across the organization and bring all your data together using the D&B Connect family of products. Benchmark, cleanse, and enrich your data using our database of hundreds of millions of records. The result is an interconnected, single source of truth that empowers your teams to make more confident business decisions. Drive growth and reduce risk with data you can trust. With a clean, complete data foundation, your sales and marketing teams can align territories with a full view of account relationships. Reduce internal conflict and confusion over incomplete or bad data. Strengthen segmentation and targeting. Increase personalization and the quality/quantity of marketing-sourced leads. Improve accuracy of reporting and ROI analysis. -
4
Kochava
Kochava
Advertisers worldwide use Kochava to measure what matters most across any channel, any device, and any audience. Founded in 2011 as one of the first mobile measurement partners (MMPs), Kochava now supports campaign measurement on mobile and beyond. Tap into multi-touch attribution, modern MMM, and always-on incremental measurement disciplines to achieve a data-driven, privacy-durable growth strategy. Know which omnichannel tactics drive customer acquisition and retention across connected devices. Key features include: omnichannel app attribution & analytics, cost & ROI measurement, deep linking, marketing data management & ETL support, ad fraud detection & prevention, and strategic services. The Kochava library of software development kits (SDKs) provide out-of-the-box measurement support across mobile, CTV, web, and other connected devices. Built-in integrations enable clients to activate and measure campaigns with thousands of ad networks, CTV platforms, publishers & more.Starting Price: FREE -
5
Segment
Twilio
Twilio Segment’s Customer Data Platform (CDP) provides companies with the data foundation that they need to put their customers at the heart of every decision. Per IDC, it’s the #1 CDP in worldwide market share four years in a row (2019-2022). Using Twilio Segment, companies can collect, unify and route their customer data into any system where it’s needed to better understand their customers and create seamless, compelling experiences in real-time. Over 25,000 companies use Twilio Segment to make real-time decisions, accelerate growth and deliver world-class customer experiences.Starting Price: $120 per month -
6
Customerlabs CDP
Customerlabs
CustomerLabs CDP is a cloud-based digital marketing infrastructure that helps Ecommerce, SaaS, B2B and Agency marketers track, identify, segment, sync & analyze their customer data. The platform helps marketers orchestrate personalized campaigns across channels without any developer dependency. Track and collect the customer data you want from your website, app, CRM, email, service & offline channels. With identity resolution, you can map anonymous users and their activities across platforms and get a 360° view of your customers. Create customer segments based on behavior, demographics and user traits to trigger timely messages across channels. You can integrate and seamlessly sync this customer data with your existing marketing tools such as Google Analytics, Google Adwords, Mixpanel, Kissmetrics, Segment, Salesforce, Pipedrive, Zapier, Facebook and 180+ tools in real-time. Back your marketing decisions by capturing accurate customer data with CustomerLabs CDP.Starting Price: $29.00/month -
7
LiveRamp
LiveRamp
Everything we do centers on making data safe and easy for businesses to use. Our Safe Haven platform powers customer intelligence, engages customers at scale, and creates breakthrough opportunities for business growth. Our platform offers the modern enterprise full control of how data can be accessed and used with industry leading software solutions for identity, activation, and data collaboration. Build access to data, develop valuable business insights and drive revenue while maintaining full control over access and use of data at all times. Accurately address your specific audiences at scale across any channel, platform, publisher or network and safely translate data between identity spaces to improve results. Protect your customer data with leading privacy-preserving technologies and advanced techniques to minimize data movement while still enabling insight generation. -
8
Narrative
Narrative
Create new streams of revenue using the data you already collect with your own branded data shop. Narrative is focused on the fundamental principles that make buying and selling data easier, safer, and more strategic. Ensure that the data you access meets your standards, whatever they may be. Know exactly who you’re working with and how the data was collected. Easily access new supply and demand for a more agile and accessible data strategy. Own your data strategy entirely with end-to-end control of inputs and outputs. Our platform simplifies and automates the most time- and labor-intensive aspects of data acquisition, so you can access new data sources in days, not months. With filters, budget controls, and automatic deduplication, you’ll only ever pay for the data you need, and nothing that you don’t.Starting Price: $0 -
9
Delivr
Delivr
Delivr is a comprehensive identity resolution platform that empowers businesses to confidently access and collaborate on data across any platform or cloud. Delivr supports a wide range of use cases, enabling companies to better understand and engage their zero-party data driven audiences. The first identity resolution platform that enables companies to focus on and optimize their go-to-market. Businesses can find predictable and scalable processes for growth. With zero-party data and closed-loop attribution, you can better understand and activate your audience. Our identity resolution platform uses innovative strategies in data privacy, ethics, and enterprise identity to power your ecosystem. With a focus on zero-party data and closed-loop attribution, you can understand and activate your audiences with precision and confidence.Starting Price: $30,000 -
10
ONEcount
GCN Publishing, Inc.
ONEcount is a customer data platform (CDP) that combines a full Audience Activation Toolsuite in one, tightly integrated stack. Leveraging a mature history of identity resolution, data consolidation and advanced identification and targeting tools, ONEcount delivers a simple-to-manage ecosystem while streamlining the tech stack. The system features AI/Machine Learning capabilities, aggregated Business Intelligence (BI) & Predictive dashboards, 150+ pre-built data visualizations, DExTr - ETL engine, a robust activation tool suite with forms, Landing page, pop-up Builder, segmentation and built-in on-site and off-site targeting capabilities, GAM/DFP integrations, Smart Paywalls, content gating, freemium metering, social and single sign-on abilities, and a host of other tools to enable cross-sell/upsell initiatives, increase conversions and create personalized 1-to-1 messaging.Starting Price: $1,500 / mo.* -
11
LayerFive
LayerFive
LayerFive uses patent-pending AI technology to resolve consumer identities across all enterprise data sources, both online e.g., website and mobile apps, and offline e.g., CRM, Loyalty, Order Management etc., and builds a unified consumer profile. Using this as a core platform, we help improve marketing ROI by 2X+ with our omni-channel attribution, consumer journey analytics solutions as part of the 360 Marketing Analytics product. Additionally, we help enterprises comply with data privacy regulations e.g., GDPR, CCPA etc. by making consumers’ profile available directly to the consumers for self-serve privacy compliance, helping enterprises save cost while reducing the risk of non-compliance. Deterministic and patent-pending probabilistic identity resolution technology to unify consumer data across all enterprise data sources. LayerFive’s first-party tag to collect highest fidelity data from enterprise website without impacting data quality due to third-party cookie loss.Starting Price: $499 per month -
12
Retention.com
Retention.com
Our retention solutions help you maximize audience growth, reclaim abandonment revenues, and reactivate lapsed audiences, across all channels. What if Jane Doe opts in to your list on her laptop at work… but she visits your site on her phone that evening and adds your products to her cart, but doesn’t purchase. You have no way to send Jane an abandoned cart flow because Jane’s phone is anonymous to you. This (and other) segments of unidentified abandoners represent up to 10x added revenue that is now lost. Retention.com’s Reclaim helps you leverage industry-leading Identity Resolution technology to increase your Browse, Product, and Cart Abandonment SMS and Email flow revenue by up to 10x. Onboarding is quick-and-easy, and implementation takes hours, not months. No managed services that you don’t need. Just the technology that you want to instantly scale up your abandonment flows for provable, “set-it-and-forget-it” ROI.Starting Price: $99 per month -
13
Senzing
Senzing
Senzing® entity resolution API software provides the most advanced, affordable, and easy-to-use data matching and relationship detection capabilities available. With Senzing software, you can automatically resolve records into common entities in real time as new data is received. The complete view of all records related to every person or organization, across all of your internal and external data sources, can help you reduce costs and enable new revenue opportunities. Companies use Senzing entity resolution API to provide highly accurate views of people, organizations, and their relationships. You can deploy the Senzing entity resolution API on premises or in cloud-native deployments. Data remains in your ecosystem and never flows to Senzing. A free proof of concept can be completed in one day on AWS or on BareMetal. Senzing makes human-intelligent decisions without any pre-training or pre-tuning. -
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Lifesight
Lifesight
Lifesight is a unified marketing measurement platform that helps marketers move away from inaccurate measurement techniques and enables them to measure their full-funnel marketing using modern measurement methods like marketing mix modeling, incrementality testing & causal attribution - Helping them make better decisions that result in sustainable & profitable growth. -
15
SmartDX
SmartDX
Starting with the first click, SmartDX revolutionizes how you track and identify individual audience members, map their cross-device journeys, deliver contextual omnichannel interactions, and attribute conversions at the segment-of-one level. SmartDX offers a powerful alternative to cookies that reduces delays in contextual responses and minimizes lags in customer journeys. Capture individual journey insights and diverse audience attributes, device, channel, conversion, offer, and implicit and explicit behavioral insights, at the point of the click and at endpoints. Differentiate known from unknown individuals and resolve the multiple digital identities of every audience member across channels. Use progressive profiling across interactions and touchpoints to continuously enrich existing audience profiles. Custom tailor communications and audience experiences, smooth omnichannel handoffs, and deliver seamless journeys based on past interactions.Starting Price: $100 per month -
16
AddShoppers
AddShoppers
We make sure your best offers get in front of the right shoppers at the right time to keep them coming back for more. Schedule a 20 minute demo with our team to see sample campaigns from leading brands. Automagically receive verified offers in your inbox and while you shop online at the brands you love. Just sign up once and receive verified offers directly from brands, works for all web browsers and devices! Get transparency and control over how brands in our network are using your data. Claim your data and manage subscription preferences from thousands of brands all from one place. Our system allows for participating brands to contact you by email after you have engaged on their website without revealing your email to them unless you separately provide your email address to the brand directly through their channels (e.g., on their website when you shop or sign up to receive emails from them). -
17
AtData
AtData
Email validation and hygiene ensure you capture accurate and safe information for your customers. With over 20 years of expertise combined with machine-learning models built on email activity data, achieved new heights of deliverability. Get the email data you need, where you need it, instantly. We already integrate with the major platforms and will work with you to connect with any part of your tech stack. Optimize your strategies by continuously learning from patterns, behaviors, and trends, our machine-learning algorithms dive deep into vast sets of email data to ensure accuracy and relevancy. Get insights that are predictive, precise, and tailored to your unique business needs. Implementing AtData's solutions is straightforward and fast: our team provides hands-on support and flexible solutions that integrate easily and seamlessly into your current systems. We offer smooth transitions and constant support so you can focus on leveraging accurate data for optimal results. -
18
Upstack Data
Upstack Data
Upstack Data is the #1 Recommended Toolkit for Data Driven Marketing. We provide comprehensive web analytics, multi-touch attribution reporting and advanced ad platform integrations and Meta CAPI, powered by our industry-leading identity resolution technology. We help Shopify brands and marketers leverage their first party data in a way that captures more revenue and drives profitable brand growth.Starting Price: $149/month -
19
MessageGears
MessageGears
Use your modern data warehouse to power customer engagement and cross-channel marketing, opening a world of new possibilities for relevant, timely, personalized messaging that yields real results. Use all the data you have, not just what you’ve copied to your marketing cloud. Eliminate wasteful spending and send better messages across channels. MessageGears uses your data where it lives in the format it’s already in, giving you a full suite of enterprise marketing tools at a significantly lower cost of a typical marketing cloud. MessageGears Segment combines the power of an intuitive drag-and-drop segment builder with a segmentation engine that runs as fast as your data warehouse. MessageGears Message allows you to use any available data in any format to personalize messages to each of your customers at a scale that other email marketing providers can’t achieve. -
20
Stirista
Stirista
Data, activation, and attribution powered by the world’s first real-time cookie-less identity graph. Meet Stirista! We enhance your first party data and drive new customers with addressable omnichannel campaigns. Our industry-leading identity spine lets you quickly onboard data and get your campaigns up and running fast – from CTV and display to social and email. And all with real-time attribution across your digital – and physical – footprints. Our Identity Graph updates in real-time as individuals go through their daily journeys across digital and physical footprints – even CTV. No more wasted ad spend. No more missed personalization. -
21
Amperity
Amperity
Built for precise, scalable identity resolution, Amperity’s platform delivers on the promise of a complete customer 360 foundation. Starting with a novel approach to resolving identities at scale, learn how we've revolutionized how brands harness the power of customer data. Turn raw customer data into fuel that powers your organization across marketing, analytics, and IT. Skip the data wrangling and query quagmires. Deliver accurate, high-impact insights throughout your organization. Speed, scale, and security to handle the largest datasets easily while respecting user privacy. Our expert teams work with you to get up to 10X return on your investment. A CDP for the entire organization, no matter who needs to use it or what tools need to be connected. Our approach makes sense of messy data and lets you put it to work, fast. Industry-leading value & guidance. Patented, AI-driven Customer 360. -
22
Informatica MDM
Informatica
Our market-leading, multidomain solution supports any master data domain, implementation style, and use case, in the cloud or on premises. Integrates best-in-class data integration, data quality, business process management, and data privacy. Tackle complex issues head-on with trusted views of business-critical master data. Automatically link master, transaction, and interaction data relationships across master data domains. Increase accuracy of data records with contact data verification, B2B, and B2C enrichment services. Update multiple master data records, dynamic data models, and collaborative workflows with one click. Reduce maintenance costs and speed deployment with AI-powered match tuning and rule recommendations. Increase productivity using search and pre-configured, highly granular charts and dashboards. Create high-quality data that helps you improve business outcomes with trusted, relevant information. -
23
Wunderkind
Wunderkind
Today’s consumer expects more than yesterday’s tech. Use Wunderkind (formerly BounceX) to accurately recognize and market to the actual person behind every visit in real-time. Know your customers from your prospects and treat them accordingly, regardless of whether they are shopping in-store or online. All without requiring a log-in. Use real-time intent indicators to automate experiences that get your high-intent users to buy; and if it looks like they wont, we’ll capture their email so you can nurture them. Since you know who more people are and have a bigger list, you can send behavioral marketing messaging to more people and connect the buying journey across sessions and devices. Foster a direct relationship with your visitors and monetize their time on site with high-impact ads that don’t interrupt their user experience. Invest in premium ad placements with unprecedented performance. Our units are behaviorally triggered with full viewability to maximize your RoAS. -
24
Lexer
Lexer
Lexer is the Customer Data & Experience Platform of choice for leading brands like Quiksilver, Igloo, Nine West, Rip Curl, Supergoop!, and more. As the only CDP built for retail, we help the world’s most iconic brands drive incremental sales from improved customer engagement. With one of the simplest onboarding processes in the industry, Lexer cleanses and combines data into an enriched single view of the customer with no heavy-lifting required from our customers. We unify data from any system and enrich it with AI-powered predictive analytics, third-party data, and targeted surveys. With CDP-powered insights fueling every use case, Lexer acts as the all-in-one hub for every customer-facing team—including marketing, ecommerce, retail and service. With a level of care and commitment unique in the SaaS industry, our Success team helps customers develop the technical know-how, process efficiencies, and transformational mindset they need to maximize Lexer’s value. -
25
TransUnion TruAudience
TransUnion
Transform omnichannel media performance with the next generation of identity-driven marketing capabilities. TruAudience™ powers data-driven marketing and measurement with a suite of privacy-first identity resolution, data enrichment, audience targeting and advanced analytics solutions. Transform your data strategy with a robust, end-to-end source of identity. Reach and engage audiences seamlessly across all marketing channels. Continuously measure and improve the impact of your marketing investments. TruAudience connects your data, teams and marketing platforms with a single identity graph to generate better outcomes. More accurately target audiences and personalize experiences across paid and owned media. Adjust media budget allocation, audience targets, creative and publisher placements. -
26
NetOwl EntityMatcher
NetOwl
NetOwl EntityMatcher provides accurate, fast, and scalable identity resolution based not only on similarities of the entity names but also other key entity attributes such as date of birth, place of birth, address, and nationality. Identity resolution can also be based on social network information such as employer, spouse, associate, etc. NetOwl performs identity resolution based on any combination of available entity record attributes by utilizing its unique proprietary search and indexing engine that allows combination of evidence from multiple matching attributes in a highly robust, scalable, and intuitive fashion. Application-specific business rules can be implemented by determining what combination of record attributes should be matched and what weights should be assigned to each attribute. NetOwl leverages our machine learning-based multicultural, multi-lingual name matching product, NetOwl NameMatcher, to enable sophisticated name matching of various entity types. -
27
Roq.ad
Roq.ad
Some foundational IDs will soon disappear and other IDs will multiply. Roq.ad has prepared for this day. Maybe it’s time for a new partner in identity? Users want a personalized customer journey AND more privacy protection. Online identities were already fragmented. Companies want more insights. Can we have it both ways? The short answer is YES. Enlarge your current audience device pool with additional devices belonging to exactly those users in your target group. Create a seamless brand communication and holistic customer journey across all devices. Dig deeper into your Own Data with cross-device insights. The Roq.ad Private Identity Graph is specifically designed to fit your business needs. Roq.ad helps leading brands to improve digital advertising and digital analytics through the use of Cross-Device Technology. Roq.ad uses probabilistic modeling, analyzing anonymous data from multiple sources, website, mobile application or media campaign traffic. -
28
Tapad
Tapad
By creating not only the first, but the most robust global cross-device digital identity graph on the market, Tapad has partnered with brands to maximize their digital marketing investment for years to come. The Tapad Graph enables marketers to identify a brand customer or related household across multiple devices, unlocking key use cases across programmatic targeting, media measurement, attribution, and personalization globally. Connect with consumers across devices with a better understanding of touch points. Reach consumers across more digital IDs and scale to new, undiscovered prospects. Amplify your current data sets with net-new devices for extended reach. Customize your messages across paid, earned, and programmatic efforts. Tapad works with brands, agencies and platforms to ingest device identifiers from their platforms or data stacks, expanding their graph with new devices at a household or individual level. -
29
Epsilon PeopleCloud
Epsilon
Rooted in privacy and driven by powerful AI and the industry's most robust data, Epsilon PeopleCloud personalizes each person's journey, driving better outcomes for your customers—and your brand. Epsilon PeopleCloud lets you anticipate, activate and prove like never before possible—to create more meaningful connections that drive better business outcomes. Connect billions of online and offline intent signals with predictive AI to know what each person really wants, then deliver personalized messaging to them at the moment they’re ready to act. Reach people across all devices and channels with the consistency they demand, using an interconnected product suite and persistent IDs. Gain a complete, reliable and real-time picture of campaign performance with data that you can report to your executive team. With an end-to-end view of your marketing performance, you'll tie marketing results to the actions that drove them. -
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Akamai Identity Cloud
Akamai Technologies
Create seamless, personalized customer experiences without compromising security. Akamai Identity Cloud is a cloud-native, SaaS solution that simplifies customer identity and access management (CIAM). Purpose-built for consumer use cases, Identity Cloud provides the scalable infrastructure needed to convert, manage, and engage millions of customers. Out of the box, it includes customizable registration, authentication and SSO, consent and preference management, easy integration into your MarTech ecosystem, and powerful data analytics. Enhanced customer data protection streamlines privacy regulation compliance without sacrificing customer experience. For mission-critical applications, where scale, performance, and customer experience are table stakes, brands use Identity Cloud. Quickly enable omnichannel access with SSO and a wide array of authentication methods, including social login, directory services, and OIDC.
