Best Identity Resolution Software - Page 2
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Compare the Top Identity Resolution Software as of August 2025 - Page 2
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Tapad
Tapad
By creating not only the first, but the most robust global cross-device digital identity graph on the market, Tapad has partnered with brands to maximize their digital marketing investment for years to come. The Tapad Graph enables marketers to identify a brand customer or related household across multiple devices, unlocking key use cases across programmatic targeting, media measurement, attribution, and personalization globally. Connect with consumers across devices with a better understanding of touch points. Reach consumers across more digital IDs and scale to new, undiscovered prospects. Amplify your current data sets with net-new devices for extended reach. Customize your messages across paid, earned, and programmatic efforts. Tapad works with brands, agencies and platforms to ingest device identifiers from their platforms or data stacks, expanding their graph with new devices at a household or individual level. -
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Epsilon PeopleCloud
Epsilon
Rooted in privacy and driven by powerful AI and the industry's most robust data, Epsilon PeopleCloud personalizes each person's journey, driving better outcomes for your customers—and your brand. Epsilon PeopleCloud lets you anticipate, activate and prove like never before possible—to create more meaningful connections that drive better business outcomes. Connect billions of online and offline intent signals with predictive AI to know what each person really wants, then deliver personalized messaging to them at the moment they’re ready to act. Reach people across all devices and channels with the consistency they demand, using an interconnected product suite and persistent IDs. Gain a complete, reliable and real-time picture of campaign performance with data that you can report to your executive team. With an end-to-end view of your marketing performance, you'll tie marketing results to the actions that drove them. -
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Akamai Identity Cloud
Akamai Technologies
Create seamless, personalized customer experiences without compromising security. Akamai Identity Cloud is a cloud-native, SaaS solution that simplifies customer identity and access management (CIAM). Purpose-built for consumer use cases, Identity Cloud provides the scalable infrastructure needed to convert, manage, and engage millions of customers. Out of the box, it includes customizable registration, authentication and SSO, consent and preference management, easy integration into your MarTech ecosystem, and powerful data analytics. Enhanced customer data protection streamlines privacy regulation compliance without sacrificing customer experience. For mission-critical applications, where scale, performance, and customer experience are table stakes, brands use Identity Cloud. Quickly enable omnichannel access with SSO and a wide array of authentication methods, including social login, directory services, and OIDC. -
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Infutor TrueSource
Infutor TrueSource
The volume of consumer data signals has increased dramatically in recent years. This steep upward trend has amplified the importance for marketers to bring these disparate digital and offline identity markers together in a cohesive way. Identity graphs — a single database that holds this consumer data — now play a vital role, serving as a master source of truth. Infutor’s TrueSource™ Identity Graph is the premier collection of consumer data and intelligence that makes omnichannel engagement personal — and measurably effective. Our secure and privacy-compliant ID graph enables you to create relevant, real-time experiences in whichever channel people engage with your brand. Leverage our TrueSource™ Identity Graph to add considerable value to every engagement with your customers and prospects. Infutor instantly verifies consumer identities via API at the moment of ingestion or inbound engagement. -
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Throtle
Throtle
Throtle is a leading identity and data onboarding firm. Powered by best in class data technology, Throtle provides brands and marketers with the most accurate 1:1 view of a customer. Throtle prides itself on accurately connecting people to data and devices, and driving personalized marketing based on real individuals. For more information, visit throtle.io. Obtain the most accurate view of your customers. Throtle offers the best in class identity and onboarding solutions. Identity is not static; it is dynamic and ever-changing. As consumers bounce relentlessly across an increasingly wide array of devices and applications, the data trail they leave behind becomes more and more fragmented. And that’s a problem for marketers who are often left wondering: Who – exactly – is the person behind the screen that we’re talking to? Recognize and understand individual customers across channels, screens and stages of their journeys. -
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4Cite
4Cite Marketing
Correctly identifying website visitors is fundamental to people-based marketing. Once identified, data about each individual’s interests and preferences can be captured and transformed into consumer insights. These insights then enable the kinds of personalized interactions that lead to stellar ROI and thriving customer relationships. 4Cite is the industry leader in linking website visits to people, enabling the capture of more person-based data. And unlike other solutions, 4Cite’s data capture layer is completely configured and managed by 4Cite – making it easy to get started and use our programs without maintenance. Our tagging system, OneTag, enables deep and wide data capture of all website activity and email engagement signals with no client configuration. Our data capture also extends to supporting data elements such as email status, product catalog data, and transactional signals. -
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BritePool
BritePool
BritePool provides advertisers precise, frequency-controlled identity targeting, without third-party cookies. BritePool is an identity resolution and identity verification service for advertisers and publishers. BritePool provides advertisers precise, frequency-controlled identity targeting, without third-party cookies plus accurate attribution. BritePool facilitates accurate identity targeting, without third-party cookies, combined with precise measurement, for every ad served to every identity. Our experienced team has developed technologies and relationships at scale, throughout the programmatic ecosystem, to create higher value for advertisers and web publishers. BritePool provides marketers with persistent identity management across the entire customer journey, as cookies disappear. BritePool generates new, high-CPM ad revenues for web publishers through persistent identity management. -
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Intent IQ
Intent IQ
An identity resolution pioneer, Intent IQ enables its partners to confidently identify clients and prospects who interact with their sites, apps and their brick and mortar establishments, whether across their various screens or in person. Intent IQ privacy friendly solutions are powered by its signature Identity Device Graph - deterministic accuracy, probabilistic scale, real-time, across multiple environments including cookieless, MAID-less and CTV. Intent IQ is an identity resolution pioneer, enabling its partners to confidently identify clients and prospects who interact with their sites, apps, and their brick and mortar establishments, whether across their various screens or in person. Beneficiaries include the media ecosystem, retailers, and financial institutions. Intent IQ built the best identity resolution technology on the market, addressing the most pressing problems of IDFA and third-party cookie deprecation. -
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HealthVerity Census
HealthVerity
Resolve patient identity on-demand by seamlessly mastering and linking data in real-time. By transforming protected health information into universal, de-identified HealthVerity IDs, life sciences organizations can accurately build and share the patient journey across partner datasets, while creating a single source of truth for patient identity. Enable internal enterprise data share to better understand the patient journey across organizational departments. Create the flexibility for external data exchange with patient registries, health insurers and other companion companies. HealthVerity Census is the first step in driving a data strategy built upon data activation, data interoperability and patient longitudinality. It leverages a state-of-the-art PaaS de-identification solution to activate internal and external touch points and data isolated in silos across the enterprise. -
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exorbyte
exorbyte
Growing amounts of data, digital transformation and increasing compliance requirements call for intelligent technologies for the efficient use of all existing data. exorbyte offers you tailor-made Search & Match solutions that make all data available to humans and machines at lightning speed. Regardless of the structure, language, format and quality of the data. The master data search enables comprehensive, fuzzy searches in real time and millions of data records with just one search field. Error-tolerant, flexible across all fields, fully adjustable. The master data comparison offers the possibility of comparing whole or parts of data records with the master data. Without restrictions, regardless of errors, across databases. The master data recognition extracts identities from documents, letters or faxes and compares them with reference data. Fuzzy data matching and intelligent data extraction. -
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Claritas
Claritas
Our industry-leading Identity Graph unifies data from multiple sources, connecting devices to online behavior in a privacy compliant manner and into the intelligence you need to execute seamless multichannel engagements. Our multichannel execution solutions coupled with powerful analytics and modeling capabilities will make your marketing more effective and increase the ROI on every dollar. With over 10,000 highly-predictive demographic and behavioral indicators and the most comprehensive multicultural data, our proprietary data assets give marketers the most complete understanding of the American consumer.Starting Price: $89 per report -
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AllClear Health ID
AllClear ID
AllClear Health ID eliminates patient record mismatch, duplicates and bad data for dramatically cleaner claims. AllClear Health ID is a new high-security mobile identity platform that eliminates patient misidentification across an entire health system, no matter where or how their patients access care. It continuously monitors and certifies patient information, automates check-in online and in-person, and electronically exchanges data between patients and providers. Most importantly, Health ID protects every workflow with banking grade security so that providers can confidently deliver the right care to the right patient and receive the right reimbursement. Patient record mismatch, duplication and inaccurate identity data cause 33% of claim denials and costs an average of $29M for every 1 million patients treated annually. Reduce the risk of misdiagnosing a patient or ordering redundant services by making sure providers are working from the right medical record. -
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NBCUniversal One Platform
NBCUniversal
NBCUniversal One Platform™ premium content resonates with audiences, defines culture, and builds fandom around the world. Our powerful and diverse storytelling, reaches nearly 700M adults per month*, enabling our advertising partners to connect with premium content and reach their desired audience on any screen. -
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MarketingConnect
Experian Marketing Services
In today’s hyperconnected, always-on world, consumers move across channels, devices and real-world locations at lightning speed. Keeping up with customers – and their data – to deliver relevant experiences can feel almost impossible. But it doesn’t have to. MarketingConnect by Experian Marketing Services resolves customer identities to build a full customer profile that connects multiple touchpoints, transcends channels and devices, and merges offline and digital behavior. The result is a persistent, privacy-compliant identity that covers all aspects of a consumer’s day-to-day life. Unify fragmented data points, declared and unknown, across offline and online touchpoints to create a holistic picture of your best customers and prospects. Our people-based graph grounded in over 50 years of referential data helps marketers accurately and consistently connect real individuals and households to data points. -
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FICO® Identity Resolution Engine systematically scans across disparate and siloed data sources to uncover links between people, places, and events that can indicate connected fraud and money-laundering. World class fuzzy matching algorithms enhance detection while graph analytics visualize the connections across accounts in real -time, for both pre- and post-book detection. Use data points in an application to link it to other applications and accounts even when they are several degrees removed. Automate on-going analysis of accounts dependent on their risk profile, to uncover links that become apparent post-book. Proactively identify and prioritize organized fraud and criminal activities using relationship-driven predictive analytics. Conduct federated searches into uncleansed data and perform sophisticated link analysis. Utilize sophisticated query tools and visualize with link charts.
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AWS Entity Resolution
Amazon
Set up entity resolution workflows in minutes instead of months. Configure advanced matching techniques to help improve data accuracy based on your business needs. Protect your data and minimize its movement by reading records where they live. AWS Entity Resolution helps you match and link related records without the need to build custom solutions. Use flexible, configurable machine learning (ML) and rule-based techniques to optimize record matching based on your business needs. Deduplicate related records to better analyze information, prepare your data for artificial intelligence (AI) model training and improve your business outcomes. Deliver more relevant experiences by applying unified insights across advertising and marketing campaigns, customer support cases, loyalty programs, and ecommerce. Connect SKUs, UPCs, or proprietary product IDs into a unified product record to improve tracking across stores and supply chains. -
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VentiveIQ
VentiveIQ
VentiveIQ developed an open and independent data platform focused on cookieless identity resolution, first-party data onboarding, and audience marketing. Whether you’re concerned about cookie expiration, omnichannel activation, or rising data expenses, VentiveIQ makes it simple for customers to integrate data, target groups, and evaluate results. VentiveIQ provides the tools and resources that AdTech firms, publishers, and agencies need to build long-lasting strategies for identity resolution and audience engagement. By leveraging our solutions, these organizations can not only survive but thrive in the face of challenges such as cookie deprecation and escalating data expenses. Our aim is to enable seamless omnichannel activation, making it easier for businesses to connect with their audience across multiple channels. -
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Tilores
Tilores
Data-driven companies use the Tilores API to create a unified customer view across all their source systems. They build real-time solutions to manage risk, uncover fraud, and deliver personalized digital experiences, without the engineering complexity. Inconsistent, incomplete, and out-of-date customer data makes it hard to align, plan, and report across your business. Before businesses can make use of their customer data, first they need to standardize their schemas, and then unify new and historical data. Even then, building on top of unified customer data in a single centralized system often requires dedicated development resources. Instead, unified customer data should be synced back to each department’s source system, making each system a distributed source of truth. Only then can businesses effectively manage risk, uncover fraud, and better serve their customers. Turn scattered and siloed customer data into a unified Customer 360 view. -
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Eyeota
Eyeota
We deliver addressable, privacy-compliant audience data that help marketers reach new customers, enhance marketing analytics, deepen insights, and boost omnichannel campaign performance. Identify, reach, and engage your best customers across digital touchpoints. Unlock the value in your data for business growth. Bolster marketing and advertising strategies with a deeper understanding of audience data, consumer profile segmentation, and omnichannel targeting for vertical and seasonal campaigns. Connect directly with our audience specialists to identify and build the best audience plan for your specific campaign goals. Eyeota is the leading global provider of audiences for insights, personalization, and targeting, removing the barriers caused by data silos and integrating across all verticals, digital channels, and categories. Eyeota fuses online and offline identifiers to create powerful audience-targeting data for B2B and B2C brands to use for marketing and advertising. -
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Infillion XGraph
Infillion
XGraph is Infillion’s prebuilt cross-device identity graph optimized for maximum reach and addressability of today’s connected consumer. Enriched with precise location data signals and unique connected device identifiers, XGraph enables robust audience segmentation and attribution. Built from Gimbal’s proprietary location panel and TrueX’s access to unique CTV audiences, XGraph offers over 30% more CTV IDs than a standard digital graph, making it one of the largest and richest cross-device graphs available for the open internet. It connects mobile, tablet, desktop, laptop, and connected TV devices to individuals and households using a privacy-first framework. Features include universal frequency capping at the user level, audience extension and lookalike modeling based on consumption patterns, and advanced retargeting across devices. -
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ID5
ID5
ID5 offers a privacy-first, adaptive universal identity platform built for the evolving landscape of digital advertising. Its core offering, the ID5 ID, is a persistent, encrypted identifier that leverages both deterministic and probabilistic signals to create durable, consent-aware user profiles across web, in-app, CTV, and audio environments. The ID5 Graph then intelligently connects those identifiers at individual and household levels, enabling cross-device targeting, frequency capping, and measurement across channels. Designed to be resilient to regulatory changes and third-party cookie deprecation, ID5’s machine learning technology adapts dynamically to signal loss and fragmentation, maintaining consistent identity resolution. It integrates with more than 100,000 media properties and major adtech systems, supporting publishers, SSPs, DSPs, and brands by increasing addressable audiences and improving campaign performance. -
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Velocidi
Velocidi
Velocidi is a first-party audience solution for e-commerce marketers. Brands and their agencies use Velocidi to automatically build and segment their first-party audiences for strategic marketing on major platforms. Velocidi’s award-winning technology uses machine learning to predict customer behavior and create highly precise segments for campaigns that maximize revenue and accelerate growth. -
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Infoglide
Infoglide Software
Most financial institutions already have all the data necessary to detect fraudulent activity, but because that data is spread out in different locations and departments, it’s difficult to bring it all together in one place. In addition, errors in data – whether deliberate or accidental – make linking even more difficult. Infoglide’s IRE technology enables financial institutions to perform real-time (or batch) federated searches across their enterprise data to find, match, and link similar entities. IRE is built on an open, service-oriented architecture (SOA) that can be operated in standalone mode or integrated with other business applications due to its configurable business process workflow. -
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Tealium Customer Data Hub
Tealium
Tealium Customer Data Hub is an advanced platform designed to unify, manage, and activate customer data across multiple channels and touchpoints. By integrating data from websites, mobile apps, and other digital sources, it enables businesses to create a cohesive, real-time view of their customers. This centralized data hub empowers organizations to deliver personalized experiences, optimize marketing strategies, and enhance customer engagement. With robust features like data collection, audience segmentation, and real-time data orchestration, Tealium Customer Data Hub allows businesses to turn raw data into actionable insights, driving more effective customer interactions and improved business outcomes. -
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Zeotap
Zeotap
Zeotap is a Customer Intelligence Platform (CIP) that helps companies better understand their customers and predict behaviors, to invest in more meaningful experiences. We enable brands to build on a nucleus of first-party data to win new customers and grow their loyal base. Our independent but integrated modules include customer data unification, identity resolution, enrichment, analytics/modeling (including in data clean rooms), and activation to 100+ partners in the marketing ecosystem. Recognized by Gartner as a "Cool Vendor" (2020) and by AdExchanger as the “Best Data-Enabling Technology” (2019), our platform meets the highest enterprise data privacy and security standards, including GDPR, ISO 27001, and CSA STAR. We serve the world's top brands, agencies, and publishers across a dozen countries in Europe, North and Latin America, and APAC. Zeotap is also the founding member of ID+, a universal marketing ID initiative. -
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Data Ladder
Data Ladder
Data Ladder is a data quality and cleansing company dedicated to helping you "get the most out of your data" through data matching, profiling, deduplication, and enrichment. We strive to keep things simple and understandable in our product offerings to give our customers the best solution and customer service at an excellent price. Our products are in use across the Fortune 500 and we are proud of our reputation of listening to our customers and rapidly improving our products. Our user-friendly, powerful software helps business users across industries manage data more effectively and drive their bottom line. Our data quality software suite, DataMatch Enterprise, was proven to find approximately 12% to 300% more matches than leading software companies IBM and SAS in 15 different studies. With over 10 years of R&D and counting, we are constantly improving our data quality software solutions. This ongoing dedication has led to more than 4000 installations worldwide. -
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Common Room
Common Room
Gain complete visibility into engagement happening in digital channels. Take action to deliver personalized and authentic interactions across the entire customer journey. Empower and educate your builders. Scale your team’s impact with workflows and insights. Turn digital engagement into the pipeline. Today, your sales reps have 5% of your prospects' time during the customer journey. Community is where decisions are made. It’s where future customers discover your solution, where users ask questions for their evaluations, and where purchase decisions are made. Common Room combines engagement happening in these digital channels, product usage, and customer data to deliver intelligent insights and automated engagement that propel success across the entire customer journey. Harness digital engagement as a key input into your customer growth engine. Bring together community, product, and customer data to unlock insights and take action. -
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Eulerian
Eulerian
See how to clearly optimize the performance of each $ spend in your marketing campaigns through Identity resolution and a full digital marketing optimization solution, from activation to attribution. Add more value to your business. Improve your real time performance marketing by leveraging attribution and activation in the same workspace. Seamless workflows within our integrated toolset will increase your insight to activation timeframe. No more identity issues across your customer journey. We match all your data at the user level: from digital campaign interactions, multi-device journeys, or in-store purchases, we get it! Leverage improved accuracy around your audience targeting to activate profitable marketing campaigns with your media platforms. Save-time in your activation orchestration thanks to automation. Choose the right media platform in which to invest. -
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MixRank
MixRank
MixRank is a premier data intelligence platform that aggregates and refines large datasets on professionals, companies, and job posts, empowering decision-making across diverse industries. Trusted by sales and martech platforms, recruitment and ATS providers, VCs, PE firms, and B2B companies, our platform delivers high-quality, continuously updated data that drives competitive insights and strategic growth. We provide a comprehensive view of talent, market trends, and business opportunities - enabling clients to optimize talent acquisition, assess market potential, and make informed investment decisions. Our data products empower businesses to identify high-value prospects and track market trends with pinpoint accuracy at scale. We offer best-in-class access to industry professionals, companies, job listings and technographics data. -
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Audience Acuity
Audience Acuity
Identity resolution is the process of matching identifiers across all devices and touchpoints to a single, unified, persistent profile. In our highly digitized world, the inability to identify and contextually interact with consumers across channels is a top issue facing organizations. Today, the vast majority of online visitors do not log in, purchase, or authenticate themselves creating lost opportunities with an engaged consumer. The goal is to develop a holistic view of the customer, the digital identifiers they use, and their interactions with the brand, into an opportunity for exceptional customer experience. This becomes even more urgent as marketers prepare for the planned deprecation of the third-party cookie. We developed a unique and highly authoritative identity graph that is purely deterministic and at scale. The aim of our work is to enable firms to identify and contextually interact with audiences across channels and devices at scale.
