Iris Finance is an AI-native financial planning and analysis platform built to give consumer brands and product-based companies real-time visibility into profitability, cash flow, and operational performance by unifying data from ecommerce platforms, accounting systems, ad spend, payroll, and more into one cohesive system; it replaces delayed manual reports and spreadsheets with instant profit-and-loss tracking, daily revenue and cost insights, automated forecasting, AI-driven cash flow planning, and benchmarking so teams can make faster, smarter financial decisions. It automatically integrates with tools like Shopify, Amazon, QuickBooks, Meta, and Google Ads, NetSuite, Xero, TikTok Ads, and banking services to pull in sales, costs, transaction fees, and advertising spend so users always see up-to-date performance and understand true profitability down to specific channels or SKUs.