Best Free Email Personalization Software
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Compare the Top Free Email Personalization Software as of January 2026
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What is Free Email Personalization Software?
Email personalization software enables businesses to tailor their email campaigns to individual recipients, improving engagement and conversion rates. By leveraging user data such as behavior, preferences, and demographics, the software customizes content, subject lines, and calls-to-action for each recipient. It often integrates with CRM and marketing tools, enabling dynamic content insertion and segmentation at scale. Advanced solutions include AI-driven recommendations, predictive analytics, and A/B testing to optimize performance. With email personalization software, organizations can deliver relevant, meaningful communications that strengthen customer relationships and drive results. Compare and read user reviews of the best Free Email Personalization software currently available using the table below. This list is updated regularly.
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1
Klaviyo
Klaviyo
Go beyond batch-and-blast. Dynamically tailor products, offers, and content blocks using real-time profile data, browsing history, and purchase behavior. Predictive models set timing and cadence; AI generates on-brand copy and subject lines; show/hide logic and universal content keep templates flexible. Personalize every send—down to the individual—then validate with A/B tests, deliverability tools, and clear revenue reporting.Starting Price: $0/month -
2
SalesTarget.ai
SalesTarget LLC
SalesTarget.ai enables advanced email personalization that goes far beyond basic merge tags. With 50M+ verified contacts, you can target by role, industry, geography, company size, and more for contextually relevant outreach. Dynamic fields like {FirstName}, {Company}, and {JobTitle} tailor every message, while segmentation enables hyper-targeted campaigns. The AI Co-pilot suggests subject lines, copy, and sequences crafted for specific industries or personas, even recommending different cadences for segments to maximize engagement. Real-time analytics reveal which approaches drive the most replies, helping refine strategy. By making each email feel uniquely written, SalesTarget.ai increases opens, responses, and conversions—turning cold outreach into meaningful conversations that build trust and revenue.Starting Price: $30/month -
3
SmartReach
SmartReach.io
SmartReach.io is a simple yet powerful sales engagement software that helps automate cold outreach, personalizes messages with AI recommend, and tracks results using an advanced scheduler and powerful apis & integrations. Your billed based on the prospect you contact. Yes, unlimited sending emails SmartReach.io helps you generate qualified leads, book meetings, and close deals. It automates outreach across email, LinkedIn, WhatsApp, SMS, and calls, helping you reach more prospects and generate more leads. SmartReach specializes in email deliverability with features like inbox rotation, unlimited emails, ESP matching, inbox placement, free email verification, free warmups, spam test, Spintax and much more Its Shared Inbox helps teams get productive and collaborate better. SmartReach.io provides in-depth reporting, actionable insights, and increased sales due to high email deliverability, making it an excellent choice for sales leaders to manage and make decisions.Starting Price: $29 per month -
4
HubSpot CRM
HubSpot
HubSpot brings your marketing, sales, and service teams together on the same AI-powered customer platform. HubSpot's Customer Platform is not just a tool; it's the heartbeat of your business. Designed with passion and precision, our CRM stands out as the ultimate solution for empowering your team to build deeper customer relationships. It transforms the way you engage with your clients by offering a seamlessly integrated, all-in-one platform for sales, marketing, and customer service. With HubSpot's CRM, you gain unparalleled insights into your customer interactions, all organized in an intuitive, easy-to-navigate dashboard that promises to skyrocket your team's efficiency. Our platform is engineered to grow with you, offering scalable solutions that adapt to your evolving business needs. What's more, HubSpot's Customer Platform includes a robust free version, packed with essential features, making it the perfect choice for ambitious businesses of all sizes.Starting Price: Free -
5
Brevo
Brevo
Say hello to Brevo (formerly Sendinblue) — the platform that helps you build customer relationships across Email, SMS, Chat, and more. The complete toolkit to turn one-time browsers into long-term customers. Connect with contacts directly in their inbox with beautifully designed email campaigns. Send targeted messages that land straight in your customers' pockets. Brevo empowers businesses to build and grow relationships through marketing automation, email campaigns, transactional emails and SMS messages. What makes us different? Brevo is powered by our world-class customer happiness team and we offer pricing plans guaranteed to make you smile. Our platform combines a robust suite of services within a single, user-friendly solution. Happy Sending!Starting Price: €25 per month -
6
Nautilus
Nautilus
Powerful email marketing. Leverage the power of Nautilus to grow, engage, nurture & manage your audience on a mass scale. Create personal interactions and influence your audience on auto-pilot. Turn website visitors into leads, capture their information and send them super personalized, responsive and beautiful emails in just a few clicks. Be marketing responsive. Trigger personalized emails based on your subscribers actions and send them relevant automated follow-ups. Get a better understanding of your audience, segment it into targeted groups and improve email engagement and inbox delivery rate. Communicate messages to your target audience in mass. broadcast engaging campaigns to your audience and scale your most successful ones.Starting Price: $9/user/month -
7
Drip
Drip
Drip is a world-class, feature-rich marketing automation, ecommerce CRM, and email platform for marketers and businesses looking to get to know their customers at scale. Drip offers a host of features to help marketers see their customers in full color. This includes tracking tools, automated workflows, multichannel marketing, prebuilt campaigns, one-off emails, content customization and segmentation, analytics and reporting, and more. It also natively integrates with leading marketing tools.Starting Price: $49.00/month -
8
Mailmodo
Mailmodo
Mailmodo is a complete email marketing solution enabling users to create and send app-like interactive emails to improve email conversions. As all interactions happen inside the email, this eliminates user redirections for a smoother email experience and higher conversions. Mailmodo's email marketing solution also includes features like: -email automation -user journey creation -auto-trigger schedule, and -API integration within the email content. It provides users with a coding-free, drag-n-drop email editor along with a rich collection of AMP Email templates for all popular use cases. It can be integrated with several marketing tools and CRMs like HubSpot, WebHooks, and Calendly. Mailmodo's mission is to simplify email marketing and maximize conversions for businesses. At present, Mailmodo is helping its growing clientele to get 3x email conversions and provide a unique email experience to its users.Starting Price: $49 per month -
9
Hunter
Hunter.io
Hunter lets you find professional email addresses in seconds and connect with the people that matter for your business. The Domain Search provides a list of the people working in a company with their name and email address, all found on the web. With 100+ million email addresses indexed, effective search filters and deliverability checks, it's Hunter's most powerful email-finding tool. Type a name and get the proven or most likely email address of this person. Find verified email addresses or get a confidence score in percentage. Save any email to your leads and export them or directly import them into your favorite CRM. Every email address has public sources you can check along with the last discovery dates. Find the email addresses of the professionals you want to contact one by one or in bulk. The Email Finder uses a large number of signals to find the proven or most probable email address of anyone in a fraction of a second.Starting Price: $49 per month -
10
Mail Marketer
Synamatic Systems
Mail Marketer is a trusted Do-It-Yourself email marketing service that over 10000+ businesses use when they need to send email campaigns, bulk emails, newsletters and mass email - without worrying about installing email marketing software or configuring mail servers. Users can create and customize email campaigns, import and manage email lists, personalize emails, and track the performance of their campaigns through analytics and reporting features. -
11
FindThatLead
FindThatLead
FindThatLead gives you the power to connect with people that matter to you. Send cold emails with FindThatLead for free. It works by connecting to your Chrome browser as a plugin giving you the power to view anyone´s business contact information and social data whilst you are logged into Linkedin. Create your account now and reach thousands of customers every month. Get authentic business emails of new leads at any given company using just their first names, last names and website names. Take the guesswork out of bounced emails and have our advanced algorithm quickly verify an email. Let us help you build a targeted campaign and send it to your leads -- with all the sales funnels and analytics you need to assess performance and grow your business. Turn profiles on LinkedIn, Instagram and more into vetted email leads. Choose from audience segments like location and keywords and reach millions of qualified leads easily.Starting Price: $40.83 per month -
12
Gmelius
Gmelius
Gmelius is the first collaboration platform that integrates with your tools and brings your team together. It turns email into a collaborative and flexible channel that ensures all your teammates stay in sync while working from their favorite tools, whether it’s Gmail, Slack, Zoom or Trello. Gmelius unifies internal and external communication while empowering your team with collaborative tools including shared inboxes, shared labels, internal email notes, shareable project boards, shareable email sequences, email templates, and more.Starting Price: Free -
13
Sendspark
Sendspark
Sendspark is the easiest way to record & request customer videos. Drive more engagement. Build human relationships. Increase email conversions. Record and share personal video messages to increase engagement and add a human touch. Connect and engage with customers. Async video helps you stay connected – anytime, anywhere. Because your customers deserve it. Go above and beyond to connect with people online. You’re not saying the same thing as everyone else... Why should you look the same? Cut through the noise with a personal video or product demo. Your product looks awesome. So let your customers see it in action with a clean, compelling product demo video. Capture your passion, warmth, and other nonverbal cues with video. You’re not just selling a product, you’re building a relationship! Record from Chrome or Brave. CheckmarkAdd personalization and branding. CheckmarkShare in email or message.Starting Price: $15 per user per month -
14
Mystrika
Mystrika
Mystrika streamlines your sales process with AI-powered tools for personalized email outreach, unlimited warmup, and sales automation, helping you close more deals with less effort. Mystrika is an excellent tool for businesses looking to improve their conversion rate and sales. Connect your accounts and watch your response rates soar. Track your email campaigns with ease and transform those leads into loyal customers. Join the revolution and see your business grow with Mystrika. Mystrika's automated email sequence feature takes the hassle out of follow-up and increases the efficiency of your sales process. With our platform, you can set up an effective highly personalized follow-up sequence in minutes, freeing up time to focus on other important tasks. The value-add follow-up provides additional information about your product or service and highlights the benefits for the lead. This step further engages the lead and positions your brand as a solution to their needs.Starting Price: $9.99 per month -
15
Persuwise
Persuwise
Transform email outreach: AI insights, personalized emails, and strategic analysis. Features & Benefits: 💡360° Contextual Info: Quick insights for informed conversations. ▪️Personal Profiles: Understand contact backgrounds in a flash. ▪️Company Insights: Grasp company dynamics, save research time. 🧠AI-Driven Insights: Deepen relationships & strategic insight. ▪️Understand & Connect: Grasp motivations & responsibilities. ▪️SWOT Analysis: Strategic insight into the organizational landscape. ✍️AI-Crafted Emails: Personalized touch, instant creation. ▪️Tailored Messaging: Merge your context with your contact's needs. ▪️Ready-to-Use: Input a task, receive a personalized email. 🚀Score & Optimize: Enhance impact, ensure readability. ▪️Write Better: Tips for clarity, persuasiveness, & engagement. ▪️Mobile-Ready: Perfect presentation on all devices. ▪️Email Scoring: Maximize engagement & response rates. 📩 Flawless Gmail IntegrationStarting Price: $19.5 -
16
Mumara
Hostings House
Mumara is a fully featured Email Marketing Software designed to serve Corporate & Commercial Enterprises, Startups & Organizations. This online Email Marketing system offers Enhanced Deliverability, Increased Open Rate, High CTR, Advanced Realtime Reporting, and a lot more features, available to you starting from free. Our advanced-level marketing and intellectual tools will work together to build up your brand and retarget your customers to come back. Trigger personalized emails based on your customer’s activity and interests. Our highly reputed network guarantees your email placement directly to the recipient’s inbox. Personalize your email content by adding the recipient’s profile fields and conditional content. Trigger automated newsletters/drips and other actions based on a number of events.Starting Price: Free -
17
Saleshandy
Saleshandy
Saleshandy boosts the email productivity of a user by automating their email efforts. It also provides recipient engagement data that helps the user analyze the success ratio of their emails. It is trusted by over 100,000 users including the ones from Uber, Oracle, Microsoft, Logitech, and Yelp. This data-driven decision making helps the users in expanding their business and attain overall productivity. They have email tracking and scheduling features available in their free plan. Their premium plans include features like mail merge campaigns, email sequencing, link and attachment tracking, automated follow-ups, etc. It is available as a chrome extension and an outlook plugin. They also have a range of paid plans that you can choose from according to your requirements. They take pride in their quick and effective online support team solving all customer queries as soon as possible.Starting Price: $9.00/month/user -
18
NiftyImages
NiftyImages
We removed common barriers such as development time, budget constraints, commitment, and IT resources needed to create more personalized email experiences. Quickly build images for use inside your current Marketing Cloud or ESP. We help with planning, strategizing, and execution no matters the complexity. Personalized Images give each recipient their own unique image using any subscriber data you have in your email service provider. Our easy-to-use editor allows you to upload your own image and/or font to create a truly custom image. Use any merge tag from your Email Service Provider, not just your First Name. Quickly build images for use inside your current Marketing Cloud or ESP. We help with planning, strategizing, and execution no matters the complexity. See dozens of NiftyImages use cases from inside the user interface.Starting Price: $20 permonth -
19
Yet Another Mail Merge (YAMM)
Awesome Gapps
Send mass emails with Gmail. Reach the primary inbox, not promotion tab or spam. Track results in real-time directly from Google Sheets. Don’t waste time sending individual email messages. Create and send mail merge campaigns directly from Gmail with Yet Another Mail Merge (YAMM). Create your Google Sheets with your mailing list. You can even automatically import contacts from Google Contacts. Choose an email template, create a draft, write your content and subject line, add personalization, and save it. Return to Google Sheets, open Yet Another Mail Merge, and send. You'll be able to track email open rates, clicks, replies, and bounces to know what to send next. Easily send personalized email campaigns from Gmail. Create a message in Gmail (you can use saved Gmail templates). Send and track it from a Google Sheet. Personalize subject lines, email body, links, images and attachments to make your emails as convincing as possible.Starting Price: $20 per year -
20
GroupList
Thexyz
GroupList is an email forwarding service that gives you an email address that you keep for life. We call these aliases and you can use them to protect or mask you real email address. Anything sent to your alias, is forwarded to your real email address. We also offer a group email list feature for free too. This allows you to sent out announcement to a group and control how to handle replies. We offer a paid service and power our notifications with Amazon to ensure they are low cost. Our mission is to build the world’s most simple and reliable group email platform — we make group email available to everyone who needs it. We help make it easier to send notifications and larger amounts of email to groups for a low cost. The grouplist.io domain is used for transactional email notifications, personal email hosting, group email lists, and free email forwarding (aliases).Starting Price: $2.95 per user, per month -
21
Viewed
Viewed
Play in-email personalized videos to dramatically increase your sales. ncrease your results with autoplay video in email that works with all email clients and platforms. Be the hero creating real-time personalized videos that play into emails. Personalized videos, based on real-time data, that play in emails to increase your marketing results. Video is the preferred format for advertisers because the average CTR is 65% higher than other formats. Email is a direct channel that delivers 40% more ROI than social or display advertising. We offer the best of video, email and personalization in a set of innovative tools that get more traffic, conversions and loyalty throughout the customer journey. It also integrates easily with many ESPs and CRMs such as Mailchimp, SendGrid, Hubspot and another ESPs. Use Autoplay Video in Email SaaS Platform to acquire new qualified customers from external databases and in cross-selling or loyalty campaigns sent to your existing contacts.Starting Price: $29 per month -
22
Mailsoftly
Mailsoftly
Mailsoftly is an affordable user-friendly email sending software at scale. To grow your business, Mailsoftly gives you the opportunity to reach your customers with personalized emails. Mailsoftly allows you to segment your contacts so that you can get more effective results via sending the right emails to the right target groups. Users can tag their contacts according to their differences, location, age, preferences, etc. The personalized email feature is the best way to make your customers feel special. You can just create these kinds of customized emails for your customers and then you can send them those emails at scale. Mailsoftly has an automated email function that lets users schedule emails early to send them at the right time and minimize workload. You can arrange your recurring emails, therefore, save time with automatic repetitive emails. After sending emails, Mailsoftly shows the status of the email as opened and clicked rate.Starting Price: $39/month -
23
Lyne.ai
Lyne.ai
Lyne offers AI-powered sales personalization for ambitious growth professionals. The benefit of Lyne is simple. Take one of the longest, most time-consuming steps of your workflow and automate it. Made by cold email professionals in the trenches, we know what your day-to-day looks like. We’re here to make it easier. We leverage AI and Machine Learning to uncover information the average sales rep wouldn’t be able to find, giving your more ammo than the competition. Leveraging AI will put you ahead of the competition and will allow you to hit your quota faster than ever before. Get started with Lyne to 10x your cold outreach efficiency. Save hours SDRs spend in researching, achieve more every day, and halve your prospecting tech stack. Get 100’s personalized cold email intros in 1 click. Built by cold email professionals, for you. Send personalized cold emails at scale. Automate the tedious and time-consuming process of researching accounts and contacts.Starting Price: $120 per month -
24
OKZest
OKZest
OKZest is a powerful, easy-to-use platform designed to revolutionize email marketing through personalized visuals. With OKZest, you can dynamically generate customized images for each recipient using customer data, making your emails more engaging and impactful. Whether it’s personalized discount codes, event invitations, certificates, or product recommendations, OKZest enables businesses to connect with their audience on a deeper level. Our intuitive platform supports advanced features such as dynamic text, personalized background and foreground images, and even screenshots within images. For developers, OKZest offers a robust API to seamlessly integrate personalized visuals into your existing workflows. With flexible pricing plans—including options for small-scale and large-scale campaigns—OKZest is perfect for businesses of all sizes. Whether you’re a startup or an enterprise, OKZest empowers you to save time, boost email engagement, and delight your audience.Starting Price: $39.70 per month -
25
Outboundly
Outboundly
Instantly analyze LinkedIn profiles and generate cold outreach. Get 6X higher response rates. Outboundly makes it easy to personalize your messages. Simply enter in a few pieces of information about what you're selling and your call to action then Outboundly will use that information to create a personalized message for each prospect. First sign up then install the Chrome extension from the web store. Go to a LinkedIn profile or sales navigator lead and open the message window or connection request. Lastly, you can quickly generate and send personalized messages to your LinkedIn prospects! In the standard & pro packages, we'll train our AI with examples of your previous prospecting messages. This will allow Outboundly to create messages that are in line with your brand's voice. AI training also allows for more control and flexibility over what your final generated message will look like. Outboundly users have reported an increased response rate from potential customers by up to 6X.Starting Price: $24 per month -
26
GoZen Growth
GoZen
Boost Sales, Increase Customer Value, and Grow Your Business with the most Personalized Email Marketing Software customized for every industry. An affordable, personalized Email Marketing Software that democratizes email marketing for everyone by simplifying and improving your email marketing campaigns. Our Automated Email Marketing Solution is industry-specific and tailored to meet all marketing goals to increase customer value and revenue. A comprehensive library with 400+ personalized email templates for all your email marketing needs. Import a template from the template library and edit the content as needed for your campaign and set it live, simple as that. Our product is a pocket-friendly Email Marketing Automation Software that democratizes email marketing for everyone at a reasonable price while bringing high quality marketing solutions.Starting Price: $8 per month -
27
folk
folk
folk is the CRM that works for you, not the other way around: it's lightweight, customizable, and powered by AI. folk's mail merge software lets you send emails in bulk, with as much customization as you want, from your own domain. Forget time-consuming copy-pasting; now you can build out your CRM with ease using folkX. Take the legwork out of collecting contacts for prospecting, hiring, fundraising, and much more. You can also use folk with 4000+ Integrations to build powerful automations with your favorite tools: Typeform, Webflow, Calendly, Slack, Airtable, and many more. Impress contacts with your thoughtfulness: make notes in folk whenever and wherever you interact, so you never forget a detail.Starting Price: $20 per user per month -
28
Luna.ai
Luna.ai
Luna.ai revolutionizes the way you find leads and engage with them by suggesting highly personalized emails that get results. Relying on personal connections, manual prospecting, bland email outreach, and overlooking the power of personalization is a recipe for stagnation. And don’t forget the heavy dependence on costly ads or non-sustainable acquisition channels that don’t deliver the results you need. Relying on personal connections to attract new clients rarely brings you the freedom you’re looking for. Finding relevant leads, doing hours of research, and writing emails and follow-ups often lead to the following frustrations. Luna is the world’s first software application that uses AI to suggest new high-quality leads every day and send them the personal emails they deserve, after all, nobody likes spam. Tell Luna.ai about your company, the target audience you approach, and the tone-of-voice you adopt, Luna's brain absorbs everything.Starting Price: $100 per month -
29
Snoooz
Snoooz
Snoooz is an AI-powered email assistant designed to save businesses time and improve communication. It automatically drafts and sends personalized auto-replies, categorizes incoming emails, and routes them intelligently based on urgency, context and sentiment. Small businesses, agencies, and working professionals from over 60 countries rely on Snoooz to keep their inboxes organized, leads engaged, and customers happy even when they’re unavailable. Snoooz is easy to use, and integrates effortlessly with Gmail, Office 365, and custom email providers via SMTP/IMAP protocols.Starting Price: $9 per month -
30
Maileroo
Maileroo
At Maileroo, we provide a powerful platform for both SMTP relay and email marketing. We ensure fast, reliable email sending with real-time tracking of deliveries, clicks, opens, and bounce rates. With our free Email Verification API, dedicated IPs, and DNS Records for sender authentication, we help reduce bounced emails and improve deliverability. Our email marketing platform makes it easy to create and manage campaigns. You can personalize emails, use our drag-and-drop email templates, form builders, and flexible Contacts API. We provide real-time statistics and in-depth analytics to help you optimize your campaigns and boost engagement. We also offer seamless DNS setup, automation tools, multi-sender identities, and efficient contact management. Whether you're a small business or growing enterprise, Maileroo offers budget-friendly pricing and everything you need to scale your email marketing, making it a smart choice for businesses of all sizes.Starting Price: $10 per month (25,000 emails)
