Best Small Business Email Personalization Software
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Compare the Top Small Business Email Personalization Software as of November 2025
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What is Small Business Email Personalization Software?
Email personalization software enables businesses to tailor their email campaigns to individual recipients, improving engagement and conversion rates. By leveraging user data such as behavior, preferences, and demographics, the software customizes content, subject lines, and calls-to-action for each recipient. It often integrates with CRM and marketing tools, enabling dynamic content insertion and segmentation at scale. Advanced solutions include AI-driven recommendations, predictive analytics, and A/B testing to optimize performance. With email personalization software, organizations can deliver relevant, meaningful communications that strengthen customer relationships and drive results. Compare and read user reviews of the best Small Business Email Personalization software currently available using the table below. This list is updated regularly.
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1
Klaviyo
Klaviyo
Klaviyo is an all-in-one platform that makes it easy for B2C businesses grow by integrating marketing, analytics, and customer service in one solution. Powered by unified data and built-in AI, it's faster and easier than ever to create personalized, lasting customer relationships. Klaviyo unifies your customer profiles by capturing every event, and then lets you orchestrate your email marketing, SMS marketing, push notifications, WhatsApp, and RCS campaigns in one place. Klaviyo AI helps you build audiences, write copy, and optimize — so you can always send the right message at the right time, automatically. With real-time attribution and insights, you'll be able to make smarter, faster decisions that drive ROI. Trusted by more than 170,000 businesses, Klaviyo can grow your business while keeping operations simple and customer relationships strong.Starting Price: $0/month -
2
SalesTarget.ai
SalesTarget LLC
SalesTarget.ai enables advanced email personalization that goes far beyond basic merge tags. With 50M+ verified contacts, you can target by role, industry, geography, company size, and more for contextually relevant outreach. Dynamic fields like {FirstName}, {Company}, and {JobTitle} tailor every message, while segmentation enables hyper-targeted campaigns. The AI Co-pilot suggests subject lines, copy, and sequences crafted for specific industries or personas, even recommending different cadences for segments to maximize engagement. Real-time analytics reveal which approaches drive the most replies, helping refine strategy. By making each email feel uniquely written, SalesTarget.ai increases opens, responses, and conversions—turning cold outreach into meaningful conversations that build trust and revenue.Starting Price: $30/month -
3
SmartReach
SmartReach.io
SmartReach.io is a simple yet powerful sales engagement software that helps automate cold outreach, personalizes messages with AI recommend, and tracks results using an advanced scheduler and powerful apis & integrations. Your billed based on the prospect you contact. Yes, unlimited sending emails SmartReach.io helps you generate qualified leads, book meetings, and close deals. It automates outreach across email, LinkedIn, WhatsApp, SMS, and calls, helping you reach more prospects and generate more leads. SmartReach specializes in email deliverability with features like inbox rotation, unlimited emails, ESP matching, inbox placement, free email verification, free warmups, spam test, Spintax and much more Its Shared Inbox helps teams get productive and collaborate better. SmartReach.io provides in-depth reporting, actionable insights, and increased sales due to high email deliverability, making it an excellent choice for sales leaders to manage and make decisions.Starting Price: $29 per month -
4
Mailchimp
Intuit Mailchimp
Mailchimp is a marketing automation platform boasting 11 million users worldwide to personalize every email and SMS for every customer using AI-powered insights and content creation tools. With a 99% delivery rate and over 300 integrations, Mailchimp helps businesses connect with their customers, foster repeat business, and build lasting brand loyalty while fitting into their existing workflows. Businesses including TEDTalks, Shutterstock, Boston Market, Nikon India use Mailchimp to drive revenue through emails. Founded in 2001 and based in Atlanta with offices in Brooklyn, Oakland, Vancouver, London, Seattle, and Santa Monica. In 2021 Mailchimp was acquired by Intuit Inc. (Nasdaq: INTU), the global financial technology platform that makes Intuit TurboTax, Credit Karma, QuickBooks, and Mailchimp. Since then, the company has released 100+ new features to help its customers.Starting Price: $9.99 per month -
5
HubSpot CRM
HubSpot
HubSpot brings your marketing, sales, and service teams together on the same AI-powered customer platform. HubSpot's Customer Platform is not just a tool; it's the heartbeat of your business. Designed with passion and precision, our CRM stands out as the ultimate solution for empowering your team to build deeper customer relationships. It transforms the way you engage with your clients by offering a seamlessly integrated, all-in-one platform for sales, marketing, and customer service. With HubSpot's CRM, you gain unparalleled insights into your customer interactions, all organized in an intuitive, easy-to-navigate dashboard that promises to skyrocket your team's efficiency. Our platform is engineered to grow with you, offering scalable solutions that adapt to your evolving business needs. What's more, HubSpot's Customer Platform includes a robust free version, packed with essential features, making it the perfect choice for ambitious businesses of all sizes.Starting Price: Free -
6
Neon CRM
Neon One
Designed specifically for nonprofit organizations and membership associations, Neon CRM is a constituent management platform that offers a comprehensive view of supporters and members, which allows you to engage more meaningfully and bring in more revenue. With Neon CRM you can easily manage fundraising campaigns, events, communications, and more, while gaining valuable insights into your organization through intuitive reporting and administrative tools. Create an enhanced and memorable generosity experience with unlimited forms and templates, popular payment methods, and personalized emails. Streamline your organization's processes by automating email marketing, workflows, volunteer management, and payment processing, so that you can spend less time on administrative tasks, and focus more on driving your mission forward.Starting Price: $99 per month -
7
Brevo
Brevo
Say hello to Brevo (formerly Sendinblue) — the platform that helps you build customer relationships across Email, SMS, Chat, and more. The complete toolkit to turn one-time browsers into long-term customers. Connect with contacts directly in their inbox with beautifully designed email campaigns. Send targeted messages that land straight in your customers' pockets. Brevo empowers businesses to build and grow relationships through marketing automation, email campaigns, transactional emails and SMS messages. What makes us different? Brevo is powered by our world-class customer happiness team and we offer pricing plans guaranteed to make you smile. Our platform combines a robust suite of services within a single, user-friendly solution. Happy Sending!Starting Price: €25 per month -
8
ActiveCampaign
ActiveCampaign
ActiveCampaign helps small teams power big businesses with the must-have platform for intelligent marketing automation. Customers from over 170 countries depend on ActiveCampaign’s mix of pre-built automations and integrations (including Facebook, Google, WordPress, Salesforce, Shopify, and Square) to power personalized marketing, transactional emails, and one-to-one CRM interactions throughout the customer lifecycle. ActiveCampaign holds the highest customer satisfaction rating among Marketing Automation, E-Commerce Personalization, Landing Page Builders, and CRM solutions on G2.com and is one of only a handful of software solutions with over 10,000 positive reviews. ActiveCampaign has also been named the Top Rated Email Marketing Software on TrustRadius. Learn more and start your free trial todayStarting Price: $15 per month -
9
Outreach
Outreach
The Outreach Sales Execution Platform helps sales teams efficiently create pipeline and predictably close more deals. Outreach is the only complete platform that empowers the entire sales organization — from sellers to front-line managers, sales leadership, and ops — to create and close more pipeline. If you're looking to win more deals by personalizing, prioritizing, and analyzing sales activities, turn to Outreach. Outreach is the #1 sales engagement platform dedicated to make every sales team more effective at selling. From creating pipeline to optimizing sales workflows, Outreach helps to ensure that you achieve your sales goals. Top tools include sales sequences and dialer, sales email and tracking, outreach everywhere, sales intelligence, email and content templates, analytics and reporting, and coaching analytics. -
10
Nautilus
Nautilus
Powerful email marketing. Leverage the power of Nautilus to grow, engage, nurture & manage your audience on a mass scale. Create personal interactions and influence your audience on auto-pilot. Turn website visitors into leads, capture their information and send them super personalized, responsive and beautiful emails in just a few clicks. Be marketing responsive. Trigger personalized emails based on your subscribers actions and send them relevant automated follow-ups. Get a better understanding of your audience, segment it into targeted groups and improve email engagement and inbox delivery rate. Communicate messages to your target audience in mass. broadcast engaging campaigns to your audience and scale your most successful ones.Starting Price: $9/user/month -
11
Salesforce Marketing Cloud Account Engagement (formerly Pardot) is the tool of choice to optimize B2B Marketing automation, without need the need of complicated IT or Development assistance. The platform is designed to help users drive high-quality leads and maintain a full pipeline to help maximize profits. The feature-rich interface offers tools for Analytics, ROI Tracking, Campaign Segmentation, Channel Management, Drip Campaigns, Landing Pages, Web Forms, Lead Management, Nurturing, & Scoring, Multivariate Testing, Search & Social Marketing, and Website Visitor Tracking. Build lasting relationships with customers through scaled, personalized outreach, while aligning with sales and service. Build dynamic and personalized emails and landing pages with clicks, not code. Give reps full visibility into prospect engagement and seamlessly pass along leads.Starting Price: $1000.00/month/user
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12
SmartrMail
SmartrMail
Get more sales with personalized email marketing. SmartrMail provides all the tools for your e-commerce store to get more sales from email marketing. Easy-to-use automation, beautiful newsletters and advanced segmentation. SmartrMail also analyses your customers’ purchase history and browsing behaviour to deliver automated, individual personalized emails. We send your customers the products they’ll like, at the right time.Starting Price: $29/month -
13
Emma
Marigold
Create professional and beautifully designed emails and get more from your marketing campaigns with Emma by Marigold. As a powerful digital marketing platform, Emma makes it easier for teams to engage with their colleagues and customers by promoting more effective communications. By leveraging Emma, marketers have the capabilities to identify their target audience, automate their marketing programs, and integrate with other technologies to boost their marketing campaigns and enhance business performance.Starting Price: $89.00/month -
14
Drip
Drip
Drip is a world-class, feature-rich marketing automation, ecommerce CRM, and email platform for marketers and businesses looking to get to know their customers at scale. Drip offers a host of features to help marketers see their customers in full color. This includes tracking tools, automated workflows, multichannel marketing, prebuilt campaigns, one-off emails, content customization and segmentation, analytics and reporting, and more. It also natively integrates with leading marketing tools.Starting Price: $49.00/month -
15
Salesloft
Salesloft
Salesloft’s Revenue Orchestration Platform uses AI-powered tools to optimize and automate the sales process, allowing sales teams to prioritize and act on buyer signals in real time. With key capabilities like Cadence, Rhythm, Conversations, and Deals, Salesloft helps businesses build and nurture sales pipelines, manage opportunities, and close deals faster. The platform also provides robust analytics, sales forecasting, and actionable insights to ensure that sales teams always take the right steps at the right time. Salesloft integrates seamlessly with existing sales tech stacks, offering tools to streamline workflows and drive predictable revenue growth. -
16
Cirrus Insight
Cirrus Insight
Reduce wasted opportunities by executing the right activity with the right people. From buyer signals to sales cadences, automated tools can help you close deals. Get the missing features for Gmail or Outlook. Cirrus Insight has everything you need in one solution. Salesforce integration: everything you need from Salesforce in your inbox. Add a little automation to your sales routine, and skip the busy work involved in manually logging activities to Salesforce. Constantly entering data, copying and pasting, and toggling between applications is cumbersome. Reclaim time for actions that provide value, not busy work. Updating your CRM can be like a ball and chain shackling your time and adding drag to your sales process. Cirrus Insight gives you the freedom and time you need to master your sales process and engage with more customers. Updating activities in Salesforce is time-consuming. Following up with prospects that are not ready to buy.Starting Price: $14 per month -
17
Mailmodo
Mailmodo
Mailmodo is a complete email marketing solution enabling users to create and send app-like interactive emails to improve email conversions. As all interactions happen inside the email, this eliminates user redirections for a smoother email experience and higher conversions. Mailmodo's email marketing solution also includes features like: -email automation -user journey creation -auto-trigger schedule, and -API integration within the email content. It provides users with a coding-free, drag-n-drop email editor along with a rich collection of AMP Email templates for all popular use cases. It can be integrated with several marketing tools and CRMs like HubSpot, WebHooks, and Calendly. Mailmodo's mission is to simplify email marketing and maximize conversions for businesses. At present, Mailmodo is helping its growing clientele to get 3x email conversions and provide a unique email experience to its users.Starting Price: $49 per month -
18
Hunter
Hunter.io
Hunter lets you find professional email addresses in seconds and connect with the people that matter for your business. The Domain Search provides a list of the people working in a company with their name and email address, all found on the web. With 100+ million email addresses indexed, effective search filters and deliverability checks, it's Hunter's most powerful email-finding tool. Type a name and get the proven or most likely email address of this person. Find verified email addresses or get a confidence score in percentage. Save any email to your leads and export them or directly import them into your favorite CRM. Every email address has public sources you can check along with the last discovery dates. Find the email addresses of the professionals you want to contact one by one or in bulk. The Email Finder uses a large number of signals to find the proven or most probable email address of anyone in a fraction of a second.Starting Price: $49 per month -
19
Snov.io
Snov.io
Launch your business to new heights with Snov.io sales engagement. More positive replies, more meetings, and more closed deals – with no extra manual work. Growing revenue for everyone from solopreneurs to enterprises!Starting Price: $39.00/month -
20
Mail Marketer
Synamatic Systems
Mail Marketer is a trusted Do-It-Yourself email marketing service that over 10000+ businesses use when they need to send email campaigns, bulk emails, newsletters and mass email - without worrying about installing email marketing software or configuring mail servers. Users can create and customize email campaigns, import and manage email lists, personalize emails, and track the performance of their campaigns through analytics and reporting features. -
21
FindThatLead
FindThatLead
FindThatLead gives you the power to connect with people that matter to you. Send cold emails with FindThatLead for free. It works by connecting to your Chrome browser as a plugin giving you the power to view anyone´s business contact information and social data whilst you are logged into Linkedin. Create your account now and reach thousands of customers every month. Get authentic business emails of new leads at any given company using just their first names, last names and website names. Take the guesswork out of bounced emails and have our advanced algorithm quickly verify an email. Let us help you build a targeted campaign and send it to your leads -- with all the sales funnels and analytics you need to assess performance and grow your business. Turn profiles on LinkedIn, Instagram and more into vetted email leads. Choose from audience segments like location and keywords and reach millions of qualified leads easily.Starting Price: $40.83 per month -
22
Klenty
Klenty
Klenty is a sales engagement platform that can help sales teams reach out to prospects by sending personalized emails and automated follow-ups at scale. Using Klenty, you can automate all the repetitive activities involved in your sales process like sending cold emails, follow-ups, tracking engagement metrics, etc - so that you can focus more on activities like building relationships and closing deals. Klenty has native integration with many of the popular CRM's like Pipedrive, Salesforce, Zoho, Hubspot, etc. that will help your teams automate the entire sales workflow and save your team hours every week.Starting Price: $30 per user per month -
23
Dialog Insight
Dialog Insight
Dialog Insight is a multi-channel marketing automation platform designed to engage audiences and build lasting customer relationships. It offers features to create, manage, automate, and optimize campaigns via email, push, SMS, RCS, WhatsApp, and more. User-friendly interfaces and tools like surveys, contests, events, forms, and web tracking provide a 360° view of customers. Advanced segmentation targets audiences based on behavior, preferences, and purchase history for relevant communications. Automation features enable complex multi-channel campaigns, delivering the right message at the right time. The platform includes marketing pressure management, customer lifecycle tracking, and performance tracking tools for insights and strategy optimization. Dialog Insight is ISO27001 secure and RGPD compliant, with exceptional customer support. It provides tools for acquiring, retaining, and reactivating customers, ensuring effective and profitable campaigns.Starting Price: $209 per month /194€ per month -
24
Gmelius
Gmelius
Gmelius is the first collaboration platform that integrates with your tools and brings your team together. It turns email into a collaborative and flexible channel that ensures all your teammates stay in sync while working from their favorite tools, whether it’s Gmail, Slack, Zoom or Trello. Gmelius unifies internal and external communication while empowering your team with collaborative tools including shared inboxes, shared labels, internal email notes, shareable project boards, shareable email sequences, email templates, and more.Starting Price: Free -
25
lemlist
lempire
Personalize cold emails, automate follow-ups, and engage with leads across all channels. lemlist is your sales automation and cold email software in one. From teams of 2 to 200+, lemlist solves every outreach automation challenge. Increase your reply rates by communicating with every prospect on a 1-on-1 level. Write custom intro lines and call-to-actions. Automatically put any screenshot, custom text, or company logos onto images in your emails. Add dynamic landing pages and embed videos. Launch powerful cold email sequences, send follow-ups that don't feel generic, and open more opportunities for your business. Close more deals by engaging with your leads across multiple channels on autopilot. Add cold calls and dial prospects with one click. Include custom tasks and social selling. Sync seamlessly with your team and quickly see at what stage a specific lead is in.Starting Price: $29 per month -
26
Customer.io
Customer.io
Customers are bombarded with messages every day, and most go ignored. Customer.io is a customer engagement platform designed for tech-savvy organizations to create personalized customer journeys that engage, convert, and scale. Fueled by first-party data, teams can manage and tailor their customer messages across all channels, including email, in-app, push, SMS, and webhooks – all within one intuitive platform. Today, 7,400+ brands trust their messaging needs with Customer.io, and G2 recently recognized us as a Best Software award winner in the Marketing and Digital Advertising Products category. Customer.io’s suite of products includes Journeys, a messaging automation tool, Data Pipelines, a customer data platform; and Parcel, a code editor designed for email. Founded in 2012, Customer.io is a globally distributed, remote-first company named one of the fastest-growing private companies on the 2024 Inc. 5000 list.Starting Price: $150 per month -
27
Sendspark
Sendspark
Sendspark is the easiest way to record & request customer videos. Drive more engagement. Build human relationships. Increase email conversions. Record and share personal video messages to increase engagement and add a human touch. Connect and engage with customers. Async video helps you stay connected – anytime, anywhere. Because your customers deserve it. Go above and beyond to connect with people online. You’re not saying the same thing as everyone else... Why should you look the same? Cut through the noise with a personal video or product demo. Your product looks awesome. So let your customers see it in action with a clean, compelling product demo video. Capture your passion, warmth, and other nonverbal cues with video. You’re not just selling a product, you’re building a relationship! Record from Chrome or Brave. CheckmarkAdd personalization and branding. CheckmarkShare in email or message.Starting Price: $15 per user per month -
28
Mystrika
Mystrika
Mystrika streamlines your sales process with AI-powered tools for personalized email outreach, unlimited warmup, and sales automation, helping you close more deals with less effort. Mystrika is an excellent tool for businesses looking to improve their conversion rate and sales. Connect your accounts and watch your response rates soar. Track your email campaigns with ease and transform those leads into loyal customers. Join the revolution and see your business grow with Mystrika. Mystrika's automated email sequence feature takes the hassle out of follow-up and increases the efficiency of your sales process. With our platform, you can set up an effective highly personalized follow-up sequence in minutes, freeing up time to focus on other important tasks. The value-add follow-up provides additional information about your product or service and highlights the benefits for the lead. This step further engages the lead and positions your brand as a solution to their needs.Starting Price: $9.99 per month -
29
Persuwise
Persuwise
Transform email outreach: AI insights, personalized emails, and strategic analysis. Features & Benefits: 💡360° Contextual Info: Quick insights for informed conversations. ▪️Personal Profiles: Understand contact backgrounds in a flash. ▪️Company Insights: Grasp company dynamics, save research time. 🧠AI-Driven Insights: Deepen relationships & strategic insight. ▪️Understand & Connect: Grasp motivations & responsibilities. ▪️SWOT Analysis: Strategic insight into the organizational landscape. ✍️AI-Crafted Emails: Personalized touch, instant creation. ▪️Tailored Messaging: Merge your context with your contact's needs. ▪️Ready-to-Use: Input a task, receive a personalized email. 🚀Score & Optimize: Enhance impact, ensure readability. ▪️Write Better: Tips for clarity, persuasiveness, & engagement. ▪️Mobile-Ready: Perfect presentation on all devices. ▪️Email Scoring: Maximize engagement & response rates. 📩 Flawless Gmail IntegrationStarting Price: $19.5 -
30
Campaigner
j2 Global
Seriously powerful multi-channel marketing automation. Drive sales and revenue using advanced marketing automation, intuitive reporting and powerful personalization through email and SMS. Way more than email automation. Create entire customer journeys. Drive sales and revenue using advanced marketing automation, intuitive reporting and powerful personalization. Grow your audience with responsive landing pages, fully customizable forms, through 100's of integrations or using webhooks from your custom web setup. Turn prospects into repeat buyers, keep your subscribers engaged and deliver personalized messages at scale using automated, dynamic content. Optimize your campaigns for conversions, track what is generating revenue, who your best customers are and retain them better through data-driven automation.Starting Price: $19.95 per month