Best Digital Analytics Tools for Zapier

Get to know your customers. Get a deeper understanding of your customers. Google Analytics gives you the free tools you need to analyze data for your business in one place. Google Analytics 4 (GA4) is the latest iteration of Google’s analytics platform, designed to provide a deeper and more comprehensive understanding of user behavior across websites and apps. Built with a privacy-centric approach, GA4 leverages event-based tracking instead of session-based tracking, enabling more flexible and detailed data collection. It offers advanced features like cross-platform tracking, machine learning-powered insights, and predictive analytics to help businesses better understand customer journeys and make data-driven decisions. With improved integration with Google Ads and customizable reporting, GA4 empowers organizations to optimize their marketing strategies while adhering to evolving privacy regulations.

The Only Analytics Suite Designed For Data-Sensitive Industries. Use Piwik PRO to track user behavior even in the most secure areas while staying privacy-compliant, available on-premises and in the cloud. Full compliance with privacy & security laws worldwide. Piwik PRO makes it easy to comply with strict data privacy regulations. From privacy laws in the United States to all European laws and directives, including: GDPR, HIPAA, Chinese Internet Law, Russian law 526-FZ and many more. Piwik PRO offers 100% data ownership. None of it is ever sent to other servers or third parties whether you choose the On-Premises or Cloud solution. Combine data collected through Piwik PRO Analytics Suite to build highly accurate profiles of your customers and research user behavior patterns on the most granular level. Integrate first-party data from web analytics, your company’s CRM, offline sources (including CSV files), forms, and other sources. Get a complete picture of your customers’ behavior.

At Mixpanel, our mission is to increase the rate of innovation. Not only as a company, but for the businesses we serve. Through our analytics and engagement product, companies can analyze how and why their users engage, convert, and retain in real-time across web, mobile, and smart devices. Then they can use that data to improve their business and products. Mixpanel serves over 26,000 companies from different industries around the world, including Samsung, Twitter, and BMW. Headquartered in San Francisco, Mixpanel has offices in New York, Seattle, Austin, London, Barcelona, Paris, and Singapore. Great products are built by teams who know their users. Go beneath the surface to learn which features are popular, who your power users are, and the behaviors tied to long-term retention. See which features are popular and how many power users you have.

Consolidate multiple growth tools in one powerful, integrated platform. Manage everything in one place. Hundreds of features to drive more trial signups, engage users, and delight customers. We price GoSquared fairly, so you can spend more of your budget on growing, and less on tooling. Hands-on support from our dedicated team. From initial setup to scaling growth processes, we're here to help. Fully GDPR compliant. We've designed GoSquared to look after the privacy of your contacts from day one. Our users are at the heart of our Product Roadmap. We ship multiple updates every week based directly on user feedback. GoSquared makes elegant tools to help you grow your subscription business. We believe you shouldn't need twenty different tools to understand and engage with your customers, and that one tightly integrated, thoughtfully designed platform is fundamentally better for everyone.

Build and share real-time business dashboards without the hassle. Geckoboard integrates with over 80 tools to help you pull in your data and get a professional-looking dashboard in front of others in a matter of minutes. Create dashboards directly in your browser with a straightforward, drag-and-drop interface, and bring important numbers, metrics and KPIs out of lifeless reports. Geckoboard makes your key data more engaging for everyone, with visualizations that anyone can understand at a glance, and that update automatically to always stay up-to-date. When you're ready, share your dashboard with a link, invite your teammates, schedule email and Slack updates to go out automatically, or display it proudly in the office on a big screen or TV.

Identify anonymous website visitors with LeadLander. Take a peek at some of the key features of one of the industry's leading website visitors analytics' solutions, LeadLander. Better decision making is possible with LeadLander’s intuitive dashboard design. With information readily available at your fingertips including recent visiting companies and in some cases, recent individual visitors, you have a snapshot overview of who’s visiting your website. LeadLander provides specific details about each visitor on your website, their journey through your website pages, as well as company details including website, address and phone number. This powerful information arms sales, business development, and marketing teams with the strategic insight to focus on their prospecting and lead follow up initiatives to maximize sales opportunities. You are able to identify the pages most viewed by your website visitors to validate the success of your inbound and outbound marketing efforts.

Dreamdata is a B2B revenue attribution platform that empowers go-to-market teams with actionable insights to drive growth. It automatically collects, models, and activates data from across your marketing and sales tech stack, providing a 360° view of the customer journey. With Dreamdata, you can: - Accurately attribute revenue to specific marketing and sales activities. - Understand the ROI of your campaigns and channels. - Identify buying signals and prioritize high-intent leads. - Build targeted audiences for personalized campaigns. - Measure performance against industry benchmarks. Dreamdata's no-code interface makes it easy to use, even for non-technical users, while its powerful analytics capabilities provide the depth of insight needed to make data-driven decisions. By connecting spend to revenue and pipeline, Dreamdata enables B2B teams to optimize their go-to-market strategies and achieve sustainable growth.

Bring your channels and teams together to track performance, manage budgets, automate tasks and generate insights. Jepto brings marketing data from multiple platforms into one place so you can manage budgets, track KPIs, monitor anomalies, and discover insights. You're logging into dozens of tools to monitor your marketing performance. Peak into the future with accurate predictions of your KPIs. Using the latest Machine Learning algorithm applied to your data, you can ensure that you hit your KPI targets every time. Key Performance Indicators (KPI's) are often calculated at the end of a given period. Jepto makes tracking and forecasting your KPIs easy and actionable. Don't get to the end of the Month only to find you missed your target. Know and take action during the Month with predictions.

User behavior analytics at your fingertips! Trace the flow, conversion metrics, and important events throughout the user journey. The simple and easiest analytics you can ever have. Real-time & overdue user analytics won't be a big deal. Discover your users' needs with in-depth & focused insights. Easy to export the user analytics data for consideration. Set alert of user important action that you want to control. Control your desired pages through funnel analysis. Discover your users in terms of their exact presence on your website pages, demographics, and interests. Mainly, you can control the traffic and the engagement on your product's existence in a certain way. Set the funnel analytics to monitor how many users come through your desired page to take your desired action. It makes easier visualization on your funnel stages and yes it helps you to identify your user drop-off.

Add the missing pieces to the puzzle with manual annotations or upload bulk annotations via CSV, API, and Automations. Google updates, media mentions, holiday observances, website blackouts, and just about anything that can impact your website traffic. Automated annotations help ensure that your data is fully contextualized and that critical events are captured and logged. Our action alerts complement automated annotations by notifying you by email and SMS about key events that can impact your business. Get alerts about upcoming retail marketing dates, global holiday observances, Google and WordPress updates, and weather alerts so you can capitalize on opportunities and mitigate risks. You’ll also be alerted immediately if your site is offline or down unexpectedly.

The Baresquare platform has a three-part action system designed to work however you do. Our 24/7 anomaly detection tracks site or campaign performance and surfaces issues before they become problems. Get an overview of the incident in plain English. Now you know exactly why something happened. Baresquare’s daily dashboards notify team leads with clear, prioritized action items based on your business’ unique needs. Our Integrated Knowledge Base then captures every action taken so you can streamline workflows, track progress, and do more with your data—and your teams. Promote or demote alerts based on your strategy. Finish tasks and teach the system what success looks like. We employ best-in-class SaaS standards to support your business needs securely, and at scale. GDPR compliance tools that are specific to your data policy are already embedded in our technology.

Pendo is a product experience platform that helps software product teams deliver products users love. With Pendo, product teams can answer questions like which features are customers using? Which features are they ignoring? Which ones are driving delight and which are causing pain and confusion? From these same insights, you can easily set up in-app messages, guides and walkthroughs without any coding to help users get the most value from your products. By quickly identifying the specific features and workflows that cause users pleasure and pain, you can use the Pendo platform to guide users through the rough spots and drive them to adopt the features that create raving fans.