Best Free Digital Analytics Tools
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Compare the Top Free Digital Analytics Tools as of April 2026
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What are Free Digital Analytics Tools?
Digital analytics tools enable companies to track analytics across digital properties and websites. Digital analytics software provides tools for measuring and tracking website traffic, content engagement, conversion rate, and other digital metrics in order to better understand digital experiences and user behavior. Compare and read user reviews of the best Free Digital Analytics tools currently available using the table below. This list is updated regularly.
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1
Kubit
Kubit
Your data, your insights—no third-party ownership or black-box analytics. Kubit is the leading Customer Journey Analytics platform for enterprises, enabling self-service insights, rapid decisions, and full transparency—without engineering dependencies or vendor lock-in. Unlike traditional tools, Kubit eliminates data silos, letting teams analyze customer behavior directly from Snowflake, BigQuery, or Databricks—no ETL or forced extraction needed. With built-in funnel, path, retention, and cohort analysis, Kubit empowers product teams with fast, exploratory analytics to detect anomalies, surface trends, and drive engagement—without compromise. Enterprises like Paramount, TelevisaUnivision, and Miro trust Kubit for its agility, reliability, and customer-first approach. Learn more at kubit.ai. -
2
Quaeris
Quaeris, Inc.
Align analytics to your everyday business workflows. Your business relies on people, data and documents, but the process of using them is broken. QuaerisAI enables seamless downstream workflows across your People, Documents and Data Assets. Use natural language search on data, documents and collaborate in private or within Communities - all in one platform! QuaerisAI offers time savings of at-least 30 minutes to an hour/day/resource - imagine the productivity enhancements you give your users without the expense of buying and consolidating a bunch of AI tools. Quaeris can be rolled out to team of 10s or 1000s of users seamlessly within a matter of days - without much need of IT, and that is why IT & data teams love us!Starting Price: $100 per month -
3
Semrush
Semrush
Semrush One is an all-in-one digital marketing platform designed to help brands win visibility across search engines, AI platforms, and emerging discovery channels. It unites traditional SEO tools with advanced AI search and GEO capabilities to measure and grow brand presence everywhere users search. The platform supports optimization across Google, ChatGPT, Perplexity, Gemini, and more from a single interface. Semrush One offers toolkits for SEO, content marketing, traffic analysis, local search, advertising, social media, AI visibility, and digital PR. Powered by one of the world’s largest AI-driven marketing databases, it delivers deep insights competitors can’t easily replicate. Enterprises and marketers use Semrush One to forecast traffic, revenue, and ROI with confidence. Trusted by millions of professionals and global brands, Semrush One acts as a central growth engine for digital visibility. -
4
Matomo
Matomo
Matomo is the leading open-source web analytics platform, used on over 1.4 million websites in over 190 countries and translated into over 50 languages. Matomo values privacy protection, 100% data ownership and no data sampling. It has two different hosting options – cloud and on-premise. Cloud takes the hassle out of installation, whereas On-Premise is the free, open-source and self-hosted PHP/MySQL software you can install on your own server, which gives you maximum flexibility. This premium web analytics and conversion optimisation tool is designed to give you the most conclusive insights with a complete range of features such as heatmaps, sessions recordings, goals, form analytics, visitor profiles, ecommerce and funnels.Starting Price: $23 per month -
5
Smartlook
Smartlook
Smartlook is a qualitative analytics solution for websites and mobile apps helping over 300,000 businesses of all sizes and industries answer the "whys" behind their users' actions. Eliminate the guesswork and discover real, actionable reasons. With a unique feature set, Smartlook finally gives you a way to understand user behavior at the micro level. Always-on visitor recordings show you what every last visitor does on your website or app, while automatic event tracking lets you know how (and how often) your visitors do specific things. You can then build conversion funnels to see your conversion rates as well as uncover why people are churning. Heatmaps for websites give you mass data about where most people click, scroll, hover, and otherwise interact with your pages. Ranked within the Top 100 Software Products in the 2019 G2 Crowd Awards, Smartlook services customers like O2, Miele, Hyundai, and Kiwi. It can also record games developed in the Unity engine.Starting Price: $39 per month -
6
Mixpanel
Mixpanel
At Mixpanel, our mission is to increase the rate of innovation. Not only as a company, but for the businesses we serve. Through our analytics and engagement product, companies can analyze how and why their users engage, convert, and retain in real-time across web, mobile, and smart devices. Then they can use that data to improve their business and products. Mixpanel serves over 26,000 companies from different industries around the world, including Samsung, Twitter, and BMW. Headquartered in San Francisco, Mixpanel has offices in New York, Seattle, Austin, London, Barcelona, Paris, and Singapore. Great products are built by teams who know their users. Go beneath the surface to learn which features are popular, who your power users are, and the behaviors tied to long-term retention. See which features are popular and how many power users you have.Starting Price: $89 per month -
7
Woopra
Appier
Woopra is a Customer Journey Analytics solution that is redefining how companies understand, analyze, engage and retain their customers. The platform is designed to fuel optimization and growth throughout the entire customer lifecycle. Leveraging individual-level data to aggregate analytics reports for full lifecycle insights that bridge departmental gaps. Woopra’s proprietary tracking technology tracks usage across your website, product and mobile applications. In addition, the platform offers 51+ one-click integrations with partners such as Salesforce, Marketo, Intercom and Segment to seamlessly unify disparate data points across tools and teams.Starting Price: $999/month -
8
Query Inside
Queryinside
queryinside – All-in-One AI-Powered Analytics Platform Overview: queryinside is a powerful AI-powered business analytics platform that helps you monitor, track, and analyze user behavior across your websites, web apps, or internal datasets. It’s designed to make data easy to search, understand, and act on—without needing technical skills or writing complex queries. With queryinside, you get real-time insights into user activity, search trends, page views, clicks, and custom events—all from a simple, user-friendly dashboard. It’s a perfect solution for businesses, developers, marketers, and analysts looking to make smarter, data-driven decisions. Main Features: 🔍 AI-Powered Search Analytics: Understand what your users are searching for in real time. Get metrics like total queries, top search terms, average daily queries, click-through rates, and more. 📊 Page Analytics: Track visitor behavior across different pages. See page views, engagement, and traffic trends withStarting Price: $10 -
9
Inspectlet
Inspectlet
Inspectlet records videos of your visitors as they use your site, allowing you to see everything they do. See every mouse movement, scroll, click, and keypress on your site. You never need to wonder how exactly people are using your site again. See exactly what users are looking for and how they use your site. Understand their mindset and increase your conversion rate. Discover where visitors are getting confused on your site and what's getting their attention. With Inspectlet's mature filtering capabilities, you'll be able to find exactly the visitors you're interested in watching. For example, selecting a few checkboxes will let you find videos of new visitors from AdWords that bought something on your site. Our funnel analysis tool can show you recordings of people that added something to their cart, but never proceeded to checkout. Slice and dice your data however you want.Starting Price: $39 per month -
10
Heap
Contentsquare
Heap is a comprehensive digital insights platform that provides businesses with a complete understanding of their customers’ journeys. By automatically capturing all user interactions across web and mobile platforms, Heap offers actionable insights to optimize conversion, retention, and user experience. The platform uses advanced data science to identify moments of friction and opportunity, allowing businesses to make data-driven decisions quickly. With powerful tools like session replay, heatmaps, and AI-powered insights, Heap enables businesses to understand and improve user behavior at every touchpoint.Starting Price: $500.00/year -
11
Countly
Countly
Countly is a product analytics solution and innovation enabler that helps organizations track product performance and user journey and behavior across mobile, web, and desktop applications. Ensuring privacy by design, it allows organizations to innovate and enhance their products to provide personalized and customized customer experiences, and meet key business and revenue goals. Track, measure, and take action - all without leaving Countly. -
12
GoSquared
GoSquared
Consolidate multiple growth tools in one powerful, integrated platform. Manage everything in one place. Hundreds of features to drive more trial signups, engage users, and delight customers. We price GoSquared fairly, so you can spend more of your budget on growing, and less on tooling. Hands-on support from our dedicated team. From initial setup to scaling growth processes, we're here to help. Fully GDPR compliant. We've designed GoSquared to look after the privacy of your contacts from day one. Our users are at the heart of our Product Roadmap. We ship multiple updates every week based directly on user feedback. GoSquared makes elegant tools to help you grow your subscription business. We believe you shouldn't need twenty different tools to understand and engage with your customers, and that one tightly integrated, thoughtfully designed platform is fundamentally better for everyone.Starting Price: $29 per month -
13
DataClarity Unlimited Analytics
DataClarity
DataClarity Unlimited Analytics is the only free modern embeddable data and analytics platform in the world that provides a self-service, powerful, secure and seamless end-to-end experience. Highlights: SIMPLIFIED DATA INTEGRATION – Easily connect, join, curate, cache and catalog diverse data through drag and drop, custom SQL builder & AI-powered data profiling. | INTERACTIVE DASHBOARDS – craft compelling reports using 80 stunning visualizations, geospatial maps and flexibility to bring your own charts. | REAL-TIME ANALYSIS – Perform advanced analysis & data exploration using drill-down, drill-through, filters, built-in statistical & predictive models, or your own Python and R code. | SEAMLESS APPLICATION INTEGRATION – Achieve smooth integration with versatile APIs, tailor-made configurations & flexible embedding features. | SECURITY & GOVERNANCE – Ensure adherence to your security guidelines, governance standards, multitenancy, row-level data protection, and Single Sign-On (SSO).Starting Price: FREE -
14
Flowpoint
Flowpoint.ai
Flowpoint is a platform designed to enhance website intelligence by allowing businesses to automate complex workflows using AI agents. It provides no-code tools to create and deploy agentic systems that can handle tasks like website analytics, content evaluation, SEO optimization, and website performance analysis. Flowpoint's AI agents can also create end-to-end website components, improve accessibility, and generate custom reports. With easy integration into existing workflows, businesses can boost their website ROI by automating repetitive tasks and gaining actionable insights, all without requiring coding skills.Starting Price: $9 per month -
15
Funnel
Funnel
Funnel is an automated data collection and marketing reporting software for marketers and data-driven companies. With Funnel, users can automatically gather all their advertising data from various platforms and sources and match them with conversion data, so they can more accurately analyze their online marketing spend and report ROI. Funnel offers integrations with more than 300 marketing and advertising platforms.Starting Price: $199.00/month -
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Indicative
Indicative
Marketers, product managers, and business analysts use Indicative to optimize customer conversion, engagement, and retention. Indicative connects to all your customer data sources, synthesizes them into a complete view of behavior, and gives you the actionable insights you need to grow your customer base and build great products. Indicative's free plan offers up to 1 Billion user actions per month and complete access to the robust behavioral analytics platform!Starting Price: $0.00 -
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Canecto
Canecto
Automate your Web Analytics. Canecto is the smart alternative to hiring a digital agency or doing analytics yourself. Understand how your site generates business to you, and what your best improvement options are: - Advice on your best site improvement options - Suggestions on how to increase conversions - Basis statistic on your site's performance You do not need to spend time on web analytics or need to learn complicated tools. Advice, recommendations, insights and data You will get a web consultancy report that tells you what options you have to get more conversions. The report gives you specific advice on how to improve your site, backed with data. In this way, you do not need to have an analytics skillset or outsource core elements of your company. Canecto makes you drive your business in a true data-driven manner.Starting Price: $14.00/month -
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Funnelll
Funnelll
Turn your websites into Sales Engines! Capture meaningful actions users take on your website and optimize your sales funnel for driving Conversions and Sales. No Coding needed! Link your analytics and ad accounts, with a swipe of a button, so they can share and receive data. Track and share customer actions between your website and marketing tools -- No Coding Needed! Use tracking data to optimize your marketing campaigns and website for driving sales. Select which elements to track on your website, with our easy point and click tool. No need to add or maintain tracking code. Set up once and replicate tracking across providers like Google, Facebook, and Twitter, so they would all be using the same version of data for optimizing and reporting on your campaigns. Build funnel visualizations, quickly identify bottlenecks, and what is driving customers through each stage. Understand your organic and paid sources, and how your campaigns perform across all platforms.Starting Price: $1.99 per month -
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LogRocket
LogRocket
LogRocket combines session replay, performance monitoring, and product analytics – empowering software teams to create the ideal product experience.Starting Price: $99/month -
20
Dreamdata.io
Dreamdata
Dreamdata is a B2B revenue attribution platform that empowers go-to-market teams with actionable insights to drive growth. It automatically collects, models, and activates data from across your marketing and sales tech stack, providing a 360° view of the customer journey. With Dreamdata, you can: - Accurately attribute revenue to specific marketing and sales activities. - Understand the ROI of your campaigns and channels. - Identify buying signals and prioritize high-intent leads. - Build targeted audiences for personalized campaigns. - Measure performance against industry benchmarks. Dreamdata's no-code interface makes it easy to use, even for non-technical users, while its powerful analytics capabilities provide the depth of insight needed to make data-driven decisions. By connecting spend to revenue and pipeline, Dreamdata enables B2B teams to optimize their go-to-market strategies and achieve sustainable growth.Starting Price: $999 per month -
21
MapMyUser
MapMyUser
MapMyUser provides you with real-time web analytics about your website. It can track your current online users and their activity. You can track the number of visitors who are currently live on your website on the advanced statistics page. MapMyUser also shows you the current geolocation of your online users on Google Map. Using MapMyUser is very easy. If you are hosting a blog using WordPress, then you can download our plugin. We also provide blog tracking software that can track your user's activity on your blog. The user counter is automatically updated as and when the traffic on your website changes. MapMyUser is free of cost. You can try our widget on your website or download the WordPress plugin or Joomla plugin. Getting stats couldn't be any easier. They're free and there's no registration! Simply copy the javascript code you see below and paste it into every page you want to track.Starting Price: Free -
22
Stormly
Stormly
It’s so frustrating to hear that a customer is unhappy with your product. Especially when you’re not sure what the problem is! One way to do this is by using Stormly’s User the journey template, which lets you see where people are dropping off inside your product or app. Get to know which of the items converts best. Whether that are webshop items, blog articles, videos, or anything else. The aha-moment is the moment when users finally gain value from an app or website. When you know what this special moment is, you can create a better onboarding experience that will increase user retention and conversion rates. Knowing what user behavior leads to higher retention or conversion is crucial in creating a product with high engagement. Your goal should be to figure out exactly what moment your users get the unique benefit of your app or website; this is called the “aha-moment.” Once you know this, you can optimize your app’s onboarding flow so that more people will become engaged.Starting Price: $199 per month -
23
Blue Green Analytics
Blue Green Analytics
Blue Green Analytics allows anyone to see how website visitors navigate, move through funnels, and reach conversion points. Stop making assumptions about your visitors and their web journeys. Start understanding them and seeing the paths they actually take. Traditional funnel and mapping tools rely on assumptions about how your visitors behave, but we all know people don’t always behave how we expect. Most tools, like Google Analytics, attempt to display visitor behavior flows but fail to display them in intuitive, actionable ways. No rows, tables, or data wrangling, generate visitor journey maps and analyze web interaction with ease. If you know how to use Google Maps or Waze, you can use Blue Green Analytics. Let our algorithms highlight which pages need to be optimized to maximize conversion. Find all the unexpected ways visitors are interacting with your site, people are full of surprises.Starting Price: $25 per month -
24
Squeaky
Squeaky
Squeaky's future-proof analytics suite lets you capture up to 60% more data than legacy tools by putting customer privacy first. Use context-rich customer data and insights to make better decisions for your business. Analyze and segment your traffic to learn why visitors are converting and how you can help more to succeed. Provide faster, more effective customer support by seeing and hearing your customers' problems first-hand. Squeaky puts data at the heart of how you understand and improve your customer experience. There's no need to sift through hours of recording data, our advanced filtering helps you segment and surface only the most relevant customer recordings. Monitor performance and make informed decisions about your site, using precise and meaningful data. Capture round-the-clock NPS® and sentiment survey data and know your customers are being heard. Use heatmap data to provide the right content and the most effective interfaces for your users.Starting Price: $50 per month -
25
FireStats
FireStats
FireStats is a web statistics system. FireStats is free for non-commercial usage. but you can make a donation. FireStats costs 25$ per installation for commercial usage. FireStats protect the privacy of your users, unlike services like Google analytics. (More on Google Analytics privacy issues). Real-time statistics. Recent referrers, search engine keywords. Recent popular pages. Browser and OS trees are grouped by what matters. IP to country, know where your visitors are surfing from. 'Raw log' of recent hits. Excluding unwanted hits from the database. Ajax UI, no need to reload the whole page, just press the ‘refresh statistics’ button to get the latest data. A single installation can monitor multiple sites on the same server. Multiple users support, with the ability to control which sites each user can access. Designed to work on all browsers. (Tested on Firefox, Explorer, Opera, etc.) Translated to 18 languages in the last count, and translating to additional languages is easy.Starting Price: $25 one-time payment -
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Histats
Histats
User Access Management and full privacy control for each site. LOG Analyzer (last 20.000 hits , soon will be available a version with 1.000.0000 hits) and Unlimited hourly/daily/monthly analytics. Fast and solid network 99.99% uptime with more than 1.500.000.0000 hits tracked monthly. Visited URLs , Visited page titles/tags , customized events/variables , downloads/clicks - stats & trends. 100% FREE, No service limitations (up to 10 MILLIONS hits/day) Fast and solid network 99.99% uptime with more than 1.500.000.0000 hits tracked monthly. Full Real time statistics. Online visitors ( recent visits, most active visitors, pupular pages, popular referer, geolocation ). Unlimited traffic stats retention ( 10+ years ). Geolocation, Browser, Toolbars , Languages , Hardware info - stats & trends. Referer sites , Search engine , Social networks - stats & trends. Visited urls , Visited page titles/tags, customized events/variables , downloads/clicks - stats & trends.Starting Price: Free -
27
Delve AI
Delve AI
Learn how to create online shopper personas with behavioral analysis. Use these ecommerce customer personas to improve messaging, targeting and buyer experiences. Get practical tips to create and apply PPC personas for paid search advertising. Boost SEM performance by implementing buyer personas in your PPC campaigns. Online reviews are rich sources of the voice of the customer and hence very useful to build buyer personas. Learn how to use them strategically to create accurate buyer personas.Starting Price: $89 per month -
28
Umami
Umami Web Analytics
Own your website analytics. Umami is an open source, privacy-focused alternative to Google Analytics. Umami lets you to gather the data you need while respecting the privacy of your users. Umami does not collect any personal information, does not use cookies, does not track users across websites, and is GDPR compliant. Umami helps you stay compliant with ever-changing data privacy laws. All data collected is anonymized, making it impossible to identify any individual user. Rest assured knowing that your data is securely in your hands. Umami is easy to use and understand without needing to run complicated reports. Umami collects only the metrics you care about and everything fits on a single page. Umami is dedicated to open-source development. Place your confidence in a product that is fully transparent, battle-tested, and community-supported. Best of all, you don't need to display an annoying cookie notice.Starting Price: Free -
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Prisme Analytics
Prisme Analytics
Query, visualize, and understand your web traffic. With Prisme Analytics you can track metrics valuable to your business and create beautiful, flexible, and personalized dashboards. Our platform allows you to track custom events that truly matter for your business and design fully customizable dashboards to visualize your metrics in a way that suits your unique needs. Prisme is privacy-first by design, we don't use cookies and don't store any Personal Identifiable Information (PII). We comply by design with all privacy policies including GDPR, PECR, CCPA, and more. Prisme aims to be a real, privacy-friendly Google Analytics alternative. You shouldn't have to choose between respecting your user's privacy and using less functional tools. On top of everything, Prisme is simple to use, lightweight, flexible, and open source. Prisme Analytics is built on top of state-of-the-art open source data visualization and storage, respectively Grafana and ClickHouse.Starting Price: Free -
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Anodot
Anodot
Anodot applies AI to deliver autonomous analytics in real-time, across all data types, at enterprise scale. Unlike the manual limitations of traditional Business Intelligence, we provide analysts mastery over their business with a self-service AI platform that runs continuously to eliminate blind spots, alert incidents, and investigate root causes. Our platform uses patented machine learning algorithms to isolate issues and correlate them across multiple parameters. This helps eliminate business insight latency and supports smart, rapid business decision-making. Anodot has nearly 100 customers in digital transformation industries like eCommerce, FinTech, AdTech, Telco, Gaming, including Microsoft, Lyft, Waze, and King. Founded in 2014, Anodot is headquartered in Silicon Valley and Israel, with Sales offices worldwide.
