Best Digital Analytics Tools in Africa of 2025

Semrush

Semrush is an online visibility management and content marketing SaaS platform that ensures businesses get measurable results from online marketing. Our software helps companies of all sizes and industries to optimize their visibility across key channels and create engaging content for their users. Our data enables discovery of great growth opportunities, while workflow and tracking solutions help users run experiments continuously and more accurately measure results. Unveil your competitors’ marketing strategy and tactics. Analyze traffic of any website. Unveil competitor promotion strategies. Get ideas for growing your market share. Discover keyword & backlink gap. Discover how to reach more prospects while spending less. Find the best keywords for every PPC campaign. Monitor your competitor’s ad copies and landing pages. Optimize your Advertising spend (at a local level). Analyze Google Shopping ad campaigns.

6,007 Ratings

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Kubit

Your data, your insights—no third-party ownership or black-box analytics. Kubit is the leading Customer Journey Analytics platform for enterprises, enabling self-service insights, rapid decisions, and full transparency—without engineering dependencies or vendor lock-in. Unlike traditional tools, Kubit eliminates data silos, letting teams analyze customer behavior directly from Snowflake, BigQuery, or Databricks—no ETL or forced extraction needed. With built-in funnel, path, retention, and cohort analysis, Kubit empowers product teams with fast, exploratory analytics to detect anomalies, surface trends, and drive engagement—without compromise. Enterprises like Paramount, TelevisaUnivision, and Miro trust Kubit for its agility, reliability, and customer-first approach. Learn more at kubit.ai.

33 Ratings

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icCube

icCube is a Swiss embeddable analytics solution designed for B2B SaaS product and development teams to deeply embed analytic capabilities inside their applications. Dashboards will seamlessly blend into the SaaS solution’s UI and UX experience, while resting on top of icCube’s robust analytical engine, allowing to consume complex data models needing sophisticated data security. With a dev2dev approach, icCube's team accompanies clients to successfully and quickly get into production. At icCube, we understand that navigating the complexities of data can be daunting. That’s why we’re excited to introduce also our Data Analytics Boutique Services, designed to empower both existing and new clients in achieving seamless data integration, robust data security, insightful analytics, effective decision automation and dashing reports. We partner with our clients at all stages and all phases of their projects and product roadmaps. From a quick review up to a full project and product

16 Ratings

Starting Price: $20,000/year

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Hitsteps

Track visitors and convert them to customers. We do much more than classic web analytics when it comes to your statistics. Watch your visitors as they come from referrals, browse through pages, Trigger your specified actions and goals in funnel, and convert to paid customer. All of your visitors informations and profiles are provided you in a searchable daterange-enabled report. Using Profile Aliasing, If same user login via another device, we identify and attach visits to first and original visitor profile. Knowledge is power. Know what they click on. Stop wasting money with advertisement until you try this! Like classic heatmaps where it show heatmap of most clicked areas of your pages? You're going to love Page Analysis. Identify low performing elements and buttons, see exactly which element in your pages get most and least clicks, pivot until your conversion rate reach to roof.

2 Ratings

Starting Price: $4.99 per month

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Userparser

Userparser is a user-agent parser & IP-address lookup API that transforms user agent strings into rich metadata and usage analytics. Sign up and start receiving parsed user-agent & ip-address data instantly to detect country, browser, OS, device, and crawler in real-time with our secure user-agent string & IP-address Lookup API. This free user-agent parser and IP-address lookup tool enables developers to determine what type of device a user is using and where he is making the request. To assist them in creating more engaging user experiences. With this tool, you can easily parse user agents and extract information such as device type, device name, device brand, device viewport width, device viewport height, operating system name, operating system version, browser name, browser version, crawler name, crawler category, crawler owner, crawler URL, and so on. You can easily perform an IP-address lookup with this tool and extract information such as country name, country code, etc.

1 Rating

Starting Price: $4.85/month

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Insightech

Insightech provides digital teams with clear digital experience insights unhindered by sampled or incomplete data. With Insightech you get all the tools to do thorough marketing reporting, page content analysis, conversion funnel optimisation and website re-platforming in one easy-to-install and run solution. Also benefit from dedicated support, workshops and training to ensure continued success as you advance your organisation's experience analytics capability. Dive deep into your raw data to discover and resolve payment issues, website bugs and coupon code errors with the following features: - Session Replay - Clickmaps - Scrolling Heatmaps - Form Analysis tools - Conversion Funnels - Marketing Analytics Dashboards - Chrome extension plugin which turns your live website into an analytics dashboard

Starting Price: $10,000 per annum

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Angelfish Software

Actual Metrics

Most web analytics products are SaaS-based and require JavaScript tracking. This tracking is frequently blocked. Angelfish Software is different: it's a self-hosted log analyzer that creates web analytics reports from access logs. All of the websites & web-based applications used by your organization create an access log. One of the advantages to access logs is that they store a history of all requests received. If your website Users block JavaScript tracking, they can't block themselves from the access log. Angelfish is used by companies around the world to accurately track public websites, Intranet websites & applications, and anything accessed via a browser. If you're a marketer that uses Google Analytics, Angelfish shows you traffic from Users that block GA tracking (we've seen it as high as 35%). Angelfish blazes through logs at 5 GB/min, is easy to install & maintain, is fully supported, and shows data you won't see in other products. Visit us to learn more!

Starting Price: $1,995

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Google Analytics

Google

Get to know your customers. Get a deeper understanding of your customers. Google Analytics gives you the free tools you need to analyze data for your business in one place. Google Analytics 4 (GA4) is the latest iteration of Google’s analytics platform, designed to provide a deeper and more comprehensive understanding of user behavior across websites and apps. Built with a privacy-centric approach, GA4 leverages event-based tracking instead of session-based tracking, enabling more flexible and detailed data collection. It offers advanced features like cross-platform tracking, machine learning-powered insights, and predictive analytics to help businesses better understand customer journeys and make data-driven decisions. With improved integration with Google Ads and customizable reporting, GA4 empowers organizations to optimize their marketing strategies while adhering to evolving privacy regulations.

61 Ratings

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Matomo

Matomo is the leading open-source web analytics platform, used on over 1.4 million websites in over 190 countries and translated into over 50 languages. Matomo values privacy protection, 100% data ownership and no data sampling. It has two different hosting options – cloud and on-premise. Cloud takes the hassle out of installation, whereas On-Premise is the free, open-source and self-hosted PHP/MySQL software you can install on your own server, which gives you maximum flexibility. This premium web analytics and conversion optimisation tool is designed to give you the most conclusive insights with a complete range of features such as heatmaps, sessions recordings, goals, form analytics, visitor profiles, ecommerce and funnels.

1 Rating

Starting Price: $23 per month

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Piwik PRO

The Only Analytics Suite Designed For Data-Sensitive Industries. Use Piwik PRO to track user behavior even in the most secure areas while staying privacy-compliant, available on-premises and in the cloud. Full compliance with privacy & security laws worldwide. Piwik PRO makes it easy to comply with strict data privacy regulations. From privacy laws in the United States to all European laws and directives, including: GDPR, HIPAA, Chinese Internet Law, Russian law 526-FZ and many more. Piwik PRO offers 100% data ownership. None of it is ever sent to other servers or third parties whether you choose the On-Premises or Cloud solution. Combine data collected through Piwik PRO Analytics Suite to build highly accurate profiles of your customers and research user behavior patterns on the most granular level. Integrate first-party data from web analytics, your company’s CRM, offline sources (including CSV files), forms, and other sources. Get a complete picture of your customers’ behavior.

1 Rating

Starting Price: $500 per month

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Domo

Domo puts data to work for everyone so they can multiply their impact on the business. Our cloud-native data experience platform goes beyond traditional business intelligence and analytics, making data visible and actionable with user-friendly dashboards and apps. Underpinned by a secure data foundation that connects with existing cloud and legacy systems, Domo helps companies optimize critical business processes at scale and in record time to spark the bold curiosity that powers exponential business results.

49 Ratings

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Looker

Google

Looker, Google Cloud’s business intelligence platform, enables you to chat with your data. Organizations turn to Looker for self-service and governed BI, to build custom applications with trusted metrics, or to bring Looker modeling to their existing environment. The result is improved data engineering efficiency and true business transformation. Looker is reinventing business intelligence for the modern company. Looker works the way the web does: browser-based, its unique modeling language lets any employee leverage the work of your best data analysts. Operating 100% in-database, Looker capitalizes on the newest, fastest analytic databases—to get real results, in real time.

20 Ratings

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Smartlook

Smartlook is a qualitative analytics solution for websites and mobile apps helping over 300,000 businesses of all sizes and industries answer the "whys" behind their users' actions. Eliminate the guesswork and discover real, actionable reasons. With a unique feature set, Smartlook finally gives you a way to understand user behavior at the micro level. Always-on visitor recordings show you what every last visitor does on your website or app, while automatic event tracking lets you know how (and how often) your visitors do specific things. You can then build conversion funnels to see your conversion rates as well as uncover why people are churning. Heatmaps for websites give you mass data about where most people click, scroll, hover, and otherwise interact with your pages. Ranked within the Top 100 Software Products in the 2019 G2 Crowd Awards, Smartlook services customers like O2, Miele, Hyundai, and Kiwi. It can also record games developed in the Unity engine.

8 Ratings

Starting Price: $39 per month

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Mixpanel

At Mixpanel, our mission is to increase the rate of innovation. Not only as a company, but for the businesses we serve. Through our analytics and engagement product, companies can analyze how and why their users engage, convert, and retain in real-time across web, mobile, and smart devices. Then they can use that data to improve their business and products. Mixpanel serves over 26,000 companies from different industries around the world, including Samsung, Twitter, and BMW. Headquartered in San Francisco, Mixpanel has offices in New York, Seattle, Austin, London, Barcelona, Paris, and Singapore. Great products are built by teams who know their users. Go beneath the surface to learn which features are popular, who your power users are, and the behaviors tied to long-term retention. See which features are popular and how many power users you have.

8 Ratings

Starting Price: $89 per month

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Adobe Analytics

Adobe

Only Adobe lets you mix, match, and analyze data from anywhere in the customer journey. Plus, get versatile reporting, predictive intelligence, and more. Use award-winning tools to turn vast streams of web data into insights that everyone can act on. We welcome data from any channel. Bring it all under one roof to deliver real-time insights based on true 360-degree customer views. We open the door to better decision-making. Use powerful attribution to see behind each conversion and invest accordingly. We make hard things easy. Our AI and machine learning brings hidden opportunities and answers to everyone with the click of a button. Reporting visits and measuring page views isn’t enough anymore. To really take advantage of the power of the web, you need to measure customer pathing, traffic sources, content effectiveness, and video engagement. You need to know more than who’s coming to your site. You need to know why. To know the best page or product to show them.

6 Ratings

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Capturly

Full-scale analytics for your online business. Capturly is focusing on the main driving forces: conversion and retention. We provide all the required data for you simply and intelligibly to make the best business decisions possible. Find out which sections of your website attracts your visitors or what they miss. Make better decisions based on real user interactions. Get your business headed in the right direction. With Capturly’s web analytics platform, you can notice important trends as soon as they happen. All your web analytic metrics are at your fingertips. Product analytics helps you to understand how your visitors engage with your website. Get real business insights easily by collecting every data that matters at one place. Watch and analyze recordings of how your visitors are using your website. Find out which features and contents are grabbing their attention. It’s your first step towards conversion rate optimization!

5 Ratings

Starting Price: $29 per month

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TWIPLA

Learn more at TWIPLA.com. • Identify your site’s weak spots by analyzing visitor behavior via heatmaps, events, session replays, and funnels, as well as a survey tool. • A complete web analytics solution trusted worldwide with 2.5 million installs, offering unique feature set combinations that remove data silos. • Stop guessing; get real-time analysis of your web presence with instant, unsampled site KPIs - all presented in an intuitive interface. • Stop losing data, protect your visitors from data theft and reveal up to 4x more traffic you wouldn’t see otherwise using our innovative cookieless and consentless tracking technology. Choose a world-leading suite with everything needed to optimize web performance. You don't need a cookie banner anymore. Finally get the full analytics picture of your site with the only solution that doesn’t require visitor consent - you’ll be surprised how much data you were missing before.

4 Ratings

Starting Price: $2.39 per month

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Extellio

Extellio International AB

Extellio is built to understand all aspects of user journeys. It shows the behaviour, experience, conversion, expectations, and pain points for users for each of your target groups. This is achieved by combining web analytics, surveys, heatmaps and session recordings in one analysis platform that gives you meaningful insights you can act on with confidence to improve conversion and user experience.

4 Ratings

Starting Price: $30 per month

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Woopra

Appier

Woopra is a Customer Journey Analytics solution that is redefining how companies understand, analyze, engage and retain their customers. The platform is designed to fuel optimization and growth throughout the entire customer lifecycle. Leveraging individual-level data to aggregate analytics reports for full lifecycle insights that bridge departmental gaps. Woopra’s proprietary tracking technology tracks usage across your website, product and mobile applications. In addition, the platform offers 51+ one-click integrations with partners such as Salesforce, Marketo, Intercom and Segment to seamlessly unify disparate data points across tools and teams.

4 Ratings

Starting Price: $999/month

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Google Analytics 360

Google

Analytics 360 is designed to meet the specific measurement needs of large enterprises, providing advanced customization options, scalable tools, and enterprise-grade support. Find out how your customers interact throughout their life cycle with your websites and applications. Leverage Google machine learning to get more out of your data. So you can discover new statistics and anticipate the behavior of your customers. Optimize the performance of your marketing strategy with integrations between Google's ad platforms and publisher platforms. Analyze your data quickly and collaborate with your team in an intuitive interface and with reports that can be shared. Our service level guarantees, and SLAs, give you complete peace of mind on many product features, from data collection to attribution, as well as daily exports to BigQuery. Get the most out of your analytics with premium features like enhanced data refresh, and intraday data availability within one hour of collection.

3 Ratings

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Query Inside

Queryinside

queryinside – All-in-One AI-Powered Analytics Platform Overview: queryinside is a powerful AI-powered business analytics platform that helps you monitor, track, and analyze user behavior across your websites, web apps, or internal datasets. It’s designed to make data easy to search, understand, and act on—without needing technical skills or writing complex queries. With queryinside, you get real-time insights into user activity, search trends, page views, clicks, and custom events—all from a simple, user-friendly dashboard. It’s a perfect solution for businesses, developers, marketers, and analysts looking to make smarter, data-driven decisions. Main Features: 🔍 AI-Powered Search Analytics: Understand what your users are searching for in real time. Get metrics like total queries, top search terms, average daily queries, click-through rates, and more. 📊 Page Analytics: Track visitor behavior across different pages. See page views, engagement, and traffic trends with

2 Ratings

Starting Price: $10

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Kissmetrics

Accelerate growth by seeing what’s happening on your website and apps. Kissmetrics is ideally suited for SaaS product and marketing teams because we give you the information you need to acquire qualified prospects, convert more trials into paying customers, and reduce churn. Kissmetrics is also suited for ecommerce product and marketing teams because we give you the information you need to optimize your checkout funnel, convert more visitors into loyalists, and increase the lifetime value of your customers.

2 Ratings

Starting Price: $500.00/month

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Inspectlet

Inspectlet records videos of your visitors as they use your site, allowing you to see everything they do. See every mouse movement, scroll, click, and keypress on your site. You never need to wonder how exactly people are using your site again. See exactly what users are looking for and how they use your site. Understand their mindset and increase your conversion rate. Discover where visitors are getting confused on your site and what's getting their attention. With Inspectlet's mature filtering capabilities, you'll be able to find exactly the visitors you're interested in watching. For example, selecting a few checkboxes will let you find videos of new visitors from AdWords that bought something on your site. Our funnel analysis tool can show you recordings of people that added something to their cart, but never proceeded to checkout. Slice and dice your data however you want.

2 Ratings

Starting Price: $39 per month

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Siteimprove

Turn your website into an asset as it was meant to be with Siteimprove. Siteimprove is an all-in-one website management software designed to help businesses solve today's most demanding website challenges. With Siteimprove, businesses get access to tools that allow them to optimize content quality and design, boost search engine traffic, comply with data privacy requirements, and track website performance--all from a single platform.

2 Ratings

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MonsterInsights

#1 Google Analytics Plugin for WordPress that’s Easy and Powerful. MonsterInsights is the best Google Analytics Plugin for WordPress. Here are the features that makes MonsterInsights the most powerful and user-friendly WordPress analytics plugin in the market. Setup universal website tracking across devices and campaigns with just a few clicks (without any code). See your website analytics report right inside your WordPress dashboard with actionable insights. Get real-time stats right inside WordPress to see who is online, what they are doing, and more. 1-click Google Analytics Enhanced Ecommerce tracking for WooCommerce, Easy Digital Downloads & MemberPress. Get detailed stats for each post and page, so you can see the most popular posts, pages, and sections of your site. Automatically track clicks on your affiliate links, banner ads, and other outbound links with our link tracking. Make Google Analytics compliant with GDPR and other privacy regulations automatically.

4 Ratings

Starting Price: $99.50 per year

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Lucky Orange

Do you know why a visitor left your website before completing his or her purchase? Lucky Orange knows why. Lucky Orange is easy to use, ready to go “out of the box,” and every plan includes full access to all of our features: * Dynamic Heatmaps: Navigate through your website just like a visitor; data will be immediately populated on every element, drop-down, pop-up, and hover-over menu. Isolate certain devices, traffic sources, and visitors to identify potential pain points and problem areas. * User Recordings: Act like a DVR for your website, giving you the chance to watch recordings and see video playback of visitors and customers as they interact with your website. * Form Analytics:Learn what fields on your forms are taking too long to finish, repeated, or cause the most abandonment. * Live Chat: Respond quickly to questions and even “co-browse” with visitors * Surveys & Polls: Create pop-up poll questions for a specific page or just for targeted visitors.

1 Rating

Starting Price: $18.00/month

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Heap

Contentsquare

Heap is a comprehensive digital insights platform that provides businesses with a complete understanding of their customers’ journeys. By automatically capturing all user interactions across web and mobile platforms, Heap offers actionable insights to optimize conversion, retention, and user experience. The platform uses advanced data science to identify moments of friction and opportunity, allowing businesses to make data-driven decisions quickly. With powerful tools like session replay, heatmaps, and AI-powered insights, Heap enables businesses to understand and improve user behavior at every touchpoint.

1 Rating

Starting Price: $500.00/year

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Countly

Countly is a product analytics solution and innovation enabler that helps organizations track product performance and user journey and behavior across mobile, web, and desktop applications. Ensuring privacy by design, it allows organizations to innovate and enhance their products to provide personalized and customized customer experiences, and meet key business and revenue goals. Track, measure, and take action - all without leaving Countly.

1 Rating

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GoSquared

Consolidate multiple growth tools in one powerful, integrated platform. Manage everything in one place. Hundreds of features to drive more trial signups, engage users, and delight customers. We price GoSquared fairly, so you can spend more of your budget on growing, and less on tooling. Hands-on support from our dedicated team. From initial setup to scaling growth processes, we're here to help. Fully GDPR compliant. We've designed GoSquared to look after the privacy of your contacts from day one. Our users are at the heart of our Product Roadmap. We ship multiple updates every week based directly on user feedback. GoSquared makes elegant tools to help you grow your subscription business. We believe you shouldn't need twenty different tools to understand and engage with your customers, and that one tightly integrated, thoughtfully designed platform is fundamentally better for everyone.

1 Rating

Starting Price: $29 per month

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Clicky

Clicky provides real time web analytics. Very detailed, shows individual visitors and actions, no bots or spam, heatmaps, on-site analytics, uptime monitoring, and more. Clicky Web Analytics is simply the best real time analytics solution. With our white label service, you can brand it as your own product and resell it to your customers at any price you want. Branding includes your own company name, product name, domain name, logo, and the option for some UI customizations (colors, etc). An API is also available to fully automate the user and site registration process. Clicky white label is a hosted service, which means we host it on our own servers. This frees you from worrying about server maintenance and installing updates. All features of Clicky are available in the white label service, except for uptime monitoring as that is a third party service that can't be rebranded. When Clicky gets new features, your white label will get the same new features at the exact same time.

1 Rating

Starting Price: $79.99 per year

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Best Digital Analytics Tools in Africa

Compare the Top Digital Analytics Tools in Africa as of November 2025

What are Digital Analytics Tools in Africa?

Semrush

Kubit

icCube

Hitsteps

Userparser

Insightech

Angelfish Software

Google Analytics

Matomo

Piwik PRO

Domo

Looker

Smartlook

Mixpanel

Adobe Analytics

Capturly

TWIPLA

Extellio

Woopra

Google Analytics 360

Query Inside

Kissmetrics

Inspectlet

Siteimprove

MonsterInsights

Lucky Orange

Heap

Countly

GoSquared

Clicky

Best Digital Analytics Tools in Africa

Compare the Top Digital Analytics Tools in Africa as of November 2025

What are Digital Analytics Tools in Africa?

Semrush

Kubit

icCube

Hitsteps

Userparser

Insightech

Angelfish Software

Google Analytics

Matomo

Piwik PRO

Domo

Looker

Smartlook

Mixpanel

Adobe Analytics

Capturly

TWIPLA

Extellio

Woopra

Google Analytics 360

Query Inside

Kissmetrics

Inspectlet

Siteimprove

MonsterInsights

Lucky Orange

Heap

Countly

GoSquared

Clicky

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