Best Demand-Side Platforms (DSP) in China
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Compare the Top Demand-Side Platforms (DSP) in China as of April 2026
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What are Demand-Side Platforms (DSP) in China?
Demand-Side Platforms (DSPs) are software platforms that allow advertisers to buy digital advertising inventory in an automated and efficient manner. These platforms enable advertisers to manage, optimize, and execute real-time bids for ad spaces across multiple ad exchanges and supply-side platforms (SSPs). DSPs use data and algorithms to target specific audiences, ensuring ads are delivered to the right users at the right time, and can incorporate audience insights, behavior patterns, and contextual targeting. They also offer tools for campaign optimization, performance tracking, and detailed analytics to maximize ad spend efficiency and return on investment (ROI). By consolidating various demand sources, DSPs provide advertisers with broader access to inventory and more precise control over their advertising efforts. Compare and read user reviews of the best Demand-Side Platforms (DSP) in China currently available using the table below. This list is updated regularly.
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1
Amazon Ads
Amazon
Amazon Ads helps grow businesses and brands of all sizes. Whether you’re looking to drive brand awareness, consideration of your product, brand, or service, drive purchases, or increase loyalty, we’ll give you the tools to find the right advertising solution to help drive measurable outcomes. We'll help you get started with an introduction to the benefits of digital advertising, Amazon Ads' product offerings, a guide to setting advertising goals, and a glossary of common industry terminology. The always-on digital environment has opened up new ways for customers to discover, browse, and shop for products and brands. Digital ads can be any combination of text, image, or video, and appear everywhere from websites to social media and streaming content. Digital advertising offers several advantages: -
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AdLib DSP
AdLib Media Group
AdLib is the premium DSP for everyone. Reach your audience on the world’s most popular sites, apps, and streaming platforms. No Contracts. No Minimums. Most marketers struggle to access premium programmatic advertising platforms because of high barriers to entry and complexities that demand a lot of your time and resources. AdLib removes those barriers and complexities allowing you to easily set up and launch successful programmatic campaigns at scale across all channels. Why AdLib? Manage More Campaigns, Drive Better Outcomes, And Spend Less Time Doing It All! - A Simple Self Service DSP That Anyone Can Use - No Annual Contracts Or Commitments - Magic Ad Builder For Clean, Modern, & Authentic Ads - 24/7 Access To Transparent & Deep Insights - Always-On Brand, Privacy, & Fraud Controls -
3
EZmob
EZmob
EZmob is a self-serve ad network, that enables media buyers, affiliate marketers, app developers, and website owners to maximize their presence and reach their online marketing goals. We enable our advertisers to easily launch premium ad campaigns via Popunder, Push, Banner, and Native ad formats across a global publisher base.Starting Price: $50 per month -
4
LoopMe
LoopMe
LoopMe’s advertising platform features Artificial Intelligence and mobile DMP designed to deliver outstanding video campaigns on mobile, desktop and connected TV devices. LoopMe’s award-winning advertising and optimization tools are available through a range of buying methods to facilitate success on your video advertising campaigns. Our platform brings together attribution, AI and analytics to deliver outstanding brand advertising campaigns. Book and plan your video campaigns across mobile, desktop and connected TV, harnessing our data and artificial intelligence optimization tools for outstanding results against your campaign goal. Studies show video is the most impactful advertising format. LoopMe offers the full range of mobile video formats – pre-roll, vertical, native, 360 and award-winning rich media creative – to meet your campaign needs. -
5
ad:personam
ad:personam
ad:personam is a self serve DSP built on Xandr Microsoft DSP's API offering a solution for programmatic advertising to businesses, startups, and SMB agencies. With no minimum ad spend, it breaks financial barriers, making programmatic advertising accessible to all. The platform offers an array of programmatic buying solutions, including Contextual Targeting, Audience Target Groups, Connected TV, Video & Audio Campaigns and Retargeting. The platform supports creative ad formats like GIF, JPEG, PNG, HTML5, video and audio files. Integration with Google Looker offers real-time performance dashboards for effective reporting. The Smart Templates feature ensures swift campaign setup, while built-in fraud detection and site whitelisting/blocklisting tools ensure authentic ad interactions. Furthermore, ad:personam offers access to global inventory and 3rd party data providers across display, video, audio, and CTVs, opening the doors to high-quality audiences and premium sites.Starting Price: €149/month -
6
Pontiac Intelligence
Pontiac Intelligence
Create highly customizable audiences inside of Pontiac Intelligence's console across device IDs (distinctive numbers associated with smartphones) You can input as many highly specific details as you like for your audience. Pontiac Intelligence offers over 350,000 audience segments that you can integrate into any of your campaigns. Associate a full spectrum of third-party audiences with any of your campaigns. Target audiences who have displayed through their web activity specific interests or lifestyles through using any of our thousands of available behavioral segments. Want people who have been looking for jobs in entertainment? People in the market for school supplies? People who make $50-75,000 a year? Perhaps people who use teeth-whitening strips? Check out these kinds of audiences, pre-packaged and immediately available for your campaigns. Target audiences who have displayed through their web activity specific interests or lifestyles.Starting Price: $25 per month -
7
ZoomInfo Marketing
ZoomInfo
Identify sales-ready leads researching relevant topics and keywords on the web. Access 65M+ direct dial phone numbers and 150M+ verified email addresses. Tailor your account universe with 300+ attributes, insights and recent activities. Launch targeted display and social advertising campaigns to prospects based on their job title, management level and department at companies showing buying intent. Target high-value accounts and buyers within your addressable market. Trigger marketing campaigns with industry-leading buyer intent signals, scoops, and technographic data. Easily plug-and-play with your CRM and marketing automation software for cross-system targeting. Entice website visitors to take action and convert to leads — from starting a conversation to filling out your form. Engage, nurture and convert more website visitors by harnessing real-time company insights and on-page behaviors. -
8
DecenterAds
DecenterAds
DecenterAds is the demand side platform for direct advertisers and agencies. DecenterAds, a cutting-edge infrastructure that can be customised for programmatic companies, is designed for efficient RTB trading. The product connects advertisers and publishers worldwide at all possible locations according to IAB Standards. DecenterAds offers a cost-effective solution that provides powerful billing support and transparent, real-time reporting. The platform offers Machine Learning Technology to build a digital advertising business within the programmatic ecosystem. -
9
iion
iion
iion is a unified game advertising platform that connects brands and game publishers across all gaming environments. It enables advertisers to create seamless ad campaigns through a self-serve platform, allowing engagement with audiences within games, around games, and beyond. For publishers, iion's fusiion solution diversifies revenue streams by providing access to premium branded advertisements from global partnerships, leading to higher CPMs. It supports in-game advertising, integrating brands directly into the gaming experience, as well as around-game and away-from-game placements, extending reach beyond the screen. iion's recent integration with PubMatic's OpenWrap enhances monetization opportunities for gaming publishers by connecting them with a broader range of advertisers. It is committed to simplifying game advertising by unifying campaigns across the gaming journey, empowering brands with innovative and impactful engagements. -
10
BidMind
BidMind
BidMind is an omnichannel programmatic advertising platform delivering ads across digital out-of-home (DOOH), digital audio, connected TV (CTV/OTT), mobile, and desktop. We help brands and agencies launch data driven campaigns and offer a suite of industry leading targeting capabilities. BidMind is available as both a self-service and managed service platform. It is also available as a white-label solution for agencies and advertisers ready to become tech vendors. -
11
AdQuick
AdQuick
Say goodbye to the headaches of out-of-home advertising. Only AdQuick combines technology, OOH expertise, and data to enable efficient, seamless ad buying across the globe. Our platform makes it easy for brands & organizations to plan, buy, and measure their out-of-home advertising. We know your time and money are important, which is why we built tools to get the most out of both. We know from experience the need to streamline the planning and buying process. Leverage our suite of tools to make your business run more efficiently and be a hero to your clients. Showcase and manage your unique inventory with a beautifully designed interface that enables easy discovery and inclusion in campaigns from national brands, all for free! Plan, buy & measure traditional out-of-home advertising from the broadest selection of inventory with the help of a dedicated strategist. Plan, buy & measure programmatic digital out-of-home campaigns. -
12
Madhive
Madhive
The future of TV is here, full-stack programmatic advertising engineered for today, tomorrow, and beyond. Tune campaign planning and predict performance. Build RFPs and audiences and adjust dayparting. Our pre-sales planner gives you an instant, comprehensive view of opportunities across the programmatic CTV bid stream. Our mapping of US households covers 100% of OTT markets across 210 domestic DMAs. Our decisioning engine, data, and local coordination provide high-fidelity views of hard-to-find audiences. You can buy smarter, move faster, and improve performance with a granular view of local. Out-of-the-box or custom-built, our modular UI can power anything. Bring your own data, order management systems, or deal IDs and our full-stack platform, proprietary bidder, and identity graph will take it from there. The comprehensive tools you need, are engineered for modern TV advertising. Extend your CTV reach, and maximize top and bottom-line revenue across all media channels. -
13
Basis
Basis
It’s the only demand-side platform united with search, social, and site direct via a single interface. Basis DSP grants access to an entire programmatic universe of inventory, audiences, and data sets—plus the ability to plan, buy, and manage campaigns. Basis DSP unites front-to-end process automation with programmatic digital media planning and activation. Interoperability with search, social, and ad server platforms enables media professionals to plan and approach digital media strategies. Billing automation within Basis DSP creates seamless processes to reconcile delivery numbers and create/pay invoices easily. Plan, negotiate, and track custom PMP offerings across thousands of premium publishers—without ever having to leave Basis. Utilize the Basis artificial intelligence engine to generate better outcomes for campaigns—choose from algorithmic or machine learning optimizations to automatically analyze data. -
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ASTRAD DSP
ASTRAD
Achieve all your branding and performance goals with the ASTRAD DSP platform. Everything on our platform, from a safe and transparent environment to a data-led focus, to innovative AI models, is designed to empower your marketing efforts. Take your campaigns up a notch, without the hard work of deciding where to place your ads. Spend less time stressing about ad placement with a DSP that uses data to place your ads in the right spots. So you can get back to focusing on reviewing analytics and seeing results. Scale your brand worldwide, our platform gives your ads a global presence. See how your campaigns are doing in real time and use in-depth analytics to tailor your ad strategies, all in one place. Place your ads in the exact locations to create the most impact. Access your audience across devices, such as desktop, mobile, tablet, and connected TV. Deliver your ads in places your target audience is already visiting. -
15
Amazon DSP
Amazon
Amazon DSP is a demand platform that allows you to programmatically purchase ads to reach new and existing audiences wherever they spend their time. Use exclusive insights and purchase signals to connect with the most relevant audiences wherever they spend their time. Plan your marketing strategy with insights and measure results with performance reports, available at no additional cost. From manual reviews on review websites to real-time bidding evaluations, we take steps to maintain quality standards and brand safety. Amazon DSP now uses new machine learning models to improve campaign performance and to help advertisers reach new audiences. A detailed look at how Amazon DSP can help you create programmatic campaigns and guide your future marketing strategies through statistics and insights. Enroll in our Amazon DSP certification to showcase your knowledge and learn how to adjust your strategy. -
16
Microsoft Invest
Microsoft
Microsoft Invest is a demand-side platform built for the future of video advertising. With an integrated platform advantage and a focus on data-driven performance, Invest enables you to engage audiences on all screens and drive business results. An intuitive and graphics-based approach to deal discovery and activation, offering access to curated premium deal catalogs and more visibility into deal inventory than you’ve ever had before. Discover exclusive curated catalogs created by premium data owners and available off-the-shelf to reach audiences at scale. Reach more than a billion users with Microsoft’s valuable audiences, including millions you may not be reaching anywhere else. Gain confidence in campaign planning, focusing on the data that matters to you before you go live. Plan cross-channel, boost digital investments, find the right audience and discover premium inventory, eliminate planning and buying silos. -
17
DeepIntent
DeepIntent
DeepIntent is the most powerful healthcare advertising platform, enabling marketers to plan, activate, and measure omnichannel patient and healthcare provider campaigns. Our purpose-built platform drives better results for pharma through smarter planning using real-world health data, allowing users to forecast HCP and patient reach by channel and data provider before launching campaigns. We offer integrated HCP and patient campaigns, coordinating outreach to both audiences and providing valuable insights into their combined impact. Our platform optimizes campaigns in real time to drive script lift and improve audience quality across all channels. DeepIntent Outcomes is the only measurement solution built for transparency, utilizing the fastest clinical data refresh in the industry. Founded and led by healthcare data and marketing experts, DeepIntent boasts a proven track record of innovation and a 98%+ retention rate. -
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BRIDGE CONNECT
BRIDGE
BRIDGE CONNECT is a consumer audience database built from verified, opt-in email addresses to deliver the most accurate, timely, and complete profiles on actual people. By starting at the “human level,” it links each email to a person’s name, postal address, mobile behavior, and thousands of lifestyle and digital signals, all privacy-compliant and permission-based. Accessible via a simple interface, it enables marketers to build highly targeted audience segments and activate campaigns across email, display, mobile, social, connected TV/OTT, video, and programmatic audio without complex integrations. With over 250 million stable, cookie-proof profiles and real-time updates, BRIDGE CONNECT lets brands measure performance transparently, optimize ad spend, and maintain full control of their data, connecting businesses directly to their next customer with precision and scale. -
19
HarmonyAds
HarmonyAds
HarmonyAds is a programmatic advertising platform designed to help brands, agencies, and retailers plan, buy, and optimize digital advertising campaigns through automated media buying technology. It functions as a demand-side platform that allows advertisers to purchase advertising inventory across a global network of publishers using programmatic bidding systems. Through this infrastructure, campaigns can reach audiences across multiple channels and formats, including display banners, native ads, video advertising, and interactive rich-media experiences. HarmonyAds connects advertisers with premium publisher inventory worldwide and enables them to manage campaigns from a centralized interface that provides targeting, optimization, and reporting capabilities. It supports real-time bidding environments where advertising impressions are purchased automatically through digital auctions, allowing marketers to reach specific audience segments. -
20
RevX
RevX powered by Affle
Made for Growth, Built for App Marketers. RevX helps app businesses acquire and re-engage users via programmatic advertising to retain and accelerate revenue. We're all about taking your app business to a new growth level. We rely on data science, innovative technology, and AI, and a skilled team, to create and deliver seamless ad experiences to delight your app users. We're currently helping customers transitioning to iOS 14.5 by scaling on LAT traffic & ensuring we are ready to drive the highest media possible media buying efficiency. Platform Features: mobile user acquisition, re-engagement, programmatic app impact campaigns, dynamic real-time targeting, creative innovation, dynamic creative optimization, placement optimization, CPA & CPI prediction, uplift reporting, deep learning algorithms. -
21
UBIDEX
UBIDEX
UBIDEX is a Retargeting Toolkit built exclusively for iGaming industry. UBIDEX engineers every feature, from real-time attribution and cookieless audience segmentation to dynamic creative delivery, with player behavior, compliance, and ROI in mind. Backed by our proven Retargeting Framework—honed through thousands of successful campaigns—your team gains a clear roadmap to launch, optimize, and scale with confidence from day one. With full visibility into every impression, click, and conversion, UBIDEX delivers the actionable insights you need to run smarter campaigns, boost LTV, drive reactivation, and achieve measurable results fast. -
22
DSP Prime
Carbon6
Direct access to better data insights, improved ad efficiency, and streamlined process for diversifying ad spend for optimal results. To get customized growth plans and execution you need to make sure DSP is working for you, not against you. Our team uses hyper-relevant targeting and high-intent audience definitions to maximize your campaign performance. Complete dashboard for key campaign performance metrics. Built by industry experts leveraging the most inclusive 1st party customer data available and starting at the most competitive pricing in the industry. Use detailed consumer insights to launch personalized campaigns across websites, apps, TV, and more. Customers have their own login to view campaign performance which refreshes every 15 minutes. Execute customized media buys to increase brand awareness, retarget existing customers, and beat out competition. Opt-in to have AI generate custom creative and headlines, designed with your content strategy in mind.
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