Compare the Top Demand-Side Platforms (DSP) in China as of April 2026

What are Demand-Side Platforms (DSP) in China?

Demand-Side Platforms (DSPs) are software platforms that allow advertisers to buy digital advertising inventory in an automated and efficient manner. These platforms enable advertisers to manage, optimize, and execute real-time bids for ad spaces across multiple ad exchanges and supply-side platforms (SSPs). DSPs use data and algorithms to target specific audiences, ensuring ads are delivered to the right users at the right time, and can incorporate audience insights, behavior patterns, and contextual targeting. They also offer tools for campaign optimization, performance tracking, and detailed analytics to maximize ad spend efficiency and return on investment (ROI). By consolidating various demand sources, DSPs provide advertisers with broader access to inventory and more precise control over their advertising efforts. Compare and read user reviews of the best Demand-Side Platforms (DSP) in China currently available using the table below. This list is updated regularly.

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    iion

    iion

    iion

    ​iion is a unified game advertising platform that connects brands and game publishers across all gaming environments. It enables advertisers to create seamless ad campaigns through a self-serve platform, allowing engagement with audiences within games, around games, and beyond. For publishers, iion's fusiion solution diversifies revenue streams by providing access to premium branded advertisements from global partnerships, leading to higher CPMs. It supports in-game advertising, integrating brands directly into the gaming experience, as well as around-game and away-from-game placements, extending reach beyond the screen. iion's recent integration with PubMatic's OpenWrap enhances monetization opportunities for gaming publishers by connecting them with a broader range of advertisers. It is committed to simplifying game advertising by unifying campaigns across the gaming journey, empowering brands with innovative and impactful engagements.
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