SAS Customer Intelligence vs. Unica Comparison


SAS Customer Intelligence SAS Institute	Unica HCLSoftware	+	+
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About No matter your level of marketing maturity, marketing solutions from SAS empower you to reimagine marketing. Adaptive planning, journey activation and a real-time decision engine enable you to create appealing, moments-based customer experiences that boost profitability and strengthen brand loyalty. Seamlessly enhance and extend customer data activation beyond a traditional customer data platform. Act faster with out-of-the-box insights driven by advanced AI and machine learning. Accelerate, automate and streamline marketing planning activities for optimal accountability. Create personalized customer journeys that boost response rates and generate profitable leads. Deliver a broader brand experience through other functions, suppliers, vendors or stakeholders. SAS Customer Intelligence 360 delivers purpose-built, intelligent marketing for today's modern enterprises. SAS moves brands from data, to insight, to action with rich functionality for adaptive planning, journey activation, etc.	About HCL Unica is a powerful enterprise marketing platform designed to manage your end-to-end marketing needs, from planning and execution to real-time personalization and campaign analysis. Built for marketers and powered by AI, Unica offers advanced marketing automation capabilities across a wide range of outbound and inbound channels, including email, SMS, WhatsApp, social media, direct mail, kiosks, ATMs, and more. Unica provides unmatched scalability and flexibility, with a cloud-native, premises-agnostic platform that can be deployed through containers or natively, making it easy to integrate with your existing MarTech stack. Its comprehensive suite includes industry-leading solutions for campaign management, customer journey orchestration, audience segmentation, and omnichannel personalization, enabling you to deliver hyper-personalized, data-driven marketing campaigns at scale.
Platforms Supported Windows Mac Linux Cloud On-Premises iPhone iPad Android Chromebook	Platforms Supported Windows Mac Linux Cloud On-Premises iPhone iPad Android Chromebook
Audience Companies searching for a solution to manage their marketing with trusted analytics and powerful decisioning operations	Audience Marketing, Sales, Customer Service, Business Leaders, IT Professionals
Support Phone Support 24/7 Live Support Online	Support Phone Support 24/7 Live Support Online
API Offers API	API Offers API
Screenshots and Videos View more images or videos	Screenshots and Videos View more images or videos
Pricing No information available. Free Version Free Trial	Pricing No information available. Free Version Free Trial
Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software	Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software
Training Documentation Webinars Live Online In Person	Training Documentation Webinars Live Online In Person
Company Information SAS Institute Founded: 1976 United States www.sas.com/en_us/solutions/customer-intelligence.html	Company Information HCLSoftware Founded: 2019 India www.hcl-software.com/unica
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Categories Campaign Management CRM Customer Intelligence Marketing Automation RFM Analysis	Categories Campaign Management Email Marketing Marketing Marketing Automation Personalization
Campaign Management Features Channel Management Contact Database Email Marketing Event Triggered Actions Lead Management Multi-Campaign Marketing Automation Features A/B Testing Analytics / ROI Tracking Artificial Intelligence Content / Blogging Platform Customizable CTAs Drip Campaigns Dynamic Content Landing Pages / Web Forms Lead Scoring Sales Intelligence Search Marketing Segmentation Social Marketing Website Visitor Tracking Show More Features CRM Features Calendar/Reminder System Call Logging Document Storage Email Marketing Internal Chat Integration Lead Scoring Marketing Automation Integration Mobile Access Quotes / Proposals Segmentation Social Media Integration Task Management Territory Management
Integrations Acquigo Advantage Munvo AI SAS Data Loader for Hadoop SAS MDM SurveyXact View All 3 Integrations	Integrations Acquigo Advantage Munvo AI SAS Data Loader for Hadoop SAS MDM SurveyXact View All 3 Integrations
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