Riddle Quiz Maker vs. iClicker Comparison Chart

Anyone looking to use interactive quizzes for audience engagement and lead generation - from bloggers to big brands, to publishers and pro sports teams/leagues.

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Riddle’s Content Creation tools empower brands to quickly produce engaging, high-quality interactive content with the help of AI and no-code solutions. Our AI-driven tools, trained specifically to craft quizzes, personality tests, polls, and surveys, streamline the creation process—generating expertly designed personality tests in minutes instead of hours. Riddle’s intuitive platform allows anyone to build interactive content without coding, while our API supports integration with external data sources for dynamic content generation. Ideal for brands needing fast, impactful content, Riddle is the go-to platform for interactive content creation. Content Creation Features: • AI-powered tools for creating quizzes, personality tests, polls, and surveys • No-code tools for rapid content creation in minutes • API support for dynamic content creation from external data sources • Ability to create Polls, Surveys, Quizzes, Personality Tests, Leaderboards, and more

Riddle empowers brands with interactive content marketing tools that drive engagement, capture leads, and collect zero-party data, all while remaining fully GDPR-compliant. From quizzes and surveys to polls and contests, Riddle offers endless ways to connect with audiences, increasing time on site and promoting valuable user interactions. Each interactive piece can be easily embedded on websites, enabling content monetization through branded and sponsored formats. With no limits on views, starts, or leads, Riddle’s content marketing tools help you create meaningful, engaging experiences. Our content marketing features include: • unlimited interactive content and unlimited responses • send out the first question via email to maximize engagement • add your own trackers (Google Tag Manager, Google Analytics, Matomo, Meta Pixel, or a custom tracker) Also included in every plan: • Create Polls, Surveys, Quizzes, Personality Tests, and more • Connect your CRM or GSheets

Riddle’s Contest Tools enable brands to create captivating competitions and prize draws that engage audiences online or live at events. Customizable for any prize format, Riddle contests drive traffic, increase time on site, and encourage interaction. GDPR compliance and zero-party data collection ensure privacy and secure insights into customer preferences. The platform supports contests with leaderboards and real-time updates, helping boost brand visibility and increase ad opportunities. With no limits on views, starts, or leads, Riddle’s Contest Tools make managing and embedding contests seamless and effective. Contest Features: • Unlimited contests and entries • Automatic winner selection by Riddle • Option to send the first contest question via email to boost engagement • Customizable tracking with Google Tag Manager, Google Analytics, Matomo, Meta Pixel, or a custom tracker • Ability to create Polls, Surveys, Quizzes, Personality Tests, Leaderboards, and more

Riddle’s Lead Capture tools provide a secure, GDPR-compliant solution for gathering high-quality leads with complete data privacy. All captured data is stored encrypted on our private servers, ensuring that nothing is stored in the cloud. Riddle’s platform does not add any trackers, pixels, or third-party cookies, safeguarding user privacy throughout the data collection process. Ideal for quizzes, surveys, and forms, Riddle enables you to collect zero-party data that users willingly share, enhancing trust and engagement. With no limits on data collection, Riddle is the secure choice for privacy-focused lead capture. Lead Capture Features: • Encrypted data storage on private servers, with no cloud storage • 100% GDPR compliance with no trackers, pixels, or third-party cookies • Seamless lead collection and export to CRM or Google Sheets Included in Every Plan: • Ability to create Polls, Surveys, Quizzes, and more • Unlimited views, responses, and leads

Riddle enhances marketing automation with interactive tools that connect seamlessly to your CRM, allowing for easy lead capture and segmentation. Perfect for quizzes, polls, and surveys, Riddle automatically sends user responses and results directly to your CRM or Google Sheets, simplifying data management and follow-up. Its email response feature enables personalized, automatic follow-up emails, sharing quiz or poll results with each participant to increase engagement and retention. Fully GDPR-compliant and with no limits on views, starts, or leads, Riddle’s automation features make connecting with and nurturing your audience effortless. Marketing Automation Features: • Direct integrations with popular CRMs and Google Sheets • Automated response emails with quiz or poll results sent directly to participants • Customizable tracking with Google Tag Manager, Google Analytics, Matomo, Meta, or a custom tracker • Ability to create Polls, Surveys, Quizzes, and Personality Tests

Riddle’s Online Form Builder provides a versatile, user-friendly solution for creating engaging forms that capture essential audience data. With Riddle’s drag-and-drop visual form builder, you can design multi-page forms where each question has its own dedicated page or opt for a single-page form for a streamlined experience. Riddle also supports advanced features like pre-filling form fields using UTM parameters or dynamic data via the Riddle Data Layer, enabling a personalized experience for each user. Fully GDPR-compliant and without limits on responses, Riddle’s form builder is ideal for gathering zero-party data effortlessly. Our form builder features include: • customizable multi-page or single-page forms • drag-and-drop functionality for easy form creation • pre-fill fields dynamically via UTM variables or the Riddle Data Layer Also included in every plan: • Create Quizzes, Polls, Surveys, and more • Unlimited responses, views, and data collection

Riddle’s Online Quiz Maker is designed to boost engagement, capture leads, and gather zero-party data—all within an easy-to-use, GDPR-compliant platform. Create diverse quiz formats, including personality tests, scored quizzes, and knowledge tests, and embed them directly on your website or app. Each quiz helps segment audiences and increase time on site, while the option for branded and sponsored content maximizes monetization. With no limits on views, starts, or leads, Riddle’s quiz maker offers unlimited potential for user engagement and data collection. Our quiz maker features include: • unlimited quizzes and unlimited responses • send out the first quiz question via email to boost engagement • add your own trackers (Google Tag Manager, Google Analytics, Matomo, Meta Pixel, or a custom tracker) Also included in every plan: • Create Polls, Surveys, Personality Tests, and more • Connect your CRM or Google Sheets • Add your branding and custom fonts

Riddle’s Polling feature enables interactive content creation for real-time audience feedback, ideal for keeping users engaged. Polls are fully customizable and easy to embed, making them a powerful tool for enhancing on-site engagement and gaining insights into user opinions. Designed with GDPR compliance and data security, Riddle supports brands in collecting zero-party data while increasing lead generation and segmentation potential. With no limits on views, starts, or leads, Riddle polls make it easy to capture authentic user responses. Our polling features include: • unlimited polls and unlimited responses • send out the first poll question via email to boost engagement • add your own trackers (Google Tag Manager, Google Analytics, Matomo, Meta Pixel, or a custom tracker) Also included in every plan: • Create Surveys, Quizzes, Personality Tests, and more • Connect your CRM or Google Sheets • Add your branding and custom fonts

Riddle offers an intuitive platform for creating surveys that engage users and capture actionable insights. Perfect for brands aiming to understand audience preferences, Riddle’s surveys support rich zero-party data collection, giving users control over their data. The platform is fully GDPR compliant and ideal for embedding on websites. Customizable survey formats enable deeper audience connections and provide essential insights into behaviors and preferences. With no limits on views, starts, or leads, Riddle is the tool for capturing authentic customer feedback. Survey Features: • Unlimited surveys and unlimited responses • Option to send the first survey question via email for higher engagement • Customizable tracking with Google Tag Manager, Google Analytics, Matomo, Meta Pixel, or a custom tracker Included in Every Plan: • Create Polls, Quizzes, Personality Tests, and more • CRM or Google Sheets integration • Custom branding and font options

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