Precisely DemographicsPrecisely
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ScarboroughNielsen
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About
Precisely Demographics is a robust collection of demographic, geodemographic, and consumer context data designed to help you understand people and the places where they live, work, and do business. These datasets offer information for over 140 countries and territories worldwide and empower you to conduct your analysis at the scale you need. Precisely Demographics allows you to visualize population counts and characteristics at a nationwide, statewide, census-block, or lifestyle group level, and plan for future trends with demographic estimates and projections. Populations are not static. In addition to traditional resident profiles, dynamic demographics provide insight into how populations change during the day or week. Make better business decisions based on data covering over 6.7 billion people worldwide. Datasets are delivered with geographic information such as census and administrative boundaries to help you associate people and behaviors with location.
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About
Nielsen Scarborough captures local and national consumer insights across over 2,000 categories, including leisure activities, shopping behaviors, purchasing patterns, and media consumption. By conducting more than 330,000 surveys annually throughout the U.S., Nielsen Scarborough ensures that advertisers and media companies are equipped to meet the needs of their customers and uncover new strategic possibilities. Understanding the unique behaviors of your customers provides a better grasp of the marketplace and competitors, enabling the development of strategies that highlight your strengths. With Nielsen Scarborough’s local market insights studies, you can examine consumer habits in areas such as automotive, banking and finance, beverages, demographics, digital and internet, grocery and convenience, healthcare, home improvement, home shopping, lifestyle, media, restaurant, retail, sports, telecom and mobile, transportation, travel, and voting.
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Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
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Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
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Audience
Companies looking for a solution to manage demographic and consumer context data
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Audience
Local media companies seeking a tool to understand consumer behaviors and preferences to tailor their content and advertising strategies effectively
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Support
Phone Support
24/7 Live Support
Online
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Support
Phone Support
24/7 Live Support
Online
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API
Offers API
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API
Offers API
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Screenshots and Videos |
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Pricing
No information available.
Free Version
Free Trial
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Pricing
No information available.
Free Version
Free Trial
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Reviews/
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Reviews/
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Training
Documentation
Webinars
Live Online
In Person
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Training
Documentation
Webinars
Live Online
In Person
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Company InformationPrecisely
United States
www.precisely.com/product/precisely-demographics/precisely-demographics
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Company InformationNielsen
Founded: 1923
United States
www.nielsen.com/solutions/audience-measurement/scarborough/
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Integrations
IBM i
SAP Cloud Platform
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