Optimiser vs. Smarketing Cloud Comparison Chart

Odoo is a fully integrated, customizable, open-source software packed with hundreds of expertly designed business applications. Odoo’s intuitive database is able to meet a majority of business needs, such as: CRM, Sales, Project, Manufacturing, Inventory, and Accounting, just to name a few. Odoo is an all-in-one software solution designed to meet the needs of companies, regardless of their size (or budget). The unbeatable, seamless nature of Odoo helps businesses become more efficient by reducing redundant manual processes, which helps companies save countless hours of labor. Every module is interconnected to provide a fully-integrated experience from app to app, and users can automate many processes that would’ve otherwise required manual inputs into multiple applications. Odoo keeps all business functions in one place, allowing teams to collaborate with other departments from one unified platform in the most efficient way possible.

Shape is purpose-built sales and marketing automation software that comes with pre-built features that can be configured for any business. The easy-to-use interface empowers your teams and consolidates all aspects of your business in one AI platform. Shape provides a collaborative space for your teams to stay aligned and efficient in everything they do, whether it's streamlining your sales pipeline, engaging more prospects with marketing sequences and digital ads, nurturing customer relationships, communicating seamlessly, or tracking projects. Start growing your revenue with Shape's suite of services today.

Klaviyo is the AI-first B2C CRM platform that helps you grow by integrating marketing, analytics, and customer service in one solution. Powered by unified data and built-in AI, it's faster and easier than ever to create personalized, lasting customer relationships. Klaviyo unifies your customer profiles by capturing every event, and then lets you orchestrate your email marketing, SMS marketing, push notifications, WhatsApp, and RCS campaigns in one place. Built-in AI agents plan and launch campaigns, personalize every send, answer questions, and resolve issues. With real-time attribution and insights, you'll be able to make smarter, faster decisions that drive ROI. Trusted by more than 170,000 businesses, Klaviyo can grow your business while keeping operations simple and customer relationships strong

Create a faster path from prospect to profitable relationship with D&B Hoovers. Find key sales prospects and opportunities for growth. D&B Hoovers is a sales acceleration solution that provides a faster path from prospect to profitable relationship by leveraging data and analytics. B2B sales professionals can engage faster with customers to grow their business. Access comprehensive intelligence on more than 120 million business records. Deliver intelligence and insight into the tools where your sellers and marketers work every day. Intuitive interface and automated workflow features including triggers, alerts, smart lists and conceptual search. D&B Hoovers combines the world’s largest commercial database from Dun & Bradstreet with sophisticated analytics to deliver a sales intelligence solution packed with insight. D&B Hoovers offers dynamic search and list-building capabilities, realtime trigger alerts, comprehensive company profiles, and valuable research reports.

Trumba is an event calendar and registration platform for your website or intranet. Manage all your event data in one place and publish custom calendars for your end users. Trumba currently powers the event calendars for large organizations and small businesses worldwide. Features include: • Customizable and unlimited calendars to cater to multiple audiences or business units. • Integration with 3rd party calendars to manage and publish all events in one place. • Flexible event management with custom templates and role-based editor access. • Event registration with custom forms and payment gateway support. • Attendee management including automated wait listing. • HIPAA-compliant solution for hospitals and healthcare organizations. • SSO support for user and visitor management. • Automated reminders and follow-ups, calendar syncing and personalized event lists. • Integration services and ongoing support included. • And so much more.... Get a demo or free trial today.

Squaretalk is a powerful contact center solution that transforms how modern teams connect with prospects and customers, convert sales opportunities, and grow their operations. The combination of AI Voice Agents, calling and WhatsApp Business messaging, AI-powered automation, and affordable scalability ensures that companies of all sizes shorten their sales cycle and elevate outreach without additional complexity or costs. Squaretalk’s platform offers omnichannel communication, powerful call-handling features, automated transcripts, sentiment analysis, contact management, customizable workflows, advanced reporting, and enterprise-grade security. With local numbers in over 150 popular and niche destinations, we enable businesses to establish and maintain a local presence, build trust, and support their global expansion. Discover how Squaretalk’s cloud contact center platform can enhance your team’s connection rates and performance.

Less admin. More training. Arlo is a purpose-built training management system designed for training providers. It enables you to manage course registrations, payments, websites, CRM, and reporting all through one powerful platform. Effortlessly create courses, automate communications, and manage your training schedule & presenters across face-to-face, live-online, and blended learning. Automate the entire registration workflow with customizable forms, flexible payment options and smart invoicing. Leverage waitlists, discounts, and registration rules for private and public courses. Manage client records, relationships and leads all in one place. Track course performance, build customizable reports and make informed decisions that drive growth. Drive more traffic, optimize conversions and update your website in real time. Seamlessly integrate your website or use Arlo’s modern, out of the box solution.

Skedda is the world's leading workplace space-scheduling platform. Infinitely customizable, the platform allows organizations to automate complex and time-consuming booking tasks, to better manage their spaces. Skedda removes the hassle of manually managing all things 'space-scheduling', so that your teams can focus on work that matters. Organizations like Mercedes-Benz, Siemens and Harvard University are already using Skedda to help them do just that. Regardless of the size of your organization, Skedda removes the logistical headache. Experience the award-winning Skedda difference today. Skedda's platform features include complex scheduling automation, interactive maps and floorplans, mobile capabilities, user management, online payments, calendar sync, a tablet view, SSO support and 24/7 support.

Act! Advantage is a full front-office CRM solution with all-new functionality that unites sales, marketing, and customer management in one intuitive, affordable platform to help you stay organized, attract new customers, and turn relationships into results. Act! Advantage includes Interactive Quotes, Website Chat, Accounting Integration, Appointment Scheduling, Project Management, Web Forms, Online Surveys, and more, broadening Act!'s footprint across your entire front office, and reducing your need for costly, third-party tools. Additionally, you can select the perfect fit, cost-effective tier to meet your current needs with peace of mind knowing that Act! will grow with you. For 38 years, Act! has partnered with small and midsize businesses - listening, learning, and building alongside them and Act! Advantage is the culmination of nearly four decades of their feedback. Every feature is designed to reflect how today’s SMBs run their businesses.

Streamline everything from proof of delivery and real-time driver tracking, through to route optimisation and customer updates. Save time, reduce operating costs, and boost productivity with Detrack. At a glance - Create, manage and dispatch jobs - Plan and optimise routes - Track drivers in real-time - Get live job updates - Capture proof of delivery - Create automated, branded customer comms - SMS, WhatsApp and email - Create digital vehicle inspections - Get actionable data insights - Configure workflows, fields and naming conventions - Secure data store - up to 5 years - Rate cards for 3PLs A subscription includes: - Manager dashboard and mobile app - where managers and dispatchers are in full control. Access all tools and stay up-to-date in real-time - Driver mobile app - an easy-to-use interface for drivers to complete vehicle checks, receive and complete jobs & capture proof of delivery - Scanner app - sort and manage parcels with ease