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About

Make shopper-centric decisions with a complete picture of consumer habits and trends. Each buying decision is a moment. Gaining a 360-degree view of what drives consumer behavior in that moment reveals the patterns hidden in actions. The way forward for your brand is about making hard choices and taking action. NielsenIQ Consumer Insights goes beyond the what and the why and focuses on the how, translating research into action, so you can make decisions with confidence. With critical behavior insights, data-backed recommendations, and go-to market optimization, NielsenIQ Consumer Insights is your trusted growth advisor. Robust, comprehensive shopper tracking to meet your customers’ needs.

About

Trade spend is typically the second largest expense after cost of goods sold for Consumer Packaged Goods (CPG) companies. With consumer behavior and retail partnerships rapidly changing, CPG companies need better capabilities to rapidly scale their trade promotion optimization tasks. Optimizing trade spend remains a challenge due to external factors such as intense competition within the industry, country-specific logistics management, and regulatory compliance requirements. Enterprises also face challenges due to internal factors such as data residing in multiple sources (ERP, POS data, and syndicated data from Nielsen and others), difficulties in gaining insights from pre- and post-promotion analyses, or the usual struggles of collaboration between sales, marketing, finance, and demand-planning teams. Wipro’s Promax® suite of solutions for trade promotion management, optimization, and execution (TPM, TPO, and TPx) is designed to address each of these business challenges.

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Audience

Organizations looking for an advanced consumer insights solution

Audience

Companies searching for a solution to scale their trade promotion optimization tasks

Support

Phone Support
24/7 Live Support
Online

Support

Phone Support
24/7 Live Support
Online

API

Offers API

API

Offers API

Screenshots and Videos

Screenshots and Videos

Pricing

No information available.
Free Version
Free Trial

Pricing

No information available.
Free Version
Free Trial

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Training

Documentation
Webinars
Live Online
In Person

Training

Documentation
Webinars
Live Online
In Person

Company Information

NielsenIQ
Founded: 1923
United States
nielseniq.com/global/en/solutions/know-your-consumers/

Company Information

Wipro
United States
www.wipro.com/consumer-packaged-goods/wipro-promax/

Alternatives

Alternatives

BluePlanner

BluePlanner

UpClear
C-Smart

C-Smart

Cognizant

Categories

Categories

Trade Promotion Management Features

Analytics / ROI Tracking
Approval Workflow
Budgeting & Forecasting
Claims Management
Competitor Analysis
Compliance Management
Customer Management
Discount Management
Pricing Optimization
Promotion Calendar
Settlement Management
Trade Agreement Management

Integrations

Datatron
Denodo
HIVERY
HPE Consumption Analytics
IBM Apptio
PTC FlexPLM
Ubersmith

Integrations

Datatron
Denodo
HIVERY
HPE Consumption Analytics
IBM Apptio
PTC FlexPLM
Ubersmith
Claim NielsenIQ Consumer Insights and update features and information
Claim NielsenIQ Consumer Insights and update features and information
Claim Wipro Promax and update features and information
Claim Wipro Promax and update features and information