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About

​Nielsen Media Impact is a comprehensive media planning solution designed to help agencies, advertisers, and publishers make cost-effective decisions about engaging audiences with content and advertising. It is divided into two modules, the insights module, which enables users to analyze granular data about consumer media behavior and identify the best platforms to engage their audiences, and the planning module, which allows for the optimization of media plans and the creation of alternative planning scenarios to allocate GRP flights, weights, and budgets effectively. Key features include the ability to explore historical campaign data to understand target audience engagement, evaluate budget changes and media allocation to optimize performance, analyze schedules and test various scenarios to optimize impression levels and flighting patterns and define customizable KPIs to build marketing plans that achieve specific goals. ​

About

A one-page business plan that outlines your customer segments, value proposition, channels, revenue streams, and cost structure. Clarify your business model and focus on the areas that matter most. The advanced algorithms generate compelling statements that capture your startup's long-term goals, values, and aspirations. Establish a clear sense of purpose and attract stakeholders who align with your vision. Get valuable insights into your target audience's needs, preferences, pain points, and behavior patterns. You’ll get a comprehensive understanding of your audience for informed decision-making. A development plan divided into sprints is the most efficient and cost-effective way to achieve success. The initial focus should be on creating an impressive MVP, and this approach provides a clear roadmap to achieving your business goals.

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Audience

Media planners requiring a tool to analyze consumer media behavior and optimize media plans for effective audience engagement

Audience

Anyone wanting a solution that automates the creation of critical startup documents

Support

Phone Support
24/7 Live Support
Online

Support

Phone Support
24/7 Live Support
Online

API

Offers API

API

Offers API

Screenshots and Videos

Screenshots and Videos

Pricing

No information available.
Free Version
Free Trial

Pricing

No information available.
Free Version
Free Trial

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

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Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Training

Documentation
Webinars
Live Online
In Person

Training

Documentation
Webinars
Live Online
In Person

Company Information

Nielsen
Founded: 1923
United States
www.nielsen.com/solutions/media-planning/media-impact/

Company Information

Startilla
Founded: 2023
United States
startilla.co

Alternatives

Alternatives

Nielsen ONE

Nielsen ONE

Nielsen
Strike Social

Strike Social

Strike Exchange

Categories

Categories

Integrations

No info available.

Integrations

No info available.
Claim Nielsen Media Impact and update features and information
Claim Nielsen Media Impact and update features and information
Claim Startilla and update features and information
Claim Startilla and update features and information