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About

The Meta Pixel (formerly known as the Facebook Pixel) is a snippet of JavaScript code that allows you to track visitor activity on your website. It works by loading a small library of functions which you can use whenever a site visitor takes an action (called an event) that you want to track (called a conversion). Tracked conversions appear in the Ads Manager where they can be used to measure the effectiveness of your ads, to define custom audiences for ad targeting, for Advantage+ catalog ads campaigns, and to analyze that effectiveness of your website's conversion funnels.

About

A single piece of code captures all user actions on your website. Streamline your tagging process and save 99 percent of your analytics implementation time. No more missing data or missed opportunities. All tracked elements are displayed visually on your website and events are sent directly to your Google Analytics account. Narrow down on desired visitor groups. Display their click journeys on your website across pages and across sessions. See what people do on your site. Understand user behavior at the micro level and eliminate guesswork for marketers, UX designers and developers. Define funnel steps and build your conversion funnel. Observe at which step traffic drops the most and who is in those steps. Examine the click paths of visitors who drop out to identify pain points. Create better end-user experiences and improve conversions.

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Audience

Companies that want to track visitor activity on their website and across advertising products

Audience

Companies searching for an automatic tracking solution to learn about their website visitors

Support

Phone Support
24/7 Live Support
Online

Support

Phone Support
24/7 Live Support
Online

API

Offers API

API

Offers API

Screenshots and Videos

No images available

Screenshots and Videos

Pricing

Free
Free Version
Free Trial

Pricing

No information available.
Free Version
Free Trial

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

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Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Training

Documentation
Webinars
Live Online
In Person

Training

Documentation
Webinars
Live Online
In Person

Company Information

Meta
Founded: 2004
United States
developers.facebook.com/docs/meta-pixel/

Company Information

SkyGlue
United States
skyglue.com

Alternatives

Alternatives

Categories

Categories

Integrations

60sec.site
AnyTrack
Bandzoogle
CloudFunnels
CookieYes
Cove
Digiphy
Embeddable
Facebook Ads
Google Analytics
Intellum Platform
Little Box Office
NativeSlides
PromptPoint
QR TIGER
Segments
StockInsights
UMAI
WebToNative

Integrations

60sec.site
AnyTrack
Bandzoogle
CloudFunnels
CookieYes
Cove
Digiphy
Embeddable
Facebook Ads
Google Analytics
Intellum Platform
Little Box Office
NativeSlides
PromptPoint
QR TIGER
Segments
StockInsights
UMAI
WebToNative
Claim Meta Pixel and update features and information
Claim Meta Pixel and update features and information
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Claim SkyGlue and update features and information