Test & Learn

Test & Learn

Mastercard Data & Services
+
+

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About

Test & Learn® is not another customer analytics platform that provides “good-to-know” insights. It changes decisions. Test & Learn® analytics software identifies key drivers of performance and recommends a clear action plan going forward. Take the ambiguity out of decision-making. Test & Learn® is a self-service analytics tool built for business users. Test & Learn® software guides analysts with straightforward questions; settings can be updated with a single click, and users can dive deeper into results on the fly. Have your team up and running in no time. Organizations report analyzing tests 6 times faster with Test & Learn® than with previous methods. Users can rapidly analyze massive data sets in a matter of seconds, drilling down into each metric, category, or location. Empower your team to do more with advanced predictive analytics tools, and leave no program untested.

About

Trade spend is typically the second largest expense after cost of goods sold for Consumer Packaged Goods (CPG) companies. With consumer behavior and retail partnerships rapidly changing, CPG companies need better capabilities to rapidly scale their trade promotion optimization tasks. Optimizing trade spend remains a challenge due to external factors such as intense competition within the industry, country-specific logistics management, and regulatory compliance requirements. Enterprises also face challenges due to internal factors such as data residing in multiple sources (ERP, POS data, and syndicated data from Nielsen and others), difficulties in gaining insights from pre- and post-promotion analyses, or the usual struggles of collaboration between sales, marketing, finance, and demand-planning teams. Wipro’s Promax® suite of solutions for trade promotion management, optimization, and execution (TPM, TPO, and TPx) is designed to address each of these business challenges.

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Audience

Retail analytics platform for businesses

Audience

Companies searching for a solution to scale their trade promotion optimization tasks

Support

Phone Support
24/7 Live Support
Online

Support

Phone Support
24/7 Live Support
Online

API

Offers API

API

Offers API

Screenshots and Videos

Screenshots and Videos

Pricing

No information available.
Free Version
Free Trial

Pricing

No information available.
Free Version
Free Trial

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

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Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Training

Documentation
Webinars
Live Online
In Person

Training

Documentation
Webinars
Live Online
In Person

Company Information

Mastercard Data & Services
Founded: 1966
United States
www.mastercardservices.com/en/solutions/test-learn

Company Information

Wipro
United States
www.wipro.com/consumer-packaged-goods/wipro-promax/

Alternatives

Alternatives

BluePlanner

BluePlanner

UpClear
Churchill Team Edition

Churchill Team Edition

Churchill Systems
Zebra Prescriptive Analytics

Zebra Prescriptive Analytics

Zebra Technologies
C-Smart

C-Smart

Cognizant
InsightSUITE

InsightSUITE

First Insight
TWAICE

TWAICE

TWAICE Technologies

Categories

Categories

Trade Promotion Management Features

Analytics / ROI Tracking
Approval Workflow
Budgeting & Forecasting
Claims Management
Competitor Analysis
Compliance Management
Customer Management
Discount Management
Pricing Optimization
Promotion Calendar
Settlement Management
Trade Agreement Management

Integrations

Datatron
Denodo
HPE Consumption Analytics
IBM Apptio
PTC FlexPLM
Ubersmith

Integrations

Datatron
Denodo
HPE Consumption Analytics
IBM Apptio
PTC FlexPLM
Ubersmith
Claim Test & Learn and update features and information
Claim Test & Learn and update features and information
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Claim Wipro Promax and update features and information