Marketo vs. OpPlan Comparison


Marketo	OpPlan Winning Sales Plan	+	+
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About Marketo Engage, part of Adobe Experience Cloud, is a complete solution for lead management and B2B marketers looking to transform customer experiences by engaging across every stage of complex buying journeys. Natively supporting both demand and account-based marketing strategies, Marketo Engage brings together marketing and sales to orchestrate personalized experiences, optimize content, and measure business impact across every channel, from acquisition to advocacy. Leverage rich behavioral data, built-in intelligence, and sophisticated journey flows to identify, engage, and accelerate your best opportunities in concert with sales. Use predictive content, A/B testing, and personalization to deliver consistent and relevant experiences each and every time. Reach prospects and buyers across every channel including email, display, mobile, social, search, and offline to deliver timely, engaging experiences. Understand, prove, and optimize your marketing impact.	About Improve forecasting accuracy, achieve higher win rates, and reduce salesperson churn. “The” solution for your sales organization brings together CRM, benchmarking, analytics, competitive SWOT’s, sales strategies, action plans and much more! Effectively benchmark your opportunities and contacts with a simple scoring system. You will be able to quickly gauge the status of your opportunities, buying committee, sales team utilization, and win/loss ratio. Easily apply and maintain the strengths, weaknesses, opportunities, and threats (or SWOT) of your competition. Answer a series of questions around the current state of the opportunity and the appropriate strategy is revealed with coaching. Compile a list of actions with your prospects and get agreement on the steps to close the deal. Proven process to get deals unstuck and reveal interest level.
Platforms Supported Windows Mac Linux Cloud On-Premises iPhone iPad Android Chromebook	Platforms Supported Windows Mac Linux Cloud On-Premises iPhone iPad Android Chromebook
Audience B2B marketers and marketing teams	Audience B2B companies with complex sales cycles
Support Phone Support 24/7 Live Support Online	Support Phone Support 24/7 Live Support Online
API Offers API	API Offers API
Screenshots and Videos View more images or videos	Screenshots and Videos View more images or videos
Pricing $895 per month Free Version Free Trial	Pricing No information available. Free Version Free Trial
Reviews/Ratings Overall 5.0 / 5 ease 4.8 / 5 features 4.8 / 5 design 4.8 / 5 support 4.6 / 5 Read all reviews	Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software
Training Documentation Webinars Live Online In Person	Training Documentation Webinars Live Online In Person
Company Information Marketo Founded: 2006 United States www.marketo.com	Company Information Winning Sales Plan Founded: 2009 United States www.winningsalesplan.com
Alternatives Knak	Alternatives SolvedBy.Ai WorkTech Group
6sense	SalesChoice
HubSpot CRM HubSpot	Pipedrive
HubSpot Customer Platform HubSpot	Numerik
Blueshift View All	monday sales CRM monday.com View All
Categories Account Based Marketing AI Marketing Campaign Management eCommerce Marketing Email Marketing Lead Generation Lead Management Lead Nurturing Marketing Marketing Account Intelligence Marketing Analytics Marketing Automation Mobile Marketing Personalization Sales Engagement Sales Force Automation Sales Intelligence Social Media Management Social Media Marketing	Categories Lead Management Sales Coaching Sales Forecasting Sales Intelligence Sales Planning Sales Tracking
Lead Management Features Activity Tracking Campaign Management Lead Capture Lead Distribution Lead Nurturing Lead Scoring Lead Segmentation Pipeline Management Prospecting Tools Source Tracking Show More Features Account Based Marketing Features Analytics Campaign Personalization Customer Segmentation Engagement Monitoring Lead Nurturing Lead Scoring Progress Tracking Prospecting Tools Target Account Identification Lead Generation Features Contact Discovery Contact Import/Export Lead Capture Lead Database Integration Lead Nurturing Lead Scoring Lead Segmentation Pipeline Management Prospecting Tools Visitor Identification Lead Nurturing Features A/B Testing Campaign Management Drip Campaigns Lead Capture Lead Notifications Lead Scoring Lead Segmentation Performance Metrics Personalization Pipeline Management Marketing Analytics Features A/B Testing Campaign Management Channel Attribution Customer Journey Mapping Dashboard Performance Metrics Predictive Analytics ROI Tracking Social Media Metrics Website Analytics Marketing Automation Features A/B Testing Analytics / ROI Tracking Artificial Intelligence Content / Blogging Platform Customizable CTAs Drip Campaigns Dynamic Content Landing Pages / Web Forms Lead Scoring Sales Intelligence Search Marketing Segmentation Social Marketing Website Visitor Tracking Mobile Marketing Features Channel Attribution Contextual Targeting Coupons Email Marketing Engagement Monitoring In-App Marketing Location-Based Marketing Push Notifications Text Messaging Text-to-Win Sales Force Automation Features Call Management Campaign Management Channel Management Commission Management Contact Management Contract Management Customer Database Email Marketing Field Sales Management Lead Management Opportunity Management Performance Metrics Proposal Generation Referral Tracking Sales Forecasting Territory Management Social Media Management Features Automated Publishing Brand Tracking Content Management Customer Engagement Multi-Account Management Multi-User Collaboration Post Scheduling Reporting/Analytics Social Media Monitoring	Lead Management Features Activity Tracking Campaign Management Lead Capture Lead Distribution Lead Nurturing Lead Scoring Lead Segmentation Pipeline Management Prospecting Tools Source Tracking Sales Intelligence Features CRM Integration Data Cleaning Data Enrichment Data Import/Export Data Mining Data Verification Email Integration Lead Scoring List Building Performance Management Pipeline Management Predictive Modeling/Analytics Prospecting Tools Reporting/Analytics Sales Forecasting Show More Features Sales Coaching Features Assessments Audio / Video Conferencing Built-In Course Authoring Call Recording Gamification Goal Setting / Tracking Learning Plans Onboarding Performance Metrics Sales Forecasting Features Competitor Analysis Correlation Analysis Dashboard Dynamic Modeling Exception Reporting Graphical Data Presentation Modeling & Simulation Performance Metrics Sales Trend Analysis Statistical Analysis
Integrations BOSCO CallSquad Cloudwords Digioh Dyspatch Elfsquad Epixel MLM Software Eventbrite GoTo Webinar Influitive Virtual EventHub Informa TechTarget Priority Engine Kissmetrics Kwanzoo Medallia Quark Publishing Platform Reachdesk Retention.com TapClicks Tilkee Zoom Webinars Show More Integrations View All 759 Integrations	Integrations BOSCO CallSquad Cloudwords Digioh Dyspatch Elfsquad Epixel MLM Software Eventbrite GoTo Webinar Influitive Virtual EventHub Informa TechTarget Priority Engine Kissmetrics Kwanzoo Medallia Quark Publishing Platform Reachdesk Retention.com TapClicks Tilkee Zoom Webinars Show More Integrations
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