Keyhole vs. Nexis Social Analytics Comparison Chart

Semrush One is an all-in-one digital marketing platform designed to help brands win visibility across search engines, AI platforms, and emerging discovery channels. It unites traditional SEO tools with advanced AI search and GEO capabilities to measure and grow brand presence everywhere users search. The platform supports optimization across Google, ChatGPT, Perplexity, Gemini, and more from a single interface. Semrush One offers toolkits for SEO, content marketing, traffic analysis, local search, advertising, social media, AI visibility, and digital PR. Powered by one of the world’s largest AI-driven marketing databases, it delivers deep insights competitors can’t easily replicate. Enterprises and marketers use Semrush One to forecast traffic, revenue, and ROI with confidence. Trusted by millions of professionals and global brands, Semrush One acts as a central growth engine for digital visibility.

irdeye is the #1 AI platform for Hyperlocal Marketing®, purpose-built for multi-location brands. Over 150,000 businesses rely on Birdeye’s intelligent AI agents to run marketing and drive business outcomes. Birdeye helps multi-location brands enhance online reputation, engage customers across social, search, and web, and gain real-time insights into consumers and competitors — all to boost leads & increase foot traffic, reduce costs, and grow revenue. Founded in 2012 and headquartered in Palo Alto, Birdeye is led by a team of innovators from Google, Amazon, Salesforce, and Yahoo and is backed by the who’s who of Silicon Valley, including Salesforce founder Marc Benioff, Yahoo co-founder Jerry Yang, Trinity Ventures, World Innovation Lab, and Accel-KKR.

The world’s most dependable archiving software for records compliance and risk management for public entities. CivicPlus Social Media Archiving connects directly to your social networks to capture and preserve all the content your organization posts and engages with, in-context and in near-real-time. And it all lives in one easy-to-use, secure archive, so you can easily manage your online communications and help your organization stay compliant with public records laws, regulations, and recordkeeping initiatives. Social media archiving software ensures your organization’s communications are saved so you can easily respond to records requests, and remain compliant with public records laws. Capture and preserve all content you post and engage with, including deleted, edited, and hidden posts and comments. Replay records in their original context and ensure their authenticity with digital signatures and more.

Evertune is the Generative Engine Optimization (GEO) platform that helps brands improve visibility in AI search across ChatGPT, AI Overview, AI Mode, Gemini, Claude, Perplexity, Meta, DeepSeek and Copilot. Why Leading Enterprise Marketers Choose Evertune: Data Science at Scale: We prompt across every major LLM at volumes that capture response variations and ensure statistical significance for brand monitoring and competitive intelligence. Actionable Strategy, Not Just Dashboards: Specific content, messaging and distribution tactics that increase your AI search visibility. Dedicated Customer Success: Hands-on training and strategic guidance to turn insights into improved performance in AI search. Built for AI search as a channel: Organic visibility today, paid advertising and commerce tomorrow. Proven Leadership: Founded by The Trade Desk veterans who pioneered data-driven digital advertising. Backed by data scientists from OpenAI, Meta and other AI leaders.

MikMak, a SPINS company, provides real-time commerce intelligence and orchestration software to help brands grow in real-time. Operating in 100+ countries with 8,000+ media and retailer partners worldwide, the MikMak Platform empowers multichannel brands to quickly understand what is working, take immediate action, and plan and optimize for the future. Enable Commerce Everywhere with MikMak Commerce: Build seamless paths to checkout from any retailer across your entire media mix, leveraging AI for inventory accuracy Measure the Omnichannel Outcome with MikMak Insights: Proprietary AI synthesizes complex data into actionable recommendations, revealing retailer sales impact, consumer behavior, and more Plan and Optimize Future Outcomes with MikMak Aura: Connect full-funnel media spend to incremental retailer sales performance, providing real-time AI-powered intelligence to drive smarter, more profitable growth

AI Sales Rep with Person-Level Website Identification Identify and Influence Your Engaged Website Visitors into Sales-Ready Leads – Before You Commit a Single Working Hour. Lower Funnel, Higher Value Leads Using our advanced WebID +Person identification technology, we uncover and identify the most engaged visitors to your site. - 40 points of data about each prospect, including first name, last name, email address, and more. - Engaged, But Anonymous: These prospects are conducting online research but haven’t met with your sales team yet. - These visitors are deep in your sales funnel, spending time on your key ‘buying pages’ but remaining unknown to you. - Our AI Sales Rep identifies and gently engages with these visitors, influencing them to express interest. This is 100% automated. Leverage the power of AI to turn your website visitors into meeting-ready leads effortlessly.

DropTrack is a software tool that helps record labels, independent artists, and producers organize and promote their music. We get your music heard by industry influencers including global DJs, bloggers, record labels, radio stations, music supervisors, and playlist curators. DropTrack provides real-time feedback and analytics on who listened to your music, when and where.

Fight skyrocketing paid media costs by turning your customers into a primary vehicle for acquisition, awareness, and activation with Extole. Our enterprise referral platform and team of experts create customized advocacy and referral programs, enabling brands to drive engagement with existing customers, acquire new customers, and generate an essential and unique first-party data source. The platform's advanced capabilities ensure companies get the most out of their referral programs. Leverage custom events, profiles, and attributes to enable dynamic, audience-specific referral experiences. Use first-party data to tailor customer segment messaging, rewards, and engagement strategies. Use our flexible APIs to build management capabilities and consumer experiences–headlessly or hybrid. We have all the tools you need to build scalable, secure, and high-performing referral programs. Book a demo to see how Extole can unlock the full potential of your customer advocacy programs.

Referral Factory makes it easy to launch and manage referral programs and affiliate programs, without writing a single line of code. Use our AI-powered referral program generator to create fully branded campaigns in seconds. Access 100,000+ verified affiliates to promote your business. Seamlessly integrate with HubSpot, Salesforce, Pipedrive, Intercom, and 3,000+ tools via API, webhooks, Zapier, or Make. Automate referral tracking, rewards, and communication. Referral Factory offers 200+ reward types: vouchers, PayPal payouts, gift cards, and more. Fully GDPR, SOC 2, and ISO 27001 compliant with self-hosting available. Get real-time analytics, 24/7 support, and pricing from $95/month. Referral Factory is ranked #1 Referral Software by Influencer Marketing Hub and Growth Marketing Pro. Trusted by thousands of marketers and founders to drive growth through word-of-mouth, affiliate marketing, and customer advocacy.

AthenaHQ is a cutting-edge platform for Generative Engine Optimization (GEO), designed to help brands optimize their visibility and performance across AI-driven search platforms like ChatGPT, Gemini, Perplexity, DeepSeek, Google's AI Overviews, and more. With Athena, companies can monitor AI perception, identify content gaps, and adjust strategies for better AI-driven discovery. AthenaHQ offers features like competitor analysis, sentiment analysis, and AI search volume tracking, making it easier for companies to align with the evolving search ecosystem. By understanding AI’s role in brand discovery, AthenaHQ empowers brands to stay ahead in the rapidly changing AI landscape.