Influential vs. Social Native Comparison Chart

MikMak’s Where to Buy Shoppable Solutions help multichannel brands drive sales, grow market share, and increase profitability while reducing costs across categories such as CPG, Grocery, Alcohol, Beauty, Personal Care, Pet Care, Home Care, Consumer Electronics, Home Appliances, Toys, and more. With MikMak Insights, brands gain real-time eCommerce analytics on the channels, campaigns, creative, and audiences that drive conversions. All data is presented in a single, easy-to-use dashboard, enabling informed decisions across the organization. Operating in over 100 countries with 8,000+ media and retailer partners worldwide, MikMak provides brand, retailer, and consumer insights to guide decision-making and drive measurable business results.

Fight skyrocketing paid media costs by turning your customers into a primary vehicle for acquisition, awareness, and activation with Extole. Our enterprise referral platform and team of experts create customized advocacy and referral programs, enabling brands to drive engagement with existing customers, acquire new customers, and generate an essential and unique first-party data source. The platform's advanced capabilities ensure companies get the most out of their referral programs. Leverage custom events, profiles, and attributes to enable dynamic, audience-specific referral experiences. Use first-party data to tailor customer segment messaging, rewards, and engagement strategies. Use our flexible APIs to build management capabilities and consumer experiences–headlessly or hybrid. We have all the tools you need to build scalable, secure, and high-performing referral programs. Book a demo to see how Extole can unlock the full potential of your customer advocacy programs.

Semrush is an online visibility management and content marketing SaaS platform that ensures businesses get measurable results from online marketing. Our software helps companies of all sizes and industries to optimize their visibility across key channels and create engaging content for their users. Our data enables discovery of great growth opportunities, while workflow and tracking solutions help users run experiments continuously and more accurately measure results. Unveil your competitors’ marketing strategy and tactics. Analyze traffic of any website. Unveil competitor promotion strategies. Get ideas for growing your market share. Discover keyword & backlink gap. Discover how to reach more prospects while spending less. Find the best keywords for every PPC campaign. Monitor your competitor’s ad copies and landing pages. Optimize your Advertising spend (at a local level). Analyze Google Shopping ad campaigns.

Planview® Portfolios enables enterprises to accelerate strategic execution by seamlessly integrating business and technology planning, optimizing resources, and leveraging the power of embedded AI — Planview Anvi™ — to deliver breakthrough products, services, and customer experiences. This unified approach aligns strategy with execution, driving enhanced business performance across the organization. By empowering teams to strategically allocate resources and accelerate high-priority initiatives, Portfolios helps organizations adapt to change and respond to shifting market demands with greater agility. It increases speed-to-value, improves responsiveness, and ensures that every strategic investment delivers measurable business impact. To support end-to-end work orchestration, Planview Portfolios provides robust, comprehensive capabilities across five key pillars that work together to drive organizational success — Strategy, Planning, Execution, Analytics & Reporting, and AI.

Florida-based marketing software firm DirectMail2.0 is at the forefront of the direct mail industry with its unique approach to automated omnichannel marketing. By integrating traditional direct mail with digital technologies, DirectMail2.0 has become an indispensable tool for print companies looking to enhance their direct mail campaigns and achieve higher ROI. The DirectMail2.0 omnichannel ecosystem currently includes 15 features proven to lift response and ROI, including Flowcode, email follow up, targeted and geo-fenced digital ads, USPS mail tracking and Informed Delivery, personalized landing pages, de-anonymizing pixel technology, and more — all managed from a single dashboard that also reports real-time campaign results from online and offline campaign components alike. Through this robust omnichannel treatment, DirectMail2.0 users typically see a 25–50% lift in direct mail effectiveness compared to traditional direct mail alone.

CallTrackingMetrics is the only SaaS platform that uses call tracking and conversion intelligence to inform contact center automation—resulting in a more personalized customer experience. Discover which marketing campaigns are generating leads and conversions, and use that data to automate call flows and power your contact center. Unify communications across your entire organization with our phone, text, online form, and live chat tools. More than 100,000 users around the globe trust CallTrackingMetrics to manage communications for their marketing, sales, and service teams. Call tracking features include reliable dynamic number insertion (DNI) for session-level attribution, local, toll-free, and vanity tracking numbers, and omnichannel attribution across calls, texts, form fills, and chats. Key contact center features include a browser-based softphone, smart routing options, SMS campaigns, automated call scoring, and smart dialer functionality.

Unlock the Potential of Ambassador Marketing with SocialLadder: Your All-in-One Ambassador Management Platform. SocialLadder empowers brands to identify, track, reward, and engage their community seamlessly. Streamline ambassador programs with automation, enabling you to focus on nurturing relationships with your biggest fans. Trusted by world-class ambassadors & community marketing teams, our platform offers unified collaboration to scale your team and build a loyal community. Manage recruiting, onboarding, tasks, and payments from one place. Leverage machine learning to identify top customers and influencers from your database, turning them into high-performing brand advocates. Engage ambassadors with customizable chat, push notifications, and interactive message boards. Assign real-world and online tasks effortlessly, empowering your ambassadors to market through your customers, not just to them. Witness the transformative power of ambassador marketing. Join SocialLadder

Klaviyo is the AI-first B2C CRM platform that helps you grow by integrating marketing, analytics, and customer service in one solution. Powered by unified data and built-in AI, it's faster and easier than ever to create personalized, lasting customer relationships. Klaviyo unifies your customer profiles by capturing every event, and then lets you orchestrate your email marketing, SMS marketing, push notifications, WhatsApp, and RCS campaigns in one place. Built-in AI agents plan and launch campaigns, personalize every send, answer questions, and resolve issues. With real-time attribution and insights, you'll be able to make smarter, faster decisions that drive ROI. Trusted by more than 170,000 businesses, Klaviyo can grow your business while keeping operations simple and customer relationships strong

A no-code platform designed for creating mobile business applications tailored to Microsoft Dynamics 365, Power Platform, Business Central, and Salesforce. This toolkit empowers you to build white-labeled, scalable apps optimized for industries such as utilities, energy, construction, and field service. With offline functionality, secure data synchronization, and customizable features, you can design mobile solutions for inspections, asset management, work orders, and more. Its drag-and-drop interface makes it easy to create tailored forms, workflows, and dashboards—no coding required. For partners and ISVs, the toolkit offers an opportunity to build verticalized mobile solutions, extend CRM and ERP capabilities, and generate new revenue streams by delivering branded apps that meet the specific needs of frontline workers. Whether you're modernizing field operations or equipping clients with reliable mobile technology, this toolkit provides the tools you need to succeed.

Triple Whale lets you easily manage and automate analytics, attribution, merchandising, forecasting and more—in the palm of your hand. We simplify, inform & save you time! No need to flip between tabs & apps. We integrate ecommerce & marketing data from all your favorite tools: TikTok, Facebook, Google, and more. Triple Whale lets you: - Trust your attribution data to make better decisions. - Seamlessly gain insight into what is and isn't working - Forecast & track your most crucial DTC metrics - Track and visualize your customer journeys across channels - Easily determine top performing creatives and themes - Gain data insights from our AI with anomaly detection and recommendations We’re building AI to help you reduce errors and operate better across all your tools. Moby by Triple Whale is an AI-powered platform that connects your raw data to intelligent AI agents, transforming it into actionable business insights within seconds.