Identity Guard vs. LifeLock Comparison Chart

Guardz is the unified cybersecurity platform purpose-built for MSPs. We consolidate the essential security controls, including identities, endpoints, email, awareness, and more, into one AI-native framework designed for operational efficiency. Our identity-centric approach connects the dots across vectors, reducing the gaps that siloed tools leave behind so MSPs can see, understand, and act on user risk in real time. Backed by an elite research and threat hunting team, Guardz strengthens detection across environments, turning signals into actionable insights. With 24/7 AI + human-led MDR, Guardz utilizes agentic AI to triage at machine speed while expert analysts validate, mitigate, and guide response, giving MSPs scalable protection without adding headcount. Our mission is simple: give MSPs the scale, confidence, and clarity they need to stay ahead of attackers and deliver protection to every SMB they serve.

Keeper Security is transforming the way people and organizations around the world secure their passwords and passkeys, secrets and confidential information. Keeper’s easy-to-use cybersecurity platform is built on a foundation of zero-trust and zero-knowledge security to protect every user on every device. Keeper’s solution deploys in minutes and seamlessly integrates with any tech stack to prevent breaches, reduce help desk costs and ensure compliance. Trusted by millions of individuals and thousands of organizations globally, Keeper is the leader for best-in-class password and passkey management, secrets management, privileged access, secure remote access and encrypted messaging. Protect what matters at KeeperSecurity.com.

Powerful, all-in-one identity verification, fraud prevention, and compliance platform. iDenfy protects startups, financial institutions, gambling, streaming, ridesharing, and other digital services from identity fraud using a three-layer identity verification process. The process protects businesses from the most threatening forms of identity fraud. iDenfy also provides services for business verification, proxy detection, fraud scoring, AML screening and monitoring, NFC verification, and other fraud prevention services. Founded before AML, fraud, and GDPR regulations were put into place, iDenfy pioneered identity verification. The company covers users' ID verification process in full, combining AI-based biometric recognition and manual human checks to ensure they are real users. Save up to 40% of identity verification costs using our ID verification software. Pay per successful ID verification and save up to 40% of identity verification services expenses.

With TrafficGuard, you'll never have to worry about polluted traffic ruining your campaign efforts again. Our cutting-edge ML/AI-driven technology filters out dumb and sophisticated, fraudulent traffic in real-time, ensuring that your ad spend is directed towards real, high-quality clicks and conversions. This means improved campaign results and a higher return on your ad spend (ROAS). The powerful solution ensures that every penny of your advertising spend is safeguarded so you can focus on achieving your marketing goals with peace of mind. Let TrafficGuard take the worry out of ad fraud protection and help you guard your: - Google Search (PPC) campaigns - Mobile UA campaigns - Affiliate spend - Social Networks But we don't just stop at technology - our expert campaign management and world-class customer service ensure you have a partner you can rely on for all your ad fraud protection needs.

ARGOS is an AI-powered Identity Platform. We revolutionize how the world experiences identity. We create essential identity services for people and businesses to ensure a secure digital ecosystem worldwide. We provide services to help you identify Anyone Anywhere Anytime! ARGOS’s ID check enables seamless remote identity verification for blockchain, gaming, virtual assets, e-commerce, and fintech. With 99.996%+ accuracy, it delivers facial recognition within a day, minimizing verification errors. Supporting IDs from 200+ countries, it uses Liveness technology to detect forged faces and documents for secure authentication. As an all-in-one solution, ID check combines essential verification engines, eliminating the need for separate integrations. Businesses can also customize features as needed. From data extraction to fraud prevention, ARGOS helps businesses enhance security, streamline operations, and prevent fraud efficiently. Grow your business with our service!

EasyDMARC is a B2B SaaS solution that makes email authentication simple for small, medium, and enterprise businesses. In short, we secure domain and email infrastructure, protecting you and your business from phishing (email spoofing) attacks and increasing email deliverability. EasyDMARC’s deliverability tool, EasySender, covers all the aspects of email deliverability. The variety of features on the platform cover email list verification, mailbox warmup, and inbox placement. With EasyDMARC, you can achieve the following: -Visibility to the business email environment -Business identity control -Operations and communication security -Email deliverability With offices in the US, Netherlands, and Armenia, the company delivers the most comprehensive products for anyone who strives to build the best possible defence for their email ecosystem. EasyDMARC ultimately provides peace

Authologic is a global identity orchestration platform that connects all major verification methods through one API — enabling secure, compliant, and seamless digital onboarding worldwide. It combines government databases, e-IDs, digital wallets, bank IDs, document OCR & biometrics into a single flow — helping businesses onboard users faster, reduce fraud & meet KYC, KYB, and AML requirements. Authologic integrates over 50 methods in more than 200 countries, ensuring consistent & compliant identity verification globally. With automated routing, fallback & workflow optimization, it adapts easily to multiple markets without rebuilding onboarding processes. Built for compliance & scalability, Authologic is eIDAS 2.0-ready, PSD2 AISP-licensed, ISO 27001 / 9001 / 22301 certified, and backed by Y Combinator, operating from London, San Francisco & Warsaw.

Iru (formerly Kandji) is an all-in-one, AI-powered security and compliance platform designed to simplify IT management and strengthen enterprise protection. Built on the Iru Context Model, it unifies identity, endpoint, and compliance into a single intelligent system that understands users, devices, and applications in context. With passwordless workforce identity, advanced endpoint detection, and automated compliance, Iru delivers both security and efficiency without the complexity of multiple tools. Its integrated approach enables IT teams to secure access, prevent threats, and maintain continuous audit readiness—all from one intuitive platform. Trusted by over 5,000 companies including Plaid, Notion, Airbus, and Vercel, Iru transforms how modern businesses manage digital trust. The result is reduced IT workload, improved employee experience, and enterprise-grade protection built for the AI era.

Protect yourself with military-grade encryption, and access sites and streaming content around the world. Hotspot Shield encrypts your connection and doesn’t log any data that could be tied to you, shielding your identity and info from hackers and cyber predators. With servers across 80+ countries and 35+ cities, our proprietary Hydra protocol optimizes your VPN to ensure fast, secure connections for gaming, streaming, downloading, P2P, and more.

Plaid is a global fintech infrastructure platform that enables businesses and consumers to securely connect to financial data and services. Through APIs that connect to more than 12,000 financial institutions across 20+ countries, Plaid operates the world’s largest open banking data network. By removing the complexity of direct bank integrations, Plaid enables developers, financial institutions, and enterprises to build secure, user-friendly, and conversion-optimized financial products. Plaid powers payments, lending, identity verification, fraud prevention, and personal finance applications. Today, more than 100 million people worldwide, including half of U.S. adults, have relied on Plaid through their connections to over 7,000 apps and services.