Hotjar vs. User Insights Comparison


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Kubit is the leading Customer Journey Analytics platform for enterprises, enabling self-service insights, rapid decisions, and full transparency—without engineering dependencies or vendor lock-in. Unlike traditional tools, Kubit eliminates data silos, letting teams analyze customer behavior directly from Snowflake, BigQuery, or Databricks—no ETL or forced extraction needed. With built-in funnel, path, retention, and cohort analysis, Kubit empowers product teams with fast, exploratory analytics to detect anomalies, surface trends, and drive engagement—without compromise. Enterprises like Paramount, TelevisaUnivision, and Miro trust Kubit for its agility, reliability, and customer-first approach. Learn more at kubit.ai. 33 Ratings Visit Website Dovetail Dovetail is an AI-native customer intelligence platform that transforms customer conversations, documents, and surveys into actionable insights to drive better product decisions. It automatically analyzes call transcripts, survey responses, support tickets, and feedback to deliver fast, accurate reports that empower teams across product, marketing, sales, and customer experience. With integrations into Slack, Microsoft Teams, and popular tools like Notion and Zapier, Dovetail brings the voice of the customer directly to where teams work. The platform supports recruiting verified consumers and professionals for research, making customer feedback collection efficient and scalable. Trusted by Fortune 500 companies like Amazon, Deloitte, and Atlassian, Dovetail helps build a culture of customer-centricity through continuous insight sharing. Its AI-powered features reduce manual workload and accelerate understanding of user needs. 246 Ratings Visit Website Testeum Tired of bugs and poor UX going unnoticed despite thorough internal testing? Testeum is the SaaS crowdtesting platform that connects mobile and web app creators with carefully selected testers based on your criteria. Test at any stage, from prototype to production, with self-service options or expert management. Tailor your test audience with specific criteria and environments. Launch UX or functional tests in minutes and get real-time feedback as soon as your campaign starts. Results are delivered in hours, integrated with your bug-tracker or automation tools. Testeum is easy to use, agile-compatible, and gives you detailed insights into your users' expectations. Stop guessing—start knowing. 8 Ratings Visit Website DashboardFox Dashboards, codeless reporting, interactive data visualizations, data level security, mobile access, scheduled reports, embedding, sharing via link, and more. DashboardFox is a dashboard and data visualization solution designed for business users with a no-subscription pricing model. Pay once and you own the software for life. DashboardFox is self-hosted, install on your own server, behind your firewall. Looking for Cloud BI? We offer managed hosting services, but you still retain ownership of your DashboardFox licenses and data. DashboardFox allows your users to drill-down and interact with live data visualizations via dashboards and reports. Business users can create new visualization in a codeless report builder without needing a technical pedigree. An alternative to Tableau, Sisense, Looker, Domo, Qlik, Crystal Reports, and others. 5 Ratings Visit Website Identity Matrix Identity Matrix identifies provides person-level identification for 70% of your US web visitors (3-5x more than anyone on the market). Set up page intent and lead scoring rules, then store them directly in your CRM for direct outreach. On top of identification, Identity Matrix is the only software in the world that can provide person-level analytics, multi-touch attribution, and full 360 customer journey analysis. Understand exactly where every lead came from, understand the quality of each source of traffic, and analyze every segment of the buyer journey. Meet the world's first person-level insights platform that generates leads, optimizes the journey, and tackles multi-touch attribution. Get a free demo of Identity Matrix or start a free trial today. 34 Ratings Visit Website Global App Testing Global App Testing (GAT) enables tech teams to conduct testing across 189+ countries with a network of over 60,000 professional testers, using real devices and environments. By leveraging the GAT platform, you can streamline your testing process, boost release quality, and accelerate time-to-market while optimizing budget efficiency. The platform is fully integrated to seamlessly work with your existing DevOps or CI/CD tools. 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For a sustainable and continuous review of your website, each project is constantly crawled and analyzed by our crawlers to track the progress of your optimization. You will also be notified by our monitoring service with the status of your website via e-mail, if server errors and major problems occur. Seobility not only provides a detailed SEO audit but also gives tips and instructions on how to fix the problems found on your website. By fixing these issues, you make sure that Google can access all of your relevant content and understand what it’s about in order to match it with suitable search queries. 445 Ratings Visit Website Imagify Imagify is a powerful and easy-to-use WordPress plugin designed to optimize images and speed up your website. It automatically compresses, resizes, and converts images to modern formats like WebP and Avif with just one click. Created by the team behind WP Rocket, Imagify guarantees improved website loading times without sacrificing image quality. 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About Understand how users are really experiencing your site without drowning in numbers. Traditional web analytics tools help you analyze traffic data. But numbers alone can’t tell you what users really do on your site — Hotjar will. Track Customer Satisfaction (CSAT), Net Promoter Score (NPS®) & the Voice Of Customer (VOC). Eliminate guesswork by watching Session Recordings and see how people are really using your product. Empathize with your users and see where they get stuck. Look at user behavior and ask the right questions at the right time. Hotjar works out of the box on most popular platforms. Visualize behavior – Understand what users want, care about and do on your site by visually representing their clicks, taps and scrolling behavior – which are the strongest indicators of visitor motivation and desire. See what your users see – Eliminate guesswork with Recordings of real visitor behavior on your site.	About User Insights is the easiest way to understand what your customers think about your website. Get ideas for improvements, address friction points, and improve conversions and so much more. No more guessing or wondering “what if?” Be confident in your decisions and improve your website with real user feedback. It's really hard to build a user centric product without talking to users, so we make it easy. All we need is a link. We’ll send that link out to our panel of testers or you can share it yourself to your own. Our competitors think you should pay more for additional features. That's crazy. You get all of our features for every test. Additionally, we're not sure why you'd ever need a subscription for user testing, so we don't have one. We ask testers to spend at least 5 minutes on your site. Our competitors prefer 20+ minutes. We think if it's worth finding, you'll see it within 5. And besides, users who spend 20+ minutes on your site aren't the ones you're struggling to understand.
Platforms Supported Windows Mac Linux Cloud On-Premises iPhone iPad Android Chromebook	Platforms Supported Windows Mac Linux Cloud On-Premises iPhone iPad Android Chromebook
Audience Marketers, product managers, and UX designers	Audience Companies wanting to improve their website using users feedback
Support Phone Support 24/7 Live Support Online	Support Phone Support 24/7 Live Support Online
API Offers API	API Offers API
Screenshots and Videos View more images or videos	Screenshots and Videos View more images or videos
Pricing $99 per month Free Version Free Trial	Pricing $20 per user tests Free Version Free Trial
Reviews/Ratings Overall 4.7 / 5 ease 4.7 / 5 features 5.0 / 5 design 4.9 / 5 support 4.3 / 5 Read all reviews	Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software
Training Documentation Webinars Live Online In Person	Training Documentation Webinars Live Online In Person
Company Information Hotjar Founded: 2014 Malta www.hotjar.com	Company Information User Insights userinsights.com
Alternatives Smartlook	Alternatives UserBob
Extellio Extellio International AB	Userfeel
Userback	UserInput.io
Mouseflow	UserLook
WebMaxy Analyzer WebMaxy View All	Optimal Workshop View All
Categories Conversion Rate Optimization Customer Experience Customer Feedback Customer Journey Mapping Tools Customer Retention Heatmap Marketing Analytics Session Replay Survey Usability Testing User Research UX Visual Feedback Web Analytics Website Optimization Tools	Categories Usability Testing User Research
Show More Features Customer Experience Features Action Management Analytics Customer Segmentation Dashboard Feedback Management Knowledge Management Multi-Channel Collection Sentiment Analysis Survey Management Text Analysis Trend Analysis Customer Feedback Features Alerts / Notifications Behavior Analytics Bug Reports Community Feedback Tools Live Chat Negative Feedback Management Net Promoter Score (NPS) Screenshot / Screen Capture Surveys User Testing Tools Video Feedback Visual Feedback Tools Voice of the Customer (VoC) Website Feedback Customer Journey Mapping Tools Features Action Management Attribution Modeling Behavioral Analytics Collaboration Customer Profiles Data Import / Export Predictive Analytics Surveys & Feedback Templates Heatmap Features Behavioral Mapping Dashboard Dynamic Maps Element Analytics Embeddable Maps For Sales For Science Radial Mapping Territorial Mapping Website Analytics Marketing Analytics Features A/B Testing Campaign Management Channel Attribution Customer Journey Mapping Dashboard Performance Metrics Predictive Analytics ROI Tracking Social Media Metrics Website Analytics Session Replay Features Eye Tracking Form Analytics Heatmaps Mouse Tracking Optimization Tools Session Recording Surveys User Experience Analysis User Feedback Visitor Segmentation Survey Features Custom Survey URLs Data Analysis Tools Email Marketing Mobile Survey Offline Response Collection Paper Survey Question Branching Question Library Site Intercept Survey Skip Logic Supports Audio / Images / Video UX Features Animation For Mobile For Websites Heatmaps Prototyping Screen Activity Recording Unmoderated Testing Usability Testing User Journeys User Research Web Analytics Features Campaign Management Conversion Tracking Form Analytics Goal Tracking Keyword Tracking Multiple Site Management Pageview Tracking Referral Source Tracking Site Search Tracking Time on Site Tracking User Interaction Tracking Website Optimization Tools Features Competitor Analysis Content Management Keyword Research Tools Link Management Performance Metrics Problem Area Alerts
Integrations Clym Commanders Act Complianz Ethyca Hello Customer HubSpot Customer Platform HubSpot Marketing Hub Instapage Kameleoon Kamili Mindspun QuickSilk Qwilr Remarkable Commerce Reveall SiteSpect Social&Loyal Supermetrics Ucraft Wplino Show More Integrations View All 88 Integrations	Integrations Clym Commanders Act Complianz Ethyca Hello Customer HubSpot Customer Platform HubSpot Marketing Hub Instapage Kameleoon Kamili Mindspun QuickSilk Qwilr Remarkable Commerce Reveall SiteSpect Social&Loyal Supermetrics Ucraft Wplino Show More Integrations
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