Hightouch vs. Mininglamp Customer Data Platform Comparison Chart

Mininglamp's Customer Data Platform (CDP) integrates consumer data from marketing, sales, and service channels to help enterprises deliver a superior customer experience. As a powerful, one-stop system for data access, data governance, data modeling, and data services, it identifies and connects customers across devices and platforms based on Super IDs, making it easier for enterprises to ensure better customer experience in marketing, sales, and services, and to realize efficient centralized customer management and operations. Features a data aggregation center (data governance platform), providing scalable services to enterprises without compromising product performance & stability. Develops industry know-how-based marketing data models relying on its insightful analysis and in-depth cooperation with benchmark customers for years. Caters to various business scenarios relying on its interdisciplinary data management and application experience for years.