Great Question vs. User Insights Comparison Chart

Dovetail is an AI-native customer intelligence platform that transforms customer conversations, documents, and surveys into actionable insights to drive better product decisions. It automatically analyzes call transcripts, survey responses, support tickets, and feedback to deliver fast, accurate reports that empower teams across product, marketing, sales, and customer experience. With integrations into Slack, Microsoft Teams, and popular tools like Notion and Zapier, Dovetail brings the voice of the customer directly to where teams work. The platform supports recruiting verified consumers and professionals for research, making customer feedback collection efficient and scalable. Trusted by Fortune 500 companies like Amazon, Deloitte, and Atlassian, Dovetail helps build a culture of customer-centricity through continuous insight sharing. Its AI-powered features reduce manual workload and accelerate understanding of user needs.

Build your competitive edge with agile consumer insights. A leading-edge platform built for leading-edge brands. Kantar Marketplace is an automated market research platform designed for insights professionals, marketers and agencies who want to test, learn and move faster. It is the only market research platform with solutions that have been independently validated to predict sales and brand growth. Get fast answers to your most pressing questions with proven automated market research solutions designed to the highest standards. Choose from a full suite of modular solutions including surveys, reports and data - with options to run your own market research or benefit from Kantar’s expert service. Tap into global perspectives, with solutions available in 70 countries and growing. With local support and account servicing, know that someone always has your back. Kantar is the world’s leading data, insights and consulting company. We help clients understand people and inspire growth.

UserTesting is a leading human insight platform designed to help enterprises capture authentic customer feedback at scale. It leverages a global network of participants and AI-driven analysis to deliver fast, actionable insights across marketing, product, design, and customer experience teams. The platform enables companies to test anything from messaging and creative assets to product features, reducing guesswork and maximizing ROI. UserTesting supports enterprise-grade compliance standards including SOC 2, GDPR, and HIPAA to ensure privacy and security. Trusted by world-renowned brands like Walmart, Microsoft, and Wells Fargo, it drives measurable business outcomes such as increased revenue, faster innovation, and reduced risk. UserTesting empowers organizations to put the real voice of the customer at the center of their decision-making.

Trusted by over 25 million users, Jotform is an all-in-one, no-code platform that simplifies data collection, automation, and online sales. Using its drag-and-drop Form Builder, businesses can create customized forms and surveys to collect leads, payments, and e-signatures. With 10,000+ templates and advanced features like conditional logic and 200+ integrations, Jotform streamlines workflows. Jotform's AI-powered Agents provide real-time customer support, guiding users through form submissions, answering questions, and ensuring a smooth experience while reducing manual intervention. These AI agents learn from interactions to improve responses, enhancing efficiency and customer satisfaction. The platform also includes a Store Builder to sell products and services, accept payments through 30+ gateways, and tools like Approvals and Report Builder to automate workflows and generate actionable insights.

A powerful data analysis and visualization platform purpose-built for market research data. From data processing through to analysis, reporting, visualization, dashboards, distribution, and data alerts, Harmoni is for you. Spend less time processing data, and more time analyzing it. Harmoni uses automation to make your job easier. With Harmoni, it's easy to provide valuable, actionable insights to stakeholders. Market research budgets are shrinking, but expectations are ramping up. With Harmoni, you can slice and dice your data as the questions are asked, on the go. Bring your data sources together with Harmoni to form one usable set. Harmoni supports a wide range of data sources, including IBM SPSS®, SQL, Microsoft Excel, CSV, tab-delimited files, Dimensions, and more. Integrated with popular market research platforms, Harmoni supports data collection leaders such as Voxco, FocusVision Decipher, and Qualtrics.

Transform organizations into brands by refining experiences with SurveySparrow. The experience management platform helps create not only engaging surveys but assists in closing the feedback loop efficiently. Supporting 70+ languages and dedicated NPS and Customer experience modules help better understand customer loyalty. SurveySparrow enables business organizations to collect feedback via a chat-like interface, gain insights, and make data-driven decisions to improve products, services, and customer experience. Set up automation and manage feedback with the in-built Ticket management tool. Monitor and manage online reviews efficiently with the Reputation management module. Join the bandwagon of 100k+ customers in 149 countries to deliver delightful customer experiences.

​MRI-Simmons is a leading provider of actionable insights on the American consumer, offering comprehensive data on consumer attitudes, behaviors, and media usage. It is a consumer insights and activation engine that informs marketing strategy and streamlines data usage to drive business results. MRI-Simmons features intuitive navigation, interactive charts for visual storytelling, and shareable reports and dashboards designed to enhance collaboration. It enables self-service activation, allowing users to fulfill audiences to any DMP, DSP, SSP, or addressable media. ​MRI-Simmons' USA study is a nationally representative survey providing insights into consumer attitudes, behaviors, media preferences, and more. It employs address-based probabilistic sampling, measuring real people randomly chosen to represent the U.S. population. This methodological approach ensures the stability of insights and provides an accurate view of the American consumer. ​

Kevel (previously Adzerk) gives you the APIs needed to quickly build your own fully-customized ad server for sponsored listings, internal promotions, native ads, and more – so you can take back the Internet and drive more online revenue. Our award-winning platform handles over three billion API requests each day, and it’s helped industry leaders like Yelp and Ticketmaster shorten their build times by more than 90%.

Your data, your insights—no third-party ownership or black-box analytics. Kubit is the leading Customer Journey Analytics platform for enterprises, enabling self-service insights, rapid decisions, and full transparency—without engineering dependencies or vendor lock-in. Unlike traditional tools, Kubit eliminates data silos, letting teams analyze customer behavior directly from Snowflake, BigQuery, or Databricks—no ETL or forced extraction needed. With built-in funnel, path, retention, and cohort analysis, Kubit empowers product teams with fast, exploratory analytics to detect anomalies, surface trends, and drive engagement—without compromise. Enterprises like Paramount, TelevisaUnivision, and Miro trust Kubit for its agility, reliability, and customer-first approach. Learn more at kubit.ai.

The choice of professional researchers worldwide for user friendly, rapid analysis and production of presentation ready biplots, correspondence, mdpref and MCA maps. 64 bit program runs on PCs and MACs. Our exclusive Brand Projector I calculates and graphically displays the attribute changes necessary for brand (column) re-positioning to any point on a map. Brand Projector II allows a researcher to interactively change attributes (rows) and watch the Brand (column) move in response.