Google Analytics 360 vs. Microsoft Power BI Comparison


Google Analytics 360 Google	Microsoft Power BI Microsoft	+	+
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		Related Products Kubit Your data, your insights—no third-party ownership or black-box analytics. Kubit is the leading Customer Journey Analytics platform for enterprises, enabling self-service insights, rapid decisions, and full transparency—without engineering dependencies or vendor lock-in. Unlike traditional tools, Kubit eliminates data silos, letting teams analyze customer behavior directly from Snowflake, BigQuery, or Databricks—no ETL or forced extraction needed. With built-in funnel, path, retention, and cohort analysis, Kubit empowers product teams with fast, exploratory analytics to detect anomalies, surface trends, and drive engagement—without compromise. Enterprises like Paramount, TelevisaUnivision, and Miro trust Kubit for its agility, reliability, and customer-first approach. Learn more at kubit.ai. 33 Ratings Visit Website Semrush Semrush One is an all-in-one digital marketing platform designed to help brands win visibility across search engines, AI platforms, and emerging discovery channels. It unites traditional SEO tools with advanced AI search and GEO capabilities to measure and grow brand presence everywhere users search. The platform supports optimization across Google, ChatGPT, Perplexity, Gemini, and more from a single interface. Semrush One offers toolkits for SEO, content marketing, traffic analysis, local search, advertising, social media, AI visibility, and digital PR. Powered by one of the world’s largest AI-driven marketing databases, it delivers deep insights competitors can’t easily replicate. Enterprises and marketers use Semrush One to forecast traffic, revenue, and ROI with confidence. Trusted by millions of professionals and global brands, Semrush One acts as a central growth engine for digital visibility. 6,115 Ratings Visit Website Vertex AI Build, deploy, and scale machine learning (ML) models faster, with fully managed ML tools for any use case. Through Vertex AI Workbench, Vertex AI is natively integrated with BigQuery, Dataproc, and Spark. You can use BigQuery ML to create and execute machine learning models in BigQuery using standard SQL queries on existing business intelligence tools and spreadsheets, or you can export datasets from BigQuery directly into Vertex AI Workbench and run your models from there. Use Vertex Data Labeling to generate highly accurate labels for your data collection. Vertex AI Agent Builder enables developers to create and deploy enterprise-grade generative AI applications. It offers both no-code and code-first approaches, allowing users to build AI agents using natural language instructions or by leveraging frameworks like LangChain and LlamaIndex. 783 Ratings Visit Website Google Cloud BigQuery BigQuery is a serverless, multicloud data warehouse that simplifies the process of working with all types of data so you can focus on getting valuable business insights quickly. At the core of Google’s data cloud, BigQuery allows you to simplify data integration, cost effectively and securely scale analytics, share rich data experiences with built-in business intelligence, and train and deploy ML models with a simple SQL interface, helping to make your organization’s operations more data-driven. Gemini in BigQuery offers AI-driven tools for assistance and collaboration, such as code suggestions, visual data preparation, and smart recommendations designed to boost efficiency and reduce costs. BigQuery delivers an integrated platform featuring SQL, a notebook, and a natural language-based canvas interface, catering to data professionals with varying coding expertise. This unified workspace streamlines the entire analytics process. 1,927 Ratings Visit Website TrafficGuard With TrafficGuard, you'll never have to worry about polluted traffic ruining your campaign efforts again. Our cutting-edge ML/AI-driven technology filters out dumb and sophisticated, fraudulent traffic in real-time, ensuring that your ad spend is directed towards real, high-quality clicks and conversions. This means improved campaign results and a higher return on your ad spend (ROAS). The powerful solution ensures that every penny of your advertising spend is safeguarded so you can focus on achieving your marketing goals with peace of mind. Let TrafficGuard take the worry out of ad fraud protection and help you guard your: - Google Search (PPC) campaigns - Mobile UA campaigns - Affiliate spend - Social Networks But we don't just stop at technology - our expert campaign management and world-class customer service ensure you have a partner you can rely on for all your ad fraud protection needs. 89 Ratings Visit Website Quaeris Align analytics to your everyday business workflows. Your business relies on people, data and documents, but the process of using them is broken. QuaerisAI enables seamless downstream workflows across your People, Documents and Data Assets. Use natural language search on data, documents and collaborate in private or within Communities - all in one platform! QuaerisAI offers time savings of at-least 30 minutes to an hour/day/resource - imagine the productivity enhancements you give your users without the expense of buying and consolidating a bunch of AI tools. Quaeris can be rolled out to team of 10s or 1000s of users seamlessly within a matter of days - without much need of IT, and that is why IT & data teams love us! 6 Ratings Visit Website Teradata VantageCloud Teradata VantageCloud: The complete cloud analytics and data platform for AI. Teradata VantageCloud is an enterprise-grade, cloud-native data and analytics platform that unifies data management, advanced analytics, and AI/ML capabilities in a single environment. Designed for scalability and flexibility, VantageCloud supports multi-cloud and hybrid deployments, enabling organizations to manage structured and semi-structured data across AWS, Azure, Google Cloud, and on-premises systems. It offers full ANSI SQL support, integrates with open-source tools like Python and R, and provides built-in governance for secure, trusted AI. VantageCloud empowers users to run complex queries, build data pipelines, and operationalize machine learning models—all while maintaining interoperability with modern data ecosystems. 992 Ratings Visit Website MongoDB Atlas The most innovative cloud database service on the market, with unmatched data distribution and mobility across AWS, Azure, and Google Cloud, built-in automation for resource and workload optimization, and so much more. MongoDB Atlas is the global cloud database service for modern applications. Deploy fully managed MongoDB across AWS, Google Cloud, and Azure with best-in-class automation and proven practices that guarantee availability, scalability, and compliance with the most demanding data security and privacy standards. The best way to deploy, run, and scale MongoDB in the cloud. MongoDB Atlas offers built-in security controls for all your data. Enable enterprise-grade features to integrate with your existing security protocols and compliance standards. With MongoDB Atlas, your data is protected with preconfigured security features for authentication, authorization, encryption, and more. 1,647 Ratings Visit Website Zengo Wallet Zengo is the only self-custodial wallet with no seed phrase vulnerability, making it in effect the most secure crypto wallet. Store, buy, sell, earn, trade, and send with peace of mind. Stay protected through the power of MPC security, a guaranteed recovery model, and unparalleled 24/7 customer support. Zengo supports: - Hundreds of of crypto assets - 6 blockchains: Bitcoin, Ethereum, BNB, Doge, Tron, Tezos. - 4 Layer 2s: Polygon, Arbitrum One, Optimism, and Base. What makes Zengo the most secure crypto wallet? Zengo’s unparalleled security is due to its industry-first, enterprise-grade, self-custodial Multi-Party Computation security, a secure recovery model, and premium Zengo Pro offerings. Unlike hardware wallet whose security depends on a single-factor protection (seed phrase vulnerability), Zengo had 0 wallets ownership compromised since its launch in 2018. Zengo is trusted by over 1 million customers, on both mobile and desktop apps. 414 Ratings Visit Website New Relic There are an estimated 25 million engineers in the world across dozens of distinct functions. As every company becomes a software company, engineers are using New Relic to gather real-time insights and trending data about the performance of their software so they can be more resilient and deliver exceptional customer experiences. Only New Relic provides an all-in-one platform that is built and sold as a unified experience. With New Relic, customers get access to a secure telemetry cloud for all metrics, events, logs, and traces; powerful full-stack analysis tools; and simple, transparent usage-based pricing with only 2 key metrics. New Relic has also curated one of the industry’s largest ecosystems of open source integrations, making it easy for every engineer to get started with observability and use New Relic alongside their other favorite applications. 2,703 Ratings Visit Website
About Analytics 360 is designed to meet the specific measurement needs of large enterprises, providing advanced customization options, scalable tools, and enterprise-grade support. Find out how your customers interact throughout their life cycle with your websites and applications. Leverage Google machine learning to get more out of your data. So you can discover new statistics and anticipate the behavior of your customers. Optimize the performance of your marketing strategy with integrations between Google's ad platforms and publisher platforms. Analyze your data quickly and collaborate with your team in an intuitive interface and with reports that can be shared. Our service level guarantees, and SLAs, give you complete peace of mind on many product features, from data collection to attribution, as well as daily exports to BigQuery. Get the most out of your analytics with premium features like enhanced data refresh, and intraday data availability within one hour of collection.	About Power BI is a business intelligence platform that enables users to analyze data using AI-driven tools and intuitive report creation. It consolidates data from various sources into OneLake, creating a centralized data source. This platform aids in embedding actionable insights into applications like Microsoft 365, aiding decision-making. Power BI integrates with Microsoft Fabric, enhancing data management. It offers scalability to handle large data volumes and integrates seamlessly with Microsoft services. Its AI capabilities efficiently identify patterns and generate insights. Power BI ensures data security and compliance. Its Copilot feature allows rapid report generation. Additionally, Power BI Pro offers self-service analytics, and its free version includes data modeling and visualization tools. It's known for unified data management, empowering users with accessibility and training resources. Power BI has demonstrated a significant ROI and economic benefit, as evidenced in a Forres
Platforms Supported Windows Mac Linux Cloud On-Premises iPhone iPad Android Chromebook	Platforms Supported Windows Mac Linux Cloud On-Premises iPhone iPad Android Chromebook
Audience Large enterprises in search of a solution to understand how customers interact with their websites throughout their life cycle	Audience Companies of all sizes that need a business intelligence solution
Support Phone Support 24/7 Live Support Online	Support Phone Support 24/7 Live Support Online
API Offers API	API Offers API
Screenshots and Videos View more images or videos	Screenshots and Videos View more images or videos
Pricing No information available. Free Version Free Trial	Pricing $10 per user per month Free Version Free Trial
Reviews/Ratings Overall 5.0 / 5 ease 4.3 / 5 features 4.7 / 5 design 4.7 / 5 support 3.7 / 5 Read all reviews	Reviews/Ratings Overall 4.4 / 5 ease 4.4 / 5 features 4.6 / 5 design 4.6 / 5 support 4.2 / 5 Read all reviews
Training Documentation Webinars Live Online In Person	Training Documentation Webinars Live Online In Person
Company Information Google United States marketingplatform.google.com/about/analytics-360/	Company Information Microsoft Founded: 1975 United States www.microsoft.com/en-us/power-platform/products/power-bi
Alternatives Angelfish Software Actual Metrics	Alternatives dbt dbt Labs
Kubit	Grafana Grafana Labs
FireStats	Quaeris Quaeris, Inc.
Google Analytics Google	Looker Google
Analytics4now View All	Amazon QuickSight Amazon View All
Categories Digital Analytics Web Analytics	Categories AI Data Analytics Big Data Business Intelligence Dashboard Data Analysis Data Collaboration Data Visualization Embedded Analytics Marketing Analytics Reporting RFM Analysis Sales Analytics
	Show More Features Business Intelligence Features Ad Hoc Reports Benchmarking Budgeting & Forecasting Dashboard Data Analysis Key Performance Indicators Natural Language Generation (NLG) Performance Metrics Predictive Analytics Profitability Analysis Strategic Planning Trend / Problem Indicators Visual Analytics
Integrations COZYROC SSIS+ Suite Salesforce 5X Assai BIM POS BOSCO Borealis CoMagic Datawarehouse.io Keto AI+ Platform Learning Locker Locoia Look Digital Signage Octane11 Project Insight Quickwork SharingCloud SurveySparrow Uppwise APM Voleer Show More Integrations View All 50 Integrations	Integrations COZYROC SSIS+ Suite Salesforce 5X Assai BIM POS BOSCO Borealis CoMagic Datawarehouse.io Keto AI+ Platform Learning Locker Locoia Look Digital Signage Octane11 Project Insight Quickwork SharingCloud SurveySparrow Uppwise APM Voleer Show More Integrations View All 706 Integrations
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