GetWhy vs. Zappi Comparison


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About GetWhy is a generative AI-powered end-to-end consumer insights platform that converts research questions into actionable qualitative findings, captured via video interviews, and delivers them at agency-level quality in a matter of hours rather than weeks. Beginning with a simple prompt, GetWhy’s AI agent designs and launches studies, recruits participants from its global panel, conducts think-aloud interviews, transcribes responses, analyzes sentiment, and synthesizes key insights. The system draws from a knowledge base of over 250,000 qualitative sessions to surface quotes, patterns, and themes with speed and depth. The platform enables teams to move fast, empathize deeply, and execute with precision across research, concept development, messaging, and customer experience initiatives, turning the “why” behind consumer behavior into repeatable, scalable decisions.	About Make your ads stronger by listening to your audience at every stage of ad development. Find the best idea in the bunch and, with ongoing testing, make it something they can’t live without. Understand how to build your brand with your digital campaigns. Use audience feedback and behavioral data from ads researched in a social media environment. Getting started is easy. Our proven methodologies give you predictive consumer feedback while you’re developing advertising and innovations. Here’s to immediate gratification. We reach the audiences you care about and deliver quality, actionable results in real-time, with full results in 6 hours. Put those results to work. Compare with historical data and relevant benchmarks, then make meaningful changes to your advertising and innovation ideas. Transforming your work starts with insights you can trust. Get them from the most progressive consumer insights platform.
Platforms Supported Windows Mac Linux Cloud On-Premises iPhone iPad Android Chromebook	Platforms Supported Windows Mac Linux Cloud On-Premises iPhone iPad Android Chromebook
Audience Marketing teams wanting a solution to improve their research via AI-driven video interviews and analysis	Audience Companies of all sizes seeking a solution to build their brand with digital campaigns
Support Phone Support 24/7 Live Support Online	Support Phone Support 24/7 Live Support Online
API Offers API	API Offers API
Screenshots and Videos View more images or videos	Screenshots and Videos View more images or videos
Pricing No information available. Free Version Free Trial	Pricing No information available. Free Version Free Trial
Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software	Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software
Training Documentation Webinars Live Online In Person	Training Documentation Webinars Live Online In Person
Company Information GetWhy Founded: 2018 Denmark www.getwhy.io	Company Information Zappi Founded: 2013 United Kingdom www.zappi.io
Alternatives Zappi	Alternatives FlexMR InsightHub FlexMR
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SightX	Standard Insights
Recollective	Semrush
Great Question View All	Azira View All
Categories Consumer Data Market Research User Research	Categories AB Testing Ad Optimization Ad Spy Brand Monitoring Consumer Data Heatmap Idea Management Innovation Market Intelligence Market Research Pricing Optimization Sentiment Analysis Storyboard User Research

Integrations Facebook Instagram TikTok Voxpopme	Integrations Facebook Instagram TikTok Voxpopme View All 4 Integrations
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