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About

Track clicks, taps, mouse movements, and hovers to visualize user frustration and help you improve your digital customer experience. Go beyond static heatmaps and track dynamic elements such as pop-us, hidden items, drop-down menus, etc. Understand the UX complexity of your mega-menus through our interactive heatmaps and remove user frustration to increase conversion. Never miss any click, scroll, hover, and identify key elements that capture users’ attention. Measure sentiment across different pages and target groups. Connect quantitative and qualitative insights. Collect and analyze your NPS score and get real-time feedback. See why users are unhappy by viewing session recordings for low feedback scores. Get insights behind every user action every step of the way. Utilize dynamic and interactive website heatmaps to see where users drop out. Increase conversion rates, fix issues, and segment optimize for better growth.

About

Optimal is the world’s most loved user insights platform, empowering every role in every business to embrace user insights through accessible, AI-powered tools that drive measurable business impact. From product managers and UX researchers to designers, marketers, and CX leaders, Optimal makes it easy for anyone to discover what users need, and act on it with confidence. Run user research and user testing at scale, including usability testing, card sorting, tree testing, surveys, and prototype validation, without needing a research background. Get fast, AI-powered analysis, recruit global participants, and share clear insights that drive action. Trusted by leading teams, Optimal helps reduce risk, improve UX, and deliver better digital experiences at speed.

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Audience

Businesses wanting a solution to build a seamless digital customer experience

Audience

Optimal is the user insights platform built for enterprise teams who care deeply about designing better digital experiences through real user feedback. From product managers and UX researchers to designers, marketers, and CX professionals, Optimal empowers every role to make smarter decisions with fast and AI-powered insights. Trusted by global enterprises like Netflix, Apple, HSBC, and government agencies, Optimal helps teams conduct usability testing, card sorting, tree testing, surveys, and qualitative research – all in one intuitive, secure platform. Whether you're validating product features, improving accessibility, or reducing user friction, Optimal delivers research-backed clarity that drives business results. Our platform is serving large organizations in sectors like technology, financial services, energy, airlines, and government. If your team is scaling research, improving customer experience, or making user-centered decisions at speed – Optimal is the right platform for you.

Support

Phone Support
24/7 Live Support
Online

Support

Phone Support
24/7 Live Support
Online

API

Offers API

API

Offers API

Screenshots and Videos

Screenshots and Videos

Pricing

$39 per month
Free Version
Free Trial

Pricing

$199/month
Free Version
Free Trial

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

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Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Training

Documentation
Webinars
Live Online
In Person

Training

Documentation
Webinars
Live Online
In Person

Company Information

FullSession
United States
www.fullsession.io

Company Information

Optimal
Founded: 2007
New Zealand
www.optimalworkshop.com

Alternatives

Alternatives

heatmap

heatmap

heatmap.com
UserZoom

UserZoom

UserTesting

Categories

Categories

Usability Testing Features

A/B Testing
Annotations
Audience Targeting
Heatmaps
Impression Testing
Mobile Testing
Moderated Usability Testing
Prototype Testing
Quantitative Metrics
Remote User Testing
Reporting / Analytics
Surveys and Feeback
Video Recording / Transcription

Integrations

Axis LMS
Cint
Figma
Intercom
Jira
Lovable
PureSpectrum
Respondent
Segment
Shopify
User Interviews
Wix
WordPress

Integrations

Axis LMS
Cint
Figma
Intercom
Jira
Lovable
PureSpectrum
Respondent
Segment
Shopify
User Interviews
Wix
WordPress
Claim FullSession and update features and information
Claim FullSession and update features and information
Claim Optimal Workshop and update features and information
Claim Optimal Workshop and update features and information