LumenLumen Research
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About
Using both mobile (real world) and static (screen based) eye tracking we provide accurate, in-depth analysis on how customers interact with products – where they look and their levels of cognitive engagement, providing real actionable insights. Traditional research techniques rely upon self reporting methodologies, which are fine if you want to explore what people think they looked at, but if you really want to know what draws their attention the only way to do it is by using eye tracking. Understand what people actually look at rather than what they say they look at. Fixed eye tracking, also known as static or screen based eye tracking, is a system that monitors a respondent's eye movements as they sit in front of a computer monitor or stand in front of a "life size" projected image.
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About
Lumen combines state of the art eye tracking technology, deployed on the largest attention panels in the world, with cutting edge ad tech capabilities Lumen’s eye tracking tech converts you phone or computer’s webcam into a high quality eye tracking sensor. This enables us to collect passive eye tracking data at scale and speed, both for media valuation and creative tests. Lumen’s predictive models employ advanced machine learning techniques to estimate attention to ads given their viewability characteristics. Lumen’s innovative approach to eye tracking was recently voted a conference favorite at the conference of the prestigious institute of electrical and electronics engineers. Lumen is an attention technology company that uses eye tracking to help brands measure, buy and amplify attention to their marketing.
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Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
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Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
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Audience
Companies seeking an eye tracking service
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Audience
Eye tracking research solution that helps businesses understand how their customers consume their communications
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Support
Phone Support
24/7 Live Support
Online
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Support
Phone Support
24/7 Live Support
Online
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API
Offers API
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API
Offers API
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Screenshots and Videos |
Screenshots and Videos |
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Pricing
No information available.
Free Version
Free Trial
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Pricing
No information available.
Free Version
Free Trial
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Reviews/
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Reviews/
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Training
Documentation
Webinars
Live Online
In Person
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Training
Documentation
Webinars
Live Online
In Person
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Company InformationEyetracker
United Kingdom
eyetracker.co.uk
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Company InformationLumen Research
Founded: 2013
United Kingdom
lumen-research.com/our-technology-v2/
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Categories |
Categories |
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Integrations
Business MLM Software
Momentum Telecom
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