Eyesee vs. Gaze Intelligence vs. GazeRecorder vs. Oculid Comparison Chart

Eye tracking is a unique behavioral research method measuring eye gaze – i.e. the positions and movements of the eye, to show us what the consumers are (or are not!) looking at. Our Eye tracking tests are done remotely, which cuts down costs, saves time, and enables us to conduct studies in over 40 countries globally. Innovate to understand the world’s consumers: go beyond long surveys and focus groups. Remote behavioral testing is 2 times faster and cost-effective, enabling testing on a global scale. Multiple methods ensure the highest predictability. We develop cutting-edge shopper and digital environments. The future of shopping is set for a social revolution. Thanks to its accessibility, social media has quickly become one of the essential business operations for brands. And due to the highly competitive digital arena, growing a brand’s social presence has never been more challenging – from standing out in the clutter and ensuring ads actually trigger the conversion.

While conducting various scientific experiments can be rewarding since you can make ground-breaking discoveries, running many of them would not be possible without appropriate tools. However, thanks to the ever growing interest for technology, nowadays it is possible that you can choose from a wide palette of software solutions that can simplify your work. One of them is GazeRecorder. Please note that this program requires you to have a webcam in order to run as intended. Eye tracking technology allows you to see how visitors view your webpage, advertisement, or image. In comparison with conventional eye tracking – that uses specialized technology and invites respondents to labs – GazeRecorder is able to track people’s eyes with their own computers at home. This application features a minimalistic user interface that packs several useful functions, fairly accessible to a large number of users.