ExpertFile vs. Passle Comparison Chart

We focus on creating and distributing content at scale, making it easier for companies to reach a broader audience without needing extensive internal resources or expertise in content creation and repurposing. This helps small to medium-sized businesses compete and scale without the over reliance on acquisition via paid channels. Get more targeted buyer traffic from the biggest and best traffic source in the world. Improves brand presence online and increases conversions across all traffic sources.

Centralize your team's content in a workspace that's organized, versioned, and easy to share. Sure, Air stores your content. But it also has smart search, guest permissions, custom layouts, version tracking, and hassle-free sharing that makes every part of the creative process easier and more enjoyable. Stop hiding your assets in folders and zip files. Plan social media posts, create lightweight presentations, and organize your content in a workspace that reflects your brand. Navigate your workspace like a search engine. Built-in features like image recognition and smart tags enable anyone on your team to jump in and locate assets all by themselves. Now the only painful part of the feedback cycle is the feedback. Create public boards and allow guests to upload directly into your workspace. Leave comments, have discussions, and make selects with context. Track new changes and clearly identify the latest asset version.

Semrush One is an all-in-one digital marketing platform designed to help brands win visibility across search engines, AI platforms, and emerging discovery channels. It unites traditional SEO tools with advanced AI search and GEO capabilities to measure and grow brand presence everywhere users search. The platform supports optimization across Google, ChatGPT, Perplexity, Gemini, and more from a single interface. Semrush One offers toolkits for SEO, content marketing, traffic analysis, local search, advertising, social media, AI visibility, and digital PR. Powered by one of the world’s largest AI-driven marketing databases, it delivers deep insights competitors can’t easily replicate. Enterprises and marketers use Semrush One to forecast traffic, revenue, and ROI with confidence. Trusted by millions of professionals and global brands, Semrush One acts as a central growth engine for digital visibility.

Papirfly is a SaaS leader in Digital Asset Management (DAM) and on-brand, template-based content creation. Our suite of solutions empowers global brands to organize, showcase, create, and integrate digital assets across every channel—from video and social to print. Serving over 1 million users across more than 1,500 of the world’s most recognized brands, including Mercedes-Benz, Mondelez, and Goldman Sachs, Papirfly helps organizations achieve brand consistency and creative efficiency at scale. Following the 2021 merger of Papirfly and Brandmaster, the Papirfly Group has expanded to include Papirfly, Keepeek, Brandpad, and Adgistics—uniting decades of innovation under one vision: enabling every team to bring their brand to life, everywhere.

Crafted by industry-savvy print experts, P3Source uses the latest SaaS technology, to automate the conventional 'Bid and Buy' RFQ process commonly used in the Printing and Marketing Services Industry. P3Source acts as a project management and collaboration hub, where users manage dozens of simultaneous projects, bringing together all the details, files, approvals, notes, and historical data in one easy-to-search place. It archives completed projects for future access and detailed reporting. The P3Source web Customer and Supplier portals tie together the entire supply chain. Customers submit requests, upload production files and approve projects. Suppliers submit quotes, accept orders, exchange files, post shipments and present invoices. This streamlined approach ensures quick, hassle-free transactions for all parties. Celebrate the future of print management with P3Source - easy, efficient, and made with you in mind.

Guru is the AI Source of Truth for your company. It’s an AI knowledge platform that connects everything your teams know—across chats, docs, and apps—into one trusted layer that delivers cited, permission-aware answers everywhere you work. Guru automatically connects to tools like Slack, Teams, Google Drive, Confluence, Salesforce, Zendesk, and more, so employees and AI assistants can access verified knowledge directly in their workflow. Every answer shows where it came from, inherits existing permissions, and stays accurate automatically through built-in verification and expert updates. By connecting knowledge, making it accessible everywhere, and keeping it trustworthy automatically, Guru eliminates manual searches and ensures everyone—human or AI—works from the same truth.

GOAT Risk™ is an award-winning, low cost, cloud-based platform that makes risk management simple, fast, and effective. Designed for organisations of all sizes, GOAT replaces outdated spreadsheets with a dynamic, easy-to-use solution - perfect for both risk experts and non-experts alike. With a powerful yet intuitive interface, you can streamline risk management and assurance activities in a single source of the truth. There's no setup or installation costs. And no minimum term. Just an effective, low-cost risk management solution starting from £30 per month. With fast collaboration, powerful 1-click reporting, and a great user experience, GOAT drives accountability and ownership, saving you time and effort. Highly configurable for a huge variety of use cases, GOAT helps you stay ahead.

iPaper is a digital catalog platform that lets you convert your printed leaflets and catalogs into fully interactive digital shopping experiences. Capture shoppers' attention with product images and videos. Drive traffic and sales with in-catalog shopping over email, WhatsApp or directly integrated with your ecommerce webshop. The iPaper platform is built to fit your business and we offer advanced features to fully automate your setup. Getting started with iPaper is much more than just creating a catalog that looks good. It is built to help retailers create an automated interactive marketing channel that will drive traffic and inspire shoppers to buy.

Claude is a next-generation AI assistant developed by Anthropic to help individuals and teams solve complex problems with safety, accuracy, and reliability at its core. It is designed to support a wide range of tasks, including writing, editing, coding, data analysis, and research. Claude allows users to create and iterate on documents, websites, graphics, and code directly within chat using collaborative tools like Artifacts. The platform supports file uploads, image analysis, and data visualization to enhance productivity and understanding. Claude is available across web, iOS, and Android, making it accessible wherever work happens. With built-in web search and extended reasoning capabilities, Claude helps users find information and think through challenging problems more effectively. Anthropic emphasizes security, privacy, and responsible AI development to ensure Claude can be trusted in professional and personal workflows.

Kontainer is the leading platform for intuitive, user-friendly Digital Asset Management (DAM) and Product Information Management (PIM). Our customizable, plug-and-play solutions help teams save time, reduce workload, and ensure brand consistency while keeping files and data secure. Seamlessly integrate Kontainer with your existing tech stack, including CMS, CRM, ERP, e-commerce, and marketing platforms, to simplify asset and data management across channels. Features include: DAM, PIM, photo consent tools, brand guidelines, AI tagging, product text generation and translation, custom formatting, approval workflows, smart search, GDPR compliance, sales tools, and branded landing pages. With over 20 years of experience, we provide expert guidance for a smooth and successful implementation. Book a free demo and discover how Kontainer can support your team.