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About

We provide the industry’s most complete view of competitive pricing and optimize your price image, so you can profitably grow revenue and drive trips. Price image uses Nobel Prize-winning models to measure how consumers view your prices. By optimizing price image, you can profitably grow short and long-term revenue while also increasing shopper loyalty. Win on the items that matter most to your shoppers vs. a pricing war you can’t win on the typical low-margin items. Spend less on price investments while having a greater impact on shopper perception and trips. Weights items based on their importance to the shopper vs. treating every item the same so you can track your price position through the eyes of the shopper. Less reactive to competitors’ pricing action and more strategic helping you to outsmart the competition. We combine in-store audits, web scraping, and Nielsen point of sales (POS) data, and use advanced ML algorithms to increase your competitive insights.

About

Trade spend is typically the second largest expense after cost of goods sold for Consumer Packaged Goods (CPG) companies. With consumer behavior and retail partnerships rapidly changing, CPG companies need better capabilities to rapidly scale their trade promotion optimization tasks. Optimizing trade spend remains a challenge due to external factors such as intense competition within the industry, country-specific logistics management, and regulatory compliance requirements. Enterprises also face challenges due to internal factors such as data residing in multiple sources (ERP, POS data, and syndicated data from Nielsen and others), difficulties in gaining insights from pre- and post-promotion analyses, or the usual struggles of collaboration between sales, marketing, finance, and demand-planning teams. Wipro’s Promax® suite of solutions for trade promotion management, optimization, and execution (TPM, TPO, and TPx) is designed to address each of these business challenges.

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Audience

Businesses and companies interested in a solution to analyze, track and optimize their pricing options

Audience

Companies searching for a solution to scale their trade promotion optimization tasks

Support

Phone Support
24/7 Live Support
Online

Support

Phone Support
24/7 Live Support
Online

API

Offers API

API

Offers API

Screenshots and Videos

Screenshots and Videos

Pricing

No information available.
Free Version
Free Trial

Pricing

No information available.
Free Version
Free Trial

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

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Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Training

Documentation
Webinars
Live Online
In Person

Training

Documentation
Webinars
Live Online
In Person

Company Information

Engage3
United States
www.engage3.com

Company Information

Wipro
United States
www.wipro.com/consumer-packaged-goods/wipro-promax/

Alternatives

Alternatives

BluePlanner

BluePlanner

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DataWeave

DataWeave

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C-Smart

C-Smart

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OptiCash

OptiCash

Zietra
DemandTec

DemandTec

Acoustic

Categories

Categories

Trade Promotion Management Features

Analytics / ROI Tracking
Approval Workflow
Budgeting & Forecasting
Claims Management
Competitor Analysis
Compliance Management
Customer Management
Discount Management
Pricing Optimization
Promotion Calendar
Settlement Management
Trade Agreement Management

Integrations

Datatron
Denodo
HPE Consumption Analytics
IBM Apptio
Nielsen Marketing Cloud
PTC FlexPLM
Ubersmith

Integrations

Datatron
Denodo
HPE Consumption Analytics
IBM Apptio
Nielsen Marketing Cloud
PTC FlexPLM
Ubersmith
Claim Engage3 and update features and information
Claim Engage3 and update features and information
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Claim Wipro Promax and update features and information