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About

​Nielsen's Commspoint Journey is a media planning solution designed to identify and measure the key decisions and influences affecting consumers before, during, and after purchasing goods and services. By pairing two or three recent purchases from survey respondents with Nielsen's proprietary database, it provides up to 15,000 detailed customer journeys across more than 30 categories. These insights offer a clear picture of consumer experiences, ranging from early brand awareness to purchase consideration, sales influence, and brand advocacy. Features include an easy onboarding experience, with new users operational after only a few hours of training; consumer insights across more than 30 major categories to enhance marketing strategies; understanding of customer purchase behaviors to identify opportunities for influencing future sales; and optimization of campaign strategies by ensuring the delivery of the right message at the right time. ​

About

Trade spend is typically the second largest expense after cost of goods sold for Consumer Packaged Goods (CPG) companies. With consumer behavior and retail partnerships rapidly changing, CPG companies need better capabilities to rapidly scale their trade promotion optimization tasks. Optimizing trade spend remains a challenge due to external factors such as intense competition within the industry, country-specific logistics management, and regulatory compliance requirements. Enterprises also face challenges due to internal factors such as data residing in multiple sources (ERP, POS data, and syndicated data from Nielsen and others), difficulties in gaining insights from pre- and post-promotion analyses, or the usual struggles of collaboration between sales, marketing, finance, and demand-planning teams. Wipro’s Promax® suite of solutions for trade promotion management, optimization, and execution (TPM, TPO, and TPx) is designed to address each of these business challenges.

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Audience

Marketing strategists searching for a tool to understand and influence consumer purchase behaviors through data-driven insights across various categories

Audience

Companies searching for a solution to scale their trade promotion optimization tasks

Support

Phone Support
24/7 Live Support
Online

Support

Phone Support
24/7 Live Support
Online

API

Offers API

API

Offers API

Screenshots and Videos

Screenshots and Videos

Pricing

No information available.
Free Version
Free Trial

Pricing

No information available.
Free Version
Free Trial

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Training

Documentation
Webinars
Live Online
In Person

Training

Documentation
Webinars
Live Online
In Person

Company Information

Nielsen
Founded: 1923
United States
www.nielsen.com/solutions/media-planning/commspoint-journey/

Company Information

Wipro
United States
www.wipro.com/consumer-packaged-goods/wipro-promax/

Alternatives

Alternatives

BluePlanner

BluePlanner

UpClear
AmployeeApp

AmployeeApp

Amployee
C-Smart

C-Smart

Cognizant
Scarborough

Scarborough

Nielsen

Categories

Categories

Trade Promotion Management Features

Analytics / ROI Tracking
Approval Workflow
Budgeting & Forecasting
Claims Management
Competitor Analysis
Compliance Management
Customer Management
Discount Management
Pricing Optimization
Promotion Calendar
Settlement Management
Trade Agreement Management

Integrations

Datatron
Denodo
HPE Consumption Analytics
IBM Apptio
PTC FlexPLM
Ubersmith

Integrations

Datatron
Denodo
HPE Consumption Analytics
IBM Apptio
PTC FlexPLM
Ubersmith
Claim Commspoint Journey and update features and information
Claim Commspoint Journey and update features and information
Claim Wipro Promax and update features and information
Claim Wipro Promax and update features and information