Commspoint JourneyNielsen
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Related Products
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About
Nielsen's Commspoint Journey is a media planning solution designed to identify and measure the key decisions and influences affecting consumers before, during, and after purchasing goods and services. By pairing two or three recent purchases from survey respondents with Nielsen's proprietary database, it provides up to 15,000 detailed customer journeys across more than 30 categories. These insights offer a clear picture of consumer experiences, ranging from early brand awareness to purchase consideration, sales influence, and brand advocacy. Features include an easy onboarding experience, with new users operational after only a few hours of training; consumer insights across more than 30 major categories to enhance marketing strategies; understanding of customer purchase behaviors to identify opportunities for influencing future sales; and optimization of campaign strategies by ensuring the delivery of the right message at the right time.
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About
Konnecto is the only solution that reverse-engineers your competitors' consumer journeys, identifies upper-funnel purchase attribution vulnerabilities, and surfaces daily recommendations that will increase your online sales and help you stop the guessing game. Gain visibility to all stages of your and your competitors' consumer journeys. AI identifies the purchase attribution gaps so you can quickly capitalize on opportunities that will impact your online sales. Use these insights to build your winning GTM strategy and execution plan while leaving your competitors in the dark. It's time to have a look at what's happening out there, beyond your data, where opportunities lie. Konnecto reverse engineers consumer purchase journeys on your competitor's assets all the way up the funnel. We provide daily recommendations on marketing opportunities based on an ongoing analysis of behaviors, segments, and competitors, so you can make the most of your budget every day.
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Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
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Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
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Audience
Marketing strategists searching for a tool to understand and influence consumer purchase behaviors through data-driven insights across various categories
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Audience
Companies in need of a solution to get daily actionable recommendations on how to increase their online sales
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Support
Phone Support
24/7 Live Support
Online
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Support
Phone Support
24/7 Live Support
Online
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API
Offers API
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API
Offers API
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Screenshots and Videos |
Screenshots and Videos |
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Pricing
No information available.
Free Version
Free Trial
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Pricing
No information available.
Free Version
Free Trial
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Reviews/
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Reviews/
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Training
Documentation
Webinars
Live Online
In Person
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Training
Documentation
Webinars
Live Online
In Person
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Company InformationNielsen
Founded: 1923
United States
www.nielsen.com/solutions/media-planning/commspoint-journey/
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Company InformationKonnecto
Israel
www.konnecto.com
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Categories |
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Integrations
Amazon
Facebook
Google
Purple
Reddit
YouTube
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