Nielsen Media ImpactNielsen
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Related Products
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About
Cassandra uses machine learning-based marketing mix modeling to analyze all your data and creates a personalized media plan that maximizes your ROI day after day. As Meta Measurement Partner, Cassandra is committed to deliver excellence and innovation in marketing mix modeling. Our partnership with Meta, a global technology powerhouse, underscores our dedication to providing cutting-edge, industry-endorsed solutions Cassandra connects directly to your marketing data sources or data warehouse. Leverage comprehensive data insights for growth with Cassandra MMM and devise an optimal media budget allocation strategy to increase sales.
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About
Nielsen Media Impact is a comprehensive media planning solution designed to help agencies, advertisers, and publishers make cost-effective decisions about engaging audiences with content and advertising. It is divided into two modules, the insights module, which enables users to analyze granular data about consumer media behavior and identify the best platforms to engage their audiences, and the planning module, which allows for the optimization of media plans and the creation of alternative planning scenarios to allocate GRP flights, weights, and budgets effectively. Key features include the ability to explore historical campaign data to understand target audience engagement, evaluate budget changes and media allocation to optimize performance, analyze schedules and test various scenarios to optimize impression levels and flighting patterns and define customizable KPIs to build marketing plans that achieve specific goals.
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Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
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Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
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Audience
Companies searching for a platform that detects where they're wasting their budget
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Audience
Media planners requiring a tool to analyze consumer media behavior and optimize media plans for effective audience engagement
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Support
Phone Support
24/7 Live Support
Online
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Support
Phone Support
24/7 Live Support
Online
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API
Offers API
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API
Offers API
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Screenshots and Videos |
Screenshots and Videos |
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Pricing
No information available.
Free Version
Free Trial
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Pricing
No information available.
Free Version
Free Trial
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Reviews/
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Reviews/
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Training
Documentation
Webinars
Live Online
In Person
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Training
Documentation
Webinars
Live Online
In Person
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Company InformationCassandra
cassandra.app/
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Company InformationNielsen
Founded: 1923
United States
www.nielsen.com/solutions/media-planning/media-impact/
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Categories |
Categories |
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Integrations
AWS Marketplace
Apache Usergrid
IBM Storage Defender
InsightFinder
NeoBase
Netdata
Splunk Enterprise Security
Trino
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Integrations
AWS Marketplace
Apache Usergrid
IBM Storage Defender
InsightFinder
NeoBase
Netdata
Splunk Enterprise Security
Trino
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