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About

Cassandra uses machine learning-based marketing mix modeling to analyze all your data and creates a personalized media plan that maximizes your ROI day after day. As Meta Measurement Partner, Cassandra is committed to deliver excellence and innovation in marketing mix modeling. Our partnership with Meta, a global technology powerhouse, underscores our dedication to providing cutting-edge, industry-endorsed solutions Cassandra connects directly to your marketing data sources or data warehouse. Leverage comprehensive data insights for growth with Cassandra MMM and devise an optimal media budget allocation strategy to increase sales.

About

​Nielsen Media Impact is a comprehensive media planning solution designed to help agencies, advertisers, and publishers make cost-effective decisions about engaging audiences with content and advertising. It is divided into two modules, the insights module, which enables users to analyze granular data about consumer media behavior and identify the best platforms to engage their audiences, and the planning module, which allows for the optimization of media plans and the creation of alternative planning scenarios to allocate GRP flights, weights, and budgets effectively. Key features include the ability to explore historical campaign data to understand target audience engagement, evaluate budget changes and media allocation to optimize performance, analyze schedules and test various scenarios to optimize impression levels and flighting patterns and define customizable KPIs to build marketing plans that achieve specific goals. ​

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Audience

Companies searching for a platform that detects where they're wasting their budget

Audience

Media planners requiring a tool to analyze consumer media behavior and optimize media plans for effective audience engagement

Support

Phone Support
24/7 Live Support
Online

Support

Phone Support
24/7 Live Support
Online

API

Offers API

API

Offers API

Screenshots and Videos

Screenshots and Videos

Pricing

No information available.
Free Version
Free Trial

Pricing

No information available.
Free Version
Free Trial

Reviews/Ratings

Overall 5.0 / 5
ease 3.0 / 5
features 4.0 / 5
design 5.0 / 5
support 5.0 / 5

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

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Training

Documentation
Webinars
Live Online
In Person

Training

Documentation
Webinars
Live Online
In Person

Company Information

Cassandra
cassandra.app/

Company Information

Nielsen
Founded: 1923
United States
www.nielsen.com/solutions/media-planning/media-impact/

Alternatives

Alternatives

Nielsen ONE

Nielsen ONE

Nielsen
Strike Social

Strike Social

Strike Exchange
Be Addy

Be Addy

Be-Addy!
Apache Cassandra

Apache Cassandra

Apache Software Foundation

Categories

Categories

Integrations

AWS Marketplace
Apache Usergrid
IBM Storage Defender
InsightFinder
NeoBase
Netdata
Splunk Enterprise Security
Trino

Integrations

AWS Marketplace
Apache Usergrid
IBM Storage Defender
InsightFinder
NeoBase
Netdata
Splunk Enterprise Security
Trino
Claim Cassandra and update features and information
Claim Cassandra and update features and information
Claim Nielsen Media Impact and update features and information
Claim Nielsen Media Impact and update features and information