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About

Cassandra uses machine learning-based marketing mix modeling to analyze all your data and creates a personalized media plan that maximizes your ROI day after day. As Meta Measurement Partner, Cassandra is committed to deliver excellence and innovation in marketing mix modeling. Our partnership with Meta, a global technology powerhouse, underscores our dedication to providing cutting-edge, industry-endorsed solutions Cassandra connects directly to your marketing data sources or data warehouse. Leverage comprehensive data insights for growth with Cassandra MMM and devise an optimal media budget allocation strategy to increase sales.

About

​Commspoint Influence is a media planning solution that assists brands and their agencies in identifying the optimal communication channel mix for their products by analyzing how different types of media work together to deliver messaging. Commspoint Influence offers a user-friendly experience, enabling new users to become operational after only a few hours of training. It is fully customizable, allowing reflection of an agency or brand’s planning approach for individual markets or regions. Commspoint Influence transforms survey data into actionable reach and effectiveness curves that predict outcomes based on budget allocations. Additionally, it facilitates easy data export and presentation creation to share findings with colleagues and stakeholders.

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Audience

Companies searching for a platform that detects where they're wasting their budget

Audience

Media planners looking for a tool to optimize their communication strategies by identifying the most effective media channels to reach and engage their target audiences

Support

Phone Support
24/7 Live Support
Online

Support

Phone Support
24/7 Live Support
Online

API

Offers API

API

Offers API

Screenshots and Videos

Screenshots and Videos

Pricing

No information available.
Free Version
Free Trial

Pricing

No information available.
Free Version
Free Trial

Reviews/Ratings

Overall 5.0 / 5
ease 3.0 / 5
features 4.0 / 5
design 5.0 / 5
support 5.0 / 5

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

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Training

Documentation
Webinars
Live Online
In Person

Training

Documentation
Webinars
Live Online
In Person

Company Information

Cassandra
cassandra.app/

Company Information

Nielsen
Founded: 1923
United States
www.nielsen.com/solutions/media-planning/commspoint-influence/

Alternatives

Alternatives

Apache Cassandra

Apache Cassandra

Apache Software Foundation

Categories

Categories

Integrations

AWS Marketplace
Apache Usergrid
IBM Storage Defender
InsightFinder
NeoBase
Netdata
Splunk Enterprise Security
Trino

Integrations

AWS Marketplace
Apache Usergrid
IBM Storage Defender
InsightFinder
NeoBase
Netdata
Splunk Enterprise Security
Trino
Claim Cassandra and update features and information
Claim Cassandra and update features and information
Claim Commspoint Influence and update features and information
Claim Commspoint Influence and update features and information