C-SmartCognizant
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Related Products
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About
Know exactly how much you're paying for trade promotion—and how to spend it more efficiently. Trade promotions management is the second largest cost item for large consumer goods companies, often exceeding 15% of revenue. Unfortunately, many organizations still struggle with measuring the ROI of trade promotions. Cognizant can help. Accurate spend effectiveness modeling requires analyzing data from multiple sources, including point-of-sale systems and syndicated data providers, along with internal sales, marketing and operations. Our TPM/TPO consulting, solution selection and process re-engineering offerings help you systematically measure ROI so you can optimize future decisions. C-Smart is an analytics tool developed by Cognizant for use by brand management and category management teams in consumer goods companies. It helps provide actionable insight in areas such as new product launches, brand performance in different categories, promotion effectiveness and competitor analysis.
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About
Optimize your website and customer experience. UserReplay helps you pinpoint where customers are struggling and resolve issues fast. An integrated customer experience platform powered by machine learning. Replay sessions in high quality and see a huge amount of information about every session. Flexible, realtime data dashboards tailored to each team's workflow. Machine learning powered segments group together your most important sessions. UserReplay’s intelligent segments and dashboards help you discover the issues which are costing you revenue, automatically. Empower and alert every single member of your digital teams with personalized and realtime revenue-at-risk alerts on their platform of choice. When conversion drops on mobile devices, alert your CRO and marketing teams. When new broken links are identified alert your category manager and development teams. When your personalized CX Score decreases alert your Head of Ecommerce, and Customer Service teams.
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Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
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Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
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Audience
Anyone that wants to track effects of promotions and new product launches with a Brand Management software
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Audience
Companies that want to optimize their website and user experience
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Support
Phone Support
24/7 Live Support
Online
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Support
Phone Support
24/7 Live Support
Online
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API
Offers API
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API
Offers API
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Screenshots and Videos |
Screenshots and Videos |
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Pricing
No information available.
Free Version
Free Trial
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Pricing
No information available.
Free Version
Free Trial
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Reviews/
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Reviews/
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Training
Documentation
Webinars
Live Online
In Person
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Training
Documentation
Webinars
Live Online
In Person
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Company InformationCognizant
Founded: 1994
United States
www.cognizant.com/consumer-goods-technology-solutions/trade-promotions-management
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Company InformationUserReplay
Founded: 2009
United States
userreplay.com
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Alternatives |
Alternatives |
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Categories |
Categories |
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Trade Promotion Management Features
Analytics / ROI Tracking
Approval Workflow
Budgeting & Forecasting
Claims Management
Competitor Analysis
Compliance Management
Customer Management
Discount Management
Pricing Optimization
Promotion Calendar
Settlement Management
Trade Agreement Management
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Customer Experience Features
Action Management
Analytics
Customer Segmentation
Dashboard
Feedback Management
Knowledge Management
Multi-Channel Collection
Sentiment Analysis
Survey Management
Text Analysis
Trend Analysis
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Integrations
Boostopia
ClickSend
ComplianceBoard
Gmail
Google Analytics
Jira
Microsoft Teams
Slack
Trello
Zapier
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Integrations
Boostopia
ClickSend
ComplianceBoard
Gmail
Google Analytics
Jira
Microsoft Teams
Slack
Trello
Zapier
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